With one month until Christmas, consumers are increasingly turning to Instagram to drop hints about what they want for Christmas (41%) or to gain inspiration when buying gifts for others (57%), according to a survey of 1,000 UK consumers commissioned by digital marketing agency Greenlight.
Traffic to retailer sites from online ads dropped slightly between Q2 and Q3 2015, but overall sales have gone up from this traffic along with average order value, according to the latest figures from Affiliate Window.
Mobile is driving in-store sales, with as many as 42% of people who research goods on the go are looking to convert in store – with more than a third actually doing so.
You have all by now seen the John Lewis Christmas ad – Man on The Moon. Set to the Oasis track ‘Half The World Away’, recorded by 19-year-old rising music star, Aurora. As ever it brings a tear to the eye and hopefully has the middle classes reaching for their (more…)
Global marketing and technology agency DigitasLBi has unveiled the Internet of Pumpkins, a Wi-Fi enabled pumpkin that gives users a ‘trick or treat’ experience to highlight the potential risks of connecting to free Wi-Fi hotspots.
Zizzi, the leading Italian restaurant chain, is using mobile gamification as part of their ZizziTacklesCancer campaign that launched on 1st September. The campaign sees Zizzi teaming up with rugby stars Jonny May and Alex Corbisero to create a range of activities to raise funds for Cancer Research UK.
Karrot, a mobile loyalty app developed by Airtime Rewards, has launched to help consumers reduce their monthly mobile phone bills when shopping with retailers signed up to the Karrot program.
Mobile continues to be the key driver of growth in both social and search advertising, with spend targeted at phones and tablets increasing by 159% year-on-year (YoY) in social and 66% YoY in search.
Fried chicken emporium KFC has shown that mobile location based promos do actually work, with a three month trial driving increased footfall and a very impressive click through rate to its site.
Knowing what your consumers are going to do next is still a dream, but knowing what they have just done, in real time and then acting on it, has taken a step forward with the roll out of Urban Airship Connect, which makes it simple for digital marketers and data (more…)
Big brand retailers such as Ted Baker, Dune and leading Airports are all being linked with the launch of a new augmented in store advertising solution that uses customer smartphone date to more effectively monetize shop floor space.
Retailers look set to be able to use location and beacons to better understand what consumers are doing – and make them timely, relevant offers as well as gathering vital data – with the launch of some smart new SaaS technology. Users of Confirmit Horizons will now be able to (more…)
So often retailers just make an app and hope for the best, but Yankee Candle company has given it more thought: it has launched an app to help people find what kind of fragranced candle to buy.
Apple Pay may have garnered all the NFC headlines this week, but sausage roll vendor par excellence, Greggs, has released a refreshed app that enables users to redeem rewards, make payments and receive offers with a simple phone tap at the point of sale, using contactless technology supplied by Spire (more…)
I never thougth I’d say it, but buses just got interesting. Exterion Media, Europe’s largest privately held Out-of-Home advertising business, has announced that it has equipped 500 London buses with beacon technology – to send targeted ads to commuters.
Boots UK , ODEON , Caffè Nero, Zizzi and All 4 have signed up with O2 to let the carrier send Priority offers to its customers on a daily basis and become part of the largest loyalty club in the UK.
Sold to consumers as a personalized experience of the high end shops in London’s Covent Garden, new shopping app The Pass will give the areas shops and ruling council – Capital & Counties Properties PLC (‘Capco’), which is responsible for the management and curation of some 1 million sq. ft. (more…)
Magnum ice cream and Tesco are giving Londoners the chance to get together with friends to share moments of Magnum pleasure – as well as special offers – as part of their biggest trial of iBeacons to date.
Despite being around for ages, wearables are now official under starters orders thanks to the launch of the Apple Watch. So retailers need to be wearables ready: and that starts with SEO says Martin Dinham, Director, Barracuda – and it could have some surprising upsides for you.
39% of shoppers have their smartphone’s Wi-Fi and Bluetooth capability switched on when they go shopping, giving retailers a huge opportunity to send them personalised offers as they come through the door, a survey by Vista Retail Support has found.