Richard Newland, commercial director, Zapp, is keynoting in the Mobile and Mobility Theatre at IRX 2014 on Thursday 27 March, on the business imperative topic du jour, Navigating Your Way Through Payment Technologies. Paul Skeldon met up with him ahead of his appearance to find out more about why retailers (more…)
Leveraging the power of the smartphone’s multiple network connections, audio, visual, location and accelerometer technology, Powa Technologies is hoping to reveolutionise retail in store and around publications, adverts, posters and more with the international launch of PowaTag.
Although about 30% of apparel transactions are now made from mobile devices, just 15% of people used a mobile device for their last purchase, suggesting that mobile shoppers are simply a very active buying group. Just three of 1,027 respondents made their last purchase over a mobile phone network.
Research from Google reveals that 94% of UK smartphone users have, at some point, needed to call a business directly when searching for information on a smartphone. Of the 1,500 respondents surveyed, just under one third (32%) regularly need to call a business when searching for services or products on (more…)
Money saving brand vouchercloud has carried out a complete overhaul of its mobile website, aimed at improving ease of use and offering maximum flexibility for consumers looking to take advantage of the discounts and deals available on the move and based on their location. As a result of the mobile (more…)
The likely direction of online shopping is spelt out in new figures released this week. Research from business adviser PwC found that fewer shoppers are using their PC to buy online. Rather they’re turning to smartphones and tablets.
Smartphones and tablets are transforming shopping and creating a powerful new type of Super Shopper, according to a study by eBay and Deloitte. And retailers need to target these people to boost their sales in all channels, the marketplace reveals.
Around 72% of UK retailers have multiple mobile presences, but a third are failing to offer consumers a seamless cross platform service, according to research by Ampersand Commerce. Currys, Carphone Warehouse, Homebase and lastminute.com are amongst the retailers that are not delivering cross channel integration, the study says.
UK mobile operator joint venture Weve – formed by Vodafone, EE and O2 – has outlined how it sees NFC revolutionising retail with announcements of partnerships with MasterCard to bring NFC mobile payments to a mass market and with Eat to trial iBeacons-based loyalty services.
As EAT and Weve announce the launch of a trial using iBeacons to develop a contactless mobile loyalty product called Pouch, Alex Sbardella, Product Director at Red Ant, gives his top five reasons why iBeacons are going to change retail forever
As retailer turns its attention to meeting the growing demands of ‘tappy shoppers’, a white paper by Usablenet aims to qualify and quantify why it is becoming an e-commerce imperative: a poor tablet shopping experience is likely to damage brand perception and reduce instances of customer recommendation, it finds.
With only 10% of the UK’s small and medium-sized enterprises (SMEs) having a mobile optimized website, businesses could be missing out on £77 billion in annual revenue a study has found. And only 13% of those without a mobile optimized site plan to have one by the end of 2014.
Mark Cody, senior marketing manager, mobile, at Tesco is speaking at Internet Retailing Expo 2014 (IRX 2014). Ahead of the event, he spoke to Internet Retailing magazine about mobile trends, innovations at Tesco and what delegates will learn from his presentation.
Fears that online and mobile retailing are cannibalizing – or even killing – the high street appear unfounded, with research by eBay and Deloitte across 21 leading retailers in the UK dress market and German white goods market, suggesting that for every £100 spend online, only £5 is being taken (more…)
Some of the UK’s biggest retailers are set to discuss the next stages of mobile retailing’s evolution – and its place at the heart of omni-channel – at Internet Retailing Expo 2014 on 26-27 March at the Birmingham NEC. And a glance at the speakers signed up for the must (more…)
House of Fraser has today unveiled its mobile-first website. The department store group announced back in June that it was to move to responsive design, in recognition of the growing importance of mobile devices in the online retail cycle. IMRG figures recently showed that m-commerce is now the primary driver (more…)
Avenue 32, a luxury online shopping destination, has launched a multichannel strategy to support its commitment to young fashion designers and fashion savvy customers, with a mobile and tablet strategy that allows up and coming designers to showcase their collections to the public without having to invest in their own (more…)
Apple continues to sell record numbers of iPads and iPhones, its latest results have confirmed. The figures illustrate the growing predominance of mobile commerce in the multichannel mix.
Retailers are being given a new tablet-based tool to help them proactively drive bargain hunters into stores rather than losing them to online rivals with a service that keeps them abreast of the latest deals on big ticket items.
A high street store without shop assistants – that is what most retailers are presenting mobile shoppers with as they fail to provide any easy to access customer support for online consumers who are using the mobile channel.