Articles in Marketing
Beta version of barcode-based comparison service gets full launch, as the number of consumers using the web to compare prices before shopping tops 64%
Zavvi.com – the online reincarnation of the High Street music and video store – has attracted 10,000 new customers using mobile marketing around its online relaunch
Apple patent applications in the US show that it is looking to add m-payments, NFC and couponing to its iAds mobile advertising platform as it makes a land-grab for the mobile retail space
With 224 million mobile users engaged in texting, SMS has emerged as “the only form of mobile marketing to reach the entire mobile universe,” says a study into mobile marketing and retail published this week …
US clothes retailer Gap’s socially enabled iPad app shows retailers starting to feel their way through what to do with the new device – but there is still much work to be done
Online grocery delivery company Ocado has rolled out an Android version of its highly popular iPhone shopping app that allows the user to search for goods and place orders to be delivered using just voice
The retailers are coming – Mobile Marketing Association starts US programme to get more retails and mobile companies working together US CTIA wireless event in Las Vegas reports 20% of attendees are now retail brands
M-retailing from coupons, smart posters and advertising is already generating US$1.4bn globally and is set to rise. We talk to analyst Howard Wilcox at Juniper Research about his latest report and look at how the m-commerce market is set to evolve globally
Most companies claiming to be doing m-retailing simply have an app. Is this just an easy way to show their directors that they are doing something mobile, or is it really the start of something special?
Yell.com becomes a pioneer of augmented reality with app launch that allows for adverts that seem to float in the air around whatever you point your iPhone at.
Placecast, creator of a location-based marketing platform used in the US by brands such as The North Face, SONIC Drive-in and American Eagle to send out offer messages – or ShopAlerts – to consumers’ mobiles, …
Fashion chain Oasis has launched a peer-to-peer mobile gift voucher service using SMS at the same time as an app that allows for one click check out when shopping on an iPhone
In this interview Fact-Finder.com’s CEO Carsten Kraus explores the dos, don’ts, and chances of the future m-commerce market after the launch of Apple’s iPad.

