As the Apple Watch goes on sale, new research from digital marketing agency Greenlight, reveals that one in three marketers (32%) are thinking about building an app for the Apple Watch this year, while almost one in ten (8%) are already making plans to do so. Greenlight found that one (more…)
Research has revealed that more than 31 million (92%) UK mobile users will make payments with their mobile device in 2015. A further 24% of users said their spend on mobile would increase with additional payment platforms available at the point of purchase, such as carrier billing.
It’s no secret that technology is changing the way people shop. Today’s retail customers typically touch multiple channels before making a purchase – researching products, comparing prices and checking inventory online or via mobile and buying online, via mobile or in-store. John Pincott, European MD, Shopatron tells you how to (more…)
Clarks Originals has become one of the first major retail brands to use ‘dark social’ marketing with a foray into WhatsApp, which aims to bring alive the story of firm M-retailing favourite the Desert Boot.
Social engagement for retail and marketing gets a lick and polish with the unveiling of a refreshed app, giving brands and marketers the opportunity to capitalise on the engagement of more than 50,000 users, to create social currency.
Doddle, the network of parcel stores targeting commuters, has released the Android version of its free app as part of its mission to eliminate “while you were out” cards.
The Entertainer, the fastest growing toy retailer in the UK, is to use contextual digital marketing that will deliver personalised marketing interactions that increase brand engagement and, it is hoped, loyalty.
The brave new world of omni-channel is a boon for consumers, but is extremely challenging for retailers to deliver. Communication is key. Paul Murphy, Head of Commercial Development, OpenMarket outlines how mobile is the key to keeping that relationship alive
The pinnacle of in-store mobile retailing is personal contextual engagement that leads to a sale and this takes a step closer to reality with the roll out of Message Cloud from SmartFocus – and it is set to revolutionise beacon technology by using virtual beacons instead of physical ones.
Providing free WiFi to customers is giving retailers more than pause for thought. Whilst once it was purely used to gain and maintain a loyal clientele, it is becoming increasingly invaluable for analysing customer behaviour and footfall. Gavin Wheeldon, CEO, Purple WiFi explains
Mobile traffic as a proportion of all online traffic has continued to see points above 50% in January according to the latest figures from Affiliate Window , but traffic and sales through mobile devices was down last month compared to December.
The run up to Christmas this year was dominated by Black Friday and Cyber Monday – and the growth in e-comm sales across these two days is in part down to a 35% boom in mobile retailing, believes Facebook and online retailer AO.com .
Marks & Spencer (M&S) is set to trial a digital coffee stamp card app in 58 of its Hot Food on the Move and Cafes in the Greater London area to reward customers for their loyalty.
More than 7,000 visitors, including retailers from around the world, are expected at this year’s Internet Retailing Expo (IRX) on 25 and 26 March at the NEC – and there is a lovely mobile track that will explore the latest developments, trends and ‘learnings’ about mobile.
More than half of senior decision makers within retailers and brands feel that their investment in digital marketing is not sufficient, with 87% of respondents planning to increase their investments in mobile marketing.
It’s the time of year when we like to take a breath and look ahead to the exciting trends for the coming year. Here Jonathan Heap, CTO at NN4M outline what he thinks are the six big things retailers can expect to see from mobile this coming year
Unlike desktop traffic to e-commerce sites, which tends to peak on Mondays and remains stronger during weekdays than on weekends, mobile shopping traffic is highly concentrated on Sundays. The lowest is Friday.
As the war for the best mobile shopping experience heats up, eBay has launched its new look iPad app, which it hopes will make shopping on tablets more exciting, simpler and more engaging in time for Chirstmas.
Doddle, the new parcel collection, returning and sending service located in and around train stations across the UK, has launched a new iOS mobile app to help retailers provide a better overall customer experience ahead of the peak season.
Retail and brand marketers need to focus more on servicing mobile SEO through adaptive web-design rather than bespoke m-web pages, warns a study, which has found that 36% of mobile web search results vary from desktop, with 23% showing pages from completely different sites.