Retailers missing the mark in delivering exceptional omni-channel shopping experiences


Research by RetailNext Inc, a US retail analytics specialist that optimizes shopper experiences at brick-and-mortar retail stores, shows a growing discrepancy between shopper and retailer perceptions and expectations when it comes to omni-channel retail experience – and that many retail stores lack the essential technology to measure and apply shopper (more…)

Showrooming hitting Christmas shopping with 41% of UK shoppers using mobile to find best deals when in-store

EE Showrooming media alert - image

The Christmas season is one of the heaviest spending periods of the year, but new data from EE suggests the practice of ‘showrooming’ could have a big impact on Christmas shopping behaviour this year. 41% of Brits – equivalent to almost 22 million shoppers – regularly ‘showroom’ by using their (more…)