Millennial mums prefer mobile – but their favourite brands let them down: study

Millennial mums turn to their phones first when researching products – but find that mobile websites operated by their favourite brands lag behind, a new study suggests. Digital media specialist equimedia investigated 34 websites recommended to mothers in Babycentre’s Welcome to Mums 2017 list of recommended baby products, which is (more…)

A mobile-first ecommerce strategy is key to beating retail’s overall slowdown, says Tryzens 

Retail sales are slowing, with 60% of sales coming from smartphones, according to eMarketer and the latest statistics from IMRG Capgemini pointing to eCommerce sales via smartphones growing by almost half year-on-year in May 2017 – betting on mobile first seems like the ‘strong and stable’ thing to do in our uncertain world.

Mobile is key online purchase channel not just for browsing says new study that claims retailers not measuring properly

Everything you know is wrong – and the adage of ‘browse on smartphone buy on desktop’ is dead. So says a new report that suggests retailers are not measuring conversion rates across devices properly and could well be undercounting conversion rates by as much as 40% on all customer journeys and (more…)