United Kingdom France Germany
Customer Focus

Is all about building loyalty by focusing on your customers

Analysis

Editorials, opinion, analysis, guest writers, industry comment and more

DE

Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

Browse through the sub-categories below for specific content

Home » Archive by Category

Articles in Strategy

INTERNET RETAILING AWARDS The judges are in session…
May 14, 2013 – 12:54 pm | No Comment
INTERNET RETAILING AWARDS The judges are in session…

The conclave of judges for the Internet Retailing Awards – sponsored by Venda – has gathered and are considering the entries to the ten categories in this year’s awards and we expect to see …

Camden council to boost local businesses with launch of free public wifi
May 14, 2013 – 10:39 am | No Comment
Camden council to boost local businesses with launch of free public wifi

Camden council will take a major step forward in enhancing digital services for local businesses, traders, retailers and residents through a new deal with Arqiva to deliver public wifi to streets and open spaces across …

TUI Travel puts holiday planning in the palm of the hand with app launch
May 13, 2013 – 3:56 pm | No Comment
TUI Travel puts holiday planning in the palm of the hand with app launch

As thoughts turn to summer holidays, TUI Travel, owner of Thomson, is going mobile, offering an app to its customers that can take them through from choosing a holiday, to getting to the airport and …

William Hill places 2390 of its bricks and mortar locations on the Digital High Street
May 13, 2013 – 1:48 pm | No Comment
William Hill places 2390 of its bricks and mortar locations on the Digital High Street

William Hill, the UK’s largest bookmaker, has placed all its 2390 high street retail location on the NearMe location based mobile application, confirming William Hill’s continued adoption of mobile technology to support the increasing demand …

10% of shoppers who want to use High Street indie shops put off by lack of mobile presence
May 13, 2013 – 1:39 pm | No Comment
10% of shoppers who want to use High Street indie shops put off by lack of mobile presence

Despite wanting to shop in bricks and mortar stores – especially boutique and independent shops – consumers are being put off because they simply can’t find them as they have no mobile or online presence, …

Over half of smartphone and tablet users shop via mobile every week…
May 1, 2013 – 3:53 pm | One Comment
Over half of smartphone and tablet users shop via mobile every week…

Almost two-thirds of smartphone and tablet users access websites on a daily basis and more than a half shop via their mobile device at least once a week, according to new research from e-commerce and …

Shoppers to get free BT wifi at Fenwick department stores…
May 1, 2013 – 3:45 pm | No Comment
Shoppers to get free BT wifi at Fenwick department stores…

BT has signed an agreement with Fenwick Ltd giving shoppers free, unlimited wifi at its 11 UK premier department stores – visited by some 64 million shoppers annual, all of whom can now browse for …

… while free wifi is changing customer attitudes on the high street, says O2
May 1, 2013 – 3:44 pm | No Comment
… while free wifi is changing customer attitudes on the high street, says O2

High street retailers who offer free wifi look set to reap the benefits with one in seven people (14%) insisting wifi access is crucial for them to consider entering a coffee shop while one in …

Prostate Cancer UK turns to SDL to offer consistent user experience across digital channels and mobilise its donors
May 1, 2013 – 3:40 pm | No Comment
Prostate Cancer UK turns to SDL to offer consistent user experience across digital channels and mobilise its donors

Prostate Cancer UK has chosen SDL – the now parent company of bemoko – to help connect with supports and donors when they are on the move. The Sledgehammer initiative is a hard hitting …

Study reveals UK mobile consumers show strong purchase intent but less immediacy than US searchers
May 1, 2013 – 3:40 pm | One Comment
Study reveals UK mobile consumers show strong purchase intent but less immediacy than US searchers

A new study has found that UK mobile searchers are committed to the research process leading to a longer purchase decision cycle than those in the US. It also revealed UK mobile users’ emphasis on …

Internet Retailing Awards 2013 need your nominations
May 1, 2013 – 3:35 pm | No Comment
Internet Retailing Awards 2013 need your nominations

The annual – and much coveted – Internet Retailing Awards, this year sponsored by Venda , are looking for nominations for this year’s gala dinner to rival the Oscars on 26 June. This year, the …

GUEST OPINION Mobile email big business within the performance channel
May 1, 2013 – 3:30 pm | One Comment
GUEST OPINION Mobile email big business within the performance channel

When looking at the mobile channel for marketing, many retailers ignore email, but with a growing number of consumers using mobile email as a comms channel, perhaps its time to think again. Matt Swan, Client …

Three quarters of major UK retailers do not offer free instore wi-fi – and are missing out on vital customer data – finds new research
April 18, 2013 – 9:42 am | Comments Off
Three quarters of major UK retailers do not offer free instore wi-fi – and are missing out on vital customer data – finds new research

76% of major UK retailers do not offer free in-store wi-fi, according to new research from mobile marketing agency Sponge, and so are losing out on collecting rich data about their consumers that they can …

4G offers £1.8bn boost to UK retailing industry, says eBay, but retailers must act now
April 4, 2013 – 10:48 am | Comments Off
4G offers £1.8bn boost to UK retailing industry, says eBay, but retailers must act now

The arrival of universal 4G in Britain could boost the retail economy by around £1.8 billion over a year, according to new research revealed today by eBay. The boost represents a 113% year on year …

US merchants expect mobile sales surge, but aren’t prepared for the fraud it may bring study suggests
April 4, 2013 – 10:47 am | Comments Off
US merchants expect mobile sales surge, but aren’t prepared for the fraud it may bring study suggests

A third of businesses, regardless of size, believe that 20% of their revenues will come from mobile by 2014, with smaller merchants expecting more growth in the mobile channel and are as likely to have …

Arcadia Group to launch 5 new iPad apps as mobile sales skyrocket
April 4, 2013 – 10:44 am | One Comment
Arcadia Group to launch 5 new iPad apps as mobile sales skyrocket

Arcadia Group, the UK’s largest privately-owned retailer, is to launch five new iPad apps for its main high street brands – Topman, Burton, Dorothy Perkins, Evans, Wallis – as sales through mobile have grown by …

Inspire on all channels – key themes from SoLoMo at IRX13
March 21, 2013 – 10:43 am | One Comment
Inspire on all channels – key themes from SoLoMo at IRX13

With Internet Retailing Expo 2013 continuing as you read this, we take a look at some of the key take aways from the SoLoMo (Social-Mobile-Local) session on day one. Look out in the coming weeks …

UK Retailers lagging behind American counterparts in m-commerce, despite demand from European consumers
March 13, 2013 – 4:57 pm | 2 Comments
UK Retailers lagging behind American counterparts in m-commerce, despite demand from European consumers

Just 50% of the top 100 UK retailers have optimized their websites for mobile devices, compared to 100% of Top US retailers, finds a study by Skava, a mobile app company headquartered in San Francisco.

IRX 2013 PREVIEW Mobile will become ‘the main platform for retailers over the next three years’
March 9, 2013 – 9:30 am | Comments Off
IRX 2013 PREVIEW Mobile will become ‘the main platform for retailers over the next three years’

Mobile will evolve as the main platform for retailers over the next three years says Martin Gill of Forrester Research.
The comments came ahead of next week’s Internet Retailing Expo (IRX 2013), where Gill is a …

IRX 2013 SPEAKER HIGHLIGHTS Apps the way forward as mobile web fails to deliver
March 6, 2013 – 12:19 pm | One Comment
IRX 2013 SPEAKER HIGHLIGHTS Apps the way forward as mobile web fails to deliver

Research in the US by Adobe suggests that apps are actually winning out over apps in m-commerce. Could the apps vs m-web battle be reaching a conclusion – and what does it mean? Ahead of …