More than a quarter (27%) of Christmas shoppers find buying presents online just as stressful as going in-store – because poorly optimised mobile and omni-channel experiences add to the confusion and stress.
Endorsers, bloggers and YouTubers appear to have a strong influence over what their millennial followers buy next, a new study suggests. Research undertaken by the Affilinet network asked 2,293 UK adults aged 18 to 30 what they believed had the most affected their purchasing behaviour and encouraged spending. According to the (more…)
It may not even be December yet, but that doesn’t mean we can’t start looking at what the key trends for 2018 are going to be – and first out the gate is App Annie, which predicts that 2018 will see mobile become the key driver of retail sales.
Peak week 2017 is going to show B2C retailers just how vital mobile is, with some 60-plus per cent of retail related searches in November and December coming from mobile.
Declan Kennedy, CEO, StitcherAds, outlines how retailers need to use those showrooming, Facebooking mobile shoppers to try and steal a march on Amazon during the looming ‘Peak 2017’ weeks Britons spent a record £5.8 billion over the four days between Black Friday and Cyber Monday 2016 – an increase of 15 percent on 2015, (more…)
This year, for the first time, the majority of holiday shopping will be conducted online, according to Deloitte, with a good mobile experience helping to drive more sales than ever.
Fast fashion womenswear brand QUIZ has rebooted its iOS and Android apps to make use SaaS technology to keep the brand ahead of the game.
More mobile searches for goods happen around Halloween than Christmas, according to interesting new research just ahead of the spookfest.
Almost half of UK retailers are taking a joint approach to physical and digital investment, with fewer than 1 in 10 (8%) continuing to prioritise high street investment alone.
This year’s Black Friday is set to be a whopper, with mobile garnering a big slice of the pie.
As Black Friday shopping fever hurtles towards us, experts are predicting that this year will the first £10bn mobile month spanning the whole new ‘peak’ of November. They also foresee the rise of voice ordering at Christmas, spelling the beginning of the end of the Christmas letter to Santa. The (more…)
Ross Clemmow of Debenhams talks to Penelope Ody about the department store’s mission to put social and mobile at the customer’s service. Debenhams’ strategic review in April this year promised an emphasis on “social shopping”, “new store formats” and use of mobile to “unify channels”. Six months later, the strategic (more…)
Some 58 million UK shoppers now subscribe to services – including buying groceries, as well as entertainments and software – instead of making one-off purchases.
Just when you thought you had a handle on multichannel, along comes a new ‘channel’ – mixed reality. But worry not, here Richard Corps, MD & co-founder of Ads Reality offers a crash course in what you need to look out for when thinking about using MR in your business
Despite spending billions each year on loyalty programmes and initiatives, retailers are struggling to effectively use their data to differentiate the customer experience and retain sales.
Nearly three in four consumers (69%) now expect retailers to launch an augmented reality app within the next six months, according to new research.
Apple’s iPhone X and its facial recognition gained all the headlines last week, but at the same time in China, a fast-food joint also introduced it. Is this going to be the next wave of m-commerce? Dave Gurney, Managing Director, Alchemetrics thinks it is
If you are into mobile retailing and are heading to InternetRetailing Conference 2017 at the Hammersmith Novotel on 5 October, what should you be looking out for across the conference and roundtable sessions?
Despite two thirds of retailers seeing Brexit as leading to damaging unpredictability in the sector, all see mobile as king in this post EU world. Research by VoucherCodes reveals one-third of British retailers (32%) fully anticipate Britain’s exit from the European Union will have a negative impact on business. The report, (more…)
In the run-up to this year’s InternetRetailing Conference (IRC 2017) and eDelivery Conference (EDC 2017) we’re focusing on different highlights of the annual event. This week we focus on the workshops. Attendees at this year’s IRC 2017 can learn from companies who have led, delivered and assisted significant projects for (more…)