Retailers are failing to meet customer expectations when it comes to shopping online and on mobile, with just 45% of shoppers saying they are satisfied with the mobile shopping experience they encounter.
As part of its expanding Multi-Channel business, House of Fraser is looking to create retail presence in non-store locations and is starting with Caffe Nero on Fitzroy Street in Cambridge. And the whole thing is driven by mobile.
No retailers in Europe are able to deliver a complete omni-channel experience and they all have to work a lot harder on in-store, mobile and delivery offerings to come close, warns a pan-European omni-channel capability study carried out by IBM.
According to latest data from GfK’s Mobile Insights, more than half (55%) of smartphone users visited retail sites or apps from their device in July 2014. Here are 10 killer facts about them that the research threw up. 1. Smartphone retail site users visited on average four retail sites in (more…)
The cult flash sales website vente-privee.com, which generates more than 45% of its UK turnover through mobile, has introduced a new app, which includes a delivery GPS, a ‘sale notifications’ function and a direct connection to customer services.
Driven by the rise of mobile, last July Google launched enhanced campaigns, an easier way for marketers to manage cross-device paid search efforts, providing the ability to customise messaging and bids by device. So what has it achieved, wonders Justin Thorne, Marketing Director, EMEA at Kenshoo Described by Google itself (more…)
Convenience store chain One Stop is introducing SMS and email couponing to make it quicker and easier for customers to redeem offers in store using their mobile phones.
Prepay and payments processor epay is joining forces with beacon company Appflare to allow epay-enabled stores to offer coupons and offers, mobile top ups and even payments directly to and from mobile phones.
If you think having a mobile retail strategy is about having in app then think again. Today its about everything playing together. And that’s exciting rather than difficult, says Dan Mortimer, CEO at Red Ant
Browsers flipping through Argos’s latest catalogue can now see more than ever by scanning more than 300 pieces of augmented reality content. By using the Argos Scan function in the existing Argos app, already downloaded by more than 8m customers, smartphone and tablet users can scan the marked pages or (more…)
More people than ever before are shopping online – driven increasingly by mobile, with nearly half of mobile users (48%) making purchases online regularly. In addition nearly 1 in 5 browse products online before buying in stores. Taken together, more than 70% of mobile consumers shop online.
Despite making up a smaller portion of the smartphone user base, iOS users constitute the majority of the mobile commerce market, according to new research from EPiServer into the mobile buying habits of smartphone and tablet owners in the UK, across iOS, Android, Windows and Blackberry devices.
With the hottest day of the year upon us, it is time to start thinking about… Christmas. And, according to IBM, retailers must start thinking seriously about customer journeys and start to make sure that their websites are fully optimized, work in line with their apps and how all this (more…)
As many as 46% of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool.
Official World Bank figures reveal that household consumption expenditure in China has overtaken the UK and Germany, making China the next high-growth market for international retailers according to Demandware, which also expects mobile to play a key role in retailers exploiting this marketing.
More than a quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five. So finds new figures from eMarketer, which suggests that shopping on mobile devices will account for a rapidly growing share of UK retail e-commerce (more…)
John Lewis offers the best consumer mobile shopping experience, closely followed by Argos and Amazon UK, according to a new Mobile Commerce 2014 report, published by EPiServer.
Consumer use of tablets for shopping is growing four times faster than smartphones, according to the latest E-Commerce Index from Rakuten, one of the world’s largest online marketplaces and owner of UK marketplace Rakuten’s Play.com.
New research, covering 2,540 consumers, has discovered that 72% of respondents now use public WiFi – with 78% specifically look for free WiFi connections when out in public places. And this attracts visitors to retailers who offer it, improving footfall and spending.
Hot on the heels of its ground-breaking roll out of scanable billboards in Paris for Comptoir des Cotonniers, e-commerce platform company Powa is looking to close the circle with the purchase of mobile payment company MPayMe, which will see Powa add simple one-click mobile payments to its propostion.