More people than ever before are shopping online – driven increasingly by mobile, with nearly half of mobile users (48%) making purchases online regularly. In addition nearly 1 in 5 browse products online before buying in stores. Taken together, more than 70% of mobile consumers shop online.
Despite making up a smaller portion of the smartphone user base, iOS users constitute the majority of the mobile commerce market, according to new research from EPiServer into the mobile buying habits of smartphone and tablet owners in the UK, across iOS, Android, Windows and Blackberry devices.
With the hottest day of the year upon us, it is time to start thinking about… Christmas. And, according to IBM, retailers must start thinking seriously about customer journeys and start to make sure that their websites are fully optimized, work in line with their apps and how all this (more…)
As many as 46% of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool.
Official World Bank figures reveal that household consumption expenditure in China has overtaken the UK and Germany, making China the next high-growth market for international retailers according to Demandware, which also expects mobile to play a key role in retailers exploiting this marketing.
More than a quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five. So finds new figures from eMarketer, which suggests that shopping on mobile devices will account for a rapidly growing share of UK retail e-commerce (more…)
John Lewis offers the best consumer mobile shopping experience, closely followed by Argos and Amazon UK, according to a new Mobile Commerce 2014 report, published by EPiServer.
Consumer use of tablets for shopping is growing four times faster than smartphones, according to the latest E-Commerce Index from Rakuten, one of the world’s largest online marketplaces and owner of UK marketplace Rakuten’s Play.com.
New research, covering 2,540 consumers, has discovered that 72% of respondents now use public WiFi – with 78% specifically look for free WiFi connections when out in public places. And this attracts visitors to retailers who offer it, improving footfall and spending.
Hot on the heels of its ground-breaking roll out of scanable billboards in Paris for Comptoir des Cotonniers, e-commerce platform company Powa is looking to close the circle with the purchase of mobile payment company MPayMe, which will see Powa add simple one-click mobile payments to its propostion.
The world of retail is dominated by mobile devices – understanding how, why and when customers use them, and how to monitise this behaviour is now central to the success of any retail strategy, says Dan Mortimer, CEO at Red Ant
With 85% of shoppers admitting to having used a mobile phone for shopping purposes while in a store, and 45% of people having redeemed a mobile coupon, Motorola has upped the ante in the beacons debate by rolling out a mobile retail solution that combines wifi and Bluetooth Low Energy (more…)
Despite a surge in mobile traffic – which now accounts for nearly 20% of all e-commerce traffic – a quarter of the top 100 UK retailers have yet to optimise their e-commerce websites for mobile devices. Although this is a 26% increase on the 50% of UK retailers who had (more…)
Multichannel retailers are quicker to adapt for mobile than their pureplay counterparts, according to a new report released today by IMRG . The report, which explores the impact of advancements in mobile technology on consumer behaviour and retail strategies, has revealed that just over half (53%) of online-only and catalogue (more…)
Research by LogMeIn ahead of its 5 Strategies for Building Effective Mobile Engagement webinar here at Internet retailing confirms that consumers are engaging increasing numbers with retailers via mobile and that this mobile engagement has to be understood so that retailers can shift their business models to make the most (more…)
French fashion retailer Comptoir des Cotonniers is using mobile to launch “10,000 boutiques” across France, turning billboards, bus stops, print adverts and even TV adverts into points of purchase following the adoption of retail app PowaTag.
More than a third of all online sales are now made on a mobile device – that’s smartphones and tablets, fact fan – as m-commerce continues to increase its share of the UK e-retail market, according to the latest results from the IMRG Capgemini Quarterly Benchmarking.
Soon shoppers will be able to use their smartphones to set up and manage the delivery of their daily grocery essentials anytime, anywhere – thanks to the power of… the milkman.
A third of consumers change their mind about buying a product after searching for details on their mobile when in-store, while a fifth of people decide to buy elsewhere after viewing the product on their mobile, 22% decide to buy online and a fifth change their mind about purchasing the (more…)
Retailers have got used to their customers going mobile but their mobility between devices is proving a new challenge that retailers need to overcome, according to those that presented within the Mobile and Mobility conference track at last week’s Internet Retailing Expo, reports Liz Morrell.