Oft-overlooked ‘boring’ text messaging is the number one choice of communications channel between millennials and brands – and vice versa – a study of US youngsters has found.
Online shopping and buying are increasing across all mobile devices. Smartphone, tablet, laptop, desktop and even wearable owners are shopping more freqeuntly on their devices. With each UK consumer owning an average of 2.7 devices for their online needs, Bronto’s own research shows that 54% of smartphone owners, 48% of tablet owners and even 30% of (more…)
Many retailers are on board with segmenting their customer base in an attempt to make marketing more personal. But the mobile revolution is making even that redundant – these days you have to think individualization instead. Kurt Heinemann, CMO of Reflektion explains
Missed this webinar? You can catch up here According to Google, 55% of new visitors to your site are likely to have come from SEO on average, but search engine optimisation (SEO) has changed. Now you have to not only have content that answers your customers questions, demand and needs, (more…)
A picture paints a thousands words – a video tour many more. That is the thinking behind a new ‘Book by video’ service being trialled on UK Ariport Car Parks site and app, which could usher in a new era in how people shop, especially on text-unfriendly mobile screens.
Google has announced plans to crack down on ‘intrusive interstitial’ adverts on mobile from next January as it tightens its grip on mobile search.
We live in the age of personalisation when it comes to retail marketing – but how do you make that happen? Gillian Hughes, VP Corporate Sales, Veoo explains
Shoppers could soon be able to redeem ultra-personalised coupons directly from their phones thanks to a trial being carrier out for McCain Roasts at Asda .
Shoppers, whether in food or fashion, only really notice a brand, rather than the individual channels they use. With this in mind, it’s crucial that retailers must give serious thought to providing customers with complete transactional consistency across all the channels. Here Steve Thomas, CTO of Omnico Group offers eight (more…)
Loyalty schemes have been one of the huge marketing successes of British commerce in the last decade. In fact, a recent research study from 3radical has found that 93% of Brits have at some point signed up to be a member of a loyalty programme. Alongside this, where they find (more…)
With the world going crazy for Pokémon Go, what can retailers learn and gain from this virtual reality craze, asks Gillian Hughes, VP of Corporate Sales, Veoo.
The Co-op is connecting festival goers at this year’s Belladrum festival in Inverness-shire. For the first time in the festival’s history revellers at the Belladrum Tartan Heart Festival, which takes place in the Highlands between 4-6 August, will be able to get online at the Co-op’s wifi village. The wifi (more…)
As if pre-empting this week’s craze for Pokemon Go, MSC Cruises, a Swiss-based privately-owned cruise line, is working with mobile crowdsourcer, BeMyEye to gather data about its in store marketing by getting BeMyEye’s crowd of ‘Eyes’ to collect location-specific data through gamified tasks.
Social video is one of the fastest-growing content types across the internet, particularly when it comes to social media on mobile. So how can you make this work for your retail business? Lauren Evans, Director, Global Marketing at Kenshoo explains.
Facebook local adverts are a great leap forward in linking online, social and the real world, but as Gillian Hughes, VP Corporate Sales, Veoo, points out it doesn’t go quite far enough – yet
The vast majority of consumers now expect a personalised experience or they will walk and that means leveraging mobile.
Consumers are increasingly turning towards messaging, such as SMS and chat apps like Facebook Messenger and WhatsApp to engage with retailers, a global study has found.
Planes, trains and everything-in-between brand Virgin has rolled out a loyalty programme that is not only mobile first, but also gets increasingly personal as it learns how the user uses it.
All Bar One has launched a new loyalty app, offering customers rewards, exclusive offers and an opportunity to build their wine and cocktail knowledge.
Consumers want a more interesting relationship with the brands they use, and think highly of virtual techniques promised by evolving technologies – especially on the more personal mobile level – says a report from the DMA.