Articles in Industry
Bringing a much needed whiff of ‘naughty’ to m-retailing, luxury lingerie e-tailer Figleaves.com has launched a free iPhone fashion app that allows customers to browse and buy slinky lingerie, nightwear, loungewear and men’s underwear from any location in the world
The Popcorn Factory, self-proclaimed “popcorn authority” thanks to 30 years of selling top-quality pop corn and gifts, has launched a mobile-optimized website that creates a rich user experience for customers to easily and conveniently purchase products from their mobile device. Apps to be added at a later date
Luxury UK fashion retailer LK Bennett has built on the success of its online and high street stores with the creation of a transactional iPhone app that is one of the first to feature PayPal’s Mobile Express Checkout. Paul Skeldon meets Erin Bishop, the company’s M-commerce Manager, to uncover the thinking behind the move – and to get a demo
High-end British fashion house LK Bennett has expanded it’s online and high street retail channels with a mobile commerce app that is the first for a UK retailer that makes use of PayPal’s Mobile Express Checkout on an app
The key to meeting the ever-growing m-commerce demands of the public is in getting the payment side of things made simple and secure, as well as simplifying all the regulatory and process hurdles that surround mobile and retail, says a study by mobile content and billing company Netsize
M-Retailing’s editor Paul Skeldon talks to Chris Corbin, Head of Multi-channel at Halfords and Sue Pratt, Halfords Account Director at technology company Salmon about the drivers behind extending Halfords’ online presence into mobile and why mobile is the future both in and out of store
Start up company Udozi is aiming to harness the power of the mobile web to help retailers drive consumers back into their stores and get them shopping ‘the old fashioned way’ with a stock comparison service app
Portaltech and PayPal have partnered to help retailers offer their customers a fast and secure checkout experience on mobile devices. The move comes shortly after PayPal released its Mobile Express Checkout – a mobile optimised version of its Express Checkout service
Following the successful launch of its m-web strategy and iPhone app earlier this year, online comparison website Shopping.com continues its move into mobile with the launch of an Android app for the UK market, marking the next phase of the company’s mobile strategy
Retail and brand businesses surveyed by Adobe Systems are overwhelmingly looking to deploy mobile websites as their mobile strategy, rather than downloadable apps, by a factor or 10 to one. The first annual Adobe Scene …
Just four out of the top 20 most frequently visited retailer websites are presently optimised for mobile, and only eight of the top 20 have any kind of mobile application for smartphones, despite the fact that each month in the UK, a staggering 4.2 million consumers are visiting retailers’ websites using the mobile internet, finds a study
Car and motoring retailer Halfords has become the latest in a growing list of retailers to go down the mobile optimized website route, rather than simply building an app, with the launch this week of its revamp mobile offering
Cameron McLean from PayPal and Mark Adams from Portaltech talk to M-retailing editor Paul Skeldon about the payment company’s enthusiasm for mobile, how it, with the help of Portaltech, is making that enthusiasm a reality
Cutting queues at checkout and offering a personal shop floor sales service are two of the key benefits being touted by Paymaster, a new mobile shop floor solution that, using a clip in case, turns an iPhone into a portable point of sale (POS) and CRM solution for retailers
Loyalty programme Nectar and supermarket Sainsbury’s have launched iPhone/iPod apps that not only allow users to manage their loyalty schemes on their phones, but will also allow for Nectar partners Sainsbury’s, BP, Homebase and Hertz – alongside selected offers from FMCG brands – to send targeted points offers to consumers
Consumers are using mobile apps and m-websites more than catalogues to browse and buy retail items, as well as rating mobile higher than their papery counterparts, finds a study by e and m-commerce implementation consultancy Portaltech and research company eDigital Research and published today
Paul Skeldon talks to Mark Adams, sales director, and Rachel Wilkinson, head of brand and retail, at Portaltech about some in depth research into mobile retail undertaken by the company and eDigital Research – and why it shows retailers that they have to start thinking mobile
Almost three quarters of large US retailers have a mobile retail strategy, finds a study carried out by Forbes Insights sponsored by Research In Motion, the makers of the BlackBerry, but as many as 20% still see it as unproven and are taking a step by step approach to using it
Andrew Rayner, co-founder of e-mphasis and a renowned internet marketing expert, explores the growing trend of mobile search and the revolutionary new concept of Google Places Optimisation – and offers some tips as to how to get people started on the m-retail journey through mobile marketing
For any one in two minds about mobile retail, take a look at Amazon: during the past 12 months the company has generated $1billion from mobile purchases – just weeks after eBay foresees trousering $1.5billion in 2010 through the same channel

