More than half of mobile shoppers still look and feel before they buy, visiting a retail location as part of their research, a new study suggests. xAd’s UK Mobile Path to Purchase found some 57% of shoppers took that store-based approach, contrasted with the 29% who only use their smartphone (more…)
The vital role that smartphones play within retail has been underlined by a new report from IMRG and Capgemini.
With many people heading off to warmer climes for their holidays, research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip.
In the first half of 2016, the majority of visits – some 3.8 billion in fact – to the top 25 online retailers, came via mobile.
Just like in the online world, faster load times are the key to getting shoppers to engage and spend on mobile.
Retailers in search of an ever more flexible shopping have looked to mobile scan and pay technology to create an easier customer journey through the store or supermarket. It’s now common to see customers scanning and paying for products in store, before walking out with them. But criminologists from the University (more…)
Despite the increasingly rapid rise of mobile as the preferred online shopping channel, consumers are starting to be more vocal about their frustrations and what they don’t like about it – and retailers need to listen up as there is much at stake.
Mobile devices have become vital to in-store shopping and retailers must adjust their campaigns to meet changing customer behaviours.
More people in Europe are using their mobile devices to buy consumer goods than ever before, with clothing and electronics the most popular purchases.
Thanks to their smartphones, consumers are in-play even after they cross the threshold of stores, according to a new study of mobile search activity by Hitwise, a division of Connexity.
A global survey of 20,000 consumers finds that international buying power in the Internet age is highly concentrated within a small group of high-spending, high-frequency ‘Super-Shoppers’, who use all devices at their disposal to spend, spend, spend.
Mobile payments have long been touted as ‘big’ but a year after the launch of Apple Pay in the UK – and with no real figures from Apple – Nick Black, CEO of UK app developer, Apadmi, discusses the real impact Apple Pay has had on retail in the UK.
Cheaper smartphones, dwindling sales of tablets, the increasing use of IoT technologies, Artificial Intelligence (AI) and Virtual Reality (VR), and sustained growth in the digital economy: these are all key trends that retailers need to be aware of in the ‘post smartphone era’ that is nearly upon us.
The percentage of online retail sales made through mobile devices – both smartphones and tablets – fell in Q1 2016, according to the latest results from the IMRG Capgemini Quarterly Benchmark: the first time a decrease has been recorded since tracking started in 2010. Just under half (49.6%) of online retail (more…)
UK retailers are missing out on consumers’ huge appetite for joined-up shopping because they’re not yet geared up to keep pace with changing buying habits, according to research from digital customer experience agency Rockpool.
Britain remains a nation of complainers, new research has found, but UK shoppers prefer to do so online, with in-person whining proving as difficult as ever to the confrontation-shy Briton. And mobile is making it easier than ever to be bol-shy.
Analysis of how consumers shop online in the UK reveals that the majority of visits to the top 25 online retailers in Q1 2016 came via mobile (2 million) as opposed to desktop (1.6 million). This is down 5.18% from Q4 2015 with desktop up 5.18%.
Online sales grew by 11% in March as smartphone transactions doubled, new figures suggest. But while transactions via a smartphone grew by 101% in March, those via tablet were up by only 6%, the IMRG Capgemini eRetail Sales Index showed. The March figure of 11%, both on the previous year (more…)
To mark the start of Advertising Week Europe, Bing Ads has released insights into UK consumer behaviour on mobile devices which reveals that mobile is by far the device of choice during consumer down time, with one in two searches over the weekend now made from smartphones or tablets.
Despite drastic rises in mobile adoption – and the growth in the use of apps – 44% of top international retailers still do not offer an iPhone app. That’s according to a new cross-country benchmark from Episerver, which combines research from eleven nations including the UK, US, Australia and countries (more…)