37.2 million UK consumers have opted to use SMS and mobile communications as their preferred choice for receiving notifications from businesses, yet only 50% of businesses surveyed are currently using SMS as part of their marketing strategies.
Analysis by digital growth company Urban Airship of more than one million Apple Wallet coupons and loyalty cards of major retail brands shows that for every mobile wallet pass a customer installs, it is shared and added to 3.3 other mobile devices on average—a 4.3X share rate.
Car manufacturer Renault is using location intelligence to increase the number of people choosing its vehicles as company cars.
New research commissioned by Engage Hub, the data-driven customer engagement solutions company, reveals that 90% of UK consumers have unsubscribed from communications from retailers in the past 12 months, with nearly half (46%) saying this is because they received too many messages from brands. In the study, a third of respondents (more…)
Belgian marketplace 2deHands.be (rough translation, Secondhand) has added a ‘Clickable Stickers’ feature to its free Peer-to-Peer selling platform.
Leading digital fashion retailer N Brown Group, has generated additional revenues of around £2million in just a few months by adding social proof messaging.
Despite the growing availability of mobile, online and offline customer data, three fifths of consumers (58%) think that brands and marketers are failing to target them effectively.
Despite retailers’ best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand.
Many top name retailers are falling short of helping mobile shoppers visualise products but offering just one image per product – and images sell products.
Timberland is looking to identify a new audience of fashion conscious, outdoor loving, city dwellers and entice them into the shoe brand’s stores and partner stockists using mobile location intelligence.
Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns.
A majority of consumers are comfortable talking with a chatbot yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report from Vibes, a leader in mobile engagement used by top brands to deliver targeted, personalized mobile experiences.
iAdvize, a European online customer service company, has integrated instant messaging app, WhatsApp, into its conversational commerce platform. The integration solution means brands can now communicate directly with their customers and prospects via WhatsApp.
Just imagine the marketing potential of combining your CRM data with the 1.49 billion monthly visitors to Facebook and Instagram to find new customers? Well now its possible.
With brand engagement becoming more important to most retailers than brand awareness, many are taking to new channels to interact with their shoppers and Snapchat is becoming one of the most important, suggests the latest research from Snaplytics. Originally thought of as a social network mostly geared toward teenagers, now (more…)
Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found. The study found that nearly 30% of consumers would like to see more innovation in mobile apps, so that they provide (more…)
Top Shop , Top Man , All Bar One, Mitchells & Butler, Just Eat , Pizza Hut Delivery, Rock Pamper Scissors and Now TV are all taking part in a augmented reality mobile game trial with Unilever’s Marmite as brands start to see more value to brand engagement than just (more…)
Shaped by the shifting tides of discerning customer demands and digital investment, the retail landscape is caught in a constant cycle of evolution. Adam Croxen, Managing Director, Future Platforms, shares his insight on how developing mobile loyalty can surprise and delight both retailers and consumers alike.
There is a vast opportunity for businesses to harness SMS-powered chatbots to enhance customer satisfaction and ultimately evoke better overall customer loyalty.
53% of people in the UK and France who use mobile messaging apps such as Facebook Messenger and WhatsApp have interacted with a company via mobile messaging, or is open to doing so as long as they can block brands they are not interested in according to new research.