Dual screening during key shows like Bake Off lead to rise in sales on mobile, finds eBay


Primetime TV programmes such as Peaky Blinders and the Great British Bake Off (GBBO) are responsible for triggering a significant rise in dual-screen shopping – the act of watching television whilst simultaneously surfing the internet on a laptop, tablet or smartphone – with a direct impact on small businesses selling kitchenware (more…)