A doughnut vendor’s sales have shot up 150% thanks to an out of home (OOH) advertising first – serving promotions in real-time, and then taking payment using live point of sale (PoS) information at London’s Piccadilly Circus.
With the aim of helping retailers work with designers and digital experts to create innovative new retail experiences based around mobile, the cloud and big data, IBM has opened a new studio in London.
The mobile revolution is better poised for a second in-store uprising believes, Jonathan Wharrad, Business Development Director, EMEA, at customer-facing device specialist, Moki. But how will it come about this time?
With more and more traffic coming from mobile – and more importantly, with more and more customers wanting to interact with retailers through mobile – etailers must understand what customers want and react quickly, Lysa Hardy, CMO at NBTY Europe tells us ahead of her mobile keynote at IRX15 on (more…)
As many as a quarter of online SMEs are going to go mobile in 2015, reveals eBay , which is good news for consumers and for developers.
Juan Pablo Luchetti, Consultancy Director at mobile consultancy and app developer Mubaloo argues the case for logistics firms to integrate with retailers to solve the delivery issue.
Most retailers now ‘get’ mobile, but turning theory into practice is being hampered by ‘desktop first’ thinking. So believes Stuart McMillan, Deputy Head of E-commerce at Schuh , talking exclusively to Internet Retailing ahead of his presentation at Internet Retailing Expo on 25 March.
Providing free WiFi to customers is giving retailers more than pause for thought. Whilst once it was purely used to gain and maintain a loyal clientele, it is becoming increasingly invaluable for analysing customer behaviour and footfall. Gavin Wheeldon, CEO, Purple WiFi explains
Mobile traffic as a proportion of all online traffic has continued to see points above 50% in January according to the latest figures from Affiliate Window , but traffic and sales through mobile devices was down last month compared to December.
We’re running a regular series of previews ahead of Internet Retailing Expo (IRX 2015) focusing on different aspects of the events and speakers. Today our focus is on the Mobile Conference. Mobile is the key driver beyond ecommerce growth. Shopping over smartphones and tablet computers is becoming hugely popular with (more…)
Mobile and social media are going to be the biggest drivers of e-commerce in 2015 if you extrapolate how they performed not just in the Christmas period, but also across the whole of 2014, suggests analysis by personalization company Monetate .
The run up to Christmas this year was dominated by Black Friday and Cyber Monday – and the growth in e-comm sales across these two days is in part down to a 35% boom in mobile retailing, believes Facebook and online retailer AO.com .
iPhone, Android and iPad retail app transactions between 21st of November 2014 and the 4th of January 2015 were up 40% on the same period last year, as shoppers increasingly became mobile.
More than 7,000 visitors, including retailers from around the world, are expected at this year’s Internet Retailing Expo (IRX) on 25 and 26 March at the NEC – and there is a lovely mobile track that will explore the latest developments, trends and ‘learnings’ about mobile.
The importance of retailers offering customer free wifi has been underlined by a $5million investment led by notable retail luminaries as Sir Terry Leahy, Bill Currie, Iain MacDonald and Bob Willett from the William Currie Group with participation from Juno Capital a leading Angel Syndicate in social wifi company Purple (more…)
Virgin Hotels, the lifestyle hotel arm of Virgin Group, has introduced Lucy, a mobile app that allows guests to integrate their device into their hotel experience.
Just as the rest of us start to try and tone up after a month of excess, Total Gym Fitness, a leading privately-held supplier of functional and bodyweight training equipment, is looking to boost mobile conversion rates using TouchGuides on smartphones.
It’s the time of year when we like to take a breath and look ahead to the exciting trends for the coming year. Here Jonathan Heap, CTO at NN4M outline what he thinks are the six big things retailers can expect to see from mobile this coming year
As the war for the best mobile shopping experience heats up, eBay has launched its new look iPad app, which it hopes will make shopping on tablets more exciting, simpler and more engaging in time for Chirstmas.
Mobile is taking an ever greater share of the e-commerce pie, but offering a poor user experience on mobile can put people off the channel. Frank Bobo, Senior Vice President, Digital Element, discusses how intelligent use of mobile context is the next step to getting more from mobile