Christmas was a boon for online retailing, but as the data is sifted through it appears that retailers are still falling short of delivering a satisfactory mobile experience. Recent high profile failures and lack of responding to the consumer move to mobile browsing are a particular concern.
Mobile and social media are going to be the biggest drivers of e-commerce in 2015 if you extrapolate how they performed not just in the Christmas period, but also across the whole of 2014, suggests analysis by personalization company Monetate .
The run up to Christmas this year was dominated by Black Friday and Cyber Monday – and the growth in e-comm sales across these two days is in part down to a 35% boom in mobile retailing, believes Facebook and online retailer AO.com .
iPhone, Android and iPad retail app transactions between 21st of November 2014 and the 4th of January 2015 were up 40% on the same period last year, as shoppers increasingly became mobile.
While November saw dramatic growth in mobile traffic to retailer websites, December only saw some incremental increases according to the latest figures from Affiliate Window – apart from Boxing Day, which saw mobile e-comm traffic top 50% for the first time.
Mobile traffic to retailer sites continued to rise in November – and we suspect through December too, but we are awaiting the numbers – according to Affiliate Window’s monthly benchmarking.
It’s the time of year when we like to take a breath and look ahead to the exciting trends for the coming year. Here Jonathan Heap, CTO at NN4M outline what he thinks are the six big things retailers can expect to see from mobile this coming year
OK, so the dust is settling on the Black Friday-Cyber Monday weekend and the numbers are in on how consumers shopped – and we can get a really good view of how mobile now fits in to the mix of how consumers shop.
UK shoppers hold deals in the palm of their hands, quite literally, this Christmas, with more than half using mobile devices to do price comparison on gifts while in store.
There’s more to m-commerce than conventional wisdom suggests, with 30% of e-commerce traffic globally coming from mobile, and up to 40% of that for top US retailers. And mobile is now about purchase, not just research.
This year’s Black Friday saw traffic to retailer sites coming from mobile overtake that from PCs, accounting for 55% across the day, as workers took advantage of mobile to shop for deals while at work. data from Peerius, a personalization company reveals.
While much of the Black Friday and Cyber Monday hype has seen analysts looking for shopping numbers on either side of the weekend, research by Monetate suggests that much of the mobile traffic on Black Friday actually buy the next day, on Cyber Saturday.
Mobile phone and tablet users will make 195 billion mobile commerce transactions annually by 2019, up from 72 billion this year. So finds the latest m-commerce forecast from Juniper Research.
The latest results from the IMRG Capgemini Quarterly Benchmarking Report reveals that more than 37% of online sales are now made via a smartphone or tablet device, with the figure increasing to 43% for clothing merchants.
As one of the biggest shopping weekends of 2014 approaches, leading online retailer Argos is predicting a UK mobile shopping frenzy this year with more visits than ever to its website and apps on ‘Cyber Monday’ coming from shoppers using smartphones and tablets.
M-commerce has grown substantially over the past five years as around 70% of UK consumers now own a smartphone, according to the latest mobile research from eDigitalResearch.
People are spending more time connected to mobile devices, particularly smartphones. At the same time customers expect their preferred brands to be able to answer every question they may have during their shopping journey and beyond; they want this information available anytime, anywhere and on any device. Unfortunately not all (more…)
By 2018, European mobile phone and tablet commerce could reach €142 billion – €28.2 billion from mobile, €113.3 billion from tablet – a whopping 49% of total online retail sales in the EU-7 nations of France, Germany, Italy, the Netherlands, Spain, Sweden and the UK. And a large chunk of (more…)
More traffic and more sales are coming from mobile devices in the UK than ever before, suggests the latest Benchmark from Affiliate Window – with 31,000 sales originating on a mobile or smartphone every day.
2015 is likely to see a gulf form between the ‘pioneering’ brands and retailers who will accelerate their mobile reach and the rest, who will continue to chronically under invest in mobile. So predicts Forrester Research as it looks ahead to next year: a picture that is already starting to (more…)