A fifth of all online transactions in the UK are set to come from mobile by the end of this year, accounting for a whopping £8billion being spent through the channel. And the picture is pretty rosy across the rest of Europe, if The Centre for Retail Research is to (more…)
Retailers have got used to their customers going mobile but their mobility between devices is proving a new challenge that retailers need to overcome, according to those that presented within the Mobile and Mobility conference track at last week’s Internet Retailing Expo, reports Liz Morrell.
The UK has the highest percentage of people who make a purchase every month on their smartphone (32%) out of 18 European countries, including France (8%), Germany (15%), Italy (8%) and Sweden (19%). This is the key finding from new Google-commissioned TNS research, which explores the growing importance of online (more…)
One in three of all UK online sales are now made on a mobile device, according to the latest results from the IMRG Capgemini Quarterly Benchmarking (Q4 2013/4). In the period November 2013 to January 2014, m-retail accounted for 32% of online sales – 6% were via smartphones, while tablet devices (more…)
Although about 30% of apparel transactions are now made from mobile devices, just 15% of people used a mobile device for their last purchase, suggesting that mobile shoppers are simply a very active buying group. Just three of 1,027 respondents made their last purchase over a mobile phone network.
Last week saw the annual mobile jamboree Mobile World Congress take place in Barcelona. Shingo Murakami, MD of Rakuten’s Play.com, was there and gives a unique insight into how retailers should be looking at the next big things in mobile tech right now or risk getting left behind
Smartphones and tablets are transforming shopping and creating a powerful new type of Super Shopper, according to a study by eBay and Deloitte. And retailers need to target these people to boost their sales in all channels, the marketplace reveals.
Around 72% of UK retailers have multiple mobile presences, but a third are failing to offer consumers a seamless cross platform service, according to research by Ampersand Commerce. Currys, Carphone Warehouse, Homebase and lastminute.com are amongst the retailers that are not delivering cross channel integration, the study says.
As EAT and Weve announce the launch of a trial using iBeacons to develop a contactless mobile loyalty product called Pouch, Alex Sbardella, Product Director at Red Ant, gives his top five reasons why iBeacons are going to change retail forever
As retailer turns its attention to meeting the growing demands of ‘tappy shoppers’, a white paper by Usablenet aims to qualify and quantify why it is becoming an e-commerce imperative: a poor tablet shopping experience is likely to damage brand perception and reduce instances of customer recommendation, it finds.
Fears that online and mobile retailing are cannibalizing – or even killing – the high street appear unfounded, with research by eBay and Deloitte across 21 leading retailers in the UK dress market and German white goods market, suggesting that for every £100 spend online, only £5 is being taken (more…)
Retailers need to focus on tablets as vast amounts of sales are coming through these devices, according to data from the Golden Quarter put out today by Rakuten. The company’s affiliate network, Rakuten LinkShare, saw nearly one in five sales made across tablets over the golden quarter (19%), a 58% (more…)
Almost half (47%) of smartphone owners are now using their mobile devices to ‘showroom’ and browse for an item whilst out shopping, according to the latest eCustomerServiceIndex (eCSI) results from IMRG and eDigitalResearch. But how much of a threat is it to retailers?
Satisfaction with mobile retail websites is dropping compared with ‘fixed’ online versions, and this is costing retailers valuable business, suggests a study into customers satisfaction carried out by customer experience analyst ForeSee. According to its research retail websites in the UK garner an average satisfaction score of 77% while mobile (more…)
Its that time of year again: the time when we take a look at what some of the trends are for mobile in retail. If Christmas has been any guide, mobile is very much at the centre of all trends for 2014 in retail. But what exactly are going to (more…)
Mobile commerce may well be adversely affecting the high street in Scotland, if the Scottish Retail consortium is to be believed, but globally mobile and online commerce are not forcing consumers to shun the traditional high street. A study of 13,000 consumers across 20 countries by BuzzCity finds that, 59% (more…)
While predictions abound of the growth in sales via mobile over Christmas, figures for October released by Affiliate Window show that sales through tablets and smartphones actually dropped very slightly between September and October falling from 23.05% to 22.70% of total online sales. However, this is expected to rise significantly (more…)
The number of European mobile shoppers grew by 43% over the past year, with 20% of smartphone users accessing online retail sites and apps using their device. In addition, 1 in 7 European smartphone users have completed a retail transaction on their mobile phone in a month.
The key to omni-channel lies with in-store engagement, but with NFC still to gain a foothold and other technologies not supported by all devices, it could be a long time coming. So what should merchants be thinking about when looking to engage? Here, Oliver Ripley, Mobile Products Manager at eCommera, (more…)
The way UK shoppers look for the items they want to buy is developing fast, new figures suggest. Data from Google and the British Retail Consortium (BRC) show not only that total retail search volumes grew by 12% in the third quarter of 2013, compared to the same time last (more…)