Planes, trains and everything-in-between brand Virgin has rolled out a loyalty programme that is not only mobile first, but also gets increasingly personal as it learns how the user uses it.
All Bar One has launched a new loyalty app, offering customers rewards, exclusive offers and an opportunity to build their wine and cocktail knowledge.
Consumers want a more interesting relationship with the brands they use, and think highly of virtual techniques promised by evolving technologies – especially on the more personal mobile level – says a report from the DMA.
Digitally contactable customers are high spenders in-store and account for 27% of in-store revenue and 73% of ecommerce revenue in the luxury sector, according to a study by customer engagement company Contactlab in conjunction with Exane BNP Paribas.
Tesco Mobile is rolling out a new mobile service – Tesco Mobile Xtras – which promises to cut customer phone bills, if they watch certain exclusive bits of content and offers when unlocking their Android smartphones.
At a time when brands are matching each other on areas such as price, delivery, service, and even perceived quality of product, the customer experience remains the one differentiator brands can use to set themselves apart from their competitors. Mike Harris, VP EMEA, Monetate, explains It’s now easier than ever (more…)
Fashion retailer Gap has rolled out its new loyalty app – called Gap+ – in an attempt to develop a much more personalised approach to marketing and discounting and to kick start its omni-channel strategy.
Retailers need to leverage personalisation to capitalise on consumer hunger for omni-channel retail – but you can’t do it without drilling into the location targeting that mobile allows. Here in the first of a three-part deep dive into location marketing, Andrew Darling, director of marketing at blis, outlines how to make (more…)
Waitrose has delivered a 24% rise in online orders for new and early stage shoppers using personalization.
A new study has found that, whilst the digital retail marketing industry will continue to be dominated by advertising revenues, coupon contributions will see strong growth, driven in part by the rise of Bluetooth beacons.
Tapping into the customer demand for loyalty schemes to become more mobile, The Body Shop has incorporated its new loyalty programme, Love Your Body Club (LYBC), into the brand’s fully transactional native app.
Could the next chapter in mobile marketing be about all the senses? Ad tech company Adludio seems to think so. It has developed what it calls a “Sensory Advertising platform” – which goes by the name Darwin –that allows mobile users to engage with 3D, vibrating, shaking and touchable advertisements on (more…)
Online fashion retailer Missguided has increased conversion rates by 34% since implementing a personalisation and optimisation strategy that allows it to target customers with specific, tailored experiences.
83% of consumers read emails from retailers during the morning commute on their mobiles, according to a new study by retail marketing agency Leapfrogg.
The Entertainer, the fastest growing high street toy retailer in the UK, is reporting a threefold increase in email revenue and a 120% rise in mobile sales, off the back of digital marketing and personalization.
Mobile technology and messaging company Veoo may have revolutionised loyalty schemes, couponing and mobile retail in store with the roll out of a solution that allows retailers to deliver offers to customers’ mobile wallets – and then update them on the fly. Sounds unremarkable, but in practice it means that (more…)
To mark the start of Advertising Week Europe, Bing Ads has released insights into UK consumer behaviour on mobile devices which reveals that mobile is by far the device of choice during consumer down time, with one in two searches over the weekend now made from smartphones or tablets.
High-end fashion house Burberry , a Top250 retailer in the IRUK Top500 2016 research, has become one of the first UK retail brands to try out Snapchat’s Snapcodes, marking something of a milestone in mobile social retailing.
Email marketing continues to boom thanks to mobile. According to the latest Email Marketing Benchmark Report from Sign-Up.to mobile email open rates are at a staggering 54.59% (1.2% increase from 2015 figures).
Content marketing with a personal twist is all the rage, and now Luxury US brand Bag Borrow or Steal is upping the ante with the launch of a mobile ‘microzine’ that aggregates content from the retailer’s blog, Twitter and Instagram feeds, into a dynamic shopping experience – what they are (more…)