Many top name retailers are falling short of helping mobile shoppers visualise products but offering just one image per product – and images sell products.
Timberland is looking to identify a new audience of fashion conscious, outdoor loving, city dwellers and entice them into the shoe brand’s stores and partner stockists using mobile location intelligence.
Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns.
A majority of consumers are comfortable talking with a chatbot yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report from Vibes, a leader in mobile engagement used by top brands to deliver targeted, personalized mobile experiences.
iAdvize, a European online customer service company, has integrated instant messaging app, WhatsApp, into its conversational commerce platform. The integration solution means brands can now communicate directly with their customers and prospects via WhatsApp.
Just imagine the marketing potential of combining your CRM data with the 1.49 billion monthly visitors to Facebook and Instagram to find new customers? Well now its possible.
With brand engagement becoming more important to most retailers than brand awareness, many are taking to new channels to interact with their shoppers and Snapchat is becoming one of the most important, suggests the latest research from Snaplytics. Originally thought of as a social network mostly geared toward teenagers, now (more…)
Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found. The study found that nearly 30% of consumers would like to see more innovation in mobile apps, so that they provide (more…)
Top Shop , Top Man , All Bar One, Mitchells & Butler, Just Eat , Pizza Hut Delivery, Rock Pamper Scissors and Now TV are all taking part in a augmented reality mobile game trial with Unilever’s Marmite as brands start to see more value to brand engagement than just (more…)
Shaped by the shifting tides of discerning customer demands and digital investment, the retail landscape is caught in a constant cycle of evolution. Adam Croxen, Managing Director, Future Platforms, shares his insight on how developing mobile loyalty can surprise and delight both retailers and consumers alike.
There is a vast opportunity for businesses to harness SMS-powered chatbots to enhance customer satisfaction and ultimately evoke better overall customer loyalty.
53% of people in the UK and France who use mobile messaging apps such as Facebook Messenger and WhatsApp have interacted with a company via mobile messaging, or is open to doing so as long as they can block brands they are not interested in according to new research.
M&S is the clear winner on Instagram in the run-up to Christmas, data from social media analytics platform Iconosquare has revealed.
A survey from social wall specialists Miappi has revealed a shift in the way digital consumers want to connect with brands. Here’s what you need to know, says the company’s Toby Britton
Social media and mobile are being used to renew the High Street in a campaign that has blossomed from West Country obscurity to being seen by millions of people.
As Christmas approaches and brings with it some of the busiest shopping days of the year, new research has revealed retailers including Amazon, River Island, and Just Fab are using what are known as ‘Dark UX’ methods – crafting their interfaces that can mislead users – to boost sales on mobile.
This time last year retailers identified personalisation as one of the most important trends to tackle in 2016 with big brands such as Amazon , Waitrose and Boots all investing heavily in customisable promotion schemes to relate to their customers.
More than three quarters of consumers are more likely to visit shops that have sent them a personalised offer on their smartphone – and 25% of them are likely to spend more when they do – a survey by Vista Retail Support has found.
Being male, married and a millennial are the key traits of the customers most engaged with their mobile phone providers, according to global research conducted into the relationships of more than 18,000 consumers.
Santa Claus continues to embrace mobile technology with an app that allows him to deliver a personalised message – and the all important ‘who’s been good and who hasn’t’ this year message – via smartphone. Personal North Pole (PNP) launched in 2012 has become the leading Santa app with more (more…)