GUEST OPINION 2017 Convenience for consumers will be key – and demands innovation from retailers

Mike Shapaker, Managing Director EMEA at ChannelAdvisor, outlines the challenges and opportunities that await brands in 2017 2016 was an interesting year in retail. Many traditional, established brands died a bricks and mortar death, outpaced by the changing role of e-commerce in today’s digital economy. While many thought this signalled (more…)

GUEST OPINION 2017 will be all about ‘omni’ bots, and chatty businesses – are you ready?

Next year, Silvio Kutic, CEO at Infobip predicts chatbot and omnichannel engagement will change drastically. Alongside these changes, SMS will regain its crown as a key building block for customer engagement, supported by new changes to chatbot and omnichannel technology that, together, will take marketing efforts further than ever before. (more…)