Looking to let e-commerce businesses of all sizes capitalize on the growing mobility of consumers, FireText, a leading UK provider in SMS text marketing, has launched the first of many ecommerce products by revealing a new Magento extension.
Shop mannequins coming to life has been a long running theme in sci-fi show Dr Who, occurring at least three times since 1970. But now it has become a reality, albeit less threateningly, with beacon company Iconeme installing Bluetooth beacons in shop dummies to engage consumers in a more ‘human’ (more…)
To celebrate the launch of My Monopoly – the Monopoly game that allows players to personalise properties, tokens and more – visitors to Westfield Stratford shopping centre in West London this past weekend got the chance to experience Monopoly like never before.
In the UK, adverts shown on mobile devices accounted for more than a third (36%) of all paid search spend in Q2 2014, which is the highest on record. In turn the UK also witnessed the highest proportion of clicks coming through mobile ads – 38% of all paid search (more…)
More retailers are integrating coupons into their loyalty programmes and dealing direct with consumers through mobile, rather than using aggregator sites, and seeing huge growth in their use, according to the latest report from Juniper Research.
Convenience store chain One Stop is introducing SMS and email couponing to make it quicker and easier for customers to redeem offers in store using their mobile phones.
Prepay and payments processor epay is joining forces with beacon company Appflare to allow epay-enabled stores to offer coupons and offers, mobile top ups and even payments directly to and from mobile phones.
Browsers flipping through Argos’s latest catalogue can now see more than ever by scanning more than 300 pieces of augmented reality content. By using the Argos Scan function in the existing Argos app, already downloaded by more than 8m customers, smartphone and tablet users can scan the marked pages or (more…)
Budget airline Easyjet is to trial beacon technology across three major European airports with the aim of helping passengers better navigate their way through the often labyrinthine, quasi-shopping malls hundreds of miles from their destination city.
Mobile is having a hugely positive global effect on retail, leading to higher click through rates (CTRs) and yielding additional sales, rather than cannibalising online and in store, finds research by Australian digital performance advertising company Criteo, published this week.
Mobile shopping has seen a boost in June 2014, according to the monthly benchmark figures from Affiliate Window. According to its numbers, 24,000 sales each day in the UK originated from a mobile device, with 8650 of these being from smartphones, the rest from tablets.
Mobile ad spending in the UK continues to show significant growth and is expected to rise 96.0% this year to just over £2 billion ($3.16 billion), up from more than £1.03 billion ($1.61 billion) in 2013, according to eMarketer’s latest UK media ad spending estimates. By 2018, eMarketer expects mobile (more…)
The world of retail is dominated by mobile devices – understanding how, why and when customers use them, and how to monitise this behaviour is now central to the success of any retail strategy, says Dan Mortimer, CEO at Red Ant
As we all pack our buckets and spades, O2 has launched a new Travel app featuring content from TripAdvisor that gives customers access to city guides and maps to help customers make the most of their European breaks. Oh, and customers can sign up for the O2 Travel tariff which (more…)
London shopping thoroughfare Regent’s Street is to become a beacon hotspot, with every store along its mile length – including Apple, Hamleys, Longchamp, Burberry, Banana Republic, Hugo Boss and Anthropologie —expected to install beacons to broadcast offers to shoppers as they walk past the shop front. About 100 stores have (more…)
With 85% of shoppers admitting to having used a mobile phone for shopping purposes while in a store, and 45% of people having redeemed a mobile coupon, Motorola has upped the ante in the beacons debate by rolling out a mobile retail solution that combines wifi and Bluetooth Low Energy (more…)
Opting into both location and push notifications are necessary in order to receive messages based on beacon proximity, current location or location history – and without consumers agreeing to this, then beacons will fail.
Shoe retailer to the stars Clarks has gone live with a new voucher programme – initially on paper, but moving shortly to SMS – that is aimed at both consumers as a marketing tool and at staff as part fo the company’s incentive scheme.
French fashion retailer Comptoir des Cotonniers is using mobile to launch “10,000 boutiques” across France, turning billboards, bus stops, print adverts and even TV adverts into points of purchase following the adoption of retail app PowaTag.
Facebook ads on mobile work – well they do it you believe Facebook and EE. Research, conducted over two weeks by Vizeum and iProspect in partnership with the social media giant and UK network operator, anonymously matched Facebook usage and EE data to measure the uplift in store customer traffic (more…)