Primetime TV programmes such as Peaky Blinders and the Great British Bake Off (GBBO) are responsible for triggering a significant rise in dual-screen shopping – the act of watching television whilst simultaneously surfing the internet on a laptop, tablet or smartphone – with a direct impact on small businesses selling kitchenware (more…)
Oft-overlooked ‘boring’ text messaging is the number one choice of communications channel between millennials and brands – and vice versa – a study of US youngsters has found.
Missed this webinar? You can catch up here According to Google, 55% of new visitors to your site are likely to have come from SEO on average, but search engine optimisation (SEO) has changed. Now you have to not only have content that answers your customers questions, demand and needs, (more…)
The biggest bugbear of the British shopper is queues which put them off buying, but retailers are ignoring the fact, suggests a study. And there is a simple solution: mobile.
Small and medium sized retailers need to adopt an omni-channel strategy that unites mobile, online and offline sales to stay in the game as larger retailers increasingly move ahead thanks to their mobile strategy.
M-Retail app specialist Two Tap has launched what is believed to be the first fully automated service that allows consumers outside of the US to order products from American retailers just as easily as buying locally in their own country.
Luke Whitehead, head of European marketing, Couchbase outlines how retail apps have to up their game to get noticed in an ever more competitive market for the perfect personalized experience
Online retailers who use SMS to interact with customers are seeing improved customer experience, increased revenues and improved marketing and customer service efficiency – however only 29% of merchants actually use it.
Loyalty schemes have been one of the huge marketing successes of British commerce in the last decade. In fact, a recent research study from 3radical has found that 93% of Brits have at some point signed up to be a member of a loyalty programme. Alongside this, where they find (more…)
Despite the increasingly rapid rise of mobile as the preferred online shopping channel, consumers are starting to be more vocal about their frustrations and what they don’t like about it – and retailers need to listen up as there is much at stake.
Online shoppers are moving towards apps and away from m-websites. A new study by app commerce company Poq finds that online shoppers are spending 6% more money on apps and 5% less money on the mobile web every month.
Mark Rogers, MD of Launched, explores how mobile brands can get ‘retail ready’ by forgetting the ‘one size fits all’ approach to retail.
Retail tech start-up NearSt aims to add £4billon in sales for high street retailers in the UK by connecting products in local shops to smartphones. The platform allows people to order products for instant collection and one-hour delivery, beating any existing offer from online platforms such as Amazon.
With Amazon Prime day upon us, what are the mobile challenges that any retailer facing a peak should be expecting? We asked some of technologies biggest experts to talk us through what the mobile challenges might be. John Beechen, Head of Managed Services, Salmon “Nowadays, consumers are busy and not (more…)
The UK is not just split on age lines when it comes to Europe, but shopping also seems to be dividing young and old, with millennials preferring mobile and the older contingent looking more to using desktop for buying.
Almost three-quarters of retailers are ramping up digital investment in an effort to increase customer satisfaction, boost customer loyalty and drive sales, with mobile holding the key to all three – plus allowing retailers to learn what shoppers do in store, closing the omni-channel data circle.
The vast majority of consumers now expect a personalised experience or they will walk and that means leveraging mobile.
As we reported last week, social shopping is on the rise with consumers relying on recommendations from friends and family to drive sales thanks to mobile messaging and mobile social media. And now mobile is the new normal for selling too.
England may well be out of Europe in every conceivable sense, but the most important thing is that the football (Euro 2016, if you didn’t now) has had quite an impact on how people shop on mobile.
Businesses offering eCommerce are falling woefully short when it comes to delivering a satisfying mobile experience for customers.