Providing free WiFi to customers is giving retailers more than pause for thought. Whilst once it was purely used to gain and maintain a loyal clientele, it is becoming increasingly invaluable for analysing customer behaviour and footfall. Gavin Wheeldon, CEO, Purple WiFi explains
Mobile traffic as a proportion of all online traffic has continued to see points above 50% in January according to the latest figures from Affiliate Window , but traffic and sales through mobile devices was down last month compared to December.
The run up to Christmas this year was dominated by Black Friday and Cyber Monday – and the growth in e-comm sales across these two days is in part down to a 35% boom in mobile retailing, believes Facebook and online retailer AO.com .
Marks & Spencer (M&S) is set to trial a digital coffee stamp card app in 58 of its Hot Food on the Move and Cafes in the Greater London area to reward customers for their loyalty.
More than 7,000 visitors, including retailers from around the world, are expected at this year’s Internet Retailing Expo (IRX) on 25 and 26 March at the NEC – and there is a lovely mobile track that will explore the latest developments, trends and ‘learnings’ about mobile.
More than half of senior decision makers within retailers and brands feel that their investment in digital marketing is not sufficient, with 87% of respondents planning to increase their investments in mobile marketing.
It’s the time of year when we like to take a breath and look ahead to the exciting trends for the coming year. Here Jonathan Heap, CTO at NN4M outline what he thinks are the six big things retailers can expect to see from mobile this coming year
Unlike desktop traffic to e-commerce sites, which tends to peak on Mondays and remains stronger during weekdays than on weekends, mobile shopping traffic is highly concentrated on Sundays. The lowest is Friday.
As the war for the best mobile shopping experience heats up, eBay has launched its new look iPad app, which it hopes will make shopping on tablets more exciting, simpler and more engaging in time for Chirstmas.
Doddle, the new parcel collection, returning and sending service located in and around train stations across the UK, has launched a new iOS mobile app to help retailers provide a better overall customer experience ahead of the peak season.
Retail and brand marketers need to focus more on servicing mobile SEO through adaptive web-design rather than bespoke m-web pages, warns a study, which has found that 36% of mobile web search results vary from desktop, with 23% showing pages from completely different sites.
Fans attending the QBE International rugby game between England and New Zealand at Twickenham will be the first to benefit from the expanded PowaTag mobile service at the stadium, which will allow them to pre-order food and drinks and pay via mobile.
Are you ready for Christmas? New Year? Post New Year? As any seasoned product and marketing manager knows, running campaigns that align to consumer trends and seasonality is the way to be relevant at a time of year when users have a lot else going on. Here, Lynn Wang from (more…)
Ralph Lauren has taken over the 15 window displays at Harrods on London’s Brompton Road to support the launch of its Polo Ralph Lauren line using mobile proximity technology.
Just 27% of marketers across brands and retailers have holistic customer profiles that include mobile and other digital behaviors, according to a new Forrester survey of 414 marketing leaders.
Online brand loyalty is dead. Fuelled by increased mobile engagement and the rise of ecommerce, 91% of expectant consumers, particularly across the 18-34 age range have turned to a competitor site if they are left wanting from their mobile experience. In fact, more than a third of consumers often or (more…)
Mobile devices play a vital role in the purchase decision process. While completing online transactions remains largely a desktop activity, a recent study by Marin Software analyzing the conversion rate of mobile ads suggests smartphones and tablets are increasingly being used by consumers to complete purchases.
Leading money-saving brand vouchercloud has launched Europe’s first completely digital gifting app and website, with the aim of disrupting the entire gifting market, in particular the £5 billion gift card sector – just as the Christmas gift card season starts to rev up.
Retailers are failing to meet customer expectations when it comes to shopping online and on mobile, with just 45% of shoppers saying they are satisfied with the mobile shopping experience they encounter.
House of Fraser is to boost its ‘holistic customer engagement’ in a deal with technology firm SmartFocus, to use the company’s Insights technology to gain a holistic view of their customers and continually deliver personalised interactions that increase engagement.