UK retailers are missing out on consumers’ huge appetite for joined-up shopping because they’re not yet geared up to keep pace with changing buying habits, according to research from digital customer experience agency Rockpool.
Britain remains a nation of complainers, new research has found, but UK shoppers prefer to do so online, with in-person whining proving as difficult as ever to the confrontation-shy Briton. And mobile is making it easier than ever to be bol-shy.
Analysis of how consumers shop online in the UK reveals that the majority of visits to the top 25 online retailers in Q1 2016 came via mobile (2 million) as opposed to desktop (1.6 million). This is down 5.18% from Q4 2015 with desktop up 5.18%.
Online sales grew by 11% in March as smartphone transactions doubled, new figures suggest. But while transactions via a smartphone grew by 101% in March, those via tablet were up by only 6%, the IMRG Capgemini eRetail Sales Index showed. The March figure of 11%, both on the previous year (more…)
To mark the start of Advertising Week Europe, Bing Ads has released insights into UK consumer behaviour on mobile devices which reveals that mobile is by far the device of choice during consumer down time, with one in two searches over the weekend now made from smartphones or tablets.
Despite drastic rises in mobile adoption – and the growth in the use of apps – 44% of top international retailers still do not offer an iPhone app. That’s according to a new cross-country benchmark from Episerver, which combines research from eleven nations including the UK, US, Australia and countries (more…)
44 per cent of Britain’s top retailers are potentially slowing the browsing experience for mobile users by redirecting them to dedicated mobile sites, according to new insight from web performance experts at NCC Group.
43% of e-commerce traffic – and pretty much 100% of all e-commerce traffic growth – now comes from phones, almost matching the 46% that comes from ‘traditional’ online, according to the Demandware Shopping Index for the fourth quarter of 2015.
A significant minority of connected customers expect that by 2020 they’ll be using emerging technologies, from Bitcoin to augmented reality (AR) in their future shopping experiences, a new report suggests. Already, says the Beyond Digital, What’s next for businesses in 2020 report from Infomentum shoppers expect a good online customer (more…)
A major digital tipping point has been reached – with the percentage of UK online retail sales made through mobile devices (smartphones and tablets) exceeding 50% for the first time in Q4 2015/16, according to figures from IMRG .
Never doubt the power of mobile: if you fail to meet consumers ever-growing expectations they are going to bite you. So finds a global study of 4500 consumers in 11 countries that suggests that if a shopper doesn’t immediately like the consumer experience with your mobile service, as many as (more…)
Four in 10 purchases occur across multiple devices or channels and of that, close to one-third are completed on a mobile device, indicating that consumers are using numerous devices along their path to purchase and are regularly buying on mobile.
Data from across desktop, mobile web and app data – including two million iOS and Android app sessions that took place throughout Q4 of 2015 – reveals that app users are the most enthusiastic online shoppers, with the average person shopping from an app generating 2.6 times more revenue for (more…)
Just 23% of Top 500 retailers in the UK have a transactional app – with only a fifth having an app at all – despite mobile increasingly accounting for more than half of retailer e-commerce traffic. InternetRetailing’s own UK Top500 research for 2016 shows that the UK retail industry is (more…)
Almost half of retailers say that between 21 and 50% of their web sales come directly from purchases made on an app, although 23% of IRUK Top 500 retailers currently have a transactional app and 4% have no plans to use apps as part of a multichannel strategy.
One in five consumers worldwide expects more than half of their overall e-commerce spending to be done on mobile this year, according to a global study by . BuzzCity.
Smartphone shopping is now the default for U.K. shoppers with 64% of all website visits to retailers last year coming from mobile devices, according to digital market intelligence company, SimilarWeb . The study revealed that on average 64.54% of visits to all online retail sites in the U.K last year (more…)
A billion Apple devices, from iPods and iPads to the Apple Watch and Apple TV, are now in active use, the manufacturer and retailer said as it reported record profits of $18.4bn (£12.8bn) in the first quarter of its financial year. While sales of the iPhone were flat in the (more…)
Mobile and other innovative technology is allowing consumers around the world unprecedented access to products and making e-commerce global. Consumers are no longer limited to the product selection at their local store or even in their own country; 57% of online respondents in Nielsen’s global survey have made an online (more…)
New research has found that UK retailers are letting down their customers by not investing in a quality mobile app that complements the instore and website experience.