Mobile location-based services are set to boom and retailers will be one of the key sectors to benefit, as they allow more targeted marketing, relationship building, interaction with consumers, as well as providing a tool to assess marketing conversion rates, says Berg Insight

M&S has become the first leading UK high street retailer to deliver a proper mobile commerce experience – and it has done it by going for a full mobilisation of its e-commerce strategy so now consumers can browser, search and buy online, on mobile, by phone or in store. Sienne Veit, the company’s social and mobile development manager explains why

A staggering 53% of women in the US actively engage in mobile interaction with retail-driven mobile promotions, with 93% actively looking out for promotional offers sent to their mobiles or on the mobile web, finds a study by miBuys

M-Retailing.net meets Laurence Pichot, head of shopping.com France and the company’s head of mobile strategy to talk about the company’s new strategy and how mobile – centred around its new iphone app to start with – is a key part of how the company is set to develop

Despite the downturn, Internet Advertising Bureau and PricewaterhouseCoopers research reveals mobile ad spend beat expectations last year, with entertainment, media and telecoms brands being the biggest m-ad spenders

Apple patent applications in the US show that it is looking to add m-payments, NFC and couponing to its iAds mobile advertising platform as it makes a land-grab for the mobile retail space

With 224 million mobile users engaged in texting, SMS has emerged as “the only form of mobile marketing to reach the entire mobile universe,” says a study into mobile marketing and retail published this week …

Pontus Krisstianson, CEO and Co-Founder of Avail Intelligence outlines the four main lessons retailers can learn from how Swedish online bookstore Bokus embraced m-commerce to great effect

M-retailing from coupons, smart posters and advertising is already generating US$1.4bn globally and is set to rise. We talk to analyst Howard Wilcox at Juniper Research about his latest report and look at how the m-commerce market is set to evolve globally

Most companies claiming to be doing m-retailing simply have an app. Is this just an easy way to show their directors that they are doing something mobile, or is it really the start of something special?