A new industry report examining the ‘Generation Z’ shoppers — that’s kids aged 15 to 24, daddy-o — finds that they are a shop-happy and digitally-savvy generation, who are open to influence by retailers, but also have high expectations of them.
This year’s Black Friday-Cyber Monday-Christmas boom was kicked off in style by Single’s Day in China on 11 November – and shows just how important the Chinese market could be to UK etailers. Here Dan Matthews explores what Chinese consumers want from UK brands
As Black Friday and Cyber Monday hove into view, Nick Black, CEO of Apadmi, a UK-based mobile app developer, offers some sage advice on how to keep you apps and sites running as the traffic piles in
Some £6.77bn is being forecast to be spent on UK online retail sites over the Black Friday peak period this year – with 51% of the total coming from mobile devices as shoppers look for convenience rather than crowds, according to IMRG and SimilarWeb.
Nearly half of all UK shoppers will be turning to mobile and online to shop round the clock and 41% avoid the queues and chaos of the shops this Black Five-day – but retailers have to be ready for returns if they are to offer a ‘good service’.
Much has been written about how mobile is becoming the central point of the modern omni-channel retailer, but we now have proof. A new white paper from InternetRetailing and Mobify shows just how crucial mobile is to retail – and how to make it work for you.
Ahead of Singles Day on 11 November, Don Zhao, Co-founder of Azoya, offers four key takeaways that retailers can implement today to make mobile more integrated into the shopping experience in the UK
As retail executives begin planning their budget for the new year, they are prioritizing those investments that will improve the customer experience and boost revenue – so mobile is moving to the top of the list.
Black Friday may be considered one of the biggest shopping events of the year, but many shoppers are looking to bag bargains online and on mobile as the in-store experience is too chaotic.
70% of mums in the US and UK use their mobile as their primary shopping research tool, while close to half will use it for the majority of their holiday shopping, finds a study.
With 84% of its online traffic coming from mobile, Mothercare and sister brand Early Learning Centre have revamped their websites to use more omni-channel-friendly ‘endless aisle’ technology and the retailer is reporting a 40% week-on-week growth in revenues thanks to the trial.
Leading fashion brand Missguided, which has been a leading proponent of personalization through mobile, is now offering a new refer-a-friend programme that launches this week.
In the past year, the total time spent in online-first retail apps worldwide increased by almost 50%, while those retailers with online and bricks and mortar stores managed a 40% increase – the app, it seems, is winning.
A recent study looking at the shopping habits of young consumers has found that 42% use Facebook to ask their friends for opinions when spending over £60, thanks to the ubiquity of Facebook on mobile.
With 50 days to go until Black Friday 2016, global ecommerce consultancy Salmon anticipates this year will be the tipping point for mobile in the UK.
We’re exploring this year’s InternetRetailing Conference (IRC 2016) through a series of previews and interviews. In August we looked at Track 1: Engage, and last month we looked at Track 2: Growth. Today the focus is on Track 3: Transform Ever-more demanding customers now assume they’ll use mobile and digital (more…)
More than 90% of retailers say customers are demanding personalised experiences, yet just 59% cannot offer tailored content across devices. So finds a study by Monetate, who happen to be a leading personalisation platform for brands worldwide.
You’d be a bit miffed to be offered inappropriate goods in person, so why settle for it online? Mike Harris, VP EMEA at Monetate argues that context is key to getting in-store and online right
Primetime TV programmes such as Peaky Blinders and the Great British Bake Off (GBBO) are responsible for triggering a significant rise in dual-screen shopping – the act of watching television whilst simultaneously surfing the internet on a laptop, tablet or smartphone – with a direct impact on small businesses selling kitchenware (more…)
Oft-overlooked ‘boring’ text messaging is the number one choice of communications channel between millennials and brands – and vice versa – a study of US youngsters has found.