Small and medium sized retailers need to adopt an omni-channel strategy that unites mobile, online and offline sales to stay in the game as larger retailers increasingly move ahead thanks to their mobile strategy.
M-Retail app specialist Two Tap has launched what is believed to be the first fully automated service that allows consumers outside of the US to order products from American retailers just as easily as buying locally in their own country.
Luke Whitehead, head of European marketing, Couchbase outlines how retail apps have to up their game to get noticed in an ever more competitive market for the perfect personalized experience
Online retailers who use SMS to interact with customers are seeing improved customer experience, increased revenues and improved marketing and customer service efficiency – however only 29% of merchants actually use it.
Loyalty schemes have been one of the huge marketing successes of British commerce in the last decade. In fact, a recent research study from 3radical has found that 93% of Brits have at some point signed up to be a member of a loyalty programme. Alongside this, where they find (more…)
Despite the increasingly rapid rise of mobile as the preferred online shopping channel, consumers are starting to be more vocal about their frustrations and what they don’t like about it – and retailers need to listen up as there is much at stake.
Online shoppers are moving towards apps and away from m-websites. A new study by app commerce company Poq finds that online shoppers are spending 6% more money on apps and 5% less money on the mobile web every month.
Mark Rogers, MD of Launched, explores how mobile brands can get ‘retail ready’ by forgetting the ‘one size fits all’ approach to retail.
Retail tech start-up NearSt aims to add £4billon in sales for high street retailers in the UK by connecting products in local shops to smartphones. The platform allows people to order products for instant collection and one-hour delivery, beating any existing offer from online platforms such as Amazon.
With Amazon Prime day upon us, what are the mobile challenges that any retailer facing a peak should be expecting? We asked some of technologies biggest experts to talk us through what the mobile challenges might be. John Beechen, Head of Managed Services, Salmon “Nowadays, consumers are busy and not (more…)
The UK is not just split on age lines when it comes to Europe, but shopping also seems to be dividing young and old, with millennials preferring mobile and the older contingent looking more to using desktop for buying.
Almost three-quarters of retailers are ramping up digital investment in an effort to increase customer satisfaction, boost customer loyalty and drive sales, with mobile holding the key to all three – plus allowing retailers to learn what shoppers do in store, closing the omni-channel data circle.
The vast majority of consumers now expect a personalised experience or they will walk and that means leveraging mobile.
As we reported last week, social shopping is on the rise with consumers relying on recommendations from friends and family to drive sales thanks to mobile messaging and mobile social media. And now mobile is the new normal for selling too.
England may well be out of Europe in every conceivable sense, but the most important thing is that the football (Euro 2016, if you didn’t now) has had quite an impact on how people shop on mobile.
Businesses offering eCommerce are falling woefully short when it comes to delivering a satisfying mobile experience for customers.
Some 2.5 million UK consumers are buying on their mobile phone “every day”, driven by social connections, convenience, and greater emotional ties between brand and consumer.
Consumers want a more interesting relationship with the brands they use, and think highly of virtual techniques promised by evolving technologies – especially on the more personal mobile level – says a report from the DMA.
Digitally contactable customers are high spenders in-store and account for 27% of in-store revenue and 73% of ecommerce revenue in the luxury sector, according to a study by customer engagement company Contactlab in conjunction with Exane BNP Paribas.
More than a third (39%) of Tube passengers are shopping underground daily, equating to 1.5 million people, according to mobile payment service, Pay by Bank app.