Across Europe, as retailers get to grips with the importance of mobile to consumers, there is still much that they still need to do to deliver the kind of mobile experience that shoppers crave. Retailers looking at developing cross-channel strategies need to think mobile first 1. Go mobile from the (more…)
It is a privilege to be on the home screen of your customers and even more on their good graces when they use that app regularly. Andreas Hassellöf, CEO, PresenceKit explains how retailers need to change their view of customers and apps and start treating them with a little more respect.
While retail brands continue to battle over offering an increased level of personalisation to their customers, 52% of shoppers that have followed up on a personalised offer have been left disappointed or empty handed. A recent survey carried out by HSO revealed that over half (52%) of those polled (more…)
This will be the year of personalisation, data analytics tools, and artificial intelligence – replacing mobile as the key area of interest for retailers, according to a round up of world wide reports and publications. PayU’s Research and Development Team analysed for the third time hundreds of worldwide publications and reports (more…)
This Christmas has been the first properly mobile one, driven by a mobile push that started with Black Friday and continued right up until the January sales.
Mike Shapaker, Managing Director EMEA at ChannelAdvisor, outlines the challenges and opportunities that await brands in 2017 2016 was an interesting year in retail. Many traditional, established brands died a bricks and mortar death, outpaced by the changing role of e-commerce in today’s digital economy. While many thought this signalled (more…)
Next year, Silvio Kutic, CEO at Infobip predicts chatbot and omnichannel engagement will change drastically. Alongside these changes, SMS will regain its crown as a key building block for customer engagement, supported by new changes to chatbot and omnichannel technology that, together, will take marketing efforts further than ever before. (more…)
Online retail spend shows no sign of slowing down. It’s a trend confirmed by eMarketer, the global market research firm, which a few months ago published an analysis on the state of UK ecommerce. The study names the UK as a world leader in e-commerce, and predicts that by 2020, (more…)
Christmas Day is supposed to be a time to enjoy and spend time with one another, but new evidence from Worldpay suggests that many people across the UK are hiding away from their families from as early as 8am to get online and make some yuletide purchases.
Closing a sale with a handshake used to be the norm. That kind of face-to-face interaction illustrates the two crucial elements of a sales relationship – commerce and engagement. When you know your customers, it’s easier to meet their needs and anticipate what they’ll need in the future, says Kevin (more…)
A survey from social wall specialists Miappi has revealed a shift in the way digital consumers want to connect with brands. Here’s what you need to know, says the company’s Toby Britton
The majority of online retailers attribute sales solely on a last-click basis, despite data indicating marketing budgets could yield better results if spent across the customer journey, according to new research.
With Black Friday and Cyber Monday out of the way and just over a week until the big day itself, a new survey has revealed that the majority of UK consumers will do at least half of their Christmas shopping online this year – with around half doing so on (more…)
The launch of Amazon Go, the trial grocery store in Seattle in the US demonstrates not only the possible near future of the bricks and mortar store but also shows how the retail giant understands what consumers want.
As Christmas approaches and brings with it some of the busiest shopping days of the year, new research has revealed retailers including Amazon, River Island, and Just Fab are using what are known as ‘Dark UX’ methods – crafting their interfaces that can mislead users – to boost sales on mobile.
In a novel twist on ‘smartphone’ retailing, the UK’s smaller and independent online retailers are set to see a 40% boom in sales over the phone in the run up to Christmas – with people actually calling them to buy things.
A new industry report examining the ‘Generation Z’ shoppers — that’s kids aged 15 to 24, daddy-o — finds that they are a shop-happy and digitally-savvy generation, who are open to influence by retailers, but also have high expectations of them.
This year’s Black Friday-Cyber Monday-Christmas boom was kicked off in style by Single’s Day in China on 11 November – and shows just how important the Chinese market could be to UK etailers. Here Dan Matthews explores what Chinese consumers want from UK brands
As Black Friday and Cyber Monday hove into view, Nick Black, CEO of Apadmi, a UK-based mobile app developer, offers some sage advice on how to keep you apps and sites running as the traffic piles in
Some £6.77bn is being forecast to be spent on UK online retail sites over the Black Friday peak period this year – with 51% of the total coming from mobile devices as shoppers look for convenience rather than crowds, according to IMRG and SimilarWeb.