Tick tock. Tick tock – the countdown has begun for the most critical time of year for retailers. The lead-up to Christmas is typically when most retail brands make their biggest profits. It’s also when Consumer-First Marketing should be used to maximise your sales. What do we mean by Consumer-First Marketing? (more…)
Simon Farthing, Director of Global Strategy and Insights at Monetate takes a timely look at how to actually turn personalisation into something that directly produced revenue
Retailers can now become their own broadcasters and media owners, streaming in-store entertainment, offers and content direct to customers’ mobile phones.
It is estimated that UK retailers will send more than 40 million text messages over the festive period to deliver personalised Black Friday and Christmas deals direct to customers.
As retailers prepare for one of the busiest weekends of the year around Black Friday, experts predict this year is set to be the busiest on record – and mobile marketing is set to come into its own in driving these record sales.
An experiential virtual reality campaign called ‘Fanta: The 13th Floor’ is set to scare audiences just in time for Halloween, as users enter a physical lift that transforms into an immersive Halloween experience.
Understanding the intent of your customer leads to more relevancy, an increase in engagement – with brands such as Danone and Dr. Oetker seeing an uplift of 25% in e-commerce conversion and brand engagement.
Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their marketing campaigns.
Today’s consumers are more keen than ever to use mobile and digital messaging channels to submit enquiries, receive answers and engage with customer service teams, with 68% of consumers who had used a messaging channel to contact a business saying they preferred this to using phone or email.
Just when you thought you had a handle on multichannel, along comes a new ‘channel’ – mixed reality. But worry not, here Richard Corps, MD & co-founder of Ads Reality offers a crash course in what you need to look out for when thinking about using MR in your business
Nearly two thirds of marketers expect app marketing budgets to grow in the coming year, with many seeing user acquisition as the main goal.
SMS is poised to get an upgrade – so what can retailers expect to get from Rich Communications Services (RCS) or SMS 2.0? Rob Malcolm, VP at CLX Communications takes a look
Very.co.uk is teaming up with Bauer Media to create shoppable video content, building fashion credentials for the V by Very collection.
International sports company PUMA Europe is set to delve into personalised, reactive marketing, by collecting and analyzing consumer data in near real time to garner new customers and grow brand affinity.
More than half (55%) of regular mobile and online shoppers change their purchasing habits at least once a week according to new survey.
There is a growing business appetite for more interactive forms of messaging, including two-way SMS, enhanced SMS such as messaging based on the Rich Communications Standard and Chatbots.
Tom Smith, Head of Biddable Media at mporium and Adam Chugg, Head of Biddable at the7stars, discuss how linking generic search terms to impactful moments in linear TV, reaps rewards for ecommerce and bricks and mortar alike. The behaviour of television audiences has changed distinctly over the past few years. (more…)
For consumers, the appeal of coupons shows no signs of diminishing, with research from Valassis showing that UK shoppers alone save £3.3 billion annually using coupons and vouchers. But it is smartphone based digital coupons that are stealing the limelight.
Google Shopping ads on mobile phones are the largest single source of visitors to retail websites, according to a new report – but many retailers are then failing to keep those visitors on site.
Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Here are what some of the big brands had to say: GHD Rob Pye, Global eCommerce Director for ghdhair.com: “Ultimately what customers are looking for is confidence. If you don’t have a (more…)