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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Need the latest sexy undies? There’s an app for that, says Figleaves.com
September 16, 2010 – 6:34 pm | Comments Off
Need the latest sexy undies? There’s an app for that, says Figleaves.com

Bringing a much needed whiff of ‘naughty’ to m-retailing, luxury lingerie e-tailer Figleaves.com has launched a free iPhone fashion app that allows customers to browse and buy slinky lingerie, nightwear, loungewear and men’s underwear from any location in the world

The Popcorn Factory uses m-web as kernel of mobile strategy
September 16, 2010 – 6:26 pm | Comments Off
The Popcorn Factory uses m-web as kernel of mobile strategy

The Popcorn Factory, self-proclaimed “popcorn authority” thanks to 30 years of selling top-quality pop corn and gifts, has launched a mobile-optimized website that creates a rich user experience for customers to easily and conveniently purchase products from their mobile device. Apps to be added at a later date

ROAMING REPORT LK Bennett goes live with an app featuring PayPal Mobile Express Checkout
September 13, 2010 – 12:01 am | Comments Off
ROAMING REPORT LK Bennett goes live with an app featuring PayPal Mobile Express Checkout

Luxury UK fashion retailer LK Bennett has built on the success of its online and high street stores with the creation of a transactional iPhone app that is one of the first to feature PayPal’s Mobile Express Checkout. Paul Skeldon meets Erin Bishop, the company’s M-commerce Manager, to uncover the thinking behind the move – and to get a demo

High-end fashion retailer LK Bennett first in UK to use PayPal Mobile Express Checkout in its new iPhone app
September 13, 2010 – 12:01 am | Comments Off
High-end fashion retailer LK Bennett first in UK to use PayPal Mobile Express Checkout in its new iPhone app

High-end British fashion house LK Bennett has expanded it’s online and high street retail channels with a mobile commerce app that is the first for a UK retailer that makes use of PayPal’s Mobile Express Checkout on an app

Mobile payments, security and discovery key to getting consumers spending €25 and above on items through mobile, argues Netsize study
September 8, 2010 – 7:15 pm | Comments Off
Mobile payments, security and discovery key to getting consumers spending €25 and above on items through mobile, argues Netsize study

The key to meeting the ever-growing m-commerce demands of the public is in getting the payment side of things made simple and secure, as well as simplifying all the regulatory and process hurdles that surround mobile and retail, says a study by mobile content and billing company Netsize

ROAMING REPORT Halfords discusses its move into mobile
September 8, 2010 – 7:14 pm | Comments Off
ROAMING REPORT Halfords discusses its move into mobile

M-Retailing’s editor Paul Skeldon talks to Chris Corbin, Head of Multi-channel at Halfords and Sue Pratt, Halfords Account Director at technology company Salmon about the drivers behind extending Halfords’ online presence into mobile and why mobile is the future both in and out of store

Mobile ‘stock comparison’ service aims to help retailers use apps to drive consumers back into stores
September 2, 2010 – 4:53 pm | Comments Off
Mobile ‘stock comparison’ service aims to help retailers use apps to drive consumers back into stores

Start up company Udozi is aiming to harness the power of the mobile web to help retailers drive consumers back into their stores and get them shopping ‘the old fashioned way’ with a stock comparison service app

Portaltech first to launch UK retail app featuring PayPal’s Mobile Express Checkout
September 2, 2010 – 4:51 pm | Comments Off
Portaltech first to launch UK retail app featuring PayPal’s Mobile Express Checkout

Portaltech and PayPal have partnered to help retailers offer their customers a fast and secure checkout experience on mobile devices. The move comes shortly after PayPal released its Mobile Express Checkout – a mobile optimised version of its Express Checkout service

Shopping.com goes Android
September 2, 2010 – 4:40 pm | Comments Off
Shopping.com goes Android

Following the successful launch of its m-web strategy and iPhone app earlier this year, online comparison website Shopping.com continues its move into mobile with the launch of an Android app for the UK market, marking the next phase of the company’s mobile strategy

M-web sites winning out over apps 10 to one among mobile savvy retailers, says Adobe
August 24, 2010 – 3:00 pm | One Comment
M-web sites winning out over apps 10 to one among mobile savvy retailers, says Adobe

Retail and brand businesses surveyed by Adobe Systems are overwhelmingly looking to deploy mobile websites as their mobile strategy, rather than downloadable apps, by a factor or 10 to one. The first annual Adobe Scene …

Less than half of most popular UK retail websites are mobile optimized or have an app, as consumers move towards m-commerce faster than retailers
August 24, 2010 – 2:30 pm | 2 Comments
Less than half of most popular UK retail websites are mobile optimized or have an app, as consumers move towards m-commerce faster than retailers

Just four out of the top 20 most frequently visited retailer websites are presently optimised for mobile, and only eight of the top 20 have any kind of mobile application for smartphones, despite the fact that each month in the UK, a staggering 4.2 million consumers are visiting retailers’ websites using the mobile internet, finds a study

Halfords errs on the side of optimized mobile websites in revamp of mobile services
August 24, 2010 – 2:00 pm | One Comment
Halfords errs on the side of optimized mobile websites in revamp of mobile services

Car and motoring retailer Halfords has become the latest in a growing list of retailers to go down the mobile optimized website route, rather than simply building an app, with the launch this week of its revamp mobile offering

ROAMING REPORT PayPal discusses its move into mobile
August 24, 2010 – 1:30 pm | Comments Off
ROAMING REPORT PayPal discusses its move into mobile

Cameron McLean from PayPal and Mark Adams from Portaltech talk to M-retailing editor Paul Skeldon about the payment company’s enthusiasm for mobile, how it, with the help of Portaltech, is making that enthusiasm a reality

Mobile POS system cuts queues and delivers rapid ROI, says App Master
August 24, 2010 – 1:00 pm | One Comment
Mobile POS system cuts queues and delivers rapid ROI, says App Master

Cutting queues at checkout and offering a personal shop floor sales service are two of the key benefits being touted by Paymaster, a new mobile shop floor solution that, using a clip in case, turns an iPhone into a portable point of sale (POS) and CRM solution for retailers

Nectar app allows Sainsbury’s and brands to target offers at users
August 20, 2010 – 12:54 pm | Comments Off
Nectar app allows Sainsbury’s and brands to target offers at users

Loyalty programme Nectar and supermarket Sainsbury’s have launched iPhone/iPod apps that not only allow users to manage their loyalty schemes on their phones, but will also allow for Nectar partners Sainsbury’s, BP, Homebase and Hertz – alongside selected offers from FMCG brands – to send targeted points offers to consumers

Apps more popular for shopping with consumers than catalogues as mobile starts to prove itself, finds joint eDigital Research and Portaltech study
August 11, 2010 – 3:25 pm | Comments Off
Apps more popular for shopping with consumers than catalogues as mobile starts to prove itself, finds joint eDigital Research and Portaltech study

Consumers are using mobile apps and m-websites more than catalogues to browse and buy retail items, as well as rating mobile higher than their papery counterparts, finds a study by e and m-commerce implementation consultancy Portaltech and research company eDigital Research and published today

ROAMING REPORT Why retailers can ignore mobile no longer
August 11, 2010 – 3:24 pm | One Comment
ROAMING REPORT Why retailers can ignore mobile no longer

Paul Skeldon talks to Mark Adams, sales director, and Rachel Wilkinson, head of brand and retail, at Portaltech about some in depth research into mobile retail undertaken by the company and eDigital Research – and why it shows retailers that they have to start thinking mobile

73% of large US retailers have a mobile strategy in place, but 20% still think it’s unproven, RIM study finds
August 11, 2010 – 3:23 pm | One Comment
73% of large US retailers have a mobile strategy in place, but 20% still think it’s unproven, RIM study finds

Almost three quarters of large US retailers have a mobile retail strategy, finds a study carried out by Forbes Insights sponsored by Research In Motion, the makers of the BlackBerry, but as many as 20% still see it as unproven and are taking a step by step approach to using it

GUEST OPINION The Future of Mobile Marketing
August 11, 2010 – 2:39 pm | One Comment
GUEST OPINION The Future of Mobile Marketing

Andrew Rayner, co-founder of e-mphasis and a renowned internet marketing expert, explores the growing trend of mobile search and the revolutionary new concept of Google Places Optimisation – and offers some tips as to how to get people started on the m-retail journey through mobile marketing

Amazon banks $1billion in sales via mobile in past 12 months
July 26, 2010 – 6:25 pm | One Comment
Amazon banks $1billion in sales via mobile in past 12 months

For any one in two minds about mobile retail, take a look at Amazon: during the past 12 months the company has generated $1billion from mobile purchases – just weeks after eBay foresees trousering $1.5billion in 2010 through the same channel