73% of UK consumers would spend more on their Valentine in-store if they got personal offers – but would rather let a robot do it

73% of UK consumers would spend more in stores on Valentine’s Day if they received personalised offers via their smartphones, while 54% believe that hyper-local promotions relating to stores or localities will also increase their romantic expenditure. Research from Vista Retail Support shows that 75% of UK consumers surveyed say (more…)

Retailers can now use SMS to more effectively run loyalty programmes and give consumers rewards

loyalty programmes

Textlocal, one of the UK’s leading SMS platforms, has unveiled text as the latest mobile marketing methods to incentivise client sales and boost brand loyalty and repeat custom with mobile tickets, vouchers and loyalty cards. Clients using the system are given the opportunity to create tickets, vouchers and loyalty cards (more…)

Arcadia Group and Big Data for Humans tap into mobile to drive ultra-personalised marketing

Arcadia Group is set to run a six month pilot with Big Data for Humans’ groundbreaking software-as-a-service solution – The Customer Graph – to assess online, mobile and in-store customer behaviour to create personalized interactions. Working across Arcadia’s Topshop , Topman and Wallis High Street retail brands, the retail group (more…)