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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

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Articles in Marketing

White label barcode scanning comparison app Stripeylines gets official launch as Eurostat finds 64% of consumers using web to research purchases
April 22, 2010 – 10:39 am | Comments Off
White label barcode scanning comparison app Stripeylines gets official launch as Eurostat finds 64% of consumers using web to research purchases

Beta version of barcode-based comparison service gets full launch, as the number of consumers using the web to compare prices before shopping tops 64%

Mobile marketing delivers 10,000 new customers for relaunched Zavvi.com
April 21, 2010 – 9:31 am | One Comment
Mobile marketing delivers 10,000 new customers for relaunched Zavvi.com

Zavvi.com – the online reincarnation of the High Street music and video store – has attracted 10,000 new customers using mobile marketing around its online relaunch

Apple patents point to assault on coupons, NFC and mobile marketing value chain
April 20, 2010 – 9:58 am | One Comment
Apple patents point to assault on coupons, NFC and mobile marketing value chain

Apple patent applications in the US show that it is looking to add m-payments, NFC and couponing to its iAds mobile advertising platform as it makes a land-grab for the mobile retail space

Consumers are ready for mobile marketing – and it all starts with text, finds Placecast study
April 19, 2010 – 12:29 pm | One Comment
Consumers are ready for mobile marketing – and it all starts with text, finds Placecast study

With 224 million mobile users engaged in texting, SMS has emerged as “the only form of mobile marketing to reach the entire mobile universe,” says a study into mobile marketing and retail published this week …

Gap iPad app adds social dimension to iPad shopping as retailers feel their way around new device
April 19, 2010 – 9:45 am | Comments Off
Gap iPad app adds social dimension to iPad shopping as retailers feel their way around new device

US clothes retailer Gap’s socially enabled iPad app shows retailers starting to feel their way through what to do with the new device – but there is still much work to be done

Ocado Android app allows mobile grocery shopping using voice
April 19, 2010 – 9:26 am | One Comment
Ocado Android app allows mobile grocery shopping using voice

Online grocery delivery company Ocado has rolled out an Android version of its highly popular iPhone shopping app that allows the user to search for goods and place orders to be delivered using just voice

Mobile Marketing Association highlights growing role of m-retail with ‘Adopt-a-brand’ initiative
April 12, 2010 – 11:26 am | Comments Off
Mobile Marketing Association highlights growing role of m-retail with ‘Adopt-a-brand’ initiative

The retailers are coming – Mobile Marketing Association starts US programme to get more retails and mobile companies working together US CTIA wireless event in Las Vegas reports 20% of attendees are now retail brands

M-retailing market worth US$4.1bn in 2009, with strong growth to come, predicts Juniper Research
April 8, 2010 – 12:47 pm | Comments Off
M-retailing market worth US$4.1bn in 2009, with strong growth to come, predicts Juniper Research

M-retailing from coupons, smart posters and advertising is already generating US$1.4bn globally and is set to rise. We talk to analyst Howard Wilcox at Juniper Research about his latest report and look at how the m-commerce market is set to evolve globally

Apps: a sop to mobile retailing or the gateway to the future of e-commerce?
March 30, 2010 – 6:42 pm | Comments Off
Apps: a sop to mobile retailing or the gateway to the future of e-commerce?

Most companies claiming to be doing m-retailing simply have an app. Is this just an easy way to show their directors that they are doing something mobile, or is it really the start of something special?

Augmented reality Yellow Pages app helps consumers find local businesses
March 29, 2010 – 10:28 am | One Comment
Augmented reality Yellow Pages app helps consumers find local businesses

Yell.com becomes a pioneer of augmented reality with app launch that allows for adverts that seem to float in the air around whatever you point your iPhone at.

Award-winning ShopAlerts creator Placecast bags $3m more funding
March 24, 2010 – 12:24 pm | Comments Off
Award-winning ShopAlerts creator Placecast bags $3m more funding

Placecast, creator of a location-based marketing platform used in the US by brands such as The North Face, SONIC Drive-in and American Eagle to send out offer messages – or ShopAlerts – to consumers’ mobiles, …

Oasis launches SMS gift vouchers alongside iPhone app with built in checkout and one-click payment
March 22, 2010 – 6:27 pm | 3 Comments
Oasis launches SMS gift vouchers alongside iPhone app with built in checkout and one-click payment

Fashion chain Oasis has launched a peer-to-peer mobile gift voucher service using SMS at the same time as an app that allows for one click check out when shopping on an iPhone

The Impact of iPad and Apps on M-Commerce: Interview with CEO of FACT-Finder.com
March 22, 2010 – 10:25 am | Comments Off
The Impact of iPad and Apps on M-Commerce: Interview with CEO of FACT-Finder.com

In this interview Fact-Finder.com’s CEO Carsten Kraus explores the dos, don’ts, and chances of the future m-commerce market after the launch of Apple’s iPad.