Phones and tablets account for nearly 40% of all paid search advertising spend by retailers on Thanksgiving and Black Friday and 44% of all clicks on paid search ads. But 73% of sales revenue from paid search still comes via shoppers using computers. The new data comes from digital marketing (more…)
Luxury shirt seller Thomas Pink has gone live with a completely digital voucher issuance and redemption solution from Eagle Eye, launching e-vouchers across its UK, European and US markets in multiple currencies. The solution enables a reduction in production and handling costs, improved insight into usage and redemption and provides (more…)
While predictions abound of the growth in sales via mobile over Christmas, figures for October released by Affiliate Window show that sales through tablets and smartphones actually dropped very slightly between September and October falling from 23.05% to 22.70% of total online sales. However, this is expected to rise significantly (more…)
The latest round of global mobile testing from Rakuten Marketing reveals significant growth in mobile tracking. Three quarters of the brands that the network works with globally, have implemented some mobile tracking in their CPA programme to ensure they maximise this potential and around two thirds are tracking on every (more…)
Following the surge in smartphone usage across the country, consumers now have access to more loyalty schemes on mobile devices than they do in their physical wallets, reveals a study by, naturally, e-wallet tech provider CloudZync. The research, which polled 2000 consumers, highlights that while our physical wallets are ‘bulging’ (more…)
Almost 4 million men and women in the UK are keen to hear from retailers by text at least once a month, reveals a white paper published by Textlocal, following an in depth survey of the views of 2000 UK mobile consumers and 330 businesses of all sizes.
The key to omni-channel lies with in-store engagement, but with NFC still to gain a foothold and other technologies not supported by all devices, it could be a long time coming. So what should merchants be thinking about when looking to engage? Here, Oliver Ripley, Mobile Products Manager at eCommera, (more…)
Fuelled by smartphone penetration exploding, mobile advertising now accounts for 14% of digital ad spend in the UK, up from just 7% in 2012 and now accounting for some £429.2 million in the first half of 2013 from £188.1 million in the first half of 2012 – and consumer goods (more…)
Asda is to use augmented reality to transform 406 of its stores into a Big Shop of Horrors to mark Halloween on Saturday 26 October. Shoppers will be greeted by Sir Spook and his colleagues as they are guided round stores on a free haunted hunt in a move designed (more…)
The latest monthly mobile commerce benchmark report from Affiliate Window – which can now separate Android handsets and android tablets from its data – has found that across the month of September, 69 to 72% of all sales through handsets came from iPhone. Meanwhile, 10.66% of sales on a tablet (more…)
One of the key things mobile brings to the ever more omni-channel world is that it works wonders at enhancing retailer-customer relationships – but only if you get it right. Mark Syal,Head of Media EMEA for Essence explains how to do it and why you have to be ever watchful (more…)
UK consumers online are on average spending 30 seconds or less reading or listening to marketing communications, leaving brands with a very limited amount of time to catch their attention – all because they are using two or more devices at once, according to a YouGov poll.
Almost half of UK consumers prefer SMS and push messages compared to other forms of mobile marketing, including video advertising, banner or standard display ads and email. Furthermore, 45% say that SMS messages are more persuasive than other forms of mobile marketing and the form most likely to convince them (more…)
Marks & Spencer has added My Offers, a new feature on its iPhone app, which provides customers with exclusive personalised deals, the latest promotions and a dedicated hub to host vouchers that can be redeemed both in store and online to its iPhone app.
Shoppers aged 18 to 34 make up a new visual generation for whom images regularly inspire purchases, with 40% of under 35s saying they have used their mobile device to take a picture of a specific item on the high street to buy once they get home, whereas only 30% (more…)
Tradedoubler, the international performance marketing and technology company, is the first affiliate network in the world to introduce a marketing solution for Apple’s Passbook as an option for its clients in the UK.
Consumers are demanding a more personalized approach to how brands target them. Yet, while most retailers understand this, most don’t know how to make it happen. Here Michael Schirrmacher, UK Sales Director, Webtrends, explains how you can make it work for you
Big retail brands such as John Lewis and Tesco naturally have a place in consumers’ lives. But what can smaller lesser-known retailers do to get their story told and get their brand noticed amongst the noise and brand loyalty towards the high street powerhouses? Well, mobile may well hold the (more…)
The rise of the super-connected young consumer is well documented, but research by Experian in the US (which it claims could be representative of anywhere in the world, even Nottingham) suggests that even among these heavy internet and mobile users, there are tribes emerging – and retailers and brands need (more…)
The era of pay-per-click marketing could be coming to an end, but only if retailers, banks and network operators embrace co-operation around payments and marketing rather than looking to “own the space,” says Alastair Lukies, CEO and Co-founder of Monitise in an exclusive video interview with Internet Retailing.