A third of all online sales in the UK will take place via smartphones and tablets this year, predicts eMarketer, and by 2019 it will be closer to 40%.
Mobile is outstripping traditional PCs when it comes to searching for retail goods, with clothes and fashion leading the way, finds the latest BRC-Google Online Retail Monitor Q1 2015.
Retailers anticipate accelerated growth for 2015 according to research released today from eBay Enterprise, an eBay Inc company – and mobile is among the main investment priorities.
Retailers are increasingly seeking mobile-friendly ecommerce platforms as they recognise the need to optimise for smartphone and tablet users, according to new research published by Econsultancy [IRDX .
Consumers are set to spend £53.6 billion a year using their smartphones and tablets by 2024, compared with the £9.7 billion spent today, according to new research by Barclays . However, only 3% of retailers believe that they have a ‘cutting edge’ mobile strategy.
The latest figures from Affiliate Window for mobile traffic in Q1 2015 show that mobile traffic is on the rise and is edging ever closer to the 50% tipping point in the UK – a landmark reached in the US in August 2014.
It’s been revealed today that the Welsh are the biggest shoppers on mobile in the UK; 12.79% of Welsh respondents in new research commissioned by Tangent Snowball reported mobile as their preferred device to shop on – more than any other region, including London.
Smartphones are becoming the dominant mobile device for commerce and more, replacing tablets, finds the Q1 2015 State of Mobile Commerce Report from performance marketing company Criteo. As a result, advertisers’ future success now depends on their ability to offer a compelling mobile site.
It’s not so long since accepted wisdom took it for granted that the internet would eventually kill the high street. The only question was ‘how long’. But things have turned out differently. The invention of click and collect, and the growing use of mobile to bridge the gap between physical (more…)
The importance of mobile to retailers continues to grow and the mobile conference track at Internet Retailing Expo on 25 March promises to be a highlight of the show. And so it should be: mobile is mission critical to retailers, both as an e-commerce channel and as an in-store tool (more…)
Mobile payments are hot, but the lack of a real mobile payments solution that both consumers and retailers are embracing ubiquitously is making the gap between what is needed and what is available yawn ever-wider. And this is impacting payments generally.
The UK’s shoppers are set to spend £14.95 billion via mobile devices in 2015, an increase of 77.8% on £8.41 billion in 2014, while PC spending will grow by just 2%, finds international research conducted by RetailMeNot, the operator or Vouchercodes.co.uk.
The shift toward mobile shopping continues, with 40% of UK online retail sales in Q4 2014/15 – that’s November to January – completed through tablets and smartphones, according to the latest research from IMRG and Capgemini : up from 37% in the previous quarter.
Online shoppers are increasingly frustrated with e-commerce, with poor mobile experience from most brands being their biggest bugbear, finds a study of UK consumers by Dyn.
With more and more traffic coming from mobile – and more importantly, with more and more customers wanting to interact with retailers through mobile – etailers must understand what customers want and react quickly, Lysa Hardy, CMO at NBTY Europe tells us ahead of her mobile keynote at IRX15 on (more…)
Most retailers now ‘get’ mobile, but turning theory into practice is being hampered by ‘desktop first’ thinking. So believes Stuart McMillan, Deputy Head of E-commerce at Schuh , talking exclusively to Internet Retailing ahead of his presentation at Internet Retailing Expo on 25 March.
UK retailers are significantly ahead of European counterparts, France and Germany, when it comes to uniting the online and in-store shopping journey with apps. In Q4 2014, Amazon and Argos were the leading large retailers in UK app downloads, with both placing particular emphasis on creating an easier shopping process (more…)
Christmas was a boon for online retailing, but as the data is sifted through it appears that retailers are still falling short of delivering a satisfactory mobile experience. Recent high profile failures and lack of responding to the consumer move to mobile browsing are a particular concern.
Mobile traffic as a proportion of all online traffic has continued to see points above 50% in January according to the latest figures from Affiliate Window , but traffic and sales through mobile devices was down last month compared to December.
Mobile and social media are going to be the biggest drivers of e-commerce in 2015 if you extrapolate how they performed not just in the Christmas period, but also across the whole of 2014, suggests analysis by personalization company Monetate .