The Co-op is connecting festival goers at this year’s Belladrum festival in Inverness-shire. For the first time in the festival’s history revellers at the Belladrum Tartan Heart Festival, which takes place in the Highlands between 4-6 August, will be able to get online at the Co-op’s wifi village. The wifi (more…)
As if pre-empting this week’s craze for Pokemon Go, MSC Cruises, a Swiss-based privately-owned cruise line, is working with mobile crowdsourcer, BeMyEye to gather data about its in store marketing by getting BeMyEye’s crowd of ‘Eyes’ to collect location-specific data through gamified tasks.
Social video is one of the fastest-growing content types across the internet, particularly when it comes to social media on mobile. So how can you make this work for your retail business? Lauren Evans, Director, Global Marketing at Kenshoo explains.
Facebook local adverts are a great leap forward in linking online, social and the real world, but as Gillian Hughes, VP Corporate Sales, Veoo, points out it doesn’t go quite far enough – yet
The vast majority of consumers now expect a personalised experience or they will walk and that means leveraging mobile.
Consumers are increasingly turning towards messaging, such as SMS and chat apps like Facebook Messenger and WhatsApp to engage with retailers, a global study has found.
Planes, trains and everything-in-between brand Virgin has rolled out a loyalty programme that is not only mobile first, but also gets increasingly personal as it learns how the user uses it.
All Bar One has launched a new loyalty app, offering customers rewards, exclusive offers and an opportunity to build their wine and cocktail knowledge.
Consumers want a more interesting relationship with the brands they use, and think highly of virtual techniques promised by evolving technologies – especially on the more personal mobile level – says a report from the DMA.
Digitally contactable customers are high spenders in-store and account for 27% of in-store revenue and 73% of ecommerce revenue in the luxury sector, according to a study by customer engagement company Contactlab in conjunction with Exane BNP Paribas.
Tesco Mobile is rolling out a new mobile service – Tesco Mobile Xtras – which promises to cut customer phone bills, if they watch certain exclusive bits of content and offers when unlocking their Android smartphones.
At a time when brands are matching each other on areas such as price, delivery, service, and even perceived quality of product, the customer experience remains the one differentiator brands can use to set themselves apart from their competitors. Mike Harris, VP EMEA, Monetate, explains It’s now easier than ever (more…)
Fashion retailer Gap has rolled out its new loyalty app – called Gap+ – in an attempt to develop a much more personalised approach to marketing and discounting and to kick start its omni-channel strategy.
Retailers need to leverage personalisation to capitalise on consumer hunger for omni-channel retail – but you can’t do it without drilling into the location targeting that mobile allows. Here in the first of a three-part deep dive into location marketing, Andrew Darling, director of marketing at blis, outlines how to make (more…)
Waitrose has delivered a 24% rise in online orders for new and early stage shoppers using personalization.
A new study has found that, whilst the digital retail marketing industry will continue to be dominated by advertising revenues, coupon contributions will see strong growth, driven in part by the rise of Bluetooth beacons.
Tapping into the customer demand for loyalty schemes to become more mobile, The Body Shop has incorporated its new loyalty programme, Love Your Body Club (LYBC), into the brand’s fully transactional native app.
Could the next chapter in mobile marketing be about all the senses? Ad tech company Adludio seems to think so. It has developed what it calls a “Sensory Advertising platform” – which goes by the name Darwin –that allows mobile users to engage with 3D, vibrating, shaking and touchable advertisements on (more…)
Online fashion retailer Missguided has increased conversion rates by 34% since implementing a personalisation and optimisation strategy that allows it to target customers with specific, tailored experiences.
83% of consumers read emails from retailers during the morning commute on their mobiles, according to a new study by retail marketing agency Leapfrogg.