Half of UK shoppers routinely ‘showroom’ with their mobile when in store, often buying from a competitor. But their purchase decision isn’t just about price, it is also about reviews, customer service and overall experience.
Mobile is driving in-store sales, with as many as 42% of people who research goods on the go are looking to convert in store – with more than a third actually doing so.
With Grey Thursday, Black Friday, Cyber Monday, Small Business Saturday and Christmas around the corner, many retailers are getting ready for the online shopping onslaught. Here Jess Stephens, Chief Marketing Officer at SmartFocus offers some top tips.
Brick and mortar retailers trying to maximize sales opportunities have been hindered when it comes to gaining access to the deep analysis most online stores receive as data scientists measure clicks, track customers’ online journeys and study what happens when carts are abandoned.
As consumers get ever more mobile, conversion rates still lag behind desktop: and UX testing thinks it knows why. Poor user experience, slow load times and design errors all make for a poor user experience on mobile – even with top brands who lead the mobile field.
Fried chicken emporium KFC has shown that mobile location based promos do actually work, with a three month trial driving increased footfall and a very impressive click through rate to its site.
Use of online shopping baskets is being booming – and it’s all fuelled by mobile.
A comprehensive analysis of 1.4 billion online transactions reveals that early investment in apps and understanding mobile marketing should be key strategies for retailers, as mobile is now key to most paths to purchase.
New research confirms that online retailers need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google – with a balance between the specific user experience and technical requirements for mobile and keeping content relevant being essential.
Owen Chen, President and CEO of global POS solutions developer Posiflex Technology, Inc., discusses the impact that mobile point of sale is having on the retail landscape. Rising internet access through smartphones and tablets together with the growth of online retailing has led to a new breed of customer, one (more…)
Ahead of this year’s InternetRetailing Conference (IRC 2015) we’re running a series of previews of the event and interviewing key speakers at the event. Here Chloe Rigby talks to Robin Phillips, multichannel director at Boots UK, head of his presentation.
In this new era of convenience, where digital channels are ubiquitous, consumers now expect the ability to make purchases wherever and whenever they choose. However, this does not mean that businesses should reject other channels. John Rakowski, Director of Technology Strategy, at AppDynamics explains
Shopping centre owner intu is delivering on its promise to attract new shoppers using digital with the roll out of a new app. The move also builds on the company’s ,move to make sure there was more 4G across its portfolio to aid mobile shopping in 10 of its malls.
New data from Juniper Research reveals that retailers seeking to capitalise on the growing Internet of Things trend – where inanimate objects get connected to the web via mobile tech – will spend an estimated $2.5 billion in hardware and installation costs, nearly a fourfold increase over this year’s estimated $670 (more…)
Online purchasing through mobiles, tablets and online is likely to hit 125billion annual transactions by 2018, with medium term growth being driven by ‘on the go’ shopping on mobile, says the latest data from Juniper Research. The new research – Mobile & Online Purchases: Cards, Carrier Billing & Third Party (more…)
More than half of UK smartphone owners (55%) have abandoned a mobile transaction because of usability issues, slow load times, poor check out experience and payment process complications, finds a study by Jumio. And its is costing retailers as much as £6 billion in lost revenues.
Ofcom this month revealed that Smartphones have overtaken laptops as the most popular device for getting online, but businesses rushing to create apps to reach this market might be wasting their time, according to a new study.
The power of instant m-commerce direct from advertising posters is to hit Denmark this summer, with Powa Technologies teaming up with AFA JCDecaux, a subsidiary of the world’s largest outdoor advertising corporation JCDecaux to allow shoppers to purchase products effortlessly 24-hours-a-day with their smartphone simply by scanning specialised tags on the (more…)
The Entertainer, the rapidly expanding toy shop chain with over a hundred stores, was one of the first retailers to successfully introduce a market-leading “click and collect” service, available for pick-up within just 30 minutes of ordering.
Shoppers in 24 countries around the world, including the UK, Italy, Germany, France and Spain, will soon be able to instantly buy from the Miss Sixty and Energie online catalogues with just a tap of their smartphone. The brand is the first in the world to simultaneously launch PowaTag across (more…)