Google has announced plans to crack down on ‘intrusive interstitial’ adverts on mobile from next January as it tightens its grip on mobile search.
We live in the age of personalisation when it comes to retail marketing – but how do you make that happen? Gillian Hughes, VP Corporate Sales, Veoo explains
Shoppers could soon be able to redeem ultra-personalised coupons directly from their phones thanks to a trial being carrier out for McCain Roasts at Asda .
Shoppers, whether in food or fashion, only really notice a brand, rather than the individual channels they use. With this in mind, it’s crucial that retailers must give serious thought to providing customers with complete transactional consistency across all the channels. Here Steve Thomas, CTO of Omnico Group offers eight (more…)
Loyalty schemes have been one of the huge marketing successes of British commerce in the last decade. In fact, a recent research study from 3radical has found that 93% of Brits have at some point signed up to be a member of a loyalty programme. Alongside this, where they find (more…)
With the world going crazy for Pokémon Go, what can retailers learn and gain from this virtual reality craze, asks Gillian Hughes, VP of Corporate Sales, Veoo.
The Co-op is connecting festival goers at this year’s Belladrum festival in Inverness-shire. For the first time in the festival’s history revellers at the Belladrum Tartan Heart Festival, which takes place in the Highlands between 4-6 August, will be able to get online at the Co-op’s wifi village. The wifi (more…)
As if pre-empting this week’s craze for Pokemon Go, MSC Cruises, a Swiss-based privately-owned cruise line, is working with mobile crowdsourcer, BeMyEye to gather data about its in store marketing by getting BeMyEye’s crowd of ‘Eyes’ to collect location-specific data through gamified tasks.
Social video is one of the fastest-growing content types across the internet, particularly when it comes to social media on mobile. So how can you make this work for your retail business? Lauren Evans, Director, Global Marketing at Kenshoo explains.
Facebook local adverts are a great leap forward in linking online, social and the real world, but as Gillian Hughes, VP Corporate Sales, Veoo, points out it doesn’t go quite far enough – yet
The vast majority of consumers now expect a personalised experience or they will walk and that means leveraging mobile.
Consumers are increasingly turning towards messaging, such as SMS and chat apps like Facebook Messenger and WhatsApp to engage with retailers, a global study has found.
Planes, trains and everything-in-between brand Virgin has rolled out a loyalty programme that is not only mobile first, but also gets increasingly personal as it learns how the user uses it.
All Bar One has launched a new loyalty app, offering customers rewards, exclusive offers and an opportunity to build their wine and cocktail knowledge.
Consumers want a more interesting relationship with the brands they use, and think highly of virtual techniques promised by evolving technologies – especially on the more personal mobile level – says a report from the DMA.
Digitally contactable customers are high spenders in-store and account for 27% of in-store revenue and 73% of ecommerce revenue in the luxury sector, according to a study by customer engagement company Contactlab in conjunction with Exane BNP Paribas.
Tesco Mobile is rolling out a new mobile service – Tesco Mobile Xtras – which promises to cut customer phone bills, if they watch certain exclusive bits of content and offers when unlocking their Android smartphones.
At a time when brands are matching each other on areas such as price, delivery, service, and even perceived quality of product, the customer experience remains the one differentiator brands can use to set themselves apart from their competitors. Mike Harris, VP EMEA, Monetate, explains It’s now easier than ever (more…)
Fashion retailer Gap has rolled out its new loyalty app – called Gap+ – in an attempt to develop a much more personalised approach to marketing and discounting and to kick start its omni-channel strategy.
Retailers need to leverage personalisation to capitalise on consumer hunger for omni-channel retail – but you can’t do it without drilling into the location targeting that mobile allows. Here in the first of a three-part deep dive into location marketing, Andrew Darling, director of marketing at blis, outlines how to make (more…)