Mobile devices play a vital role in the purchase decision process. While completing online transactions remains largely a desktop activity, a recent study by Marin Software analyzing the conversion rate of mobile ads suggests smartphones and tablets are increasingly being used by consumers to complete purchases.
Leading money-saving brand vouchercloud has launched Europe’s first completely digital gifting app and website, with the aim of disrupting the entire gifting market, in particular the £5 billion gift card sector – just as the Christmas gift card season starts to rev up.
Retailers are failing to meet customer expectations when it comes to shopping online and on mobile, with just 45% of shoppers saying they are satisfied with the mobile shopping experience they encounter.
House of Fraser is to boost its ‘holistic customer engagement’ in a deal with technology firm SmartFocus, to use the company’s Insights technology to gain a holistic view of their customers and continually deliver personalised interactions that increase engagement.
A new app is aiming to become the first online and mobile service that aggregates all the fashion and beauty promotions online and on the high street, with the aim of driving digital shoppers into shops.
Despite social media now accounting for 9% of all marketing spending and continuing to spiral, the platforms still only lead to less than 1% of sales. Powa Technologies is now looking to finally unlock the vast potential of social commerce, with its innovative PowaTag mobile commerce app enabling consumers to (more…)
Marketing agency Cheil UK is aiming to show its potential retail clients the power of beacons, rolling out an innovative app called Cheil Break amongst its own staff.
One of the UK’s largest shopping centres, Trinity Leeds, is installing beacon technology to make it what owners Land Securities believes to be the “UK’s most digitally enabled retail and leisure destination”.
Mobile shopping continued its upward climb across August, with the latest Affiliate Window monthly benchmark showing that some of July’s downward tip has been reversed, with almost all stats for m-commerce pointing up.
A growing number of consumers are incorporating searching for mobile coupons prior to their online and in-store shopping trips and increasingly storing offers on their mobile devices to redeem later as digital couponing continues to gain traction with shoppers.
The cult flash sales website vente-privee.com, which generates more than 45% of its UK turnover through mobile, has introduced a new app, which includes a delivery GPS, a ‘sale notifications’ function and a direct connection to customer services.
Want to extend the engagement and value of your mobile proposition outside of your app? Then Urban Airship may just have the solution for you. Its latest upgrade to its mobile relationship management tools includes the ability to add interactive notifications to lock screens and message centres on iOS, Android (more…)
Driven by the rise of mobile, last July Google launched enhanced campaigns, an easier way for marketers to manage cross-device paid search efforts, providing the ability to customise messaging and bids by device. So what has it achieved, wonders Justin Thorne, Marketing Director, EMEA at Kenshoo Described by Google itself (more…)
Looking to let e-commerce businesses of all sizes capitalize on the growing mobility of consumers, FireText, a leading UK provider in SMS text marketing, has launched the first of many ecommerce products by revealing a new Magento extension.
Shop mannequins coming to life has been a long running theme in sci-fi show Dr Who, occurring at least three times since 1970. But now it has become a reality, albeit less threateningly, with beacon company Iconeme installing Bluetooth beacons in shop dummies to engage consumers in a more ‘human’ (more…)
To celebrate the launch of My Monopoly – the Monopoly game that allows players to personalise properties, tokens and more – visitors to Westfield Stratford shopping centre in West London this past weekend got the chance to experience Monopoly like never before.
In the UK, adverts shown on mobile devices accounted for more than a third (36%) of all paid search spend in Q2 2014, which is the highest on record. In turn the UK also witnessed the highest proportion of clicks coming through mobile ads – 38% of all paid search (more…)
More retailers are integrating coupons into their loyalty programmes and dealing direct with consumers through mobile, rather than using aggregator sites, and seeing huge growth in their use, according to the latest report from Juniper Research.
Convenience store chain One Stop is introducing SMS and email couponing to make it quicker and easier for customers to redeem offers in store using their mobile phones.
Prepay and payments processor epay is joining forces with beacon company Appflare to allow epay-enabled stores to offer coupons and offers, mobile top ups and even payments directly to and from mobile phones.