Best is yet to come: sales through mobile drop slightly in October, benchmark finds


While predictions abound of the growth in sales via mobile over Christmas, figures for October released by Affiliate Window show that sales through tablets and smartphones actually dropped very slightly between September and October falling from 23.05% to 22.70% of total online sales. However, this is expected to rise significantly (more…)

Fashion mobile orders see 250% rise, with three quarters of brands now tracking mobile sales


The latest round of global mobile testing from Rakuten Marketing reveals significant growth in mobile tracking. Three quarters of the brands that the network works with globally, have implemented some mobile tracking in their CPA programme to ensure they maximise this potential and around two thirds are tracking on every (more…)

Consumers ditch physical loyalty cards for mobile – with electrical retailers leading the charge


Following the surge in smartphone usage across the country, consumers now have access to more loyalty schemes on mobile devices than they do in their physical wallets, reveals a study by, naturally, e-wallet tech provider CloudZync. The research, which polled 2000 consumers, highlights that while our physical wallets are ‘bulging’ (more…)