Never before have shoppers been so comfortable with browsing and buying on their tablets and smartphones, with on average more 50% of web traffic to JohnLewis.com now coming from mobile devices.
While Argos tops the list of mobile enabled companies in the Internet Retailing Top 500 with an almost perfect score, the in depth research reveals that the vast majority of UK retailers are failing to deliver in the mobile channel.
Retailers are failing to meet customer expectations when it comes to shopping online and on mobile, with just 45% of shoppers saying they are satisfied with the mobile shopping experience they encounter.
According to latest data from GfK’s Mobile Insights, more than half (55%) of smartphone users visited retail sites or apps from their device in July 2014. Here are 10 killer facts about them that the research threw up. 1. Smartphone retail site users visited on average four retail sites in (more…)
While Britain’s love of the high street remains strong, the physical and virtual shopping worlds are merging as younger, tech savvy consumers increasingly use their smart phones to unearth the best deals – and they are happy to share their personal data in return for offers.
Everyone. Calm. Down. Deep breathes. There, that’s better. Now, has Apple really transformed the worlds of payments, retail, commerce, wearables, apps and devices in one morning? No. But it has certainly focussed a lot of minds on how the next few years will see incremental changes in how people shop (more…)
52% of traffic to retail websites now comes from mobile devices of one form or another, outstripping traditional desktop traffic for the first time, figures from IMRG and a series of retailers suggest. To give it context, in 2010 it was 3%.
Almost half (48%) of the UK’s online shoppers buy from their beds, while 1 in 10 (11%) do so from the toilet – and one in 100 (1%) while having sex, according to new research from Give as you Live. Another study, from Toluna, found that 70% of UK smartphone (more…)
Driven by the rise of mobile, last July Google launched enhanced campaigns, an easier way for marketers to manage cross-device paid search efforts, providing the ability to customise messaging and bids by device. So what has it achieved, wonders Justin Thorne, Marketing Director, EMEA at Kenshoo Described by Google itself (more…)
Omni-channel retailing is increasingly becoming mobile, according to the latest ShopVisible Influence & Impact e-commerce Review for 2014, accounting for 38% of traffic on the ShopVisible platform, compared with 20% this time last year.
New research finds that 53% of UK consumers would never use mobile banking services, while many avoid using any mobile financial services at all – including Paypal, money transfer apps and even shopping websites.
The latest Affiliate Window benchmark of mobile sales and ad conversions finds that sales through mobile devices rose steadily between June and July, with 24,000 sales each day in July coming from mobile devices, 8800 of them via smartphone.
Online searches for groceries are growing – and nowhere more so than on mobile, a new study suggests. Today’s Google-BRC Online Retail Monitor for the second quarter of 2014 shows that while grocery-related searches grew by 22% across all devices compared to the same time last year, those from mobile-devices (more…)
More people than ever before are shopping online – driven increasingly by mobile, with nearly half of mobile users (48%) making purchases online regularly. In addition nearly 1 in 5 browse products online before buying in stores. Taken together, more than 70% of mobile consumers shop online.
The deal forged between former tech enemies IBM and Apple that will see IBM tweak its enterprise mobility solutions and apps to work really well on Apple devices is set to have a big impact on retail.
As many as 46% of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool.
Mobile is having a hugely positive global effect on retail, leading to higher click through rates (CTRs) and yielding additional sales, rather than cannibalising online and in store, finds research by Australian digital performance advertising company Criteo, published this week.
Mobile shopping has seen a boost in June 2014, according to the monthly benchmark figures from Affiliate Window. According to its numbers, 24,000 sales each day in the UK originated from a mobile device, with 8650 of these being from smartphones, the rest from tablets.
More than a quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five. So finds new figures from eMarketer, which suggests that shopping on mobile devices will account for a rapidly growing share of UK retail e-commerce (more…)
Spending on mobile devices such as smartphones and tablet computers will overtake transactions made on desktops and laptops this year, according to a new study. Juniper Research says a “significant proportion” of m-commerce purchases would previously have been carried out on desktops but are now migrating to the newer devices. (more…)