Hear what Europe’s biggest brands and retailers have to say on using UGC to drive ROI on and offline

Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Here are what some of the big brands had to say: GHD Rob Pye, Global eCommerce Director for ghdhair.com: “Ultimately what customers are looking for is confidence. If you don’t have a (more…)