Tapping into the customer demand for loyalty schemes to become more mobile, The Body Shop has incorporated its new loyalty programme, Love Your Body Club (LYBC), into the brand’s fully transactional native app.
Could the next chapter in mobile marketing be about all the senses? Ad tech company Adludio seems to think so. It has developed what it calls a “Sensory Advertising platform” – which goes by the name Darwin –that allows mobile users to engage with 3D, vibrating, shaking and touchable advertisements on (more…)
Online fashion retailer Missguided has increased conversion rates by 34% since implementing a personalisation and optimisation strategy that allows it to target customers with specific, tailored experiences.
83% of consumers read emails from retailers during the morning commute on their mobiles, according to a new study by retail marketing agency Leapfrogg.
The Entertainer, the fastest growing high street toy retailer in the UK, is reporting a threefold increase in email revenue and a 120% rise in mobile sales, off the back of digital marketing and personalization.
Mobile technology and messaging company Veoo may have revolutionised loyalty schemes, couponing and mobile retail in store with the roll out of a solution that allows retailers to deliver offers to customers’ mobile wallets – and then update them on the fly. Sounds unremarkable, but in practice it means that (more…)
To mark the start of Advertising Week Europe, Bing Ads has released insights into UK consumer behaviour on mobile devices which reveals that mobile is by far the device of choice during consumer down time, with one in two searches over the weekend now made from smartphones or tablets.
High-end fashion house Burberry , a Top250 retailer in the IRUK Top500 2016 research, has become one of the first UK retail brands to try out Snapchat’s Snapcodes, marking something of a milestone in mobile social retailing.
Email marketing continues to boom thanks to mobile. According to the latest Email Marketing Benchmark Report from Sign-Up.to mobile email open rates are at a staggering 54.59% (1.2% increase from 2015 figures).
Content marketing with a personal twist is all the rage, and now Luxury US brand Bag Borrow or Steal is upping the ante with the launch of a mobile ‘microzine’ that aggregates content from the retailer’s blog, Twitter and Instagram feeds, into a dynamic shopping experience – what they are (more…)
Many retailers and brands are failing to let content from their apps show up in Google’s organic search results, potentially costing them a fortune as they can’t be found by consumers.
Spending on app advertising has grown 155% year-on-year and has lead to a staggering 196% increase in installs, according to research by Kenshoo.
To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald’s Sweden has developed Happy Goggles – a way to turn a Happy Meal box into a pair of VR goggles for a smartphone.
eBay Advertising is seeking to help advertisers close the gap between online and TV advertising, with a search data solution that attempts to determine when customers are second screening and serving relevant ads. The launch follows a successful pilot campaign with The Co-operative.
Mobile ads are starting to have an impact – despite the rise of the ad blockers – with 64% of consumers surveyed by Quantcast claiming to have been influenced to purchase by a mobile ad – a figure that rises to 80% among millennials.
Squaring the circle between m-commerce and marketing, mobile is the obvious choice to offer the best and most relevant and timely messaging. But marketers are failing to tap into this – and consumers are noticing – a study finds.
Retailers are being urged to develop mobile loyalty schemes, as new research reveals that 80% of shoppers want to collect loyalty points on their phone.
With the recent launch of the Sparks loyalty programme by Marks and Spencer , the competition to woo the customers and make them loyal seems to be getting more complex than it has ever been – and mobile loyalty could hold the key. Here Dr Alexandra Ranzinger, founder of workinghead (more…)
Nicotinell, the help-to-quit-smoking brand, is set for a retailing first as it rolls out the ability to to track online activity through to in store sales in real-time.
Beacons are coming. A new study from Juniper Research has found that nearly 1.6 billion coupons will be delivered annually to consumers via beacon technology by 2020, up from just 11 million this year, as retailers seek to develop proximity marketing campaigns in and around their stores. The new research, (more…)