Online retailer JD Williams has become one of a small but growing band of retailers to embrace personalization marketing – rather than just optimization – to make its mobile offering more effective.
Halfords has successfully completed a trial of smart watches for click and collect at one of its stores and has seen collection rates improve, cut paperwork and got the staff excited about technology.
Discussions about mobile-commerce continue to get louder as more and more consumers turn to their phones to shop, but a recent BI Intelligence report on e-commerce strategies has found that a surprising number of online retailers have yet to act on this information. Matt Parsons, Chief Customer Officer at PowerReviews (more…)
Despite drastic rises in mobile adoption – and the growth in the use of apps – 44% of top international retailers still do not offer an iPhone app. That’s according to a new cross-country benchmark from Episerver, which combines research from eleven nations including the UK, US, Australia and countries (more…)
44 per cent of Britain’s top retailers are potentially slowing the browsing experience for mobile users by redirecting them to dedicated mobile sites, according to new insight from web performance experts at NCC Group.
Spring has sprung – and so has a new financial year. Here Simon Piesse, Principal Consultant at North Highland offers some top tips as to how to Spring Clean your mobile offering to make more of what you already have
Investing in mobile apps will bring customers back into retail stores, and help avoid the estimated loss of 900,000 jobs and thousands of high street stores in the next decade.
We’ve written much about personalization and experience on mobile in retail, and slowly it is starting to become something that brands need to measure. Here Mike Harris, VP EMEA at Monetate, explains how “Return on Experience” is becoming the new ROI for mobile.
A significant minority of connected customers expect that by 2020 they’ll be using emerging technologies, from Bitcoin to augmented reality (AR) in their future shopping experiences, a new report suggests. Already, says the Beyond Digital, What’s next for businesses in 2020 report from Infomentum shoppers expect a good online customer (more…)
The Operations in Multichannel conference is the focus for today’s preview of IRX 2016. It’s part of a series of previews focusing on event highlights, from the conferences to interviews with key retail speakers, and beyond at this year’s InternetRetailing Expo (IRX 2016) (April 27-8, at the NEC in Birmingham). (more…)
Mobile optimisation and customer experience – and how the two work together – are becoming key to retailers. Nearly 35% of UK-based online retailers list customer experience as their highest priority in the coming year, with mobile optimisation coming in a strong second (26%). These results, released today by SLI Systems , a worldwide e-commerce provider for (more…)
Over the past decade we’ve seen a significant increase in mobile technology and it is now becoming the heart of customer experience; forcing retailers to figure out how the digital and physical relationships can work together. Here Nassar Hussain, Managing Director for Europe and South Africa at SOTI, builds on his (more…)
The imperative of better in-store digital experience – so called Retail 3.0 – is being pushed again this week, this time with a study that shows that luxury brands are lagging way behind with linking the online and in-store worlds.
In the rush to meet customer expectations and keep up with competitors, many retailers have installed Wi-Fi in their stores on the unscientific basis of “build it and they will come”. Here Dan Thornton, head of solution development, Hughes Europe shares his views on how retailers can make Wi-Fi work (more…)
Research reveals shoppers regard in-store mobile technology – so called Retail 3.0 – as key for an enjoyable shopping experience, with 73% stating those retailers that provide the technology offer superior customer service.
Fashion retailer Missguided is launching a shopping app that, while fully transactional, will also offer what it says will be “a Tinder-style Swipe to Hype” feature, that lets the shopper swipe to show their taste.
Retail apps are on the up, but there is still the big issue around how to get people to find your’s, open it and keep opening it. Well Google’s App Indexing may hold the key. Here Lars Hartkopf, Marketing Director EMEA at Searchmetrics, talks us through what it is and (more…)
Never doubt the power of mobile: if you fail to meet consumers ever-growing expectations they are going to bite you. So finds a global study of 4500 consumers in 11 countries that suggests that if a shopper doesn’t immediately like the consumer experience with your mobile service, as many as (more…)
Four in 10 purchases occur across multiple devices or channels and of that, close to one-third are completed on a mobile device, indicating that consumers are using numerous devices along their path to purchase and are regularly buying on mobile.
Graham Cove, Business Development Director of Synaptix Technologies, explains why it’s time for marketing to get more personal instore if retailers are to finally realise true Omni-channel