In a world where digital technology is seen as a growing threat to traditional shops, how do retailers combat the online world and improve the in-store experience? Stephen Stanton-Downes, chief operating officer, Mvine explains
A major new report published this week outlines some of the digital innovations being considered to future-proof the nation’s biggest shopping centres – and it all centres on mobile.
Retailers are having to up their game and provide both high levels of customer service and on the spot technical advice to keep up with tech-savvy Robo (research online buy offline) shoppers – and it could create up to 2million new retail related jobs in the next decade, a study (more…)
A new study reveals that 64% shoppers now expect live chat to be available on mobile devices, and 76% would use it to ease shopping.
To everyone outside the world of retail Christmas seems ages away: but in retail terms it is just around the corner. So are you ready? Martin Bolsover, Director, Enterprise Solutions Sales, mGage takes a look at how you should be looking to get the most out of mobile this yuletide
Did you know that the average person in the UK wastes more than a month of their lives just waiting for restaurant bills? And this is costing restaurants dear when it needn’t – all they need is mobile.
Leading money-saving brand vouchercloud has launched Europe’s first completely digital gifting app and website, with the aim of disrupting the entire gifting market, in particular the £5 billion gift card sector – just as the Christmas gift card season starts to rev up.
Mobile has given Mothercare a new way to develop relationships with its customers and compete with its rivals, says the retailer’s head of mobile. Harpinder Singh, mobile commerce manager at Mothercare , said mobile also offered Mothercare the chance to take a lead quickly with new technologies such as beacons. (more…)
Retailers are failing to meet customer expectations when it comes to shopping online and on mobile, with just 45% of shoppers saying they are satisfied with the mobile shopping experience they encounter.
As part of its expanding Multi-Channel business, House of Fraser is looking to create retail presence in non-store locations and is starting with Caffe Nero on Fitzroy Street in Cambridge. And the whole thing is driven by mobile.
No retailers in Europe are able to deliver a complete omni-channel experience and they all have to work a lot harder on in-store, mobile and delivery offerings to come close, warns a pan-European omni-channel capability study carried out by IBM.
According to latest data from GfK’s Mobile Insights, more than half (55%) of smartphone users visited retail sites or apps from their device in July 2014. Here are 10 killer facts about them that the research threw up. 1. Smartphone retail site users visited on average four retail sites in (more…)
The cult flash sales website vente-privee.com, which generates more than 45% of its UK turnover through mobile, has introduced a new app, which includes a delivery GPS, a ‘sale notifications’ function and a direct connection to customer services.
Driven by the rise of mobile, last July Google launched enhanced campaigns, an easier way for marketers to manage cross-device paid search efforts, providing the ability to customise messaging and bids by device. So what has it achieved, wonders Justin Thorne, Marketing Director, EMEA at Kenshoo Described by Google itself (more…)
Convenience store chain One Stop is introducing SMS and email couponing to make it quicker and easier for customers to redeem offers in store using their mobile phones.
Prepay and payments processor epay is joining forces with beacon company Appflare to allow epay-enabled stores to offer coupons and offers, mobile top ups and even payments directly to and from mobile phones.
If you think having a mobile retail strategy is about having in app then think again. Today its about everything playing together. And that’s exciting rather than difficult, says Dan Mortimer, CEO at Red Ant
Browsers flipping through Argos’s latest catalogue can now see more than ever by scanning more than 300 pieces of augmented reality content. By using the Argos Scan function in the existing Argos app, already downloaded by more than 8m customers, smartphone and tablet users can scan the marked pages or (more…)
More people than ever before are shopping online – driven increasingly by mobile, with nearly half of mobile users (48%) making purchases online regularly. In addition nearly 1 in 5 browse products online before buying in stores. Taken together, more than 70% of mobile consumers shop online.
Despite making up a smaller portion of the smartphone user base, iOS users constitute the majority of the mobile commerce market, according to new research from EPiServer into the mobile buying habits of smartphone and tablet owners in the UK, across iOS, Android, Windows and Blackberry devices.