Retailers are being urged to develop mobile loyalty schemes, as new research reveals that 80% of shoppers want to collect loyalty points on their phone.
With the recent launch of the Sparks loyalty programme by Marks and Spencer , the competition to woo the customers and make them loyal seems to be getting more complex than it has ever been – and mobile loyalty could hold the key. Here Dr Alexandra Ranzinger, founder of workinghead (more…)
Nicotinell, the help-to-quit-smoking brand, is set for a retailing first as it rolls out the ability to to track online activity through to in store sales in real-time.
Beacons are coming. A new study from Juniper Research has found that nearly 1.6 billion coupons will be delivered annually to consumers via beacon technology by 2020, up from just 11 million this year, as retailers seek to develop proximity marketing campaigns in and around their stores. The new research, (more…)
So what do you need to be looking at doing in 2016 with you digital marketing? Dan Cohen, Regional Director at Tradedoubler offers some top tips to mull over as new year approaches
The idea of being able to use real world ads as a gateway to e-commerce has long been seen as one of the main advantages of mobile in both retail and marketing. Until now the only way to make that work was with QR codes. Not any more – now technology (more…)
Anitha Rajagopalan, IT Retail Consultant at Happiest Minds, outlines how beacons can play a bigger role at Christmas than ever before… well since the star of Bethlehem. Christmas cheer is just around the corner. It’s a season for relaxing with loved ones, eating good food, and of course, shopping for (more…)
With one month until Christmas, consumers are increasingly turning to Instagram to drop hints about what they want for Christmas (41%) or to gain inspiration when buying gifts for others (57%), according to a survey of 1,000 UK consumers commissioned by digital marketing agency Greenlight.
Traffic to retailer sites from online ads dropped slightly between Q2 and Q3 2015, but overall sales have gone up from this traffic along with average order value, according to the latest figures from Affiliate Window.
Mobile is driving in-store sales, with as many as 42% of people who research goods on the go are looking to convert in store – with more than a third actually doing so.
You have all by now seen the John Lewis Christmas ad – Man on The Moon. Set to the Oasis track ‘Half The World Away’, recorded by 19-year-old rising music star, Aurora. As ever it brings a tear to the eye and hopefully has the middle classes reaching for their (more…)
Global marketing and technology agency DigitasLBi has unveiled the Internet of Pumpkins, a Wi-Fi enabled pumpkin that gives users a ‘trick or treat’ experience to highlight the potential risks of connecting to free Wi-Fi hotspots.
Zizzi, the leading Italian restaurant chain, is using mobile gamification as part of their ZizziTacklesCancer campaign that launched on 1st September. The campaign sees Zizzi teaming up with rugby stars Jonny May and Alex Corbisero to create a range of activities to raise funds for Cancer Research UK.
Karrot, a mobile loyalty app developed by Airtime Rewards, has launched to help consumers reduce their monthly mobile phone bills when shopping with retailers signed up to the Karrot program.
Mobile continues to be the key driver of growth in both social and search advertising, with spend targeted at phones and tablets increasing by 159% year-on-year (YoY) in social and 66% YoY in search.
Fried chicken emporium KFC has shown that mobile location based promos do actually work, with a three month trial driving increased footfall and a very impressive click through rate to its site.
Knowing what your consumers are going to do next is still a dream, but knowing what they have just done, in real time and then acting on it, has taken a step forward with the roll out of Urban Airship Connect, which makes it simple for digital marketers and data (more…)
Big brand retailers such as Ted Baker, Dune and leading Airports are all being linked with the launch of a new augmented in store advertising solution that uses customer smartphone date to more effectively monetize shop floor space.
Retailers look set to be able to use location and beacons to better understand what consumers are doing – and make them timely, relevant offers as well as gathering vital data – with the launch of some smart new SaaS technology. Users of Confirmit Horizons will now be able to (more…)
So often retailers just make an app and hope for the best, but Yankee Candle company has given it more thought: it has launched an app to help people find what kind of fragranced candle to buy.