One of the UK’s largest shopping centres, Trinity Leeds, is installing beacon technology to make it what owners Land Securities believes to be the “UK’s most digitally enabled retail and leisure destination”.
Mobile shopping continued its upward climb across August, with the latest Affiliate Window monthly benchmark showing that some of July’s downward tip has been reversed, with almost all stats for m-commerce pointing up.
A growing number of consumers are incorporating searching for mobile coupons prior to their online and in-store shopping trips and increasingly storing offers on their mobile devices to redeem later as digital couponing continues to gain traction with shoppers.
The cult flash sales website vente-privee.com, which generates more than 45% of its UK turnover through mobile, has introduced a new app, which includes a delivery GPS, a ‘sale notifications’ function and a direct connection to customer services.
Want to extend the engagement and value of your mobile proposition outside of your app? Then Urban Airship may just have the solution for you. Its latest upgrade to its mobile relationship management tools includes the ability to add interactive notifications to lock screens and message centres on iOS, Android (more…)
Driven by the rise of mobile, last July Google launched enhanced campaigns, an easier way for marketers to manage cross-device paid search efforts, providing the ability to customise messaging and bids by device. So what has it achieved, wonders Justin Thorne, Marketing Director, EMEA at Kenshoo Described by Google itself (more…)
Looking to let e-commerce businesses of all sizes capitalize on the growing mobility of consumers, FireText, a leading UK provider in SMS text marketing, has launched the first of many ecommerce products by revealing a new Magento extension.
Shop mannequins coming to life has been a long running theme in sci-fi show Dr Who, occurring at least three times since 1970. But now it has become a reality, albeit less threateningly, with beacon company Iconeme installing Bluetooth beacons in shop dummies to engage consumers in a more ‘human’ (more…)
To celebrate the launch of My Monopoly – the Monopoly game that allows players to personalise properties, tokens and more – visitors to Westfield Stratford shopping centre in West London this past weekend got the chance to experience Monopoly like never before.
In the UK, adverts shown on mobile devices accounted for more than a third (36%) of all paid search spend in Q2 2014, which is the highest on record. In turn the UK also witnessed the highest proportion of clicks coming through mobile ads – 38% of all paid search (more…)
More retailers are integrating coupons into their loyalty programmes and dealing direct with consumers through mobile, rather than using aggregator sites, and seeing huge growth in their use, according to the latest report from Juniper Research.
Convenience store chain One Stop is introducing SMS and email couponing to make it quicker and easier for customers to redeem offers in store using their mobile phones.
Prepay and payments processor epay is joining forces with beacon company Appflare to allow epay-enabled stores to offer coupons and offers, mobile top ups and even payments directly to and from mobile phones.
Browsers flipping through Argos’s latest catalogue can now see more than ever by scanning more than 300 pieces of augmented reality content. By using the Argos Scan function in the existing Argos app, already downloaded by more than 8m customers, smartphone and tablet users can scan the marked pages or (more…)
Budget airline Easyjet is to trial beacon technology across three major European airports with the aim of helping passengers better navigate their way through the often labyrinthine, quasi-shopping malls hundreds of miles from their destination city.
Mobile is having a hugely positive global effect on retail, leading to higher click through rates (CTRs) and yielding additional sales, rather than cannibalising online and in store, finds research by Australian digital performance advertising company Criteo, published this week.
Mobile shopping has seen a boost in June 2014, according to the monthly benchmark figures from Affiliate Window. According to its numbers, 24,000 sales each day in the UK originated from a mobile device, with 8650 of these being from smartphones, the rest from tablets.
Mobile ad spending in the UK continues to show significant growth and is expected to rise 96.0% this year to just over £2 billion ($3.16 billion), up from more than £1.03 billion ($1.61 billion) in 2013, according to eMarketer’s latest UK media ad spending estimates. By 2018, eMarketer expects mobile (more…)
The world of retail is dominated by mobile devices – understanding how, why and when customers use them, and how to monitise this behaviour is now central to the success of any retail strategy, says Dan Mortimer, CEO at Red Ant
As we all pack our buckets and spades, O2 has launched a new Travel app featuring content from TripAdvisor that gives customers access to city guides and maps to help customers make the most of their European breaks. Oh, and customers can sign up for the O2 Travel tariff which (more…)