Mobile sales are almost at 50%, compared to 31% this time last year, with conversion rates doubling year on year, the latest monthly benchmark figures from the IMRG Capgemini eRetail Sales Index reveal.
With London Fashion Week in full swing new research released today finds that the UK’s fashionistas aren’t as ‘with it’ as they might thing they are: they are still relying on their desktops, instead of smartphones to buy clothes, despite mobile eCommerce as a whole accounting for 51% of online purchases in the (more…)
Mobile is about to surpass desktop as the global path to e-commerce, with the UK and Japan leading the way.
Burberry has been rated the top multichannel retailer for its mobile commerce offering, in a new report published this week. The Mobile Retail Report from ecommerce agency Ampersand puts Go Outdoors in second place, followed by Homebase in third. The report surveyed 162 retailers that have their own physical branded (more…)
Mobile is the glue that binds the online and offline worlds together within multichannel retail. But it is so much more than that, argues Paul Skeldon, mobile editor at InternetRetailing. Here are 12 steps to implementing the best of what mobile commerce has to offer 1. Be found on mobile (more…)
More than half of mobile shoppers still look and feel before they buy, visiting a retail location as part of their research, a new study suggests. xAd’s UK Mobile Path to Purchase found some 57% of shoppers took that store-based approach, contrasted with the 29% who only use their smartphone (more…)
The vital role that smartphones play within retail has been underlined by a new report from IMRG and Capgemini.
With many people heading off to warmer climes for their holidays, research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip.
In the first half of 2016, the majority of visits – some 3.8 billion in fact – to the top 25 online retailers, came via mobile.
Just like in the online world, faster load times are the key to getting shoppers to engage and spend on mobile.
Retailers in search of an ever more flexible shopping have looked to mobile scan and pay technology to create an easier customer journey through the store or supermarket. It’s now common to see customers scanning and paying for products in store, before walking out with them. But criminologists from the University (more…)
Despite the increasingly rapid rise of mobile as the preferred online shopping channel, consumers are starting to be more vocal about their frustrations and what they don’t like about it – and retailers need to listen up as there is much at stake.
Mobile devices have become vital to in-store shopping and retailers must adjust their campaigns to meet changing customer behaviours.
More people in Europe are using their mobile devices to buy consumer goods than ever before, with clothing and electronics the most popular purchases.
Thanks to their smartphones, consumers are in-play even after they cross the threshold of stores, according to a new study of mobile search activity by Hitwise, a division of Connexity.
A global survey of 20,000 consumers finds that international buying power in the Internet age is highly concentrated within a small group of high-spending, high-frequency ‘Super-Shoppers’, who use all devices at their disposal to spend, spend, spend.
Mobile payments have long been touted as ‘big’ but a year after the launch of Apple Pay in the UK – and with no real figures from Apple – Nick Black, CEO of UK app developer, Apadmi, discusses the real impact Apple Pay has had on retail in the UK.
Cheaper smartphones, dwindling sales of tablets, the increasing use of IoT technologies, Artificial Intelligence (AI) and Virtual Reality (VR), and sustained growth in the digital economy: these are all key trends that retailers need to be aware of in the ‘post smartphone era’ that is nearly upon us.
The percentage of online retail sales made through mobile devices – both smartphones and tablets – fell in Q1 2016, according to the latest results from the IMRG Capgemini Quarterly Benchmark: the first time a decrease has been recorded since tracking started in 2010. Just under half (49.6%) of online retail (more…)
UK retailers are missing out on consumers’ huge appetite for joined-up shopping because they’re not yet geared up to keep pace with changing buying habits, according to research from digital customer experience agency Rockpool.