Christmas was a boon for online retailing, but as the data is sifted through it appears that retailers are still falling short of delivering a satisfactory mobile experience. Recent high profile failures and lack of responding to the consumer move to mobile browsing are a particular concern.
Mobile and social media are going to be the biggest drivers of e-commerce in 2015 if you extrapolate how they performed not just in the Christmas period, but also across the whole of 2014, suggests analysis by personalization company Monetate .
The run up to Christmas this year was dominated by Black Friday and Cyber Monday – and the growth in e-comm sales across these two days is in part down to a 35% boom in mobile retailing, believes Facebook and online retailer AO.com .
iPhone, Android and iPad retail app transactions between 21st of November 2014 and the 4th of January 2015 were up 40% on the same period last year, as shoppers increasingly became mobile.
Marks & Spencer (M&S) is set to trial a digital coffee stamp card app in 58 of its Hot Food on the Move and Cafes in the Greater London area to reward customers for their loyalty.
More than 7,000 visitors, including retailers from around the world, are expected at this year’s Internet Retailing Expo (IRX) on 25 and 26 March at the NEC – and there is a lovely mobile track that will explore the latest developments, trends and ‘learnings’ about mobile.
On-demand t-shirt printing company Spreadshirt saw conversions via mobile phones double in December and basket size go up five-fold, showing that consumers are not just using their mobiles to browse, but can be converted into enthusiastic buyers.
The importance of retailers offering customer free wifi has been underlined by a $5million investment led by notable retail luminaries as Sir Terry Leahy, Bill Currie, Iain MacDonald and Bob Willett from the William Currie Group with participation from Juno Capital a leading Angel Syndicate in social wifi company Purple (more…)
Virgin Hotels, the lifestyle hotel arm of Virgin Group, has introduced Lucy, a mobile app that allows guests to integrate their device into their hotel experience.
John Lewis saw the Christmas clearance rush kick off on Christmas Eve and continue Christmas Day as shoppers used their mobiles to hit the sales from the comfort of their own homes.
Following the record-breaking £810 million spent online on Black Friday, the combined £1.3 billion online sales predicted for Christmas and Boxing Day show that retailers who are lacking a comprehensive mobile strategy will miss the bulk of seasonal sales altogether, says Dan Wagner, founder and CEO of Powa Technologies.
It’s the time of year when we like to take a breath and look ahead to the exciting trends for the coming year. Here Jonathan Heap, CTO at NN4M outline what he thinks are the six big things retailers can expect to see from mobile this coming year
British consumers are feeling flush in the lead-up to Christmas with almost half of people admitting to shopping online whilst sat on the toilet. 46% of shoppers from both the UK and France said they shop on the loo, proving that it’s more than just a flash in the pan, (more…)
For the first time New York shoppers will be able to instantly buy the latest range from men’s fashion brand 2(X)IST via “Virtual Stores”, as it partners with mobile platform PowaTag to transform the way people shop.
UK shoppers hold deals in the palm of their hands, quite literally, this Christmas, with more than half using mobile devices to do price comparison on gifts while in store.
There’s more to m-commerce than conventional wisdom suggests, with 30% of e-commerce traffic globally coming from mobile, and up to 40% of that for top US retailers. And mobile is now about purchase, not just research.
This year’s Black Friday saw traffic to retailer sites coming from mobile overtake that from PCs, accounting for 55% across the day, as workers took advantage of mobile to shop for deals while at work. data from Peerius, a personalization company reveals.
While much of the Black Friday and Cyber Monday hype has seen analysts looking for shopping numbers on either side of the weekend, research by Monetate suggests that much of the mobile traffic on Black Friday actually buy the next day, on Cyber Saturday.
Unlike desktop traffic to e-commerce sites, which tends to peak on Mondays and remains stronger during weekdays than on weekends, mobile shopping traffic is highly concentrated on Sundays. The lowest is Friday.
As the war for the best mobile shopping experience heats up, eBay has launched its new look iPad app, which it hopes will make shopping on tablets more exciting, simpler and more engaging in time for Chirstmas.