Tesco Mobile is rolling out a new mobile service – Tesco Mobile Xtras – which promises to cut customer phone bills, if they watch certain exclusive bits of content and offers when unlocking their Android smartphones.
Fashion retailer Gap has rolled out its new loyalty app – called Gap+ – in an attempt to develop a much more personalised approach to marketing and discounting and to kick start its omni-channel strategy.
As part of the drive to improve customer experience across all its platforms, Debenhams has partnered with UserZoom, a user experience research and testing SaaS platform, to help it create better UX as shoppers become increasingly mobile.
Retailers need to leverage personalisation to capitalise on consumer hunger for omni-channel retail – but you can’t do it without drilling into the location targeting that mobile allows. Here in the first of a three-part deep dive into location marketing, Andrew Darling, director of marketing at blis, outlines how to make (more…)
Waitrose has delivered a 24% rise in online orders for new and early stage shoppers using personalization.
Tapping into the customer demand for loyalty schemes to become more mobile, The Body Shop has incorporated its new loyalty programme, Love Your Body Club (LYBC), into the brand’s fully transactional native app.
Fashion retailer River Island , in partnership with NN4M, has launched what it dubs “app experience for the Apple Watch and Android Wear”, marking it out as one of the first mainstream retailers to design for wearables.
Supermarket chain Waitrose is looking to gain critical insight into omni-channel customer behavior in an attempt to improve its digital performance using the AppDynamics Application Intelligence Platform across its eCommerce offering, including Waitrose.com.
A study by YouGov of 400 eBay and other online small and medium sized etailers finds that 62% are expecting mobile to give their sales a boost this year, with 32% saying mobile will be vital to their growth in 2016.
Online fashion retailer Missguided has increased conversion rates by 34% since implementing a personalisation and optimisation strategy that allows it to target customers with specific, tailored experiences.
UK retailers are missing out on consumers’ huge appetite for joined-up shopping because they’re not yet geared up to keep pace with changing buying habits, according to research from digital customer experience agency Rockpool.
The Entertainer, the fastest growing high street toy retailer in the UK, is reporting a threefold increase in email revenue and a 120% rise in mobile sales, off the back of digital marketing and personalization.
Online retailer JD Williams has become one of a small but growing band of retailers to embrace personalization marketing – rather than just optimization – to make its mobile offering more effective.
Halfords has successfully completed a trial of smart watches for click and collect at one of its stores and has seen collection rates improve, cut paperwork and got the staff excited about technology.
Leading high street fashion brand Oasis is the latest fashion retailer to roll out a mobile commerce app that puts engagement at its core.
Ahead of this year’s Internet Retailing Expo (IRX 2016) we’re running a series of previews focusing on event highlights, from the conferences to interviews with key retail speakers. As we make our final preparations for next week’s conference, here’s a round up of the interviews we’ve run so far. Looking (more…)
Debenhams said this week that almost half of is online sales took place via mobile devices in the first half of its financial year, in line with its mobile-first approach to multichannel investment. Mobile commerce was its fastest growing channel, with smartphone sales growing by almost 70%, year-on-year, while online (more…)
In the first year of the mobile hotel booking functionality on CWT To Go, Carlson Wagonlit Travel (CWT)’s travel app, bookings have grown in excess of 20 per cent each month. CWT’s launch of mobile hotel booking has been heralded a major success by clients.
Investing in mobile apps will bring customers back into retail stores, and help avoid the estimated loss of 900,000 jobs and thousands of high street stores in the next decade.
A significant minority of connected customers expect that by 2020 they’ll be using emerging technologies, from Bitcoin to augmented reality (AR) in their future shopping experiences, a new report suggests. Already, says the Beyond Digital, What’s next for businesses in 2020 report from Infomentum shoppers expect a good online customer (more…)