OK, so the dust is settling on the Black Friday-Cyber Monday weekend and the numbers are in on how consumers shopped – and we can get a really good view of how mobile now fits in to the mix of how consumers shop.
UK shoppers hold deals in the palm of their hands, quite literally, this Christmas, with more than half using mobile devices to do price comparison on gifts while in store.
There’s more to m-commerce than conventional wisdom suggests, with 30% of e-commerce traffic globally coming from mobile, and up to 40% of that for top US retailers. And mobile is now about purchase, not just research.
This year’s Black Friday saw traffic to retailer sites coming from mobile overtake that from PCs, accounting for 55% across the day, as workers took advantage of mobile to shop for deals while at work. data from Peerius, a personalization company reveals.
While much of the Black Friday and Cyber Monday hype has seen analysts looking for shopping numbers on either side of the weekend, research by Monetate suggests that much of the mobile traffic on Black Friday actually buy the next day, on Cyber Saturday.
Mobile phone and tablet users will make 195 billion mobile commerce transactions annually by 2019, up from 72 billion this year. So finds the latest m-commerce forecast from Juniper Research.
The latest results from the IMRG Capgemini Quarterly Benchmarking Report reveals that more than 37% of online sales are now made via a smartphone or tablet device, with the figure increasing to 43% for clothing merchants.
As one of the biggest shopping weekends of 2014 approaches, leading online retailer Argos is predicting a UK mobile shopping frenzy this year with more visits than ever to its website and apps on ‘Cyber Monday’ coming from shoppers using smartphones and tablets.
M-commerce has grown substantially over the past five years as around 70% of UK consumers now own a smartphone, according to the latest mobile research from eDigitalResearch.
People are spending more time connected to mobile devices, particularly smartphones. At the same time customers expect their preferred brands to be able to answer every question they may have during their shopping journey and beyond; they want this information available anytime, anywhere and on any device. Unfortunately not all (more…)
By 2018, European mobile phone and tablet commerce could reach €142 billion – €28.2 billion from mobile, €113.3 billion from tablet – a whopping 49% of total online retail sales in the EU-7 nations of France, Germany, Italy, the Netherlands, Spain, Sweden and the UK. And a large chunk of (more…)
More traffic and more sales are coming from mobile devices in the UK than ever before, suggests the latest Benchmark from Affiliate Window – with 31,000 sales originating on a mobile or smartphone every day.
2015 is likely to see a gulf form between the ‘pioneering’ brands and retailers who will accelerate their mobile reach and the rest, who will continue to chronically under invest in mobile. So predicts Forrester Research as it looks ahead to next year: a picture that is already starting to (more…)
While the omni-channel approach is working for Shop Direct, boosting profits by 512%, many retailers still need to get to grips with how to make multi- and omni-channel fly. So to help you Internet Retailing and SLI have joined forces to bring you a webinar on Multichannel predictions and priorities (more…)
Never before have shoppers been so comfortable with browsing and buying on their tablets and smartphones, with on average more 50% of web traffic to JohnLewis.com now coming from mobile devices.
While Argos tops the list of mobile enabled companies in the Internet Retailing Top 500 with an almost perfect score, the in depth research reveals that the vast majority of UK retailers are failing to deliver in the mobile channel.
Retailers are failing to meet customer expectations when it comes to shopping online and on mobile, with just 45% of shoppers saying they are satisfied with the mobile shopping experience they encounter.
According to latest data from GfK’s Mobile Insights, more than half (55%) of smartphone users visited retail sites or apps from their device in July 2014. Here are 10 killer facts about them that the research threw up. 1. Smartphone retail site users visited on average four retail sites in (more…)
While Britain’s love of the high street remains strong, the physical and virtual shopping worlds are merging as younger, tech savvy consumers increasingly use their smart phones to unearth the best deals – and they are happy to share their personal data in return for offers.
Everyone. Calm. Down. Deep breathes. There, that’s better. Now, has Apple really transformed the worlds of payments, retail, commerce, wearables, apps and devices in one morning? No. But it has certainly focussed a lot of minds on how the next few years will see incremental changes in how people shop (more…)