Budget airline Easyjet is to trial beacon technology across three major European airports with the aim of helping passengers better navigate their way through the often labyrinthine, quasi-shopping malls hundreds of miles from their destination city.
Mobile is having a hugely positive global effect on retail, leading to higher click through rates (CTRs) and yielding additional sales, rather than cannibalising online and in store, finds research by Australian digital performance advertising company Criteo, published this week.
Mobile shopping has seen a boost in June 2014, according to the monthly benchmark figures from Affiliate Window. According to its numbers, 24,000 sales each day in the UK originated from a mobile device, with 8650 of these being from smartphones, the rest from tablets.
Mobile ad spending in the UK continues to show significant growth and is expected to rise 96.0% this year to just over £2 billion ($3.16 billion), up from more than £1.03 billion ($1.61 billion) in 2013, according to eMarketer’s latest UK media ad spending estimates. By 2018, eMarketer expects mobile (more…)
The world of retail is dominated by mobile devices – understanding how, why and when customers use them, and how to monitise this behaviour is now central to the success of any retail strategy, says Dan Mortimer, CEO at Red Ant
As we all pack our buckets and spades, O2 has launched a new Travel app featuring content from TripAdvisor that gives customers access to city guides and maps to help customers make the most of their European breaks. Oh, and customers can sign up for the O2 Travel tariff which (more…)
London shopping thoroughfare Regent’s Street is to become a beacon hotspot, with every store along its mile length – including Apple, Hamleys, Longchamp, Burberry, Banana Republic, Hugo Boss and Anthropologie —expected to install beacons to broadcast offers to shoppers as they walk past the shop front. About 100 stores have (more…)
With 85% of shoppers admitting to having used a mobile phone for shopping purposes while in a store, and 45% of people having redeemed a mobile coupon, Motorola has upped the ante in the beacons debate by rolling out a mobile retail solution that combines wifi and Bluetooth Low Energy (more…)
Opting into both location and push notifications are necessary in order to receive messages based on beacon proximity, current location or location history – and without consumers agreeing to this, then beacons will fail.
Shoe retailer to the stars Clarks has gone live with a new voucher programme – initially on paper, but moving shortly to SMS – that is aimed at both consumers as a marketing tool and at staff as part fo the company’s incentive scheme.
French fashion retailer Comptoir des Cotonniers is using mobile to launch “10,000 boutiques” across France, turning billboards, bus stops, print adverts and even TV adverts into points of purchase following the adoption of retail app PowaTag.
Facebook ads on mobile work – well they do it you believe Facebook and EE. Research, conducted over two weeks by Vizeum and iProspect in partnership with the social media giant and UK network operator, anonymously matched Facebook usage and EE data to measure the uplift in store customer traffic (more…)
The UK’s largest loyalty programme, Nectar, is hoping to change the way people interact with advertising and, in its words “resetting the beleaguered contract between brands and consumers” by giving people Nectar points for watching certain video ads on their mobile phones.
SSP, worldwide food group that owns Upper Crust, Pumpkin and Camden food co, is actively capturing more feedback from social media users to help shape how it stocks its stores and how it manages its customer relations.
Despite comScore suggesting that 50% of all consumers’ online time is now spent on mobile, most retail marketers are failing to modify how they market their wares to meet the exponential growth in m-retail, says a study by Yahoo and Kenshoo.
An increasingly savvy mobile audience is pushing travel brands to connect with consumers in new ways, but not all are getting the message, reveals data from Millennial Media’s latest Mobile Intel Series: Travel report.
More than a third of the top 100 brands in the UK don’t have a mobile optimized site, with FMCG brands really lagging behind and automotive sector out in front, according to the European Mobile Optimisation study released today by the Internet Advertising Bureau (IAB).
Almost half (45%) of smartphone owners would be ‘very willing’ or ‘somewhat willing’ for retailers to send messages to their smartphone, influencing what they buy and where – and making the idea of beacons curiously viable, if the latest research from eDigitalResearch, is to be believed.
The start of any good customer relationship requires listening, appreciating and acting on the preferences and interests with those we do business. As digital becomes more intertwined with our daily lives, the same rules apply. Anthony Wilkey, Strategic Client Director, SmartFocus explains
The Swan Centre in Eastleigh in Hampshire has become first shopping centre in the UK to use Beacon technology to enable retailers to acknowledge customers’ presence and deliver discount offers from retailers straight to their phones – without having to open an app or browse a website.