Almost half (48%) of the UK’s online shoppers buy from their beds, while 1 in 10 (11%) do so from the toilet – and one in 100 (1%) while having sex, according to new research from Give as you Live. Another study, from Toluna, found that 70% of UK smartphone (more…)
Omni-channel retailing is increasingly becoming mobile, according to the latest ShopVisible Influence & Impact e-commerce Review for 2014, accounting for 38% of traffic on the ShopVisible platform, compared with 20% this time last year.
New research finds that 53% of UK consumers would never use mobile banking services, while many avoid using any mobile financial services at all – including Paypal, money transfer apps and even shopping websites.
The latest Affiliate Window benchmark of mobile sales and ad conversions finds that sales through mobile devices rose steadily between June and July, with 24,000 sales each day in July coming from mobile devices, 8800 of them via smartphone.
Online searches for groceries are growing – and nowhere more so than on mobile, a new study suggests. Today’s Google-BRC Online Retail Monitor for the second quarter of 2014 shows that while grocery-related searches grew by 22% across all devices compared to the same time last year, those from mobile-devices (more…)
More people than ever before are shopping online – driven increasingly by mobile, with nearly half of mobile users (48%) making purchases online regularly. In addition nearly 1 in 5 browse products online before buying in stores. Taken together, more than 70% of mobile consumers shop online.
The deal forged between former tech enemies IBM and Apple that will see IBM tweak its enterprise mobility solutions and apps to work really well on Apple devices is set to have a big impact on retail.
As many as 46% of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool.
Mobile is having a hugely positive global effect on retail, leading to higher click through rates (CTRs) and yielding additional sales, rather than cannibalising online and in store, finds research by Australian digital performance advertising company Criteo, published this week.
Mobile shopping has seen a boost in June 2014, according to the monthly benchmark figures from Affiliate Window. According to its numbers, 24,000 sales each day in the UK originated from a mobile device, with 8650 of these being from smartphones, the rest from tablets.
More than a quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five. So finds new figures from eMarketer, which suggests that shopping on mobile devices will account for a rapidly growing share of UK retail e-commerce (more…)
Spending on mobile devices such as smartphones and tablet computers will overtake transactions made on desktops and laptops this year, according to a new study. Juniper Research says a “significant proportion” of m-commerce purchases would previously have been carried out on desktops but are now migrating to the newer devices. (more…)
British shoppers are becoming more open to the idea of being targeted with relevant coupons via their smartphones, both while they’re on the move and when they’re in retailers’ stores, new research suggests. Seven in 10 UK shoppers now own smartphones – and six in 10 find the idea of (more…)
By 2018 almost half of European retail sales will take place in stores – while firmly under the influence of the internet, driven my mobile use in store.
A fifth of all online transactions in the UK are set to come from mobile by the end of this year, accounting for a whopping £8billion being spent through the channel. And the picture is pretty rosy across the rest of Europe, if The Centre for Retail Research is to (more…)
Retailers have got used to their customers going mobile but their mobility between devices is proving a new challenge that retailers need to overcome, according to those that presented within the Mobile and Mobility conference track at last week’s Internet Retailing Expo, reports Liz Morrell.
The UK has the highest percentage of people who make a purchase every month on their smartphone (32%) out of 18 European countries, including France (8%), Germany (15%), Italy (8%) and Sweden (19%). This is the key finding from new Google-commissioned TNS research, which explores the growing importance of online (more…)
One in three of all UK online sales are now made on a mobile device, according to the latest results from the IMRG Capgemini Quarterly Benchmarking (Q4 2013/4). In the period November 2013 to January 2014, m-retail accounted for 32% of online sales – 6% were via smartphones, while tablet devices (more…)
Although about 30% of apparel transactions are now made from mobile devices, just 15% of people used a mobile device for their last purchase, suggesting that mobile shoppers are simply a very active buying group. Just three of 1,027 respondents made their last purchase over a mobile phone network.
Last week saw the annual mobile jamboree Mobile World Congress take place in Barcelona. Shingo Murakami, MD of Rakuten’s Play.com, was there and gives a unique insight into how retailers should be looking at the next big things in mobile tech right now or risk getting left behind