More people than ever before are shopping online – driven increasingly by mobile, with nearly half of mobile users (48%) making purchases online regularly. In addition nearly 1 in 5 browse products online before buying in stores. Taken together, more than 70% of mobile consumers shop online.
The deal forged between former tech enemies IBM and Apple that will see IBM tweak its enterprise mobility solutions and apps to work really well on Apple devices is set to have a big impact on retail.
As many as 46% of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool.
Mobile is having a hugely positive global effect on retail, leading to higher click through rates (CTRs) and yielding additional sales, rather than cannibalising online and in store, finds research by Australian digital performance advertising company Criteo, published this week.
Mobile shopping has seen a boost in June 2014, according to the monthly benchmark figures from Affiliate Window. According to its numbers, 24,000 sales each day in the UK originated from a mobile device, with 8650 of these being from smartphones, the rest from tablets.
More than a quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five. So finds new figures from eMarketer, which suggests that shopping on mobile devices will account for a rapidly growing share of UK retail e-commerce (more…)
Spending on mobile devices such as smartphones and tablet computers will overtake transactions made on desktops and laptops this year, according to a new study. Juniper Research says a “significant proportion” of m-commerce purchases would previously have been carried out on desktops but are now migrating to the newer devices. (more…)
British shoppers are becoming more open to the idea of being targeted with relevant coupons via their smartphones, both while they’re on the move and when they’re in retailers’ stores, new research suggests. Seven in 10 UK shoppers now own smartphones – and six in 10 find the idea of (more…)
By 2018 almost half of European retail sales will take place in stores – while firmly under the influence of the internet, driven my mobile use in store.
A fifth of all online transactions in the UK are set to come from mobile by the end of this year, accounting for a whopping £8billion being spent through the channel. And the picture is pretty rosy across the rest of Europe, if The Centre for Retail Research is to (more…)
Retailers have got used to their customers going mobile but their mobility between devices is proving a new challenge that retailers need to overcome, according to those that presented within the Mobile and Mobility conference track at last week’s Internet Retailing Expo, reports Liz Morrell.
The UK has the highest percentage of people who make a purchase every month on their smartphone (32%) out of 18 European countries, including France (8%), Germany (15%), Italy (8%) and Sweden (19%). This is the key finding from new Google-commissioned TNS research, which explores the growing importance of online (more…)
One in three of all UK online sales are now made on a mobile device, according to the latest results from the IMRG Capgemini Quarterly Benchmarking (Q4 2013/4). In the period November 2013 to January 2014, m-retail accounted for 32% of online sales – 6% were via smartphones, while tablet devices (more…)
Although about 30% of apparel transactions are now made from mobile devices, just 15% of people used a mobile device for their last purchase, suggesting that mobile shoppers are simply a very active buying group. Just three of 1,027 respondents made their last purchase over a mobile phone network.
Last week saw the annual mobile jamboree Mobile World Congress take place in Barcelona. Shingo Murakami, MD of Rakuten’s Play.com, was there and gives a unique insight into how retailers should be looking at the next big things in mobile tech right now or risk getting left behind
Smartphones and tablets are transforming shopping and creating a powerful new type of Super Shopper, according to a study by eBay and Deloitte. And retailers need to target these people to boost their sales in all channels, the marketplace reveals.
Around 72% of UK retailers have multiple mobile presences, but a third are failing to offer consumers a seamless cross platform service, according to research by Ampersand Commerce. Currys, Carphone Warehouse, Homebase and lastminute.com are amongst the retailers that are not delivering cross channel integration, the study says.
As EAT and Weve announce the launch of a trial using iBeacons to develop a contactless mobile loyalty product called Pouch, Alex Sbardella, Product Director at Red Ant, gives his top five reasons why iBeacons are going to change retail forever
As retailer turns its attention to meeting the growing demands of ‘tappy shoppers’, a white paper by Usablenet aims to qualify and quantify why it is becoming an e-commerce imperative: a poor tablet shopping experience is likely to damage brand perception and reduce instances of customer recommendation, it finds.
Fears that online and mobile retailing are cannibalizing – or even killing – the high street appear unfounded, with research by eBay and Deloitte across 21 leading retailers in the UK dress market and German white goods market, suggesting that for every £100 spend online, only £5 is being taken (more…)