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Editorials, opinion, analysis, guest writers, industry comment and more

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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Actinic adds Feefo’s reviews service to its ecommerce service
March 16, 2010 – 2:27 pm | Comments Off
Actinic adds Feefo’s reviews service to its ecommerce service

The two companies have signed a strategic partnership that will see Feefo’s customer reviews service made available to Actinic’s small- to medium-sized retail customers for a small monthly fee.

How does internet retailing compare with the rest of the web?
March 16, 2010 – 2:25 pm | Comments Off
How does internet retailing compare with the rest of the web?

The BBC has produced an analysis of the top properties on the web that makes it easy to visualise the importance of internet retailing and of the major players within the market.

Appliances Online picks Fredhopper to upgrade customer-led search and navigation
March 16, 2010 – 2:22 pm | Comments Off
Appliances Online picks Fredhopper to upgrade customer-led search and navigation

DRL, the UK’s largest white label online kitchen appliance retailer with clients including Boots, Marks and Spencer and Argos, is adding Fredhopper search and navigation tools to its consumer-facing website.

Edeals.com arrives in the UK
March 16, 2010 – 2:19 pm | Comments Off
Edeals.com arrives in the UK

The UK service puts comparison shopping, eBay auctions, coupons and discount travel search all on one site.

John Lewis Direct increases sales by 18.2%
March 12, 2010 – 2:15 pm | Comments Off
John Lewis Direct increases sales by 18.2%

The John Lewis Partnership’s annual results reveal that sales via the retailer’s online operations increased by £60.6m in the year to 30 January 2010

Greenlight tackles New Look’s SEO and PPC marketing
March 12, 2010 – 2:12 pm | Comments Off
Greenlight tackles New Look’s SEO and PPC marketing

The search marketing agency now manages the multichannel fashion retailer’s search engine optimisation and paid search accounts and reports.

Ebay licenses customer data to Royal Mail for new marketing insight tool
March 12, 2010 – 2:10 pm | Comments Off
Ebay licenses customer data to Royal Mail for new marketing insight tool

The Royal Mail Insight Tool provides access to over 140 million UK transactions made through the online auction site, “giving advertisers and planners unparalleled insight into the purchasing behaviours of postcode areas across the UK.”

Silverpop publishes international email marketing metrics benchmarks
March 12, 2010 – 2:06 pm | Comments Off
Silverpop publishes international email marketing metrics benchmarks

A new white paper allows marketers to easily benchmark their email marketing performance and includes statistics on open rates, click throughs and unsubscribe rates around the world.

Adobe Scene7 adds new features for online and multichannel retailers
March 12, 2010 – 2:05 pm | Comments Off
Adobe Scene7 adds new features for online and multichannel retailers

Adobe has introduced a major update to its Scene7 hosted media platform, enabling retailers to further automate the production of dynamic creative media such as personalised promotional videos and targeted video ads.

BLM Quantum adds affiliate marketing to personal blogs and Facebook pages
March 12, 2010 – 2:03 pm | Comments Off
BLM Quantum adds affiliate marketing to personal blogs and Facebook pages

The new ‘Social Affiliate’ tool is designed to let consumers easily earn affilate commissions by adding an advertising widget from a favourite brand or retailer to their personal blog or social networking page.

John Lewis brings ‘bricks and clicks’ growth under one board director
March 9, 2010 – 2:14 pm | Comments Off
John Lewis brings ‘bricks and clicks’ growth under one board director

Commercial director Andrea O’Donnell is now responsible for retail store development, in addition to her current remit for multichannel and online selling.

Asos provides followers with an easy way to follow fashion
March 9, 2010 – 2:12 pm | Comments Off
Asos provides followers with an easy way to follow fashion

The fashion etailer has launched Asos Follows Fashion, a site that aggregates the latest tweets from fashion industry insiders.

Online retail sales to grow 11% a year across EU for next five years
March 9, 2010 – 2:09 pm | 2 Comments
Online retail sales to grow 11% a year across EU for next five years

Forrester Research predicts that online retailing across Western Europe will grow at a steady 11% a year over the next five years, reaching a total of €114 billion by 2014.

57% of retailers are failing to comply with PCI DSS requirements
March 9, 2010 – 2:07 pm | Comments Off
57% of retailers are failing to comply with PCI DSS requirements

Overall, 89% of UK companies are not certified as PCI compliant, 35% do not fully understand the requirements and nearly a third of respondents to a Tripwire survey do not know if they will be PCI compliant by the September 2010 deadline.

Non-food non-store sales up 15.5% in February
March 9, 2010 – 2:03 pm | Comments Off
Non-food non-store sales up 15.5% in February

Internet, mail order and telephone sales were 15.5% higher in February 2010 than the year before, according to the latest figures from the British Retail Consortium.

JumpStart: Get up to speed on ecommerce platforms — last few places still available
March 9, 2010 – 2:02 pm | Comments Off
JumpStart: Get up to speed on ecommerce platforms — last few places still available

The last few places are still available for tomorrow’s free-to-attend JumpStart event, focusing on ecommerce platforms and featuring presentations from 10CMS, BT Fresca, Claranet, Portaltech, Intershop and Salmon.

Bazaarvoice serves its 100 billionth piece of user-generated content
March 5, 2010 – 2:20 pm | Comments Off
Bazaarvoice serves its 100 billionth piece of user-generated content

The five-year-old company says it has now passed the 100 billion mark in terms of reviews, answers and stories served.

CIM reports on the future of digital marketing
March 5, 2010 – 2:18 pm | Comments Off
CIM reports on the future of digital marketing

The Chartered Institute of Marketing has published ‘Shape the Agenda’, a discussion paper that looks at what the future holds for online marketers.

One in twenty Brits “feel physically ill if they have to pay full price”
March 5, 2010 – 2:16 pm | Comments Off
One in twenty Brits “feel physically ill if they have to pay full price”

31% of UK consumers now rarely or never pay full price when shopping and the average Brit now spends one to two hours a week searching for the lowest prices and money saving offers, according to new research by Fatcheese.

UK retailers lag behind the US in gaining a single view of the customer
March 5, 2010 – 2:13 pm | Comments Off
UK retailers lag behind the US in gaining a single view of the customer

The majority of North American retailers (60%) have a single view of the customer, while the majority of UK retailers (62%) do not, according to new research conducted by Martec for BT and Epicor.