UK consumers do more online shopping on mobile than rest of Europe, finds Google as it launches site to help brands exploit mobile

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The UK has the highest percentage of people who make a purchase every month on their smartphone (32%) out of 18 European countries, including France (8%), Germany (15%), Italy (8%) and Sweden (19%). This is the key finding from new Google-commissioned TNS research, which explores the growing importance of online (more…)

Online shopping takes just £5 in every £100 away from high street – but only if you have an omni-channel approach, suggests eBay-Deloitte study

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Fears that online and mobile retailing are cannibalizing – or even killing – the high street appear unfounded, with research by eBay and Deloitte across 21 leading retailers in the UK dress market and German white goods market, suggesting that for every £100 spend online, only £5 is being taken (more…)