Half of UK shoppers routinely ‘showroom’ with their mobile when in store, often buying from a competitor. But their purchase decision isn’t just about price, it is also about reviews, customer service and overall experience.
The UK is increasingly becoming the go to country for online shoppers from across the world, with China leading the way – and 83% of these Chinese shoppers are using mobile.
Traffic to retailer sites from online ads dropped slightly between Q2 and Q3 2015, but overall sales have gone up from this traffic along with average order value, according to the latest figures from Affiliate Window.
Mobile is driving in-store sales, with as many as 42% of people who research goods on the go are looking to convert in store – with more than a third actually doing so.
User journey analysis by Tradedoubler as shown that, across Europe, shoppers are increasingly turning to smartphones for online shopping at the weekend and that the Germans are the most decisive shoppers – with an average ‘journey time’ of five days. Brits take 7, but do love a bargain.
More than 80% of American consumers plan on using their mobile shopping apps this holiday season, according to a study by GPShopper and comScore.
As consumers get ever more mobile, conversion rates still lag behind desktop: and UX testing thinks it knows why. Poor user experience, slow load times and design errors all make for a poor user experience on mobile – even with top brands who lead the mobile field.
Think again, says Klas Back, General Manager of International and Payment Strategy at Braintree.
Mobile payments in the UK now account for 46.9% of all online payments and 40% of PayPal transactions are mobile.
Use of online shopping baskets is being booming – and it’s all fuelled by mobile.
The luxury market has outperformed other retail sectors and experienced double-digit growth in orders over the last year, largely due to the rapid adoption of mobile commerce, according to the latest Luxury Shopping Focus report from Demandware.
Despite UK online retail sales showing the weakest August since records began (in 2000), mobile is still on the up, according to the latest figures from the IMRG Capgemini e-Retail Sales Index.
Mobile and tablet use is fuelling a £8.9 billion increase in online sales, contributing to the heavily to the £60 billion set to be spend online in 2016, according to research from RetailMeNot, a marketplace for digital offers.
The proportion of online sales that take place via mobile devices may be levelling out, according to new analysis from the IMRG. The organisation says 42% of UK internet sales were completed on a mobile device in the three months to July, level with the previous three months. That’s the (more…)
More than half of UK smartphone owners (55%) have abandoned a mobile transaction because of usability issues, slow load times, poor check out experience and payment process complications, finds a study by Jumio. And its is costing retailers as much as £6 billion in lost revenues.
More than a half of US smartphone owners (56%) have abandoned a mobile transaction because of usability issues, slow loading times and poor navigation and check out, finds a study by Jumio. And it is costing US retailers as much as $24 billion in lost revenue.
UK Digital research specialist Clicked has recently completed its latest wave of research looking in detail at UK attitudes towards wearable technology and has helped to answer one of businesses burning issues: Why do consumers need a Smartwatch, when they already have Smartphone that performs all of the functions adequately?
Our love of brands is increasingly being fanned by mobile, or so research commissioned by mobile engagement company mGage has revealed.
With Facebook, Twitter, Pinterest and Instagram all adding “buy” buttons to their mobile apps, and Amazon allowing users to sign up using their Twitter account, the world’s of social and mobile retail look set to shake up the whole commerce space.
Sales from mobile have jumper from 15.89% of e-commerce sales to 17% between Q1 and Q2 2015, according to the latest Affiliate Window benchmark of mobile traffic.