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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Customer satisfaction gap between mobile and traditional retail websites narrows
March 6, 2013 – 12:00 pm | One Comment
Customer satisfaction gap between mobile and traditional retail websites narrows

Retail mobile experiences still slightly trail traditional online retail websites with regard to customer satisfaction, however the gap is narrowing.

eBay sets sights on $20bn in mobile sales during 2013
March 6, 2013 – 11:50 am | 2 Comments
eBay sets sights on $20bn in mobile sales during 2013

eBay has revised its global m-commerce forecast, predicting that it will generate in excess of $20 billion in mobile sales volume in 2013. The forecast comes as eBay reveals that more than four million new …

TV shopping a multi-million Euro multichannel business, finds pan-European study
February 25, 2013 – 10:09 am | Comments Off
TV shopping a multi-million Euro multichannel business, finds pan-European study

TV shopping channels in Europe are developing into modern multi-channel providers, with many seeing web, mobile and the telephone all driving growth in the sector finds strategy consultants Goldmedia.

IRX 2013 SPEAKER HIGHLIGHTS Pizza Hut gets a slice of the action
February 21, 2013 – 10:46 am | Comments Off
IRX 2013 SPEAKER HIGHLIGHTS Pizza Hut gets a slice of the action

Ahead of their joint presentation at IRX2013, Paul Skeldon talks to Steve Ash, IT Director at Pizza Hut and Phillip Clement, marketing director at technology vendor Bemoko about how mobile has helped Pizza Hut deliver …

Consumers gain confidence in mobile purchases and they are moving beyond micropayments on iTunes, study suggests
February 20, 2013 – 12:11 pm | 3 Comments
Consumers gain confidence in mobile purchases and they are moving beyond micropayments on iTunes, study suggests

New research carried out by performance marketing specialists Intela has found that consumer willingness to purchase goods and services over their mobile devices has increased in the past year, with a half of UK smartphone …

Mobile web traffic up in January, but sales through the channel drop compared to December, suggests benchmark
February 20, 2013 – 10:56 am | Comments Off
Mobile web traffic up in January, but sales through the channel drop compared to December, suggests benchmark

Despite web traffic from mobiles hitting 19.63% in January 2013, sales of goods through the mobile channel fell slightly in January compared to December, as the pre-Christmas m-retail bonanza tails off, according to figures from …

Mobile app cuts through mortgage confusion
February 20, 2013 – 10:41 am | Comments Off
Mobile app cuts through mortgage confusion

A recently launched mobile app from developer, Mortgage Brain, puts consumers in the driving seat when it comes to searching the UK mortgage market for the most suitable mortgage.

Marie Curie Cancer Care charity revamps mobile site as traffic from phones and tablets grows
February 20, 2013 – 10:38 am | Comments Off
Marie Curie Cancer Care charity revamps mobile site as traffic from phones and tablets grows

The Marie Curie Cancer Care charity has revamped its mobile site to focus more on content, so that in its words “Visitors can now start their engagement with the charity at a personal level, giving …

GUEST OPINION Luxury brands and retailers embrace the smartphone in race for omni-channel success
February 20, 2013 – 9:29 am | Comments Off
GUEST OPINION Luxury brands and retailers embrace the smartphone in race for omni-channel success

Consumers of luxury-brands have increasingly complicated and critical demands when it comes to engaging with retailers in an omni-channel environment – yet many luxury brand marketeers are failing to adequately respond to this change and …

IRX 2013 SPEAKER HIGHLIGHTS SecretSales outlines the role of mobile and social
February 6, 2013 – 5:53 pm | One Comment
IRX 2013 SPEAKER HIGHLIGHTS SecretSales outlines the role of mobile and social

Ahead of his appearance at IRX 2013, Robert Moss, CMO, SecretSales – one of the UK’s leading online, designer fashion flash sale websites – outlines how mobile and social technology is helping reshape how the …

M&S opens digital lab to cement its omni-channel strategy on the back of booming mobile sales
February 6, 2013 – 5:52 pm | Comments Off
M&S opens digital lab to cement its omni-channel strategy on the back of booming mobile sales

Marks & Spencer has opened a Digital Lab to help it develop and exploit technology to create a leading omni-channel offering. As part of the move, the retailer has appointed Kyle McGinn – who previously …

JML launches fully functional m-site that debuts demo videos
February 5, 2013 – 4:50 pm | Comments Off
JML launches fully functional m-site that debuts demo videos

JML , the UK-based consumer product brand and TV home shopping retailer, has launched a new mobile site, which allows customers to access the full product range and shop on their phones, as and when …

IBM Christmas retail report shows this was the year of increasing online sales and record adoption of iPad by shoppers
February 5, 2013 – 4:42 pm | Comments Off
IBM Christmas retail report shows this was the year of increasing online sales and record adoption of iPad by shoppers

The UK online retail sector delivered 16.4% sales growth in December 2012 compared to the same period last year, according to cloud-based analytics findings by IBM. Boxing Day had the strongest percentage increase with sales …

Leading names signed up to give the skinny on SoLoMo at Internet Retailing Expo
January 24, 2013 – 10:56 am | Comments Off
Leading names signed up to give the skinny on SoLoMo at Internet Retailing Expo

Registration is open for Internet Retailing Expo at the Birmingham NEC 20-21 March and the speaker line up is taking shape. The Social-Local-Mobile (SoLoMo) session already has speakers from PayPal, Pizza Hut, SecretSales, Cooper&Co, Justbought.it, …

Online retail searches boom in Q4 2012, led by massive smartphone and tablet growth
January 24, 2013 – 10:55 am | Comments Off
Online retail searches boom in Q4 2012, led by  massive smartphone and tablet growth

The latest BRC-Google Online Retail Monitor for Q4 2012 finds that retail searches on tablets and smartphones are growing rapidly, with tablet searches of retailers up by a whopping 238% and smartphones up 76% year …

One in four e-commerce shopping sessions on Boxing Day were on mobile, finds RichRelevance
January 23, 2013 – 9:06 pm | Comments Off
One in four e-commerce shopping sessions on Boxing Day were on mobile, finds RichRelevance

Once again, mobile commerce has shown itself to play a critical role in the online retail experience, particularly during peak shopping periods. In a new Shopping Insights study released this week, RichRelevance, a leading provider …

Holiday fashion retailer Style-passport goes mobile and sees immediate rise in sales
January 23, 2013 – 9:04 pm | Comments Off
Holiday fashion retailer Style-passport goes mobile and sees immediate rise in sales

Style-passport , a fashion retailer specialising in holiday fashion and beauty products, has launched a mobile optimised website, designed to expand its reach and provide customers with a secure and convenient method to complete transactions …

Boxing Day sees 38% per cent more mobile retail traffic than Cyber Monday
January 9, 2013 – 12:13 pm | Comments Off
Boxing Day sees 38% per cent more mobile retail traffic than Cyber Monday

Endless queues, jostling crowds, perhaps even a tussle or two; the typical Boxing Day shopping experience hardly resonates with Christmas spirit. This year, however, UK consumers swapped stores for sofas and did their sale shopping …

Fifth of online commerce traffic comes from mobile in December 2012 as mobile takes bigger slice of digital Christmas, finds Affiliate Window
January 9, 2013 – 12:12 pm | Comments Off
Fifth of online commerce traffic comes from mobile in December 2012 as mobile takes bigger slice of digital Christmas, finds Affiliate Window

Nearly a fifth of m-commerce traffic and some 15% of sales are came through mobile devices in December, up from 16 and 12.3% respectively in November and more than double December 2011, as shoppers …

Asda Mobile responds to consumer call with new mobile-optimised site
January 9, 2013 – 12:09 pm | Comments Off
Asda Mobile responds to consumer call with new mobile-optimised site

On the back of increasing customer demand to interact with www.asdamobile.com via mobile, Asda has rolled out a mobile optimized site, developed by digital agency Bolser.