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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more

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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Multi-channel CRM is now the top priority for retail CIOs around the world
March 5, 2010 – 2:11 pm | Comments Off
Multi-channel CRM is now the top priority for retail CIOs around the world

42% of retailers responding to the second annual Aldata/IBM Global Retail CIO Survey say they will implement multi-channel CRM within three years — and 38% will implement a loyalty system.

ExactTarget buys corporate Twitter service provider
March 5, 2010 – 2:09 pm | Comments Off
ExactTarget buys corporate Twitter service provider

“The acquisition creates the first enterprise solution to manage social media, email marketing and mobile marketing,” says ExactTarget.

Amazon, Argos, Play and Apple retain top spots in Hot Shops List
March 2, 2010 – 2:22 pm | One Comment
Amazon, Argos, Play and Apple retain top spots in Hot Shops List

In the top ten Amazon.com, Tesco and John Lewis have all moved up a place but Marks & Spencer and Next have moved down the rankings.

Slow sites made UK consumers abandon 5.5 transactions each last year
March 2, 2010 – 2:20 pm | One Comment
Slow sites made UK consumers abandon 5.5 transactions each last year

Consumers are spending up to two and a half days a year waiting for web pages to load properly, according to new research from Hostway and Zeus Technology.

70% of online businesses hit their sales targets last year
March 2, 2010 – 2:19 pm | Comments Off
70% of online businesses hit their sales targets last year

Hitting target wasn’t easy, though, with the number of businesses saying it was hard to do so increasing by 11% last year, according to the latest eBay Online Business Index.

62% of marketers aren’t confident they are tracking the right online marketing metrics
March 2, 2010 – 2:16 pm | Comments Off
62% of marketers aren’t confident they are tracking the right online marketing metrics

Despite increased budgets, demand for personalisation is not being met and executives lack confidence on how to gauge marketing success, according to new research from Coremetrics.

Italian designer entices customers online with internet-only offerings
March 2, 2010 – 2:13 pm | Comments Off
Italian designer entices customers online with internet-only offerings

Yoox Group has launched a new online store for Giuseppe Zanotti Design with a collection of exclusive items that can only be bought from the website.

Poor online shopping experiences increase consumer stress by up to 50%
February 26, 2010 – 1:49 pm | One Comment
Poor online shopping experiences increase consumer stress by up to 50%

New neurological research from CA has found that participants had to concentrate up to 50% more when using badly performing websites, while facial muscle and behavioural analysis of the subjects also revealed greater agitation and stress.

Argos, M&S and Ocado in the running for Etailer of the Year award
February 26, 2010 – 1:47 pm | One Comment
Argos, M&S and Ocado in the running for Etailer of the Year award

The three UK retailers are up against US firms eSpares, HSN and Walmart in the short list for the prestigious annual award.

Gap UK ecommerce website to serve nine European countries
February 26, 2010 – 1:45 pm | One Comment
Gap UK ecommerce website to serve nine European countries

The retailer’s long-awaited UK ecommerce website will handle online transactions from shoppers in nine countries across Europe as well as the UK, the retailer has revealed.

Buy.com hires Commission Junction for European expansion
February 26, 2010 – 1:42 pm | One Comment
Buy.com hires Commission Junction for European expansion

CJ will manage Buy.com affiliate networks in the UK, France, Germany, Italy and Spain.

Republic uses self-service to resolve 90% of queries on first contact
February 26, 2010 – 1:40 pm | Comments Off
Republic uses self-service to resolve 90% of queries on first contact

The fashion retailer is using an online customer service solution from Eptica and reports that only 6.7% of its web self-service users now send an email enquiry.

‘Fraud and payments’ JumpStart video coverage now available online
February 26, 2010 – 1:36 pm | Comments Off
‘Fraud and payments’ JumpStart video coverage now available online

Video of the presentations at our most recent JumpStart event is now available to view online for those that missed out on attending on the day

Internet shopping growth hits record low in January
February 23, 2010 – 2:33 pm | One Comment
Internet shopping growth hits record low in January

Online sales were only 5% higher in January 2010 than they were in January 2009, according to the latest IMRG Capgemini e-Retail Sales Index.

Marks & Spencer tops latest eRetail benchmark study
February 23, 2010 – 2:31 pm | Comments Off
Marks & Spencer tops latest eRetail benchmark study

M&S was the top overall online retail performer on the strength of its clear and detailed product pages and market-leading telephone support service, says eDigitalResearch.

Microsoft demonstrates the future of augmented reality
February 23, 2010 – 2:28 pm | Comments Off
Microsoft demonstrates the future of augmented reality

A video of a presentation by Microsoft at the prestigious TED conference provides a glimpse of how augmented reality could link together both online and in-store retailing.

Behavioural merchandising delivers 16% sales increase at Past Times
February 23, 2010 – 2:23 pm | Comments Off
Behavioural merchandising delivers 16% sales increase at Past Times

One third of orders now include a product that was recommended by its new behavioural merchandising solution, the retailer has revealed.

B&Q and John Lewis lead high street retailers in website accessibility
February 23, 2010 – 2:18 pm | Comments Off
B&Q and John Lewis lead high street retailers in website accessibility

Marks & Spencer languishes in 12th place for accessibility, despite topping the table in usability, according to a study of twenty leading retail websites conducted by Webcredible.

Online Valentine’s Day order values increased by 65% this year
February 23, 2010 – 2:12 pm | Comments Off
Online Valentine’s Day order values increased by 65% this year

Average order values topped £150 in the run up to Valentine’s Day, compared to just £90 in 2009, says Coremetrics.

Where is SEO and PPC heading in 2010?
February 19, 2010 – 2:24 pm | 2 Comments
Where is SEO and PPC heading in 2010?

Search marketing agency Greenlight predicts that investment in ‘TwitFaceSpace’ will continue to rise this year and that ‘winning the click’ will be more important than ever…