GUEST OPINION How to leverage in-store data on Facebook to beat Amazon this Black Friday

Declan Kennedy, CEO, StitcherAds, outlines how retailers need to use those showrooming, Facebooking mobile shoppers to try and steal a march on Amazon during the looming ‘Peak 2017’ weeks Britons spent a record £5.8 billion over the four days between Black Friday and Cyber Monday 2016 – an increase of 15 percent on 2015, (more…)