Younger shoppers are changing their spending patterns and retailers must take note. One in five 25-34 year olds would be happy spending more than £250 on their smartphone, while a tenth of 18-24 year olds now view their smartphone as their preferred device for buying a car. As younger shoppers’ (more…)
The days are long gone when retail was as simple as competing with other brands on price points to acquire a bigger slice of the consumer pie. Consumers today don’t just respond to product, price, placement and promotion; they also expect personalisation – an all-encompassing retail experience. Simon Herron, a senior solutions (more…)
Ahead of this year’s InternetRetailing Expo (IRX 2018) and Delivery Expo (EDX 2018), we’re looking forward to some of the workshops that will run in the omnichannel experience theatre where the delegates will have a chance to learn from industry experts on how to tackle prevailing challenges in the retail field. This (more…)
London Fashion Week will always be at the forefront of every trend, and digital innovations continue to be vogue – and this year even the fancy designer brands are going to have to adopt a mobile-led, multi-channel digital approach to capture attention and engage their consumers. Designers must now think of (more…)
With London Fashion Week in full swing, Sarah Flannery, Head of Display and Paid Social at Forward3D, explores how digital shopping is transforming the world of fashion shows and retailing For years now, we’ve been able to order food, electronics, you name it, straight to our door with delivery times (more…)
Mobile is everywhere and its potential as a marketing tool is only just being fully realised. So how can you get on board with real mobile marketing? Emily Buckman, Global Strategic Consultant, Urban Airship offers three steps to mobile marketing heaven
73% of UK consumers would spend more in stores on Valentine’s Day if they received personalised offers via their smartphones, while 54% believe that hyper-local promotions relating to stores or localities will also increase their romantic expenditure. Research from Vista Retail Support shows that 75% of UK consumers surveyed say (more…)
One of the purported advantages of mobile advertising has been that you can target people based on where they are: well that marketer’s dream is now a reality with the launch of Weve Locate, the UK’s first proprietary location verification technology.
Email marketing reached a milestone in 2017 – for the first time ever, conversion rates for both desktop and mobile were equivalent, according to new data released today by Yes Lifecycle Marketing.
Textlocal, one of the UK’s leading SMS platforms, has unveiled text as the latest mobile marketing methods to incentivise client sales and boost brand loyalty and repeat custom with mobile tickets, vouchers and loyalty cards. Clients using the system are given the opportunity to create tickets, vouchers and loyalty cards (more…)
Gordon’s Gin has introduced a new service that it says can turn rail delays into a pleasant journey, as it uses geo-data to offer frustrated commuters discounted drinks. The aptly named #YayDelay service uses an intelligent algorithm to work out monitor train delays and tweets containing #YayDelay in order to unlock (more…)
Everyone has an app – but to get the Uber generation to download and use yours you need to make them engage with it. And that means checking in to the app to get rewards and more. Ryan Farley, CEO, Judopay explains
From cars and holidays to sports equipment and luxury goods, new research shows a growing appetite among today’s rail commuters to make on-train purchases from their mobiles during their commute.
Arcadia Group is set to run a six month pilot with Big Data for Humans’ groundbreaking software-as-a-service solution – The Customer Graph – to assess online, mobile and in-store customer behaviour to create personalized interactions. Working across Arcadia’s Topshop , Topman and Wallis High Street retail brands, the retail group (more…)
Next generation mobile couponing app, GreenJinn, has added Tesco to its growing repertoire of the UK supermarkets available to customers on its app, alongside Waitrose and Sainsbury’s.
A smiley, a LOL-face and even a poop – all are now part of our everyday visual lexicon better known as emojis. And they are becoming a great way for marketers to engage with customers, albeit one that can be easily misinterpreted.
Tick tock. Tick tock – the countdown has begun for the most critical time of year for retailers. The lead-up to Christmas is typically when most retail brands make their biggest profits. It’s also when Consumer-First Marketing should be used to maximise your sales. What do we mean by Consumer-First Marketing? (more…)
Simon Farthing, Director of Global Strategy and Insights at Monetate takes a timely look at how to actually turn personalisation into something that directly produced revenue
Retailers can now become their own broadcasters and media owners, streaming in-store entertainment, offers and content direct to customers’ mobile phones.
It is estimated that UK retailers will send more than 40 million text messages over the festive period to deliver personalised Black Friday and Christmas deals direct to customers.