A smiley, a LOL-face and even a poop – all are now part of our everyday visual lexicon better known as emojis. And they are becoming a great way for marketers to engage with customers, albeit one that can be easily misinterpreted.
Vertu Motors has launched a used car website that it says is the first to offer UK customers the option of buying entirely online. Shoppers using the Bristol Street Motors Buy Online website can choose from more than 6,500 used cars. They can choose between customer journeys that include viewing (more…)
The IRUK Top500 Operations & Logistics Report, published in partnership with eDelivery, is now available online. This dimension report, which completes InternetRetailing’s Top500 UK analysis for 2017, focuses on the delivery, collection and returns promises retailers are making to their customers. Ian Jindal, editor-in-chief of InternetRetailing, believes that Black Friday (more…)
Endorsers, bloggers and YouTubers appear to have a strong influence over what their millennial followers buy next, a new study suggests. Research undertaken by the Affilinet network asked 2,293 UK adults aged 18 to 30 what they believed had the most affected their purchasing behaviour and encouraged spending. According to the (more…)
Emotions, rather than rationality, appear to be the backbone of customer loyalty. Shoppers who find a brand that reflects their emotional needs and desires are more likely to buy the brand and recommend it to their friends and family. Much of this is driven by a retailers’ strong identity and (more…)
The latest report in our 2017 series of IRUK Top500, The Customer Performance Dimension Report, published in association with RedEye, is now available online. This report focuses on the significance of retailers not only putting customers at the heart of their marketing strategies but more important, foreseeing their future needs. Chloe Rigby, (more…)