The vast majority of consumers now expect a personalised experience or they will walk and that means leveraging mobile.
As we reported last week, social shopping is on the rise with consumers relying on recommendations from friends and family to drive sales thanks to mobile messaging and mobile social media. And now mobile is the new normal for selling too.
England may well be out of Europe in every conceivable sense, but the most important thing is that the football (Euro 2016, if you didn’t now) has had quite an impact on how people shop on mobile.
Businesses offering eCommerce are falling woefully short when it comes to delivering a satisfying mobile experience for customers.
Some 2.5 million UK consumers are buying on their mobile phone “every day”, driven by social connections, convenience, and greater emotional ties between brand and consumer.
Consumers want a more interesting relationship with the brands they use, and think highly of virtual techniques promised by evolving technologies – especially on the more personal mobile level – says a report from the DMA.
Digitally contactable customers are high spenders in-store and account for 27% of in-store revenue and 73% of ecommerce revenue in the luxury sector, according to a study by customer engagement company Contactlab in conjunction with Exane BNP Paribas.
More than a third (39%) of Tube passengers are shopping underground daily, equating to 1.5 million people, according to mobile payment service, Pay by Bank app.
Almost a third (32%) of major UK retailers plan to install technology that enables in-store shoppers to order an item unavailable in one branch from another holding it in stock, according to a survey conducted by retail specialists Martec International for Omnico, a leading software and services company enabling omni-channel (more…)
At a time when brands are matching each other on areas such as price, delivery, service, and even perceived quality of product, the customer experience remains the one differentiator brands can use to set themselves apart from their competitors. Mike Harris, VP EMEA, Monetate, explains It’s now easier than ever (more…)
Fashion retailer Gap has rolled out its new loyalty app – called Gap+ – in an attempt to develop a much more personalised approach to marketing and discounting and to kick start its omni-channel strategy.
As part of the drive to improve customer experience across all its platforms, Debenhams has partnered with UserZoom, a user experience research and testing SaaS platform, to help it create better UX as shoppers become increasingly mobile.
Tapping into the customer demand for loyalty schemes to become more mobile, The Body Shop has incorporated its new loyalty programme, Love Your Body Club (LYBC), into the brand’s fully transactional native app.
A new study into how consumers interact with businesses finds that there is a growing business case for the use of SMS and OTT messaging as consumers look to using different communications channels depending on what they are doing and where they are.
Fashion retailer River Island , in partnership with NN4M, has launched what it dubs “app experience for the Apple Watch and Android Wear”, marking it out as one of the first mainstream retailers to design for wearables.
Supermarket chain Waitrose is looking to gain critical insight into omni-channel customer behavior in an attempt to improve its digital performance using the AppDynamics Application Intelligence Platform across its eCommerce offering, including Waitrose.com.
A significant number of increasingly tech-savvy consumers feel aggrieved at the difficulty they face getting service from businesses, despite their commitment to omni and multi-channel strategies aimed at easing the waiting times for customers.
83% of consumers read emails from retailers during the morning commute on their mobiles, according to a new study by retail marketing agency Leapfrogg.
Another day another pointer to m-commerce accounting for half of all e-commerce sales: Criteo, a performance marketing technology company, today reveals that almost half (48.9%) of all UK e-commerce transactions now take place on mobile devices, up 6% year-on-year.
Britain’s retailers are being warned that failing to remove online “speed bumps” could mean their missing out on an m-commerce bonanza.