Tapping into the customer demand for loyalty schemes to become more mobile, The Body Shop has incorporated its new loyalty programme, Love Your Body Club (LYBC), into the brand’s fully transactional native app.
A new study into how consumers interact with businesses finds that there is a growing business case for the use of SMS and OTT messaging as consumers look to using different communications channels depending on what they are doing and where they are.
Fashion retailer River Island , in partnership with NN4M, has launched what it dubs “app experience for the Apple Watch and Android Wear”, marking it out as one of the first mainstream retailers to design for wearables.
Supermarket chain Waitrose is looking to gain critical insight into omni-channel customer behavior in an attempt to improve its digital performance using the AppDynamics Application Intelligence Platform across its eCommerce offering, including Waitrose.com.
A significant number of increasingly tech-savvy consumers feel aggrieved at the difficulty they face getting service from businesses, despite their commitment to omni and multi-channel strategies aimed at easing the waiting times for customers.
83% of consumers read emails from retailers during the morning commute on their mobiles, according to a new study by retail marketing agency Leapfrogg.
Another day another pointer to m-commerce accounting for half of all e-commerce sales: Criteo, a performance marketing technology company, today reveals that almost half (48.9%) of all UK e-commerce transactions now take place on mobile devices, up 6% year-on-year.
Britain’s retailers are being warned that failing to remove online “speed bumps” could mean their missing out on an m-commerce bonanza.
Mobile technology and messaging company Veoo may have revolutionised loyalty schemes, couponing and mobile retail in store with the roll out of a solution that allows retailers to deliver offers to customers’ mobile wallets – and then update them on the fly. Sounds unremarkable, but in practice it means that (more…)
Nassar Hussain, Managing Director Europe and Africa at SOTI, looks at how the retail landscape has changed, why in store technology has become stagnant and what approaches retailers must change in order to meet customer demands now and transform their business. Mobility is influencing customers and changing their expectations from (more…)
Online retailer JD Williams has become one of a small but growing band of retailers to embrace personalization marketing – rather than just optimization – to make its mobile offering more effective.
Halfords has successfully completed a trial of smart watches for click and collect at one of its stores and has seen collection rates improve, cut paperwork and got the staff excited about technology.
Discussions about mobile-commerce continue to get louder as more and more consumers turn to their phones to shop, but a recent BI Intelligence report on e-commerce strategies has found that a surprising number of online retailers have yet to act on this information. Matt Parsons, Chief Customer Officer at PowerReviews (more…)
Despite drastic rises in mobile adoption – and the growth in the use of apps – 44% of top international retailers still do not offer an iPhone app. That’s according to a new cross-country benchmark from Episerver, which combines research from eleven nations including the UK, US, Australia and countries (more…)
44 per cent of Britain’s top retailers are potentially slowing the browsing experience for mobile users by redirecting them to dedicated mobile sites, according to new insight from web performance experts at NCC Group.
Spring has sprung – and so has a new financial year. Here Simon Piesse, Principal Consultant at North Highland offers some top tips as to how to Spring Clean your mobile offering to make more of what you already have
Investing in mobile apps will bring customers back into retail stores, and help avoid the estimated loss of 900,000 jobs and thousands of high street stores in the next decade.
We’ve written much about personalization and experience on mobile in retail, and slowly it is starting to become something that brands need to measure. Here Mike Harris, VP EMEA at Monetate, explains how “Return on Experience” is becoming the new ROI for mobile.
A significant minority of connected customers expect that by 2020 they’ll be using emerging technologies, from Bitcoin to augmented reality (AR) in their future shopping experiences, a new report suggests. Already, says the Beyond Digital, What’s next for businesses in 2020 report from Infomentum shoppers expect a good online customer (more…)
The Operations in Multichannel conference is the focus for today’s preview of IRX 2016. It’s part of a series of previews focusing on event highlights, from the conferences to interviews with key retail speakers, and beyond at this year’s InternetRetailing Expo (IRX 2016) (April 27-8, at the NEC in Birmingham). (more…)