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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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GUEST OPINION No time to put your feet up
October 28, 2012 – 12:56 am | Comments Off
GUEST OPINION No time to put your feet up

Mobile sales are set to be a source of growth for retailers sooner than expected, but the challenge of profitability must be tackled head on, argues Andy Lloyd, General Manager, Commerce Products, NetSuite

Mobile shoppers to increase by 50% in two years, Juniper report predicts, but consumer concerns remain over security
October 17, 2012 – 3:10 pm | Comments Off
Mobile shoppers to increase by 50% in two years, Juniper report predicts, but consumer concerns remain over security

The number of consumers purchasing physical goods remotely via their mobile handsets is expected to increase by nearly 50% over the next two years, a new report from Juniper Research has found.

House of Fraser drives sales growth with improved multichannel offering, with online and mobile predicted to take 20% of sales
October 17, 2012 – 3:08 pm | Comments Off
House of Fraser drives sales growth with improved multichannel offering, with online and mobile predicted to take 20% of sales

Multi-channel sales are proving to be a significant driver of recent growth for House of Fraser, with the department store reporting a rise of 4.6 % like-for-like sales for August and September – with sales …

Haynes Publishing bypasses Amazon to launch first eBooks independently
October 17, 2012 – 3:07 pm | Comments Off
Haynes Publishing bypasses Amazon to launch first eBooks independently

Iconic UK independent publisher Haynes Publishing launched its first eBooks at the Frankfurt Book Fair last week, which are now available direct to consumers via its own website.

Decorating goes digital as Homebase launches mobile site driven by consumer demand
October 17, 2012 – 3:05 pm | Comments Off
Decorating goes digital as Homebase launches mobile site driven by consumer demand

To encourage great home enhancement projects whenever and wherever the creative impulse strikes, Homebase – one of the UK’s leading ‘home enhancement’ retailers – has launched a dedicated mobile site with Usablenet as it sees …

Thomas Pink, official outfitter of 2013 British and Irish Lions, to use Simply Tap to power multichannel offering
October 17, 2012 – 3:00 pm | Comments Off
Thomas Pink, official outfitter of 2013 British and Irish Lions, to use Simply Tap to power multichannel offering

Iconic British outfitter, Thomas Pink, is the latest fashion retailer to sign with Mobile Money Network (MMN). From 30 October, Thomas Pink will enable customers to buy exclusive merchandise wherever and whenever they choose using …

With four in ten mobile searches leading to a purchase in-store, could the smartphone save the high street?
October 3, 2012 – 4:34 pm | One Comment
With four in ten mobile searches leading to a purchase in-store, could the smartphone save the high street?

With the high street as we know it under threat of extinction, according to some forecasters, retailers need to fight back by incorporating mobile into the heart of their marketing strategies, says a new report …

Econsultancy releases free report to help high street businesses understand mobile as Portas Review ignores digital selling
October 3, 2012 – 4:33 pm | Comments Off
Econsultancy releases free report to help high street businesses understand mobile as Portas Review ignores digital selling

Econsultancy has released a free report that addresses the shortfalls in the Portas Review, which barely referenced digital. The report, titled ‘How the Internet Can Save the High Street’, urges businesses to make the most …

“One in every £10 spent with high street brands now done through mobile,” claims NetSuite
October 3, 2012 – 4:32 pm | Comments Off
“One in every £10 spent with high street brands now done through mobile,” claims NetSuite

Nearly one in every £10 spent with UK high street retailers comes from mobile channels, totalling an approximate turnover of £45 billion in 2011, research sponsored by cloud-based financials/ERP software suites vendor NetSuite, has revealed. …

Tablets and smartphones may increase UK consumer impulse buys by up to £1.1 billion per year, indicates Rackspace retail research
October 3, 2012 – 4:31 pm | One Comment
Tablets and smartphones may increase UK consumer impulse buys by up to £1.1 billion per year, indicates Rackspace retail research

Impulse purchases in the UK may have increased by as much as £1.1 billion a year thanks to the online shopping convenience offered by smartphones, iPads and other tablet computers, suggests data from a new …

eBay launches mobile shopping TV ad campaign as it predicts 30% of Xmas shopping will be done on mobile…
October 3, 2012 – 4:30 pm | Comments Off
eBay launches mobile shopping TV ad campaign as it predicts 30% of Xmas shopping will be done on mobile…

eBay has launched a new UK TV and outdoor advertising campaign, which highlights the popularity of mobile shopping on its UK platform, as the company predicts that around 30% of Christmas gift items, available to …

… and celebrates100 million mobile downloads of eBay apps
October 3, 2012 – 4:29 pm | Comments Off
… and celebrates100 million mobile downloads of eBay apps

As well as rebrinding (albeit slightly), eBay is celebrating the 100 millionth download of its mobile app, as well as 100 million listings posted via mobile.

Marks & Spencer tops eChannel Retail Benchmark study after m-site outperforms even its own website
October 3, 2012 – 4:28 pm | One Comment
Marks & Spencer tops eChannel Retail Benchmark study after m-site outperforms even its own website

Marks & Spencer has topped the latest eChannel Retail Benchmark results from eDigitalResearch, after the study found that M&S’s mobile site outperformed all other retailer’s – even scoring higher than M&S’s own traditional website.

GUEST OPINION How to create an optimised approach for e-tailers in a multi-channel world
October 3, 2012 – 4:27 pm | Comments Off
GUEST OPINION How to create an optimised approach for e-tailers in a multi-channel world

Having just published a white paper on multi-channel retailing, Chase Paymentech’s President and Managing Director Shane Fitzpatrick shares his insight and research, and provides advice on what e-commerce retailers need to consider to optimise their …

Monsoon launches first fashion retail loyalty app
September 26, 2012 – 3:33 pm | Comments Off
Monsoon launches first fashion retail loyalty app

Fashion retailer Monsoon  has launched a loyalty app, developed by Ikano Financial Services – a retail loyalty specialist – to reduce loyalty scheme operating costs.The app will also allow customers to join the Monsoon Reward …

Mobile now Integral to retail for promotion, price comparison and purchase, finds IBM 2012 retail survey
September 19, 2012 – 9:52 am | 2 Comments
Mobile now Integral to retail for promotion, price comparison and purchase, finds IBM 2012 retail survey

Consumer desire for using mobile devices while shopping more than doubled (138%) within the past year, finds the IBM 2012 Retail survey. The study also found that shoppers now demand a more personalised, convenient and …

Survey finds mobile number one web access tool – but consumers are using a growing range of devices
September 19, 2012 – 5:52 am | Comments Off
Survey finds mobile number one web access tool – but consumers are using a growing range of devices

The latest consumer study by BuzzCity finds that 85% of consumers now prefer to use a mobile to access the internet. The survey reveals how integral the mobile internet has become in consumers’ daily lives …

Augmented reality brings print adverts to life in first interactive issue of Sainsbury’s magazine
September 5, 2012 – 1:12 pm | One Comment
Augmented reality brings print adverts to life in first interactive issue of Sainsbury’s magazine

Sainsbury’s magazine is launching its first interactive issue, available in-store from 5 September.

Produced by Seven, the award-winning content marketing agency, the October issue will feature interactive print ad campaigns from brands including John West alongside …

Tesco buys Mobcast in expansion of digital entertainment services
September 4, 2012 – 12:15 pm | 2 Comments
Tesco buys Mobcast in expansion of digital entertainment services

Tesco has bought ebook platform provider Mobcast for £4.5m to strengthen its digital entertainment business.
The supermarket said today that the acquisition of the company, co-founded by bestselling author and former SAS soldier Andy McNab, would …

M&S Cheshire Oaks store sets out to redefine multichannel shopping
August 31, 2012 – 10:47 am | 6 Comments
M&S Cheshire Oaks store sets out to redefine multichannel shopping

M&S has opened its largest store outside of London and is using it to showcase its vision for the next generation shopping experience, bringing together better signage, digital displays, iPads and free wifi to make …