Shoppers around the world now expect omnichannel, multi-screen experiences from brands and retailers, with the average consumer using a total of five devices when making a purchase – a significant increase from the 2.8 devices reported in 2014.
Retailers anticipate accelerated growth for 2015 according to research released today from eBay Enterprise, an eBay Inc company – and mobile is among the main investment priorities.
Retailers are increasingly seeking mobile-friendly ecommerce platforms as they recognise the need to optimise for smartphone and tablet users, according to new research published by Econsultancy [IRDX .
Gareth Bray, Head of Solutions Engineering for Moxie, argues that, while mobile is meant to be the future of e-commerce – not least now driven by Google’s new algo – retailers lack of understanding is holding it back as the experience is still really poor. So what can be done?
It’s no secret that technology is changing the way people shop. Today’s retail customers typically touch multiple channels before making a purchase – researching products, comparing prices and checking inventory online or via mobile and buying online, via mobile or in-store. John Pincott, European MD, Shopatron tells you how to (more…)
From 21 April websites that are not mobile optimised could see a decline in rankings as Google introduces a much anticipated change to its algorithm.
The mobile revolution is better poised for a second in-store uprising believes, Jonathan Wharrad, Business Development Director, EMEA, at customer-facing device specialist, Moki. But how will it come about this time?
A doughnut vendor’s sales have shot up 150% thanks to an out of home (OOH) advertising first – serving promotions in real-time, and then taking payment using live point of sale (PoS) information at London’s Piccadilly Circus.
With the aim of helping retailers work with designers and digital experts to create innovative new retail experiences based around mobile, the cloud and big data, IBM has opened a new studio in London.
With more and more traffic coming from mobile – and more importantly, with more and more customers wanting to interact with retailers through mobile – etailers must understand what customers want and react quickly, Lysa Hardy, CMO at NBTY Europe tells us ahead of her mobile keynote at IRX15 on (more…)
As many as a quarter of online SMEs are going to go mobile in 2015, reveals eBay , which is good news for consumers and for developers.
Juan Pablo Luchetti, Consultancy Director at mobile consultancy and app developer Mubaloo argues the case for logistics firms to integrate with retailers to solve the delivery issue.
Most retailers now ‘get’ mobile, but turning theory into practice is being hampered by ‘desktop first’ thinking. So believes Stuart McMillan, Deputy Head of E-commerce at Schuh , talking exclusively to Internet Retailing ahead of his presentation at Internet Retailing Expo on 25 March.
Providing free WiFi to customers is giving retailers more than pause for thought. Whilst once it was purely used to gain and maintain a loyal clientele, it is becoming increasingly invaluable for analysing customer behaviour and footfall. Gavin Wheeldon, CEO, Purple WiFi explains
Mobile traffic as a proportion of all online traffic has continued to see points above 50% in January according to the latest figures from Affiliate Window , but traffic and sales through mobile devices was down last month compared to December.
We’re running a regular series of previews ahead of Internet Retailing Expo (IRX 2015) focusing on different aspects of the events and speakers. Today our focus is on the Mobile Conference. Mobile is the key driver beyond ecommerce growth. Shopping over smartphones and tablet computers is becoming hugely popular with (more…)
Mobile and social media are going to be the biggest drivers of e-commerce in 2015 if you extrapolate how they performed not just in the Christmas period, but also across the whole of 2014, suggests analysis by personalization company Monetate .
The run up to Christmas this year was dominated by Black Friday and Cyber Monday – and the growth in e-comm sales across these two days is in part down to a 35% boom in mobile retailing, believes Facebook and online retailer AO.com .
iPhone, Android and iPad retail app transactions between 21st of November 2014 and the 4th of January 2015 were up 40% on the same period last year, as shoppers increasingly became mobile.
More than 7,000 visitors, including retailers from around the world, are expected at this year’s Internet Retailing Expo (IRX) on 25 and 26 March at the NEC – and there is a lovely mobile track that will explore the latest developments, trends and ‘learnings’ about mobile.