Mobile is key online purchase channel not just for browsing says new study that claims retailers not measuring properly

Everything you know is wrong – and the adage of ‘browse on smartphone buy on desktop’ is dead. So says a new report that suggests retailers are not measuring conversion rates across devices properly and could well be undercounting conversion rates by as much as 40% on all customer journeys and (more…)

£4 in every £10 spent over Christmas came from a mobile – but be warned its changing how people shop

More than £4 of every £10 spent online over the festive shopping period came from a smartphone, according to Adobe‘s Digital Index report – matching the percentage seen in 2015, but of a much bigger pie. The research shows that 60% of online traffic to UK retailers came from mobile between 1 November (more…)

Mobile leads online vanguard in “war on Christmas” as Black Friday outstrips seasonal sales

Online retail could be poised for a ‘War on Christmas’ as consumers ditch Christmas sales for its bigger and more fashionable Black Friday cousin – and mobile is driving the change. Data from ecommerce consultancy Salmon’s Peak Trading Operations Centre shows the Black Friday period (22-28 November) was significantly busier (more…)