Make up company RImmel has rolled out a new app that lets users try make up looks in 3D on their smartphone to see if they “get the look”.
Tesco is among a number of retailers who’s sites rocket up the rankings of most popular websites globally when mobile traffic is taken into account. Digital market intelligence firm SimilarWeb, the first company to incorporate mobile data visits to reveal the world’s most popular websites, also found nearly every country (more…)
Retail tech start-up NearSt aims to add £4billon in sales for high street retailers in the UK by connecting products in local shops to smartphones. The platform allows people to order products for instant collection and one-hour delivery, beating any existing offer from online platforms such as Amazon.
Despite many retail organisations bending over backwards to meet employee demands, nearly two thirds (60.5%) of retail workers believe that workplaces have actually become more strict – and many employees are worried about the role of mobile in the workplace and what it might mean.
Ocado said that more than half of its orders were checked out using mobile devices, as it today reported double-digit sales growth in its latest half-year figures. Some 55% of orders were checked out using a smartphone or tablet computer in the 24 weeks to May 15. Over the same (more…)
Tesco Mobile is rolling out a new mobile service – Tesco Mobile Xtras – which promises to cut customer phone bills, if they watch certain exclusive bits of content and offers when unlocking their Android smartphones.
Fashion retailer Gap has rolled out its new loyalty app – called Gap+ – in an attempt to develop a much more personalised approach to marketing and discounting and to kick start its omni-channel strategy.
As part of the drive to improve customer experience across all its platforms, Debenhams has partnered with UserZoom, a user experience research and testing SaaS platform, to help it create better UX as shoppers become increasingly mobile.
Retailers need to leverage personalisation to capitalise on consumer hunger for omni-channel retail – but you can’t do it without drilling into the location targeting that mobile allows. Here in the first of a three-part deep dive into location marketing, Andrew Darling, director of marketing at blis, outlines how to make (more…)
Waitrose has delivered a 24% rise in online orders for new and early stage shoppers using personalization.
Tapping into the customer demand for loyalty schemes to become more mobile, The Body Shop has incorporated its new loyalty programme, Love Your Body Club (LYBC), into the brand’s fully transactional native app.
Fashion retailer River Island , in partnership with NN4M, has launched what it dubs “app experience for the Apple Watch and Android Wear”, marking it out as one of the first mainstream retailers to design for wearables.
Supermarket chain Waitrose is looking to gain critical insight into omni-channel customer behavior in an attempt to improve its digital performance using the AppDynamics Application Intelligence Platform across its eCommerce offering, including Waitrose.com.
A study by YouGov of 400 eBay and other online small and medium sized etailers finds that 62% are expecting mobile to give their sales a boost this year, with 32% saying mobile will be vital to their growth in 2016.
Online fashion retailer Missguided has increased conversion rates by 34% since implementing a personalisation and optimisation strategy that allows it to target customers with specific, tailored experiences.
UK retailers are missing out on consumers’ huge appetite for joined-up shopping because they’re not yet geared up to keep pace with changing buying habits, according to research from digital customer experience agency Rockpool.
The Entertainer, the fastest growing high street toy retailer in the UK, is reporting a threefold increase in email revenue and a 120% rise in mobile sales, off the back of digital marketing and personalization.
Online retailer JD Williams has become one of a small but growing band of retailers to embrace personalization marketing – rather than just optimization – to make its mobile offering more effective.
Halfords has successfully completed a trial of smart watches for click and collect at one of its stores and has seen collection rates improve, cut paperwork and got the staff excited about technology.
Leading high street fashion brand Oasis is the latest fashion retailer to roll out a mobile commerce app that puts engagement at its core.