A mobile-first ecommerce strategy is key to beating retail’s overall slowdown, says Tryzens 

Retail sales are slowing, with 60% of sales coming from smartphones, according to eMarketer and the latest statistics from IMRG Capgemini pointing to eCommerce sales via smartphones growing by almost half year-on-year in May 2017 – betting on mobile first seems like the ‘strong and stable’ thing to do in our uncertain world.

In the Age of Abundance, shoppers crave “experiences” from retailers…

Retailers need to offer a more multifunctional, “experience-based” environment in order to inspire, win and retain the loyalty of customers, according to a new report by Retail Economics and global law firm Squire Patton Boggs. The Retail Experience Economy identifies four key factors determining a customer’s shopping experience: (1) Environment, (more…)

FMCG suppliers need to recognise nuances of e-category management to capture shoppers across all channels 

With online sales growth outpacing bricks and mortar and research showing that up to 70% of in-store sales are influenced by an online and mobile retailer search — the so-called ‘e-commerce halo effect’ – FMCG suppliers need to be addressing their e-category management strategy because it influences the shopping experience (more…)

Connected shopping reaches ‘tipping point’ as path to purchase is fundamentally reshaped

New research from leading retail and shopper marketing agency, Savvy, suggests that the rise of the ‘connected shopper’ has now reached a tipping point. The mass adoption of smartphones and social media, broader technological advancements and, crucially the rise of Generation Y as a group of shoppers have fundamentally reshaped (more…)