If you want to shift your stock through your apps, you need to do it on Fridays and Saturdays, as these are the days when browsers are more likely to convert. Oh, and don’t look to do much on Wednesdays and Sundays as these are days of retail rest on (more…)
Retailers need to start thinking more about text messages and less about apps and m-web if they are to use mobile to reach consumers in real time with offers.
Want to know what consumers think of your brand, shop, adverts, point of sale or any other aspect of your real world business? Get them to tell you with an image. That is the is novel take on market research for brands and retailers taken by a new crowd sourcing (more…)
The majority of shoppers (74%) are happy to share their location data with third parties such as retailers, but almost all of them (72%) fear that companies are not taking adequate steps to ensure the responsible use of the data – and regulations are inadequate to police it.
As the Apple Watch goes on sale, new research from digital marketing agency Greenlight, reveals that one in three marketers (32%) are thinking about building an app for the Apple Watch this year, while almost one in ten (8%) are already making plans to do so. Greenlight found that one (more…)
Research has revealed that more than 31 million (92%) UK mobile users will make payments with their mobile device in 2015. A further 24% of users said their spend on mobile would increase with additional payment platforms available at the point of purchase, such as carrier billing.
It’s no secret that technology is changing the way people shop. Today’s retail customers typically touch multiple channels before making a purchase – researching products, comparing prices and checking inventory online or via mobile and buying online, via mobile or in-store. John Pincott, European MD, Shopatron tells you how to (more…)
Clarks Originals has become one of the first major retail brands to use ‘dark social’ marketing with a foray into WhatsApp, which aims to bring alive the story of firm M-retailing favourite the Desert Boot.
Social engagement for retail and marketing gets a lick and polish with the unveiling of a refreshed app, giving brands and marketers the opportunity to capitalise on the engagement of more than 50,000 users, to create social currency.
Doddle, the network of parcel stores targeting commuters, has released the Android version of its free app as part of its mission to eliminate “while you were out” cards.
The Entertainer, the fastest growing toy retailer in the UK, is to use contextual digital marketing that will deliver personalised marketing interactions that increase brand engagement and, it is hoped, loyalty.
The brave new world of omni-channel is a boon for consumers, but is extremely challenging for retailers to deliver. Communication is key. Paul Murphy, Head of Commercial Development, OpenMarket outlines how mobile is the key to keeping that relationship alive
The pinnacle of in-store mobile retailing is personal contextual engagement that leads to a sale and this takes a step closer to reality with the roll out of Message Cloud from SmartFocus – and it is set to revolutionise beacon technology by using virtual beacons instead of physical ones.
Providing free WiFi to customers is giving retailers more than pause for thought. Whilst once it was purely used to gain and maintain a loyal clientele, it is becoming increasingly invaluable for analysing customer behaviour and footfall. Gavin Wheeldon, CEO, Purple WiFi explains
Mobile traffic as a proportion of all online traffic has continued to see points above 50% in January according to the latest figures from Affiliate Window , but traffic and sales through mobile devices was down last month compared to December.
The run up to Christmas this year was dominated by Black Friday and Cyber Monday – and the growth in e-comm sales across these two days is in part down to a 35% boom in mobile retailing, believes Facebook and online retailer AO.com .
Marks & Spencer (M&S) is set to trial a digital coffee stamp card app in 58 of its Hot Food on the Move and Cafes in the Greater London area to reward customers for their loyalty.
More than 7,000 visitors, including retailers from around the world, are expected at this year’s Internet Retailing Expo (IRX) on 25 and 26 March at the NEC – and there is a lovely mobile track that will explore the latest developments, trends and ‘learnings’ about mobile.
More than half of senior decision makers within retailers and brands feel that their investment in digital marketing is not sufficient, with 87% of respondents planning to increase their investments in mobile marketing.
It’s the time of year when we like to take a breath and look ahead to the exciting trends for the coming year. Here Jonathan Heap, CTO at NN4M outline what he thinks are the six big things retailers can expect to see from mobile this coming year