UK consumers do more online shopping on mobile than rest of Europe, finds Google as it launches site to help brands exploit mobile

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The UK has the highest percentage of people who make a purchase every month on their smartphone (32%) out of 18 European countries, including France (8%), Germany (15%), Italy (8%) and Sweden (19%). This is the key finding from new Google-commissioned TNS research, which explores the growing importance of online (more…)

Third of UK retailers failing to deliver cross platform integration – and it is costing them dear, warns report

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Around 72% of UK retailers have multiple mobile presences, but a third are failing to offer consumers a seamless cross platform service, according to research by Ampersand Commerce. Currys, Carphone Warehouse, Homebase and lastminute.com are amongst the retailers that are not delivering cross channel integration, the study says.

Online shopping takes just £5 in every £100 away from high street – but only if you have an omni-channel approach, suggests eBay-Deloitte study

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Fears that online and mobile retailing are cannibalizing – or even killing – the high street appear unfounded, with research by eBay and Deloitte across 21 leading retailers in the UK dress market and German white goods market, suggesting that for every £100 spend online, only £5 is being taken (more…)

Mobile sites and apps failing to satisfy – costing some retailers dear, warns study

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Satisfaction with mobile retail websites is dropping compared with ‘fixed’ online versions, and this is costing retailers valuable business, suggests a study into customers satisfaction carried out by customer experience analyst ForeSee. According to its research retail websites in the UK garner an average satisfaction score of 77% while mobile (more…)

Best is yet to come: sales through mobile drop slightly in October, benchmark finds

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While predictions abound of the growth in sales via mobile over Christmas, figures for October released by Affiliate Window show that sales through tablets and smartphones actually dropped very slightly between September and October falling from 23.05% to 22.70% of total online sales. However, this is expected to rise significantly (more…)