The UK’s shoppers are set to spend £14.95 billion via mobile devices in 2015, an increase of 77.8% on £8.41 billion in 2014, while PC spending will grow by just 2%, finds international research conducted by RetailMeNot, the operator or Vouchercodes.co.uk.
The shift toward mobile shopping continues, with 40% of UK online retail sales in Q4 2014/15 – that’s November to January – completed through tablets and smartphones, according to the latest research from IMRG and Capgemini : up from 37% in the previous quarter.
Online shoppers are increasingly frustrated with e-commerce, with poor mobile experience from most brands being their biggest bugbear, finds a study of UK consumers by Dyn.
With more and more traffic coming from mobile – and more importantly, with more and more customers wanting to interact with retailers through mobile – etailers must understand what customers want and react quickly, Lysa Hardy, CMO at NBTY Europe tells us ahead of her mobile keynote at IRX15 on (more…)
Most retailers now ‘get’ mobile, but turning theory into practice is being hampered by ‘desktop first’ thinking. So believes Stuart McMillan, Deputy Head of E-commerce at Schuh , talking exclusively to Internet Retailing ahead of his presentation at Internet Retailing Expo on 25 March.
UK retailers are significantly ahead of European counterparts, France and Germany, when it comes to uniting the online and in-store shopping journey with apps. In Q4 2014, Amazon and Argos were the leading large retailers in UK app downloads, with both placing particular emphasis on creating an easier shopping process (more…)
Christmas was a boon for online retailing, but as the data is sifted through it appears that retailers are still falling short of delivering a satisfactory mobile experience. Recent high profile failures and lack of responding to the consumer move to mobile browsing are a particular concern.
Mobile traffic as a proportion of all online traffic has continued to see points above 50% in January according to the latest figures from Affiliate Window , but traffic and sales through mobile devices was down last month compared to December.
Mobile and social media are going to be the biggest drivers of e-commerce in 2015 if you extrapolate how they performed not just in the Christmas period, but also across the whole of 2014, suggests analysis by personalization company Monetate .
The run up to Christmas this year was dominated by Black Friday and Cyber Monday – and the growth in e-comm sales across these two days is in part down to a 35% boom in mobile retailing, believes Facebook and online retailer AO.com .
iPhone, Android and iPad retail app transactions between 21st of November 2014 and the 4th of January 2015 were up 40% on the same period last year, as shoppers increasingly became mobile.
While November saw dramatic growth in mobile traffic to retailer websites, December only saw some incremental increases according to the latest figures from Affiliate Window – apart from Boxing Day, which saw mobile e-comm traffic top 50% for the first time.
Mobile traffic to retailer sites continued to rise in November – and we suspect through December too, but we are awaiting the numbers – according to Affiliate Window’s monthly benchmarking.
It’s the time of year when we like to take a breath and look ahead to the exciting trends for the coming year. Here Jonathan Heap, CTO at NN4M outline what he thinks are the six big things retailers can expect to see from mobile this coming year
OK, so the dust is settling on the Black Friday-Cyber Monday weekend and the numbers are in on how consumers shopped – and we can get a really good view of how mobile now fits in to the mix of how consumers shop.
UK shoppers hold deals in the palm of their hands, quite literally, this Christmas, with more than half using mobile devices to do price comparison on gifts while in store.
There’s more to m-commerce than conventional wisdom suggests, with 30% of e-commerce traffic globally coming from mobile, and up to 40% of that for top US retailers. And mobile is now about purchase, not just research.
This year’s Black Friday saw traffic to retailer sites coming from mobile overtake that from PCs, accounting for 55% across the day, as workers took advantage of mobile to shop for deals while at work. data from Peerius, a personalization company reveals.
While much of the Black Friday and Cyber Monday hype has seen analysts looking for shopping numbers on either side of the weekend, research by Monetate suggests that much of the mobile traffic on Black Friday actually buy the next day, on Cyber Saturday.
Mobile phone and tablet users will make 195 billion mobile commerce transactions annually by 2019, up from 72 billion this year. So finds the latest m-commerce forecast from Juniper Research.