Millennial mums prefer mobile – but their favourite brands let them down: study

Millennial mums turn to their phones first when researching products – but find that mobile websites operated by their favourite brands lag behind, a new study suggests. Digital media specialist equimedia investigated 34 websites recommended to mothers in Babycentre’s Welcome to Mums 2017 list of recommended baby products, which is (more…)

A mobile-first ecommerce strategy is key to beating retail’s overall slowdown, says Tryzens 

Retail sales are slowing, with 60% of sales coming from smartphones, according to eMarketer and the latest statistics from IMRG Capgemini pointing to eCommerce sales via smartphones growing by almost half year-on-year in May 2017 – betting on mobile first seems like the ‘strong and stable’ thing to do in our uncertain world.