Retail sales are slowing, with 60% of sales coming from smartphones, according to eMarketer and the latest statistics from IMRG Capgemini pointing to eCommerce sales via smartphones growing by almost half year-on-year in May 2017 – betting on mobile first seems like the ‘strong and stable’ thing to do in our uncertain world.
According to data compiled by Clouder.co.uk, the rise in mobile shopping is leading to a nation of last minute shoppers – and this in turn is driving changes in how shoppers look at logistics, with many more wanting same day delivery.
It has been said that even if he is alone, an Englishman forms an orderly queue: now research from payments provider Adyen reveals the evolving – and often confusing – relationship the British public have with retail, both online and in-store. Whether it’s our baffling bond with queues, our beloved (more…)
Developments in smartphone technology combined with a continued evolution in social media culture has changed the way consumers engage with their mobile phones and, in turn, retailers. Ross Tuffee, CEO, DOGFI.SH Mobile explains how this shift has meant that many retailers have had to rethink their e-commerce strategies to include (more…)
ITV2’s Love Island is back on TV – as if you didn’t know! – but its all-new companion app is innovatively linking TV and m-commerce, triggering t-shirt auctions on screen for app users.
“Understanding the customer” rings in every retailer’s ears, as store chains grapple with changing consumer habits and how to adapt to them. Yet few go as far as sending their staff to live with customers.
Mobile is becoming the channel of choice for shoppers, but many retailers are still doing it really poorly. So what can you do? Michelle Fotopoulou, Director of Mobile Marketing, Webloyalty offers five top tips You don’t need to look far to find a huge statistic about the scale of m-commerce today. (more…)
AO World today reported full-year results, with revenues of £701.2m in the year to March 31, 17% up on the previous year, and pre-tax losses of £7m, up from a loss of £6.7m last time. Most of its turnover came from the UK – at £629.7m this was 12.7% up (more…)
Retailers need to offer a more multifunctional, “experience-based” environment in order to inspire, win and retain the loyalty of customers, according to a new report by Retail Economics and global law firm Squire Patton Boggs. The Retail Experience Economy identifies four key factors determining a customer’s shopping experience: (1) Environment, (more…)
According to a new report, “Success in The Experience Era: Connecting Customer and C-suite,” UK and US business executives rank customer experience above sales and revenue as the key focus in 2017.
Consumer shopping habits have evolved rapidly in recent years and the retailers who are succeeding with their omnichannel strategies are seeing the benefits of ‘going app’. Apps provide a more engaging shopping experience and as a result, app commerce company Poq has seen app shoppers spending longer browsing, better conversion (more…)
With online sales growth outpacing bricks and mortar and research showing that up to 70% of in-store sales are influenced by an online and mobile retailer search — the so-called ‘e-commerce halo effect’ – FMCG suppliers need to be addressing their e-category management strategy because it influences the shopping experience (more…)
The rise of the smartphone has reshaped retail, but we ain’t seen nothing yet: tapping into all the things a phone can do is the next step in the development of retail, both online and in the High Street. Ofri Ben Porat, CEO, Pixoneye explains
David Brint, CEO of SpinMe, explores imagery that immerses customers into the purchase process, how technology assists the journey and the versatility of product shoots for mobile. Telling a small screen story is an art. Theory around best practice retailing on smartphones is abundant, but if we were to mark (more…)
Smaller retailers are more confident in their online offerings than large organisations, who view their in-store experience as their premium channel, new research from global payment solutions expert Adyen has found.
MADE.COM has launched an iOS app on the App Store to offer what it says is “An optimal experience for mobile shoppers”.
To understand how luxury brands are using the Internet to grow their markets, digital experience monitoring company Catchpoint has analysed how their ecommerce sites perform in two of the major luxury consumer goods markets – the USA and China. The findings suggest that some luxury retailer’s ecommerce strategies may be (more…)
With mobile shopping on the rise, your first thought may be to develop and app – but an app is more than just the app part, it involves integrating with all the other digital tools you have at your disposal. Antony Nash, Customer Experience Innovation Manager, NN4M, explains
40% of all online grocery purchases made online in the UK are made on mobile phones, driven by click and collect.
New research from leading retail and shopper marketing agency, Savvy, suggests that the rise of the ‘connected shopper’ has now reached a tipping point. The mass adoption of smartphones and social media, broader technological advancements and, crucially the rise of Generation Y as a group of shoppers have fundamentally reshaped (more…)