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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Over half of smartphone and tablet users shop via mobile every week…
May 1, 2013 – 3:53 pm | One Comment
Over half of smartphone and tablet users shop via mobile every week…

Almost two-thirds of smartphone and tablet users access websites on a daily basis and more than a half shop via their mobile device at least once a week, according to new research from e-commerce and …

… while study suggests 4G will accelerate mobile shopping
May 1, 2013 – 3:50 pm | No Comment
… while study suggests 4G will accelerate mobile shopping

Just over one third (34%) of smartphone owners will be ‘very likely’ or ‘likely’ to purchase more items from their mobile device thanks to 4G technology and faster internet connections, according to the latest eCustomerServiceIndex …

GUEST OPINION Mobile email big business within the performance channel
May 1, 2013 – 3:30 pm | One Comment
GUEST OPINION Mobile email big business within the performance channel

When looking at the mobile channel for marketing, many retailers ignore email, but with a growing number of consumers using mobile email as a comms channel, perhaps its time to think again. Matt Swan, Client …

Debenhams’ mobile shopping experience skyrockets to top of EPiServer’s UK m-commerce study
April 16, 2013 – 9:21 pm | Comments Off
Debenhams’ mobile shopping experience skyrockets to top of EPiServer’s UK m-commerce study

Debenhams , Expedia and Argos have topped the UK Mobile Commerce study by EPiServer, published this week. The report scored the mobile websites and apps of 30 of the UK’s top retailers against a detailed …

Men more likely than women to shop via their mobiles
April 16, 2013 – 9:16 pm | Comments Off
Men more likely than women to shop via their mobiles

Technology appears to be playing a role in reversing the stereotype of the male dislike of shopping. As the number of people owning a smartphone continues to rise, research from Kantar Media’s Global TGI …

4G offers £1.8bn boost to UK retailing industry, says eBay, but retailers must act now
April 4, 2013 – 10:48 am | Comments Off
4G offers £1.8bn boost to UK retailing industry, says eBay, but retailers must act now

The arrival of universal 4G in Britain could boost the retail economy by around £1.8 billion over a year, according to new research revealed today by eBay. The boost represents a 113% year on year …

Inspire on all channels – key themes from SoLoMo at IRX13
March 21, 2013 – 10:43 am | One Comment
Inspire on all channels – key themes from SoLoMo at IRX13

With Internet Retailing Expo 2013 continuing as you read this, we take a look at some of the key take aways from the SoLoMo (Social-Mobile-Local) session on day one. Look out in the coming weeks …

Sophisticated consumers more accepting than ever of mobile as a shopping channel
March 19, 2013 – 11:24 am | Comments Off
Sophisticated consumers more accepting than ever of mobile as a shopping channel

A study by Stibo Systems has found that 59% of consumers have made a purchase on mobile so far this year – twice as many as did this time in 2011. And one in five …

eBay sets sights on $20bn in mobile sales during 2013
March 6, 2013 – 11:50 am | 2 Comments
eBay sets sights on $20bn in mobile sales during 2013

eBay has revised its global m-commerce forecast, predicting that it will generate in excess of $20 billion in mobile sales volume in 2013. The forecast comes as eBay reveals that more than four million new …

Consumers gain confidence in mobile purchases and they are moving beyond micropayments on iTunes, study suggests
February 20, 2013 – 12:11 pm | 3 Comments
Consumers gain confidence in mobile purchases and they are moving beyond micropayments on iTunes, study suggests

New research carried out by performance marketing specialists Intela has found that consumer willingness to purchase goods and services over their mobile devices has increased in the past year, with a half of UK smartphone …

Mobile web traffic up in January, but sales through the channel drop compared to December, suggests benchmark
February 20, 2013 – 10:56 am | Comments Off
Mobile web traffic up in January, but sales through the channel drop compared to December, suggests benchmark

Despite web traffic from mobiles hitting 19.63% in January 2013, sales of goods through the mobile channel fell slightly in January compared to December, as the pre-Christmas m-retail bonanza tails off, according to figures from …

GUEST OPINION Exploiting the iPad and the t-commerce explosion
January 9, 2013 – 12:07 pm | Comments Off
GUEST OPINION Exploiting the iPad and the t-commerce explosion

Tablets – and the iPad in particular – are rapidly reshaping how e-commerce works and they are starting to drive consumer behavior. is driving retail innovation. Here Mark Inskip, UK managing director for Group …

£3.5bn of Christmas sales to be purchased on or influenced by smartphones, finds Deloitte
December 12, 2012 – 12:11 pm | 2 Comments
£3.5bn of Christmas sales to be purchased on or influenced by smartphones, finds Deloitte

£3.5 billion of Christmas retail sales will be purchased on or influenced by smartphones, according to business advisory firm Deloitte. The influence of smartphones far outweighs the value of direct sales made through them, with …

Mobile in the ascendency for Christmas shopping in 2012, with the iPad leading the charge, suggest IBM benchmark study
December 12, 2012 – 12:08 pm | One Comment
Mobile in the ascendency for Christmas shopping in 2012, with the iPad leading the charge, suggest IBM benchmark study

In its annual look at how UK consumers are shopping online in the run up to Christmas, IBM has found that use of mobile devices for both researching and buying continues to increase, with tablets …

Global consumer survey finds 88% of mobile media users now engage in mobile 
content and commerce
November 20, 2012 – 1:08 pm | Comments Off
Global consumer survey finds 88% of mobile media users now engage in mobile 
content and commerce

Nearly nine in ten (88%) of the world’s mobile media users now engage in mobile content and commerce – up from 82% in 2011 – according to the findings of the MEF’s latest annual global …

M-commerce set to account for almost 25% of online purchases by 2017
November 14, 2012 – 8:23 pm | 3 Comments
M-commerce set to account for almost 25% of online purchases by 2017

According to forecasts by the independent retail analysts Verdict, m-commerce is set to grow a whopping 504% between now and 2017 – resulting in almost £1 in every £4 spent online being through a mobile …

GUEST OPINION Why Apple’s Passbook will transform retail
November 14, 2012 – 12:01 am | One Comment
GUEST OPINION Why Apple’s Passbook will transform retail

Krishna Subramanian, CMO, Velti explains why he thinks the under-rated and overlooked Passbook app in iOS6 is set to transform mobile retailing

80% of smartphone and tablet owners use their devices while watching TV, with retail sites the most popular hits thanks to ads
October 28, 2012 – 1:30 am | Comments Off
80% of smartphone and tablet owners use their devices while watching TV, with retail sites the most popular hits thanks to ads

Four fifths of smartphone owners use their device while watching television, according to the latest eCustomerServiceIndex results from eDigitalResearch and IMRG. The survey also found that a similar number (81%) of tablet owners use their …

Mobile retail searches grow by 8%, with tablets account for 42% of traffic, finds BRC-Google study
October 28, 2012 – 1:20 am | Comments Off
Mobile retail searches grow by 8%, with tablets account for 42% of traffic, finds BRC-Google study

The popularity of tablets is the driving force behind strong growth in mobile searches, finds the latest BRC-Google Online Retail Monitor report, with, two in five of all mobile retail searches now undertaken on tablets …

Hesitant retailers could miss out on £860m in sales by not adopting new technologies, warns eBay
October 28, 2012 – 1:00 am | Comments Off
Hesitant retailers could miss out on £860m in sales by not adopting new technologies, warns eBay

Hesitation in investing in ‘third wave’ technologies will cost UK retailers more than £860 million worth of sales over the next two years, new research from eBay reveals. That’s the equivalent to the amount UK …