ASOS has reported a 26% rise in retail sales and says that mobile is critical to its success – and is part of the IRUK500 Elite retailer’s vision to “fundamentally change the way customers love and shop for fashion”.
‘Generation Consumer’ – those UK shoppers that are comfortable with online shopping – are now using the smartphone more frequently to complete end-to-end shopping experiences in a dramatic shift in online behaviour.
In the past year, the total time spent in online-first retail apps worldwide increased by almost 50%, while those retailers with online and bricks and mortar stores managed a 40% increase – the app, it seems, is winning.
Some 36% of students want to pay for goods with their smartphones, a survey by Vista Retail Support has found. The latest research is a timely reminder to retailers to do their homework and prepare their shops and staff to accept mobile payments as a record number of students are (more…)
With 50 days to go until Black Friday 2016, global ecommerce consultancy Salmon anticipates this year will be the tipping point for mobile in the UK.
While laptops remain the strong favourite of devices used by consumers when online shopping, smartphones are ranked second as a preferred device by 65% of shoppers and tablets by 52%.
British women are leading the way when it comes to adopting new technology to do their shopping. While men stay glued to their desktops, women are embracing their smartphones and tablets at a faster rate than men to shop online.
More than 40% of UK consumers now view the mobile phone as their preferred alternative to a payment card, according to a study by Mastercard.
More than 90% of retailers say customers are demanding personalised experiences, yet just 59% cannot offer tailored content across devices. So finds a study by Monetate, who happen to be a leading personalisation platform for brands worldwide.
UK shoppers’ ongoing love for the high street experience will keep town centre shopping alive, but they have to embrace the idea that they are part of a digital world and up the game of shop staff if that is to continue, according to a new report.
Mobile sales are almost at 50%, compared to 31% this time last year, with conversion rates doubling year on year, the latest monthly benchmark figures from the IMRG Capgemini eRetail Sales Index reveal.
With London Fashion Week in full swing new research released today finds that the UK’s fashionistas aren’t as ‘with it’ as they might thing they are: they are still relying on their desktops, instead of smartphones to buy clothes, despite mobile eCommerce as a whole accounting for 51% of online purchases in the (more…)
Mobile is about to surpass desktop as the global path to e-commerce, with the UK and Japan leading the way.
Burberry has been rated the top multichannel retailer for its mobile commerce offering, in a new report published this week. The Mobile Retail Report from ecommerce agency Ampersand puts Go Outdoors in second place, followed by Homebase in third. The report surveyed 162 retailers that have their own physical branded (more…)
Mobile is the glue that binds the online and offline worlds together within multichannel retail. But it is so much more than that, argues Paul Skeldon, mobile editor at InternetRetailing. Here are 12 steps to implementing the best of what mobile commerce has to offer 1. Be found on mobile (more…)
More than half of mobile shoppers still look and feel before they buy, visiting a retail location as part of their research, a new study suggests. xAd’s UK Mobile Path to Purchase found some 57% of shoppers took that store-based approach, contrasted with the 29% who only use their smartphone (more…)
The vital role that smartphones play within retail has been underlined by a new report from IMRG and Capgemini.
With many people heading off to warmer climes for their holidays, research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip.
In the first half of 2016, the majority of visits – some 3.8 billion in fact – to the top 25 online retailers, came via mobile.
Just like in the online world, faster load times are the key to getting shoppers to engage and spend on mobile.