United Kingdom France Germany
Customer Focus

Is all about building loyalty by focusing on your customers

Analysis

Editorials, opinion, analysis, guest writers, industry comment and more

DE

Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

Home » Archive by Author

Articles by

John Lewis picks Sterling for integrated cross-channel management solution
February 19, 2010 – 2:21 pm | 3 Comments
John Lewis picks Sterling for integrated cross-channel management solution

The department store chain is to use Sterling Order Management to deliver a seamless cross-channel shopping experience.

Hermes secures eight year home delivery contract from Next
February 19, 2010 – 2:18 pm | Comments Off
Hermes secures eight year home delivery contract from Next

Described as the largest ever UK home delivery contract, Hermes will launch a range of service enhancements for Next “to ensure the retailer remains at the forefront of the home delivery market.”

JumpStart: Get up to speed on ecommerce platforms
February 19, 2010 – 2:16 pm | 2 Comments
JumpStart: Get up to speed on ecommerce platforms

Registration is now open for our next free-to-attend JumpStart event, this time focusing on ecommerce platforms, to be held in London on Wednesday 10 March.

Net-A-Porter to switch hosting to Claranet
February 19, 2010 – 2:13 pm | Comments Off
Net-A-Porter to switch hosting to Claranet

The fashion etailer’s new hosting contract includes a managed and fully redundant hosting environment.

Full findings of Adobe Scene7 survey now available to download
February 19, 2010 – 2:11 pm | One Comment
Full findings of Adobe Scene7 survey now available to download

The full findings of Adobe Scene7′s annual worldwide survey of the effectiveness and planned adoption of advanced customer experience elements by those selling over the web are now available.

IMRG to launch IDIS Gold Standard in April
February 16, 2010 – 2:13 pm | 2 Comments
IMRG to launch IDIS Gold Standard in April

The Gold Standard will be a benchmark for delivery excellence that will reassure consumers of the merchants’ ability to get delivery right, says the industry association.

Whizzy imagery out-performs ratings and reviews in Adobe survey
February 16, 2010 – 2:07 pm | 2 Comments
Whizzy imagery out-performs ratings and reviews in Adobe survey

This year’s Adobe survey results reveal that while companies are initiating new personalisation tactics, they are continuing to expand their use of rich media and social media too.

Germany’s leading online private shopping club expands into UK
February 16, 2010 – 2:05 pm | Comments Off
Germany’s leading online private shopping club expands into UK

Brands4friends.de has become “a significant shareholder” in British online shopping club Secretsales.com.

Blackwell UK appoints ROEye to grow affiliate marketing channel
February 16, 2010 – 1:55 pm | One Comment
Blackwell UK appoints ROEye to grow affiliate marketing channel

Academic book retailer Blackwell UK has appointed affiliate marketing agency ROEye to manage and grow its affiliate channel in 2010.

Online Asda magazine now features video and animations
February 16, 2010 – 1:50 pm | Comments Off
Online Asda magazine now features video and animations

Asda has launched a new version of its customer magazine online, and it includes video content, animations and more.

Guest Comment: Smart ways for pureplays to dip into offline marketing without blowing the budget
February 16, 2010 – 1:48 pm | 2 Comments
Guest Comment: Smart ways for pureplays to dip into offline marketing without blowing the budget

JaywingDMG’s Nick Evans discusses how channel optimisation techniques — using insight from online behaviour and transaction history — can give pureplay e-tailers a foothold in the real world, to drive both loyalty and sales.

UK retailers are failing to make the most of social media marketing
February 12, 2010 – 2:44 pm | 2 Comments
UK retailers are failing to make the most of social media marketing

Just two in five retailers has a social media presence, only 10% use more than one social media network and only 32% of retailers with a Twitter or Facebook account promote them on their website, according to new research from dotCommerce.

Winbuyer reports onsite price comparisons can lift sales by 5%
February 12, 2010 – 2:41 pm | Comments Off
Winbuyer reports onsite price comparisons can lift sales by 5%

Analysis by Winbuyer over the Christmas shopping period has found that placing comparative information on what competitors are charging for your products can lift sales by 5%.

Boots to offer pure plays a route to the high street?
February 12, 2010 – 2:37 pm | One Comment
Boots to offer pure plays a route to the high street?

The retailer’s new deal to supply a range of Mothercare products in its stores could lead to Boots also offering other online and smaller multi-channel retailers a way to gain a greater high street presence through its 2,600 branch store network.

New designer boutique fuses online with in-store shopping experience
February 12, 2010 – 2:34 pm | 2 Comments
New designer boutique fuses online with in-store shopping experience

A new Solihull store is offering its A-list customers a fully interactive shopping experience by providing in-store access to the internet and ‘live’ fashion shows on large TV screens to help its customers view and buy the latest fashion items.

Figleaves founder set for bumper payday?
February 12, 2010 – 2:30 pm | Comments Off
Figleaves founder set for bumper payday?

The underwear etailer is reported to have received a number of bids from prospective purchasers and has signed up a corporate finance firm to advise it on a possible sale.

Guest Comment: Going global — 10 tips to take your ecommerce brand to international success
February 12, 2010 – 2:28 pm | 2 Comments
Guest Comment: Going global — 10 tips to take your ecommerce brand to international success

Taking your transactional website overseas is an attractive proposition that can prove difficult to execute. Here localisation expert Gary Muddyman of Conversis and Superdrug e-commerce manager Bronwyn Laughlin offer ten steps to making sure your international launch gets off to a good start…

Foresee identifies how social media impacts online shopping
February 9, 2010 – 2:11 pm | One Comment
Foresee identifies how social media impacts online shopping

An analysis of 10,000 visitors to the UK’s top 40 internet retailing websites has found that Facebook is the best place for retailers to connect with online shoppers — but 25% of the top etailers have no formal Facebook presence at all.

Survey reveals retailers are missing the mark with product recommendations
February 9, 2010 – 2:08 pm | Comments Off
Survey reveals retailers are missing the mark with product recommendations

A US survey by ChoiceStream has found that shoppers’ perception of the quality of product recommendations on retail websites was lower in 2009 than in 2008.

Vodafone makes major Twitter blunder
February 9, 2010 – 2:06 pm | Comments Off
Vodafone makes major Twitter blunder

The mobile phone company discovered how easy it is to get into trouble on Twitter this week when a offensive message was sent out on the @VodafoneUK account