Showrooming hitting Christmas shopping with 41% of UK shoppers using mobile to find best deals when in-store

EE Showrooming media alert - image

The Christmas season is one of the heaviest spending periods of the year, but new data from EE suggests the practice of ‘showrooming’ could have a big impact on Christmas shopping behaviour this year. 41% of Brits – equivalent to almost 22 million shoppers – regularly ‘showroom’ by using their (more…)