Knowing what your consumers are going to do next is still a dream, but knowing what they have just done, in real time and then acting on it, has taken a step forward with the roll out of Urban Airship Connect, which makes it simple for digital marketers and data (more…)
Big brand retailers such as Ted Baker, Dune and leading Airports are all being linked with the launch of a new augmented in store advertising solution that uses customer smartphone date to more effectively monetize shop floor space.
Retailers look set to be able to use location and beacons to better understand what consumers are doing – and make them timely, relevant offers as well as gathering vital data – with the launch of some smart new SaaS technology. Users of Confirmit Horizons will now be able to (more…)
So often retailers just make an app and hope for the best, but Yankee Candle company has given it more thought: it has launched an app to help people find what kind of fragranced candle to buy.
Apple Pay may have garnered all the NFC headlines this week, but sausage roll vendor par excellence, Greggs, has released a refreshed app that enables users to redeem rewards, make payments and receive offers with a simple phone tap at the point of sale, using contactless technology supplied by Spire (more…)
I never thougth I’d say it, but buses just got interesting. Exterion Media, Europe’s largest privately held Out-of-Home advertising business, has announced that it has equipped 500 London buses with beacon technology – to send targeted ads to commuters.
Boots UK , ODEON , Caffè Nero, Zizzi and All 4 have signed up with O2 to let the carrier send Priority offers to its customers on a daily basis and become part of the largest loyalty club in the UK.
Sold to consumers as a personalized experience of the high end shops in London’s Covent Garden, new shopping app The Pass will give the areas shops and ruling council – Capital & Counties Properties PLC (‘Capco’), which is responsible for the management and curation of some 1 million sq. ft. (more…)
Magnum ice cream and Tesco are giving Londoners the chance to get together with friends to share moments of Magnum pleasure – as well as special offers – as part of their biggest trial of iBeacons to date.
Despite being around for ages, wearables are now official under starters orders thanks to the launch of the Apple Watch. So retailers need to be wearables ready: and that starts with SEO says Martin Dinham, Director, Barracuda – and it could have some surprising upsides for you.
39% of shoppers have their smartphone’s Wi-Fi and Bluetooth capability switched on when they go shopping, giving retailers a huge opportunity to send them personalised offers as they come through the door, a survey by Vista Retail Support has found.
With the launch of the Apple Watch, Oisin Lunny, Senior Market Development Manager at enterprise mobile engagement specialists OpenMarket, asks a panel of experts how new forms of connected mobile devices will revolutionize our relationship with retail
If you want to shift your stock through your apps, you need to do it on Fridays and Saturdays, as these are the days when browsers are more likely to convert. Oh, and don’t look to do much on Wednesdays and Sundays as these are days of retail rest on (more…)
Retailers need to start thinking more about text messages and less about apps and m-web if they are to use mobile to reach consumers in real time with offers.
Want to know what consumers think of your brand, shop, adverts, point of sale or any other aspect of your real world business? Get them to tell you with an image. That is the is novel take on market research for brands and retailers taken by a new crowd sourcing (more…)
The majority of shoppers (74%) are happy to share their location data with third parties such as retailers, but almost all of them (72%) fear that companies are not taking adequate steps to ensure the responsible use of the data – and regulations are inadequate to police it.
As the Apple Watch goes on sale, new research from digital marketing agency Greenlight, reveals that one in three marketers (32%) are thinking about building an app for the Apple Watch this year, while almost one in ten (8%) are already making plans to do so. Greenlight found that one (more…)
Research has revealed that more than 31 million (92%) UK mobile users will make payments with their mobile device in 2015. A further 24% of users said their spend on mobile would increase with additional payment platforms available at the point of purchase, such as carrier billing.
It’s no secret that technology is changing the way people shop. Today’s retail customers typically touch multiple channels before making a purchase – researching products, comparing prices and checking inventory online or via mobile and buying online, via mobile or in-store. John Pincott, European MD, Shopatron tells you how to (more…)
Clarks Originals has become one of the first major retail brands to use ‘dark social’ marketing with a foray into WhatsApp, which aims to bring alive the story of firm M-retailing favourite the Desert Boot.