Dual screening during key shows like Bake Off lead to rise in sales on mobile, finds eBay

familybonding_featureimage

Primetime TV programmes such as Peaky Blinders and the Great British Bake Off (GBBO) are responsible for triggering a significant rise in dual-screen shopping – the act of watching television whilst simultaneously surfing the internet on a laptop, tablet or smartphone – with a direct impact on small businesses selling kitchenware (more…)