Online shoppers are moving towards apps and away from m-websites. A new study by app commerce company Poq finds that online shoppers are spending 6% more money on apps and 5% less money on the mobile web every month.
Mark Rogers, MD of Launched, explores how mobile brands can get ‘retail ready’ by forgetting the ‘one size fits all’ approach to retail.
Retail tech start-up NearSt aims to add £4billon in sales for high street retailers in the UK by connecting products in local shops to smartphones. The platform allows people to order products for instant collection and one-hour delivery, beating any existing offer from online platforms such as Amazon.
With Amazon Prime day upon us, what are the mobile challenges that any retailer facing a peak should be expecting? We asked some of technologies biggest experts to talk us through what the mobile challenges might be. John Beechen, Head of Managed Services, Salmon “Nowadays, consumers are busy and not (more…)
The UK is not just split on age lines when it comes to Europe, but shopping also seems to be dividing young and old, with millennials preferring mobile and the older contingent looking more to using desktop for buying.
Almost three-quarters of retailers are ramping up digital investment in an effort to increase customer satisfaction, boost customer loyalty and drive sales, with mobile holding the key to all three – plus allowing retailers to learn what shoppers do in store, closing the omni-channel data circle.
The vast majority of consumers now expect a personalised experience or they will walk and that means leveraging mobile.
As we reported last week, social shopping is on the rise with consumers relying on recommendations from friends and family to drive sales thanks to mobile messaging and mobile social media. And now mobile is the new normal for selling too.
England may well be out of Europe in every conceivable sense, but the most important thing is that the football (Euro 2016, if you didn’t now) has had quite an impact on how people shop on mobile.
Businesses offering eCommerce are falling woefully short when it comes to delivering a satisfying mobile experience for customers.
Some 2.5 million UK consumers are buying on their mobile phone “every day”, driven by social connections, convenience, and greater emotional ties between brand and consumer.
Consumers want a more interesting relationship with the brands they use, and think highly of virtual techniques promised by evolving technologies – especially on the more personal mobile level – says a report from the DMA.
Digitally contactable customers are high spenders in-store and account for 27% of in-store revenue and 73% of ecommerce revenue in the luxury sector, according to a study by customer engagement company Contactlab in conjunction with Exane BNP Paribas.
More than a third (39%) of Tube passengers are shopping underground daily, equating to 1.5 million people, according to mobile payment service, Pay by Bank app.
Almost a third (32%) of major UK retailers plan to install technology that enables in-store shoppers to order an item unavailable in one branch from another holding it in stock, according to a survey conducted by retail specialists Martec International for Omnico, a leading software and services company enabling omni-channel (more…)
At a time when brands are matching each other on areas such as price, delivery, service, and even perceived quality of product, the customer experience remains the one differentiator brands can use to set themselves apart from their competitors. Mike Harris, VP EMEA, Monetate, explains It’s now easier than ever (more…)
Fashion retailer Gap has rolled out its new loyalty app – called Gap+ – in an attempt to develop a much more personalised approach to marketing and discounting and to kick start its omni-channel strategy.
As part of the drive to improve customer experience across all its platforms, Debenhams has partnered with UserZoom, a user experience research and testing SaaS platform, to help it create better UX as shoppers become increasingly mobile.
Tapping into the customer demand for loyalty schemes to become more mobile, The Body Shop has incorporated its new loyalty programme, Love Your Body Club (LYBC), into the brand’s fully transactional native app.
A new study into how consumers interact with businesses finds that there is a growing business case for the use of SMS and OTT messaging as consumers look to using different communications channels depending on what they are doing and where they are.