Online retailer JD Williams has become one of a small but growing band of retailers to embrace personalization marketing – rather than just optimization – to make its mobile offering more effective.
Halfords has successfully completed a trial of smart watches for click and collect at one of its stores and has seen collection rates improve, cut paperwork and got the staff excited about technology.
Leading high street fashion brand Oasis is the latest fashion retailer to roll out a mobile commerce app that puts engagement at its core.
Ahead of this year’s Internet Retailing Expo (IRX 2016) we’re running a series of previews focusing on event highlights, from the conferences to interviews with key retail speakers. As we make our final preparations for next week’s conference, here’s a round up of the interviews we’ve run so far. Looking (more…)
Debenhams said this week that almost half of is online sales took place via mobile devices in the first half of its financial year, in line with its mobile-first approach to multichannel investment. Mobile commerce was its fastest growing channel, with smartphone sales growing by almost 70%, year-on-year, while online (more…)
In the first year of the mobile hotel booking functionality on CWT To Go, Carlson Wagonlit Travel (CWT)’s travel app, bookings have grown in excess of 20 per cent each month. CWT’s launch of mobile hotel booking has been heralded a major success by clients.
Investing in mobile apps will bring customers back into retail stores, and help avoid the estimated loss of 900,000 jobs and thousands of high street stores in the next decade.
A significant minority of connected customers expect that by 2020 they’ll be using emerging technologies, from Bitcoin to augmented reality (AR) in their future shopping experiences, a new report suggests. Already, says the Beyond Digital, What’s next for businesses in 2020 report from Infomentum shoppers expect a good online customer (more…)
myWaitrose customers can now scan product barcodes on their phones as they place goods in their basket, easing their checkout experience at three Waitrose stores. The ‘scan as you shop’ trial, which complements the existing Quick Check service, is taking place in Waitrose shops in Clapham Common, Meanwood and Milngavie, with a (more…)
John Lewis illustrated the changing way that shoppers are buying as full-year results showed growing online sales and falling store sales. But while online sales grew by 17% in its latest financial year, with m-commerce up by 34%, and store sales fell by 1%, parent company the John Lewis Partnership said (more…)
Home Retail Group today said more than half of its sales were made online in its latest full-year, as it reported double-digit online sales growth at Argos amid what chief executive John Walden described as a “rather eventful period for the group”. M-commerce sales at the general merchandise retailer now (more…)
A major digital tipping point has been reached – with the percentage of UK online retail sales made through mobile devices (smartphones and tablets) exceeding 50% for the first time in Q4 2015/16, according to figures from IMRG .
Fashion retailer Missguided is launching a shopping app that, while fully transactional, will also offer what it says will be “a Tinder-style Swipe to Hype” feature, that lets the shopper swipe to show their taste.
With the March number plate change now in place, there has been an inevitable spike in sales of cars over the past week. The most interesting stat, however, is that this year there has been a boom in car buyers using mobile to browse and buy vehicles, says eBay.
Just 23% of Top 500 retailers in the UK have a transactional app – with only a fifth having an app at all – despite mobile increasingly accounting for more than half of retailer e-commerce traffic. InternetRetailing’s own UK Top500 research for 2016 shows that the UK retail industry is (more…)
Almost half of retailers say that between 21 and 50% of their web sales come directly from purchases made on an app, although 23% of IRUK Top 500 retailers currently have a transactional app and 4% have no plans to use apps as part of a multichannel strategy.
Nicotinell, the help-to-quit-smoking brand, is set for a retailing first as it rolls out the ability to to track online activity through to in store sales in real-time.
Novus Leisure, the UK’s largest private bar and club operator, has teamed up with retail technology specialist Red Ant to build a unique real-time customer feedback app that will help to measure social sentiment, deliver live business insight and improve service.
Mobile and other innovative technology is allowing consumers around the world unprecedented access to products and making e-commerce global. Consumers are no longer limited to the product selection at their local store or even in their own country; 57% of online respondents in Nielsen’s global survey have made an online (more…)
We’ve been saying it for months – here, here and here, to cite just the most recent – but now a study by The Economist Intelligence Unit (EIU) says that retailers have yet to wake up to the mobile opportunity in their industry.