UK Digital research specialist Clicked has recently completed its latest wave of research looking in detail at UK attitudes towards wearable technology and has helped to answer one of businesses burning issues: Why do consumers need a Smartwatch, when they already have Smartphone that performs all of the functions adequately?
Our love of brands is increasingly being fanned by mobile, or so research commissioned by mobile engagement company mGage has revealed.
With Facebook, Twitter, Pinterest and Instagram all adding “buy” buttons to their mobile apps, and Amazon allowing users to sign up using their Twitter account, the world’s of social and mobile retail look set to shake up the whole commerce space.
Sales from mobile have jumper from 15.89% of e-commerce sales to 17% between Q1 and Q2 2015, according to the latest Affiliate Window benchmark of mobile traffic.
Despite a growing number of shoppers using smartphones most retailers are failing to understand how they use them and engage with them in the right way – especially in store – wasting much of their investment in technology and innovation.
Mobile optimised sites convert almost three times more than non-optimised ones and, if you can drive people to repeat use of your app, that will convert even better than mobile or PC. And you need to take note: mobile will be the dominant e-commerce platform in the US, UK and (more…)
Tesco.com is the most visible British supermarket website in mobile phone searches on Google UK (Google.co.uk), performing three times better than nearest rival, Asda.com according to a new study released today.
UK retailers are collectively missing out on an astounding £6.6 billion per year due to a lack of investment in their mobile offering, according to a new report into mobile spending from the Centre for Retail Research (CRR).
A surprisingly high 65% of shoppers would like technology such as smart watches to enhance their shopping experience, with 27% wanting retailers to enable one-click payments through a wearable device to make life easier.
Shoppers don’t think in terms of ‘channels’ and readily hop from mobile to tablet to desktop and to the shops as they browse, search and purchase. And retailers need to start thinking in these terms.
Rail users are spending half their journey time on a connected device, according to research by KBH On-Train Media, the UK’s largest on-train media company, and a quarter of those are shopping.
If you want to shift your stock through your apps, you need to do it on Fridays and Saturdays, as these are the days when browsers are more likely to convert. Oh, and don’t look to do much on Wednesdays and Sundays as these are days of retail rest on (more…)
A third of all online sales in the UK will take place via smartphones and tablets this year, predicts eMarketer, and by 2019 it will be closer to 40%.
Mobile is outstripping traditional PCs when it comes to searching for retail goods, with clothes and fashion leading the way, finds the latest BRC-Google Online Retail Monitor Q1 2015.
Retailers anticipate accelerated growth for 2015 according to research released today from eBay Enterprise, an eBay Inc company – and mobile is among the main investment priorities.
Retailers are increasingly seeking mobile-friendly ecommerce platforms as they recognise the need to optimise for smartphone and tablet users, according to new research published by Econsultancy [IRDX .
Consumers are set to spend £53.6 billion a year using their smartphones and tablets by 2024, compared with the £9.7 billion spent today, according to new research by Barclays . However, only 3% of retailers believe that they have a ‘cutting edge’ mobile strategy.
The latest figures from Affiliate Window for mobile traffic in Q1 2015 show that mobile traffic is on the rise and is edging ever closer to the 50% tipping point in the UK – a landmark reached in the US in August 2014.
It’s been revealed today that the Welsh are the biggest shoppers on mobile in the UK; 12.79% of Welsh respondents in new research commissioned by Tangent Snowball reported mobile as their preferred device to shop on – more than any other region, including London.
Smartphones are becoming the dominant mobile device for commerce and more, replacing tablets, finds the Q1 2015 State of Mobile Commerce Report from performance marketing company Criteo. As a result, advertisers’ future success now depends on their ability to offer a compelling mobile site.