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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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M-commerce still offers huge potential for brands and retailers in the US
January 9, 2013 – 12:08 pm | Comments Off
M-commerce still offers huge potential for brands and retailers in the US

Despite the hype, 41% of US shoppers – that’s close on 103 million Americans – currently won’t use their smart phones or tablets to buy products and services online, new research reveals: meaning either m-commerce …

GUEST OPINION Exploiting the iPad and the t-commerce explosion
January 9, 2013 – 12:07 pm | Comments Off
GUEST OPINION Exploiting the iPad and the t-commerce explosion

Tablets – and the iPad in particular – are rapidly reshaping how e-commerce works and they are starting to drive consumer behavior. is driving retail innovation. Here Mark Inskip, UK managing director for Group …

Retailers with no multichannel strategy will struggle to benefit from the estimated £4.6bn Xmas spend, warns Venda
December 12, 2012 – 12:12 pm | Comments Off
Retailers with no multichannel strategy will struggle to benefit from the estimated £4.6bn Xmas spend, warns Venda

UK retailers are unprepared for the peak Christmas fortnight, is the stark prediction from on-demand commerce solutions provider Venda. It has warned that retailers who have failed to embrace a multichannel e-commerce strategy will risk …

£3.5bn of Christmas sales to be purchased on or influenced by smartphones, finds Deloitte
December 12, 2012 – 12:11 pm | 2 Comments
£3.5bn of Christmas sales to be purchased on or influenced by smartphones, finds Deloitte

£3.5 billion of Christmas retail sales will be purchased on or influenced by smartphones, according to business advisory firm Deloitte. The influence of smartphones far outweighs the value of direct sales made through them, with …

80% of US retailers will be affected by showrooming this Christmas,
 warns to study
November 26, 2012 – 4:20 pm | One Comment
80% of US retailers will be affected by showrooming this Christmas,
 warns to study

Despite being all too aware of its bottom line impact, only 10% of brick and mortar retailers have strategies in place to combat showrooming, according to a new research study from Edgell Knowledge Network (EKN), …

eBay launches a mobile social shopping experience as it predicts the busiest online shopping day on Sunday 2 December
November 26, 2012 – 4:19 pm | One Comment
eBay launches a mobile social shopping experience as it predicts the busiest online shopping day on Sunday 2 December

On what is set to be the UK’s busiest online shopping weekend, eBay Social Shopping – the UK’s first interactive, socially powered shopping experience based around mobile – will land in London’s Covent Garden …

Nearly 40m Americans (mainly men) shop on the toilet, 17m showroom in stores, study finds
November 22, 2012 – 1:52 pm | Comments Off
Nearly 40m Americans (mainly men) shop on the toilet, 17m showroom in stores, study finds

The holiday shopping season is nearly in full swing and survey results from CashStar, a leading digital gifting and incentives company, show that online Americans are shopping from their mobile devices in mass numbers, sometimes …

Global consumer survey finds 88% of mobile media users now engage in mobile 
content and commerce
November 20, 2012 – 1:08 pm | Comments Off
Global consumer survey finds 88% of mobile media users now engage in mobile 
content and commerce

Nearly nine in ten (88%) of the world’s mobile media users now engage in mobile content and commerce – up from 82% in 2011 – according to the findings of the MEF’s latest annual global …

M-commerce set to account for almost 25% of online purchases by 2017
November 14, 2012 – 8:23 pm | 3 Comments
M-commerce set to account for almost 25% of online purchases by 2017

According to forecasts by the independent retail analysts Verdict, m-commerce is set to grow a whopping 504% between now and 2017 – resulting in almost £1 in every £4 spent online being through a mobile …

Failure to launch universal 4G will cost UK economy £120m this Christmas, warns eBay
November 14, 2012 – 12:08 am | One Comment
Failure to launch universal 4G will cost UK economy £120m this Christmas, warns eBay

Despite operator EE rolling out a limited 4G service in select parts of the UK, Another Christmas without universal 4G services will cost the UK economy £120m in lost mobile sales, according to new research …

Shop Direct Group appoints mobile agency as it looks to take Very.co.uk, Littlewoods and isme brands mobile
November 14, 2012 – 12:05 am | Comments Off
Shop Direct Group appoints mobile agency as it looks to take Very.co.uk, Littlewoods and isme brands mobile

Shop Direct Group, the UK’s largest online and home shopping retailer, is to work with global mobile marketing agency Somo to provide consultancy across the Group’s three core brands – Very.co.uk, Littlewoods and isme – …

O2 sets tongs wagging as it rolls out free wifi for Toni&guy
November 14, 2012 – 12:04 am | Comments Off
O2 sets tongs wagging as it rolls out free wifi for Toni&guy

O2 wifi is being deployed in the UK’s leading hairdressing salon franchise, TONI&GUY, which will see the hairdressing chain’s 1.5 million customers per year provided with fast, reliable and easy to use wifi. The deployment …

GUEST OPINION Why Apple’s Passbook will transform retail
November 14, 2012 – 12:01 am | One Comment
GUEST OPINION Why Apple’s Passbook will transform retail

Krishna Subramanian, CMO, Velti explains why he thinks the under-rated and overlooked Passbook app in iOS6 is set to transform mobile retailing

Facebook extends Gifts platform to iOS in US, Europe expected in 2013
October 31, 2012 – 12:03 am | Comments Off
Facebook extends Gifts platform to iOS in US, Europe expected in 2013

Following the successful launch of its Gifts commerce platform on Android and the desktop, Facebook is expanding the service to devices running Apple’s iOS. Facebook Gifts lets users purchase and send real-world items to their …

Mobile driving consumers back to the high street as they become disillusioned with e-commerce
October 28, 2012 – 1:33 am | Comments Off
Mobile driving consumers back to the high street as they become disillusioned with e-commerce

Despite the growth in e-commerce, recent research by YouGov for shopping app company Udozi has revealed that consumers are being put off online shopping because they are frustrated by high delivery charges (44%) and the …

80% of smartphone and tablet owners use their devices while watching TV, with retail sites the most popular hits thanks to ads
October 28, 2012 – 1:30 am | Comments Off
80% of smartphone and tablet owners use their devices while watching TV, with retail sites the most popular hits thanks to ads

Four fifths of smartphone owners use their device while watching television, according to the latest eCustomerServiceIndex results from eDigitalResearch and IMRG. The survey also found that a similar number (81%) of tablet owners use their …

Mobile retail searches grow by 8%, with tablets account for 42% of traffic, finds BRC-Google study
October 28, 2012 – 1:20 am | Comments Off
Mobile retail searches grow by 8%, with tablets account for 42% of traffic, finds BRC-Google study

The popularity of tablets is the driving force behind strong growth in mobile searches, finds the latest BRC-Google Online Retail Monitor report, with, two in five of all mobile retail searches now undertaken on tablets …

Hesitant retailers could miss out on £860m in sales by not adopting new technologies, warns eBay
October 28, 2012 – 1:00 am | Comments Off
Hesitant retailers could miss out on £860m in sales by not adopting new technologies, warns eBay

Hesitation in investing in ‘third wave’ technologies will cost UK retailers more than £860 million worth of sales over the next two years, new research from eBay reveals. That’s the equivalent to the amount UK …

Sainsbury’s uses mobile scanning to speed up in store purchases
October 28, 2012 – 12:59 am | 3 Comments
Sainsbury’s uses mobile scanning to speed up in store purchases

Sainbury’s is piloting a scan and go purchasing offering that allows customers to scan items as they shop using an iPhone/Android app and then pay without having to unload their trolley or bags at the …

Vale Retail takes UK shopping centres mobile
October 28, 2012 – 12:58 am | Comments Off
Vale Retail takes UK shopping centres mobile

UK shopping centre asset manager, Vale Retail, has partnered with Mobileweb Company to develop and launch a series of mobile sites enabling users to view and interact with its shopping centres across the UK. First …