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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Mobile to make up 1 in 5 of online sales by Christmas
August 31, 2012 – 10:30 am | 2 Comments
Mobile to make up 1 in 5 of online sales by Christmas

As many as one in five ‘online’ sales made this Christmas could be through mobile, with as many as one in three visits to online sites being through the channel, suggests the latest IMRG Capgemini …

Whistles launches mobile optimised site with shipping to 44 countries
August 31, 2012 – 10:15 am | Comments Off
Whistles launches mobile optimised site with shipping to 44 countries

Footballer’s wives favourite clothes store Whistles has unveiled a mobile optimized site to better serve its ever-more multichannel customers.

European research shows how m-commerce is disrupting traditional linear consumer purchase patterns
August 31, 2012 – 10:10 am | One Comment
European research shows how m-commerce is disrupting traditional linear consumer purchase patterns

Research commissioned by Tradedoubler and carried out by Forrester Consulting, involving more than 2000 smartphone users in the UK, France, Germany and Sweden has found that 71% of smartphone users across all four countries are …

GUEST COMMENT Don’t forget your supply chain when gearing up for m-commerce
August 31, 2012 – 9:55 am | Comments Off
GUEST COMMENT Don’t forget your supply chain when gearing up for m-commerce

Dr Stephen McCormac , AVP, Retail, CPG, Logistics, Europe, Infosys explains how to meet the challenges of actually supplying goods when you take your business into the heady realms of m-commerce

US retailers join forces to create their own m-commerce system
August 22, 2012 – 12:03 pm | Comments Off
US retailers join forces to create their own m-commerce system

While you may be wondering how to go about making m-commerce and omni-channel payments work for you, a group of big American retailers – including Shell, 7-Eleven, Target and Wal-mart – have decided to join …

Carphone Warehouse to help all smartphone customers register for mobile payments
August 22, 2012 – 10:00 am | Comments Off
Carphone Warehouse to help all smartphone customers register for mobile payments

An estimated 3.5 million Carphone Warehouse customers will get a personal introduction to mobile payments from this month as staff at 800 stores help customers install and register the Carphone Warehouse Mobile Checkout powered by …

Pizza Hut opts for m-optimised website to offer customers mobile ordering
August 22, 2012 – 9:31 am | Comments Off
Pizza Hut opts for m-optimised website to offer customers mobile ordering

Pizza Hut Delivery has launched a new mobile version of its UK website to allow customers to place orders for delivery or collection from their mobile.

Belgian theme park first to use Facebook app to let visitors share their experiences as they happen
August 20, 2012 – 11:51 am | Comments Off
Belgian theme park first to use Facebook app to let visitors share their experiences as they happen

True to its pioneering reputation, the theme park at Wavre in Blegium is about to launch a world first: Walibi Connect – a new app that enables Facebook users to share their favourite rides with …

1 in 8 European smartphone owners have conducted a retail transaction on their device
August 8, 2012 – 2:23 pm | One Comment
1 in 8 European smartphone owners have conducted a retail transaction on their device

According to the latest figures from comScore, the mobile retail audience in France, Germany, Italy, Spain and the United Kingdom (the so called EU5) nearly doubled over the past year, with 1 in 6 smartphone …

Tesco trials interactive virtual shops at Gatwick Airport to drive up app use and to experiment in new ways to reach customers
August 8, 2012 – 2:01 pm | 3 Comments
Tesco trials interactive virtual shops at Gatwick Airport to drive up app use and to experiment in new ways to reach customers

Tesco has kicked off the holiday season in style with the launch of a two week trial at Gatwick Airport of virtual grocery shops aimed at getting consumers to shop via mobile before they jet …

Mobile transactions to hit $730bn by 2017 as ‘couch commerce’ drives real-world purchases, report finds
August 8, 2012 – 1:00 pm | One Comment
Mobile transactions to hit $730bn by 2017 as ‘couch commerce’ drives real-world purchases, report finds

The value of remote transactions for digital and physical goods purchased via mobile devices is expected to exceed $730bn annually by 2017, a new report from Juniper Research has found.

Toys R Us, Britain’s largest toy retailer and e-commerce pioneer, launches mobile shopping
August 8, 2012 – 11:00 am | Comments Off
Toys R Us, Britain’s largest toy retailer and e-commerce pioneer, launches mobile shopping

It was the first UK retailer to launch an e-commerce solution in the UK in 1996, but Toys R Us is coming to m-commerce slightly later, only now adding mobile to its omni-channel retail approach.

GUEST OPINION The integration game
August 8, 2012 – 9:00 am | Comments Off
GUEST OPINION The integration game

Ron Curry, UK BU Head – Retail, Travel and Hospitality, Consumer Goods at Cognizant Technology Solutions, says retailers are right to embrace the new opportunities that mobile technology offers, but believes integration is key.

UK market leading a global boom in mobile commerce, finds Forrester
July 25, 2012 – 10:39 am | One Comment
UK market leading a global boom in mobile commerce, finds Forrester

Mobile e-commerce revenues across Europe will rise from €1.7 billion in 2011 to €19.2 billion in 2017, going from 1% to 6.8% of total web sales, according to a new Forrester forecast based on 14,000 …

Foot Asylum sees mobile revenues rocket by 500% following site optimisation
July 25, 2012 – 10:35 am | Comments Off
Foot Asylum sees mobile revenues rocket by 500% following site optimisation

Shoe retailer Foot Asylum has increased revenues through the mobile channel by an astonishing 500%, on increased traffic of up to 14% per month following the optimisation of its website to handle the growing level …

Digital prints developing on “The Digital High Street”
July 25, 2012 – 10:34 am | Comments Off
Digital prints developing on “The Digital High Street”


Snappy Snaps the Photo & Digital Specialists has become the latest High Street retailer to hit the Digital High Street by launching one of its summer offers on the NearMe mobile app.

76% of small retailers not gone mobile, even though 89% want to finds study
July 11, 2012 – 4:30 pm | 4 Comments
76% of small retailers not gone mobile, even though 89% want to finds study

Small and medium sized retailers are being left behind when it comes to incorporating mobile commerce as part of their customer offering, finds a study undertaken by Onepoll for MoPowered.

eBay employs image recognition as it launches car shopping app
July 11, 2012 – 4:24 pm | One Comment
eBay employs image recognition as it launches car shopping app

eBay has launched its new Motors app for iPhone to make buying cars and parts and accessories via eBay on a smartphone quicker, easier and more customisable for car crazy shoppers. The new eBay Motors …

GUEST OPINION Mobile: hero or villain for retailers?
July 5, 2012 – 2:34 pm | Comments Off
GUEST OPINION Mobile: hero or villain for retailers?

Gary Bicker, UK country manager, affilinet ponders whether increasingly savvy consumer use of mobile is a boon for retailers or a more sinister erosion of their core businesses and profits

Asda starts selling augmented reality t-shirts from Zappar
July 5, 2012 – 12:39 pm | Comments Off
Asda starts selling augmented reality t-shirts from Zappar

iPhone and Android based augmented reality app Zappar, has started selling Augmented Reality (AR) ‘Zappar T-Shirts’ in George at ASDA. The AR Zappar T-shirts bridge the gap between the physical and the digital and take …