Doddle, the new parcel collection, returning and sending service located in and around train stations across the UK, has launched a new iOS mobile app to help retailers provide a better overall customer experience ahead of the peak season.
Retail and brand marketers need to focus more on servicing mobile SEO through adaptive web-design rather than bespoke m-web pages, warns a study, which has found that 36% of mobile web search results vary from desktop, with 23% showing pages from completely different sites.
Fans attending the QBE International rugby game between England and New Zealand at Twickenham will be the first to benefit from the expanded PowaTag mobile service at the stadium, which will allow them to pre-order food and drinks and pay via mobile.
Are you ready for Christmas? New Year? Post New Year? As any seasoned product and marketing manager knows, running campaigns that align to consumer trends and seasonality is the way to be relevant at a time of year when users have a lot else going on. Here, Lynn Wang from (more…)
Ralph Lauren has taken over the 15 window displays at Harrods on London’s Brompton Road to support the launch of its Polo Ralph Lauren line using mobile proximity technology.
Just 27% of marketers across brands and retailers have holistic customer profiles that include mobile and other digital behaviors, according to a new Forrester survey of 414 marketing leaders.
Online brand loyalty is dead. Fuelled by increased mobile engagement and the rise of ecommerce, 91% of expectant consumers, particularly across the 18-34 age range have turned to a competitor site if they are left wanting from their mobile experience. In fact, more than a third of consumers often or (more…)
Mobile devices play a vital role in the purchase decision process. While completing online transactions remains largely a desktop activity, a recent study by Marin Software analyzing the conversion rate of mobile ads suggests smartphones and tablets are increasingly being used by consumers to complete purchases.
Leading money-saving brand vouchercloud has launched Europe’s first completely digital gifting app and website, with the aim of disrupting the entire gifting market, in particular the £5 billion gift card sector – just as the Christmas gift card season starts to rev up.
Retailers are failing to meet customer expectations when it comes to shopping online and on mobile, with just 45% of shoppers saying they are satisfied with the mobile shopping experience they encounter.
House of Fraser is to boost its ‘holistic customer engagement’ in a deal with technology firm SmartFocus, to use the company’s Insights technology to gain a holistic view of their customers and continually deliver personalised interactions that increase engagement.
A new app is aiming to become the first online and mobile service that aggregates all the fashion and beauty promotions online and on the high street, with the aim of driving digital shoppers into shops.
Despite social media now accounting for 9% of all marketing spending and continuing to spiral, the platforms still only lead to less than 1% of sales. Powa Technologies is now looking to finally unlock the vast potential of social commerce, with its innovative PowaTag mobile commerce app enabling consumers to (more…)
Marketing agency Cheil UK is aiming to show its potential retail clients the power of beacons, rolling out an innovative app called Cheil Break amongst its own staff.
One of the UK’s largest shopping centres, Trinity Leeds, is installing beacon technology to make it what owners Land Securities believes to be the “UK’s most digitally enabled retail and leisure destination”.
Mobile shopping continued its upward climb across August, with the latest Affiliate Window monthly benchmark showing that some of July’s downward tip has been reversed, with almost all stats for m-commerce pointing up.
A growing number of consumers are incorporating searching for mobile coupons prior to their online and in-store shopping trips and increasingly storing offers on their mobile devices to redeem later as digital couponing continues to gain traction with shoppers.
The cult flash sales website vente-privee.com, which generates more than 45% of its UK turnover through mobile, has introduced a new app, which includes a delivery GPS, a ‘sale notifications’ function and a direct connection to customer services.
Want to extend the engagement and value of your mobile proposition outside of your app? Then Urban Airship may just have the solution for you. Its latest upgrade to its mobile relationship management tools includes the ability to add interactive notifications to lock screens and message centres on iOS, Android (more…)
Driven by the rise of mobile, last July Google launched enhanced campaigns, an easier way for marketers to manage cross-device paid search efforts, providing the ability to customise messaging and bids by device. So what has it achieved, wonders Justin Thorne, Marketing Director, EMEA at Kenshoo Described by Google itself (more…)