There is a growing business appetite for more interactive forms of messaging, including two-way SMS, enhanced SMS such as messaging based on the Rich Communications Standard and Chatbots.
Tom Smith, Head of Biddable Media at mporium and Adam Chugg, Head of Biddable at the7stars, discuss how linking generic search terms to impactful moments in linear TV, reaps rewards for ecommerce and bricks and mortar alike. The behaviour of television audiences has changed distinctly over the past few years. (more…)
For consumers, the appeal of coupons shows no signs of diminishing, with research from Valassis showing that UK shoppers alone save £3.3 billion annually using coupons and vouchers. But it is smartphone based digital coupons that are stealing the limelight.
Google Shopping ads on mobile phones are the largest single source of visitors to retail websites, according to a new report – but many retailers are then failing to keep those visitors on site.
Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Here are what some of the big brands had to say: GHD Rob Pye, Global eCommerce Director for ghdhair.com: “Ultimately what customers are looking for is confidence. If you don’t have a (more…)
Gloucester has taken its next step in ‘digital high street’ innovation by offering visitors and tourists the same offers and promotions available to residents on its GL Card, when visiting the historic city.
37.2 million UK consumers have opted to use SMS and mobile communications as their preferred choice for receiving notifications from businesses, yet only 50% of businesses surveyed are currently using SMS as part of their marketing strategies.
Analysis by digital growth company Urban Airship of more than one million Apple Wallet coupons and loyalty cards of major retail brands shows that for every mobile wallet pass a customer installs, it is shared and added to 3.3 other mobile devices on average—a 4.3X share rate.
Car manufacturer Renault is using location intelligence to increase the number of people choosing its vehicles as company cars.
New research commissioned by Engage Hub, the data-driven customer engagement solutions company, reveals that 90% of UK consumers have unsubscribed from communications from retailers in the past 12 months, with nearly half (46%) saying this is because they received too many messages from brands. In the study, a third of respondents (more…)
Belgian marketplace 2deHands.be (rough translation, Secondhand) has added a ‘Clickable Stickers’ feature to its free Peer-to-Peer selling platform.
Leading digital fashion retailer N Brown Group, has generated additional revenues of around £2million in just a few months by adding social proof messaging.
Despite the growing availability of mobile, online and offline customer data, three fifths of consumers (58%) think that brands and marketers are failing to target them effectively.
Despite retailers’ best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand.
Many top name retailers are falling short of helping mobile shoppers visualise products but offering just one image per product – and images sell products.
Timberland is looking to identify a new audience of fashion conscious, outdoor loving, city dwellers and entice them into the shoe brand’s stores and partner stockists using mobile location intelligence.
Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns.
A majority of consumers are comfortable talking with a chatbot yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report from Vibes, a leader in mobile engagement used by top brands to deliver targeted, personalized mobile experiences.
iAdvize, a European online customer service company, has integrated instant messaging app, WhatsApp, into its conversational commerce platform. The integration solution means brands can now communicate directly with their customers and prospects via WhatsApp.
Just imagine the marketing potential of combining your CRM data with the 1.49 billion monthly visitors to Facebook and Instagram to find new customers? Well now its possible.