The start of any good customer relationship requires listening, appreciating and acting on the preferences and interests with those we do business. As digital becomes more intertwined with our daily lives, the same rules apply. Anthony Wilkey, Strategic Client Director, SmartFocus explains
The Swan Centre in Eastleigh in Hampshire has become first shopping centre in the UK to use Beacon technology to enable retailers to acknowledge customers’ presence and deliver discount offers from retailers straight to their phones – without having to open an app or browse a website.
Leveraging the power of the smartphone’s multiple network connections, audio, visual, location and accelerometer technology, Powa Technologies is hoping to reveolutionise retail in store and around publications, adverts, posters and more with the international launch of PowaTag.
As EAT and Weve announce the launch of a trial using iBeacons to develop a contactless mobile loyalty product called Pouch, Alex Sbardella, Product Director at Red Ant, gives his top five reasons why iBeacons are going to change retail forever
Argos has become the first major UK retailer to roll out NFC – and its isn’t for payments. From 18th January shoppers in 40 Argos stores throughout the UK are able to tap their NFC-enabled smartphones to engage with store staff who are wearing NFC-enabled lanyards recommending the latest offers. (more…)
Brands and retailers are not putting their advertising spending where their customers are, as most pay only lip service to mobile while consumers are lapping it up.
Phones and tablets account for nearly 40% of all paid search advertising spend by retailers on Thanksgiving and Black Friday and 44% of all clicks on paid search ads. But 73% of sales revenue from paid search still comes via shoppers using computers. The new data comes from digital marketing (more…)
Luxury shirt seller Thomas Pink has gone live with a completely digital voucher issuance and redemption solution from Eagle Eye, launching e-vouchers across its UK, European and US markets in multiple currencies. The solution enables a reduction in production and handling costs, improved insight into usage and redemption and provides (more…)
While predictions abound of the growth in sales via mobile over Christmas, figures for October released by Affiliate Window show that sales through tablets and smartphones actually dropped very slightly between September and October falling from 23.05% to 22.70% of total online sales. However, this is expected to rise significantly (more…)
The latest round of global mobile testing from Rakuten Marketing reveals significant growth in mobile tracking. Three quarters of the brands that the network works with globally, have implemented some mobile tracking in their CPA programme to ensure they maximise this potential and around two thirds are tracking on every (more…)
Following the surge in smartphone usage across the country, consumers now have access to more loyalty schemes on mobile devices than they do in their physical wallets, reveals a study by, naturally, e-wallet tech provider CloudZync. The research, which polled 2000 consumers, highlights that while our physical wallets are ‘bulging’ (more…)
Almost 4 million men and women in the UK are keen to hear from retailers by text at least once a month, reveals a white paper published by Textlocal, following an in depth survey of the views of 2000 UK mobile consumers and 330 businesses of all sizes.
The key to omni-channel lies with in-store engagement, but with NFC still to gain a foothold and other technologies not supported by all devices, it could be a long time coming. So what should merchants be thinking about when looking to engage? Here, Oliver Ripley, Mobile Products Manager at eCommera, (more…)
Fuelled by smartphone penetration exploding, mobile advertising now accounts for 14% of digital ad spend in the UK, up from just 7% in 2012 and now accounting for some £429.2 million in the first half of 2013 from £188.1 million in the first half of 2012 – and consumer goods (more…)
Asda is to use augmented reality to transform 406 of its stores into a Big Shop of Horrors to mark Halloween on Saturday 26 October. Shoppers will be greeted by Sir Spook and his colleagues as they are guided round stores on a free haunted hunt in a move designed (more…)
The latest monthly mobile commerce benchmark report from Affiliate Window – which can now separate Android handsets and android tablets from its data – has found that across the month of September, 69 to 72% of all sales through handsets came from iPhone. Meanwhile, 10.66% of sales on a tablet (more…)
One of the key things mobile brings to the ever more omni-channel world is that it works wonders at enhancing retailer-customer relationships – but only if you get it right. Mark Syal,Head of Media EMEA for Essence explains how to do it and why you have to be ever watchful (more…)
UK consumers online are on average spending 30 seconds or less reading or listening to marketing communications, leaving brands with a very limited amount of time to catch their attention – all because they are using two or more devices at once, according to a YouGov poll.
Almost half of UK consumers prefer SMS and push messages compared to other forms of mobile marketing, including video advertising, banner or standard display ads and email. Furthermore, 45% say that SMS messages are more persuasive than other forms of mobile marketing and the form most likely to convince them (more…)
Marks & Spencer has added My Offers, a new feature on its iPhone app, which provides customers with exclusive personalised deals, the latest promotions and a dedicated hub to host vouchers that can be redeemed both in store and online to its iPhone app.