To mark the start of Advertising Week Europe, Bing Ads has released insights into UK consumer behaviour on mobile devices which reveals that mobile is by far the device of choice during consumer down time, with one in two searches over the weekend now made from smartphones or tablets.
High-end fashion house Burberry , a Top250 retailer in the IRUK Top500 2016 research, has become one of the first UK retail brands to try out Snapchat’s Snapcodes, marking something of a milestone in mobile social retailing.
Email marketing continues to boom thanks to mobile. According to the latest Email Marketing Benchmark Report from Sign-Up.to mobile email open rates are at a staggering 54.59% (1.2% increase from 2015 figures).
Content marketing with a personal twist is all the rage, and now Luxury US brand Bag Borrow or Steal is upping the ante with the launch of a mobile ‘microzine’ that aggregates content from the retailer’s blog, Twitter and Instagram feeds, into a dynamic shopping experience – what they are (more…)
Many retailers and brands are failing to let content from their apps show up in Google’s organic search results, potentially costing them a fortune as they can’t be found by consumers.
Spending on app advertising has grown 155% year-on-year and has lead to a staggering 196% increase in installs, according to research by Kenshoo.
To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald’s Sweden has developed Happy Goggles – a way to turn a Happy Meal box into a pair of VR goggles for a smartphone.
eBay Advertising is seeking to help advertisers close the gap between online and TV advertising, with a search data solution that attempts to determine when customers are second screening and serving relevant ads. The launch follows a successful pilot campaign with The Co-operative.
Mobile ads are starting to have an impact – despite the rise of the ad blockers – with 64% of consumers surveyed by Quantcast claiming to have been influenced to purchase by a mobile ad – a figure that rises to 80% among millennials.
Squaring the circle between m-commerce and marketing, mobile is the obvious choice to offer the best and most relevant and timely messaging. But marketers are failing to tap into this – and consumers are noticing – a study finds.
Retailers are being urged to develop mobile loyalty schemes, as new research reveals that 80% of shoppers want to collect loyalty points on their phone.
With the recent launch of the Sparks loyalty programme by Marks and Spencer , the competition to woo the customers and make them loyal seems to be getting more complex than it has ever been – and mobile loyalty could hold the key. Here Dr Alexandra Ranzinger, founder of workinghead (more…)
Nicotinell, the help-to-quit-smoking brand, is set for a retailing first as it rolls out the ability to to track online activity through to in store sales in real-time.
Beacons are coming. A new study from Juniper Research has found that nearly 1.6 billion coupons will be delivered annually to consumers via beacon technology by 2020, up from just 11 million this year, as retailers seek to develop proximity marketing campaigns in and around their stores. The new research, (more…)
So what do you need to be looking at doing in 2016 with you digital marketing? Dan Cohen, Regional Director at Tradedoubler offers some top tips to mull over as new year approaches
The idea of being able to use real world ads as a gateway to e-commerce has long been seen as one of the main advantages of mobile in both retail and marketing. Until now the only way to make that work was with QR codes. Not any more – now technology (more…)
Anitha Rajagopalan, IT Retail Consultant at Happiest Minds, outlines how beacons can play a bigger role at Christmas than ever before… well since the star of Bethlehem. Christmas cheer is just around the corner. It’s a season for relaxing with loved ones, eating good food, and of course, shopping for (more…)
With one month until Christmas, consumers are increasingly turning to Instagram to drop hints about what they want for Christmas (41%) or to gain inspiration when buying gifts for others (57%), according to a survey of 1,000 UK consumers commissioned by digital marketing agency Greenlight.
Traffic to retailer sites from online ads dropped slightly between Q2 and Q3 2015, but overall sales have gone up from this traffic along with average order value, according to the latest figures from Affiliate Window.
Mobile is driving in-store sales, with as many as 42% of people who research goods on the go are looking to convert in store – with more than a third actually doing so.