Victoria Plumb’s new mobile shopping experience makes buying bathrooms even easier – for comsumers, showroomers and ‘the trade’

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Just when you thought buying a bathroom couldn’t get any easier, Victoria Plumb, a leading UK online bathroom retailer, has launched an adaptive version of its website tailored towards mobile users who are watching TV, shopping in bricks and mortar bathroom stores and the building trade.

British Gas unveils Mobile Energy app to engage the young, urban, flatsharing market in the whacky world of domestic energy management

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British Gas has unveiled me (mobile energy), a new energy service based around an app, which is aimed at young urban professionals – although anyone can use it – it allows them to sign up for the service, manage their energy use, easily split bills with housemates and move the (more…)

Showrooming common across all age groups but young whippersnappers more likely to convert, study finds

Research by eDigitalResearch and IMRG reveal that showrooming on mobile devices in store is growing rapidly and is pretty consistently used across all age groups. However, while its common practice, youngsters do less price comparison than their older counterparts, but are more likely to follow up their research with a (more…)