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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Mobile is becoming the internet access platform of choice driven by m-commerce, finds global consumer study
November 1, 2011 – 9:03 pm | Comments Off
Mobile is becoming the internet access platform of choice driven by m-commerce, finds global consumer study

Mobile is increasingly the primary platform for internet access, according to the latest Global Consumer Survey (GCS) report from MEF, the global community for mobile content and commerce – and m-retailing is one of the key drivers for this

John Lewis brings free wifi to its stores to offer all the benefits of m-commerce to shoppers in deal with BT Openzone
October 31, 2011 – 9:24 pm | 3 Comments
John Lewis brings free wifi to its stores to offer all the benefits of m-commerce to shoppers in deal with BT Openzone

John Lewis is set to become the first UK department store retailer to offer free wifi access to customers in its shops nationwide, following similar moves by McDonalds and Tesco as major retailers start to look at extending online retail into stores using mobiles and their own networks

Topshop to launch app and m-web sites as 8% of online customers hit it through mobile
October 31, 2011 – 9:00 pm | Comments Off
Topshop to launch app and m-web sites as 8% of online customers hit it through mobile

Fashion retailer Topshop is launching and app and a m-web optimized site “before Christmas” as the retailer sees up to 8% of its online sales already coming through mobile phones and tablets, despite having no specialized landing spot for these shoppers

Mobile coupon redemptions to see eight fold growth by 2016 globally, research finds
October 30, 2011 – 5:08 pm | Comments Off
Mobile coupon redemptions to see eight fold growth by 2016 globally, research finds

The total redemption value of mobile coupons will exceed $43 billion globally by 2016 as coupons are increasingly delivered by mobile apps – an eightfold increase from $5.4 billion in value to be redeemed this year. Redemption rates are set to rise in North America and Western Europe after a few years of experimentation and growing user acceptance, says Juniper Research

New Yell App lets consumers read and write reviews of businesses
October 29, 2011 – 3:33 pm | Comments Off
New Yell App lets consumers read and write reviews of businesses

In a move that will strike a Travelocity shaped ball of fear into the heart of many retailers and businesses, directory company Yell has rolled out a new version of its free that enables users to view current consumer reviews and create new reviews of local businesses directly within the app itself

Mobile retail searches grow 168% year-on-year to help drive up overall retail searches, finds BRC and Google
October 19, 2011 – 5:49 pm | Comments Off
Mobile retail searches grow 168% year-on-year to help drive up overall retail searches, finds BRC and Google

Mobile searches for retail offerings have grown by 168% year on year and have driven total retail search volumes at their fastest rate this year in Q3, growing by an impressive 35%, according to the BRC/Google Online Retail Monitor

Ready for T-Commerce? No one else is either, finds study
October 19, 2011 – 5:42 pm | Comments Off
Ready for T-Commerce? No one else is either, finds study

As tablet computers become a bigger part of the retail mix, no major retailer has yet rolled out a tablet specific m-website, finds a new evaluation by ai World, and all those that are available have some shortcomings – except for Nike

Amazon tops the latest App Benchmark with an app that matches its online offering
October 19, 2011 – 5:13 pm | Comments Off
Amazon tops the latest App Benchmark with an app that matches its online offering

Retailer Amazon has topped the latest App Benchmark study from eDigitalResearch, achieving a score of 90% with an app that matches the brand’s established online usability.The App comes top of the overall App league table and just 0.8% behind the latest results for its eRetail counterpart

Halloween text donate campaign offers mobile trick or treat to raise money for the Alzheimer’s Society
October 10, 2011 – 2:19 pm | Comments Off
Halloween text donate campaign offers mobile trick or treat to raise money for the Alzheimer’s Society

Alzheimer’s Society and Tesco have launched an innovative Halloween-themed text donate campaign to raise vital funds to help the fight against dementia. People are being urged to get out their mobiles this month and text SCARY to 70444. In return they may receive a spooky Halloween trick or treat text message back

Less than a third of shoppers satisfied with mobile retail experience
October 4, 2011 – 10:46 am | Comments Off
Less than a third of shoppers satisfied with mobile retail experience

Only 27% of consumers surveyed were satisfied with their mobile retail experience, with only 8.6% rating their experience as ‘excellent.’ Although an encouraging 30% of consumers are already using their mobile device to make a purchase, the remaining 70% represents a massive opportunity for retailers, finds a study by Stibo Systems

Half of Mobile consumers will leverage devices for Christmas purchasing and research as early as October, says Mojiva 

October 3, 2011 – 11:26 am | Comments Off
Half of Mobile consumers will leverage devices for Christmas purchasing and research as early as October, says Mojiva 


According to research by mobile ad network Mojiva, at least half of mobile consumers view their mobile device as a holiday shopping resource for product information, coupons and sale information, product reviews or store information – and most are planning to start their mobile Christmas shopping this month

M-commerce customer satisfaction on the rise as retailers implement learning’s from the online industry
September 20, 2011 – 5:00 pm | Comments Off
M-commerce customer satisfaction on the rise as retailers implement learning’s from the online industry

According to the latest m-commerce Benchmark study from eDigitalResearch, mobile shoppers are beginning to see more and more website functionalities and features transferred to their smartphone screen, which is boosting satisfaction rates

Mobile now accounts for more than 10% of all UK eBay purchases
September 20, 2011 – 4:00 pm | Comments Off
Mobile now accounts for more than 10% of all UK eBay purchases

As more consumers use their smartphones for everything from price comparison to shopping, sales through mobile now account for more than 10% of all purchases on eBay UK. The UK continues to lead the way for mobile commerce, with more people in the UK buying and selling goods via mobile on eBay than in any other European country

40% of Fortune 500 companies claim their biggest mobile challenge is developing across multiple operating systems and devices


September 20, 2011 – 3:56 pm | One Comment
40% of Fortune 500 companies claim their biggest mobile challenge is developing across multiple operating systems and devices



Today’s fragmented mobile landscape is directly affecting many organisations’ mobile plans, with 40% of Fortune 500 companies stating that developing applications across multiple operating systems and devices is the biggest challenge to their mobile strategy

New Look drives up m-commerce sales by more than 500%
September 20, 2011 – 3:54 pm | One Comment
New Look drives up m-commerce sales by more than 500%

High street fashion retailer, New Look, has seen sales on mobile grow by more than 500% year on year since August, according to its own research, as well as seeing a 60% overall increase in orders and a 45% surge in revenues

Aurora Fashions roll out iPad enabled PoS system with BT Expedite
September 13, 2011 – 10:05 pm | Comments Off
Aurora Fashions roll out iPad enabled PoS system with BT Expedite

Fans of Coast, Oasis, Warehouse and Karen Millen can now buy clothes in-store using fashion retail’s first iPad-enabled point of sale (PoS) system, supplied by BT Expedite, BT’s specialist retail division

Smartphones outstrip feature phones for first time in Western Europe as Android sees strong growth in 2Q11
September 13, 2011 – 9:57 pm | One Comment
Smartphones outstrip feature phones for first time in Western Europe as Android sees strong growth in 2Q11

Western European feature phone shipments continued to decline sharply in 2Q11 as consumers increasingly move to smartphones, according to the latest European Mobile Phone Tracker from International Data Corporation (IDC)

Mobile and social heavily influencing consumer shopping behaviour – and driving users in store, finds study
September 7, 2011 – 7:57 pm | Comments Off
Mobile and social heavily influencing consumer shopping behaviour – and driving users in store, finds study

Social media and mobile are influencing and incentivizing shoppers to a dramatic degree and are likely to drive cross channel demand further, with half of users having shopped on mobile, used social price comparison sites and received discounts through mobile, finds an IBM European study into consumer shopping behaviour

Tablet users more likely to shop online than smartphone owners, finds study
September 7, 2011 – 7:56 pm | One Comment
Tablet users more likely to shop online than smartphone owners, finds study

Tablet owners are more engaged with retail brands, making more purchases and website visits compared with smartphone users, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG

Location-aware restaurant coupons introduced to Israel by Telmaps
September 6, 2011 – 9:19 pm | Comments Off
Location-aware restaurant coupons introduced to Israel by Telmaps

Telmap, a pioneer in mobile location-based services, has unveiled location-aware restaurant coupons as part of its Mobile Location Companion, a result of cooperation with REST, Israel’s leading restaurant guide, and part of the Yellow Pages Israel Group