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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more

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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Ocado set for £1bn stock market flotation
February 9, 2010 – 2:02 pm | Comments Off
Ocado set for £1bn stock market flotation

Web supermarket Ocado is reported to be in the process of appointing bankers for a planned stock market flotation this summer.

Boden appoints TagMan to track the full customer journey on its websites
February 9, 2010 – 1:59 pm | Comments Off
Boden appoints TagMan to track the full customer journey on its websites

The clothes retailer will use TagMan to identify how customers find their way to its websites and gain a better understanding of how different marketing channels interact and which are most responsible for driving sales.

Orvis creates cross-functional ‘Voice of the Customer’ team
February 9, 2010 – 1:57 pm | Comments Off
Orvis creates cross-functional ‘Voice of the Customer’ team

The outdoor equipment and clothing retailer has reported double digit sales growth in many product lines since creating a cross-functional team dedicated to ‘doing what it takes to get everything right for the customer.’

Halfords adds free delivery to store option
February 5, 2010 – 1:47 pm | Comments Off
Halfords adds free delivery to store option

Customers can track the progress of their purchases online and are updated by text and email as soon as the goods arrive in-store.

DPD offers one hour home delivery time slots
February 5, 2010 – 1:44 pm | 3 Comments
DPD offers one hour home delivery time slots

The delivery firm has become the first in the industry to tell customers to within an hour when their parcel will arrive.

Google adding shop interiors to Google Street View?
February 5, 2010 – 1:39 pm | Comments Off
Google adding shop interiors to Google Street View?

In a move that could have a major impact on multi-channel retailers, the search giant is rumoured to be adding images of the interior of stores to its Street View function on Google Maps.

One in seven marketing emails don’t reach the inbox
February 5, 2010 – 1:36 pm | Comments Off
One in seven marketing emails don’t reach the inbox

BT, Orange & Yahoo! inboxes are the most difficult to reach in the UK, according to the new edition of Return Path’s Email Deliverability Benchmark Report, with only 75% of legitimate marketing messages getting through to ‘the most marketer-unfriendly ISP’.

Marketing emails are less relevant than they were a year ago, say 39% of consumers
February 5, 2010 – 1:33 pm | 2 Comments
Marketing emails are less relevant than they were a year ago, say 39% of consumers

The percentage of consumers who feel the marketing emails they receive are irrelevant has increased 34% over the last year, e-Dialog has found.

UK consumers were responsible for 30% of all European online retail sales in 2009
February 2, 2010 – 2:18 pm | 2 Comments
UK consumers were responsible for 30% of all European online retail sales in 2009

European internet sales hit £127.7bn last year, according to new research from Kelkoo, and Poland, France and Spain will see the fastest growth in 2010.

UK shopping mall uses social media to promote its stores’ latest offers
February 2, 2010 – 2:15 pm | One Comment
UK shopping mall uses social media to promote its stores’ latest offers

The Mall in Luton has set up a Facebook page and a Twitter account to keep shoppers informed of the latest offers at all its retail stores.

Internet shopping now growing equally across all UK income groups
February 2, 2010 – 2:11 pm | Comments Off
Internet shopping now growing equally across all UK income groups

A new British Population Survey analyses the growth in internet shopping by both consumers’ age and by their socio-economic grouping.

Suttons seeds goes behavioural
February 2, 2010 – 2:09 pm | One Comment
Suttons seeds goes behavioural

The seed, plant and horticultural goods merchant has replaced its manual recommendations system with Avail’s behavioural merchandising system.

Top cycle retailer picks Exact Abacus for new ecommerce platform
February 2, 2010 – 2:06 pm | Comments Off
Top cycle retailer picks Exact Abacus for new ecommerce platform

“We see a genuinely integrated trading solution as critical to our ambitions to become the pre-eminent cycle brand in the UK,” says Merlin Cycles’ John Moss.

Guest Comment: Ten top tips for making the transition to international ecommerce
February 2, 2010 – 2:03 pm | 2 Comments
Guest Comment: Ten top tips for making the transition to international ecommerce

Creating an ecommerce website that supports multi-currency transactions can be a monetary minefield, says Chapter Eight’s Mario Thomas. Here, he provides a ten point check-list of the key areas you need to consider when selling outside the UK.

1,500 Shop Direct staff set to lose their jobs
January 29, 2010 – 2:07 pm | Comments Off
1,500 Shop Direct staff set to lose their jobs

With online due to account for more than 70% of sales this year, the catalogue retailer says it now has excess capacity in its contact centres and plans to close three with the loss of 1,500 jobs.

Consumers continue to lack loyalty when multi-channel shopping
January 29, 2010 – 2:04 pm | 3 Comments
Consumers continue to lack loyalty when multi-channel shopping

Most shoppers who find a product is out of stock on the high street go straight to a price comparison service to find it online — not to the website of the store they visited.

1.8% of UK online revenues are now lost to payment fraud
January 29, 2010 – 2:01 pm | Comments Off
1.8% of UK online revenues are now lost to payment fraud

On average, 4.6% of orders are rejected due to suspicion of fraud, according to CyberSource’s Sixth Annual UK Online Fraud Report, and 1.6% of orders accepted turn out to be fraudulent.

Argos gets a new look in-store and online
January 29, 2010 – 1:59 pm | 2 Comments
Argos gets a new look in-store and online

The Argos website has been updated with a new logo and a subtle makeover as the retailer reports it has received 1.28 billion visits since it first became transactional in 2000.

Amazon reports international sales up 49%
January 29, 2010 – 1:49 pm | Comments Off
Amazon reports international sales up 49%

The company’s international operations, comprising the UK, Germany, Japan, France and China, hit $4.56bn in the fourth quarter of 2009, up by nearly a half on the year before.

Could Asda be about to overtake Tesco online?
January 29, 2010 – 1:47 pm | Comments Off
Could Asda be about to overtake Tesco online?

Asda.co.uk could overtake Tesco.com within six months if consumer trends continue, according to a bold prediction by MyVoucherCodes.