Consumers have moved quickly towards mobile-first shopping. Chloe Rigby considers the retail response Back in 2014, House of Fraser became one of the first major UK retailers to unveil a mobile-first website. It came at a time when m-commerce accounted for 27% of online sales, according to figures from IMRG. (more…)
Millennial mums turn to their phones first when researching products – but find that mobile websites operated by their favourite brands lag behind, a new study suggests. Digital media specialist equimedia investigated 34 websites recommended to mothers in Babycentre’s Welcome to Mums 2017 list of recommended baby products, which is (more…)
Retail sales are slowing, with 60% of sales coming from smartphones, according to eMarketer and the latest statistics from IMRG Capgemini pointing to eCommerce sales via smartphones growing by almost half year-on-year in May 2017 – betting on mobile first seems like the ‘strong and stable’ thing to do in our uncertain world.
Using smartphones to shop for and buy goods and services has become commonplace in the UK.
40% of all online grocery purchases made online in the UK are made on mobile phones, driven by click and collect.
Ecommerce search volumes in the UK are on the up, driven by rapidly expanding mobile shopping habits among consumers – especially overseas shoppers in Germany and Estonia looking to ‘buy British’.
A pan-European study of 2100 European retailers finds that mobile is fast becoming the key sales channel for all.
As we yawn into a short week following the May Bank Holiday weekend, research reveals that UK consumers love to shop online in the very early hours of the morning on weekends – with the hour between 3 and 4am being the most popular.
Online sales grew again in March, driven in large part by higher average basket values (ABV) through mobile devices for both multichannel and online-only retailers – the total m-retail ABV was up 18% on March 2016, to mark the seventh straight month in which the ABV has risen year on (more…)
Despite Easter delivering a small kick to the high street, the general prognosis for shops as we know them doesn’t look good. The latest report – from PwC on behalf of The Local Data Company – shows that High Street shops are closing at an increasing rate and are being (more…)
With retail analysts predicting an “Easter sugar rush” for the high street, it looks like the holidays may well be a boom for mobile – but it could also be an opportunity to drive home the link between mobile and the high street.
UK retailers are lagging behind US and European counterparts when it comes to meeting the needs of mobile shoppers in store – but all retailers are not really delivering what mobile shoppers want, according to a study by mobile solutions company DMI.
Retailers across the world are aware a threatening combination of transforming forces – driven by customer service, personalisation and mobile – are disrupting their industry, with 98% of executives recognising that the sector is set for fundamental change.
UK online retail sales were up 15% year-on-year in February, according to the latest figures from the IMRG Capgemini e-Retail Sales Index, but its proving a tougher environment for mobile.
Performance marketing technology company Criteo has published the top online retail searches conducted in the UK in 2017 – and it turns out the washing machine tops the list as being the most searched item of the year. But that isn’t the real headline: that belongs to mobile, where 52% (more…)
According to data from market research firm Dynatrace, a majority of consumers – 61% – expect pages within mobile retail apps to download completely in four seconds or less. Anything longer than that, and retailers risk frustrating their users and having them abandon the app or perhaps uninstall it completely. (more…)
The UK high street has suffered its worst February since 2009 as headwinds from the economy and Storm Doris curbed spending, figures show – making investment in mobile ecommerce technology more imperative than ever.
Everything you know is wrong – and the adage of ‘browse on smartphone buy on desktop’ is dead. So says a new report that suggests retailers are not measuring conversion rates across devices properly and could well be undercounting conversion rates by as much as 40% on all customer journeys and (more…)
Shopping via mobile devices in the UK has reached a critical maturity that retailers must prioritise effort and investment in mobile to create richer, more seamless experiences, according to the latest instalment in the Tryzens Expert Research series.
Almost 70% of of CEOs in the world’s leading 350 retailers are investing in digital technology to improve customer service – and much of this investment is being targeted at mobile, according to a new report – “CEO Viewpoint 2017: The Transformation of Retail” carried out for JDA Software, by PwC.