Fried chicken emporium KFC has shown that mobile location based promos do actually work, with a three month trial driving increased footfall and a very impressive click through rate to its site.
Use of online shopping baskets is being booming – and it’s all fuelled by mobile.
A comprehensive analysis of 1.4 billion online transactions reveals that early investment in apps and understanding mobile marketing should be key strategies for retailers, as mobile is now key to most paths to purchase.
New research confirms that online retailers need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google – with a balance between the specific user experience and technical requirements for mobile and keeping content relevant being essential.
Owen Chen, President and CEO of global POS solutions developer Posiflex Technology, Inc., discusses the impact that mobile point of sale is having on the retail landscape. Rising internet access through smartphones and tablets together with the growth of online retailing has led to a new breed of customer, one (more…)
Ahead of this year’s InternetRetailing Conference (IRC 2015) we’re running a series of previews of the event and interviewing key speakers at the event. Here Chloe Rigby talks to Robin Phillips, multichannel director at Boots UK, head of his presentation.
In this new era of convenience, where digital channels are ubiquitous, consumers now expect the ability to make purchases wherever and whenever they choose. However, this does not mean that businesses should reject other channels. John Rakowski, Director of Technology Strategy, at AppDynamics explains
Shopping centre owner intu is delivering on its promise to attract new shoppers using digital with the roll out of a new app. The move also builds on the company’s ,move to make sure there was more 4G across its portfolio to aid mobile shopping in 10 of its malls.
New data from Juniper Research reveals that retailers seeking to capitalise on the growing Internet of Things trend – where inanimate objects get connected to the web via mobile tech – will spend an estimated $2.5 billion in hardware and installation costs, nearly a fourfold increase over this year’s estimated $670 (more…)
Online purchasing through mobiles, tablets and online is likely to hit 125billion annual transactions by 2018, with medium term growth being driven by ‘on the go’ shopping on mobile, says the latest data from Juniper Research. The new research – Mobile & Online Purchases: Cards, Carrier Billing & Third Party (more…)
More than half of UK smartphone owners (55%) have abandoned a mobile transaction because of usability issues, slow load times, poor check out experience and payment process complications, finds a study by Jumio. And its is costing retailers as much as £6 billion in lost revenues.
Ofcom this month revealed that Smartphones have overtaken laptops as the most popular device for getting online, but businesses rushing to create apps to reach this market might be wasting their time, according to a new study.
The power of instant m-commerce direct from advertising posters is to hit Denmark this summer, with Powa Technologies teaming up with AFA JCDecaux, a subsidiary of the world’s largest outdoor advertising corporation JCDecaux to allow shoppers to purchase products effortlessly 24-hours-a-day with their smartphone simply by scanning specialised tags on the (more…)
The Entertainer, the rapidly expanding toy shop chain with over a hundred stores, was one of the first retailers to successfully introduce a market-leading “click and collect” service, available for pick-up within just 30 minutes of ordering.
Shoppers in 24 countries around the world, including the UK, Italy, Germany, France and Spain, will soon be able to instantly buy from the Miss Sixty and Energie online catalogues with just a tap of their smartphone. The brand is the first in the world to simultaneously launch PowaTag across (more…)
Our love of brands is increasingly being fanned by mobile, or so research commissioned by mobile engagement company mGage has revealed.
With Apple Pay’s launch, the worlds of the bricks and mortar and mobile retail have been bridged, something that could net High Streets across the UK £7.8bn by the end of 2015 if consumers and retailers embrace it.
With Facebook, Twitter, Pinterest and Instagram all adding “buy” buttons to their mobile apps, and Amazon allowing users to sign up using their Twitter account, the world’s of social and mobile retail look set to shake up the whole commerce space.
Despite a growing number of shoppers using smartphones most retailers are failing to understand how they use them and engage with them in the right way – especially in store – wasting much of their investment in technology and innovation.
More than a fifth of all UK online shopping sales now take place during people’s daily commutes, according to new data released by Zapp and the Centre for Economics and Business Research (Cebr).