In the past year, the total time spent in online-first retail apps worldwide increased by almost 50%, while those retailers with online and bricks and mortar stores managed a 40% increase – the app, it seems, is winning.
A recent study looking at the shopping habits of young consumers has found that 42% use Facebook to ask their friends for opinions when spending over £60, thanks to the ubiquity of Facebook on mobile.
With 50 days to go until Black Friday 2016, global ecommerce consultancy Salmon anticipates this year will be the tipping point for mobile in the UK.
We’re exploring this year’s InternetRetailing Conference (IRC 2016) through a series of previews and interviews. In August we looked at Track 1: Engage, and last month we looked at Track 2: Growth. Today the focus is on Track 3: Transform Ever-more demanding customers now assume they’ll use mobile and digital (more…)
More than 90% of retailers say customers are demanding personalised experiences, yet just 59% cannot offer tailored content across devices. So finds a study by Monetate, who happen to be a leading personalisation platform for brands worldwide.
You’d be a bit miffed to be offered inappropriate goods in person, so why settle for it online? Mike Harris, VP EMEA at Monetate argues that context is key to getting in-store and online right
Primetime TV programmes such as Peaky Blinders and the Great British Bake Off (GBBO) are responsible for triggering a significant rise in dual-screen shopping – the act of watching television whilst simultaneously surfing the internet on a laptop, tablet or smartphone – with a direct impact on small businesses selling kitchenware (more…)
Oft-overlooked ‘boring’ text messaging is the number one choice of communications channel between millennials and brands – and vice versa – a study of US youngsters has found.
Missed this webinar? You can catch up here According to Google, 55% of new visitors to your site are likely to have come from SEO on average, but search engine optimisation (SEO) has changed. Now you have to not only have content that answers your customers questions, demand and needs, (more…)
The biggest bugbear of the British shopper is queues which put them off buying, but retailers are ignoring the fact, suggests a study. And there is a simple solution: mobile.
Small and medium sized retailers need to adopt an omni-channel strategy that unites mobile, online and offline sales to stay in the game as larger retailers increasingly move ahead thanks to their mobile strategy.
M-Retail app specialist Two Tap has launched what is believed to be the first fully automated service that allows consumers outside of the US to order products from American retailers just as easily as buying locally in their own country.
Luke Whitehead, head of European marketing, Couchbase outlines how retail apps have to up their game to get noticed in an ever more competitive market for the perfect personalized experience
Online retailers who use SMS to interact with customers are seeing improved customer experience, increased revenues and improved marketing and customer service efficiency – however only 29% of merchants actually use it.
Loyalty schemes have been one of the huge marketing successes of British commerce in the last decade. In fact, a recent research study from 3radical has found that 93% of Brits have at some point signed up to be a member of a loyalty programme. Alongside this, where they find (more…)
Despite the increasingly rapid rise of mobile as the preferred online shopping channel, consumers are starting to be more vocal about their frustrations and what they don’t like about it – and retailers need to listen up as there is much at stake.
Online shoppers are moving towards apps and away from m-websites. A new study by app commerce company Poq finds that online shoppers are spending 6% more money on apps and 5% less money on the mobile web every month.
Mark Rogers, MD of Launched, explores how mobile brands can get ‘retail ready’ by forgetting the ‘one size fits all’ approach to retail.
Retail tech start-up NearSt aims to add £4billon in sales for high street retailers in the UK by connecting products in local shops to smartphones. The platform allows people to order products for instant collection and one-hour delivery, beating any existing offer from online platforms such as Amazon.
With Amazon Prime day upon us, what are the mobile challenges that any retailer facing a peak should be expecting? We asked some of technologies biggest experts to talk us through what the mobile challenges might be. John Beechen, Head of Managed Services, Salmon “Nowadays, consumers are busy and not (more…)