A third of consumers change their mind about buying a product after searching for details on their mobile when in-store, while a fifth of people decide to buy elsewhere after viewing the product on their mobile, 22% decide to buy online and a fifth change their mind about purchasing the (more…)
Retailers have got used to their customers going mobile but their mobility between devices is proving a new challenge that retailers need to overcome, according to those that presented within the Mobile and Mobility conference track at last week’s Internet Retailing Expo, reports Liz Morrell.
Given the choice, 80% of consumers are likely to refuse to have their to their movements tracked in retail stores via their smartphones, according to a new survey in the US by Chicago-based OpinionLab. The news is a bit of a blow to the growing swell of interest in beacons (more…)
How times have changed. Just over three quarters (76%) of the top 100 UK retailers have optimized their websites for mobile devices – compared to 100% of top US retailers, with only 25% of the top 20 UK online retailers by revenue having optimized for mobile shoppers. This is a (more…)
Mobile is extending shopping hours with increasing numbers of shoppers buying from high street brands between 6am and 9am and between 5pm and midnight as they look to fit shopping in around being, as David “call me Dave” Cameron dubs them ‘Hard working people’.
Google has upped the mobile ante with an aggressive stance on mobile SEO and performance for 2014. Three months in, Chris Liversidge, CEO, QueryClick assess the likely impact of this move
British retailers stand to lose £1.04 billion a year because of long queues at the check-out, according to a new survey by EE, with 73% of shoppers abandoning purchases if they have to wait longer than five minutes to pay.
On average Brits will wait just under six minutes in a shop queue before they walk out. That’s according to a survey conducted by global retail technology provider, Omnico, as part of an investigation into the effect of queues on retailers’ businesses. The survey also found that over half (56%) (more…)
The latest of our previews of the forthcoming Internet Retailing Expo 2014 (IRX 2014) looks at the Top500, InternetRetailing’s new listing of the UK’s leading ecommerce and multichannel retailers. In the months to come we’ll be examining the concept of ‘topness’ – and the different facets a business must boast (more…)
The UK has the highest percentage of people who make a purchase every month on their smartphone (32%) out of 18 European countries, including France (8%), Germany (15%), Italy (8%) and Sweden (19%). This is the key finding from new Google-commissioned TNS research, which explores the growing importance of online (more…)
Forget the perception of savvy young smartphone users looking for a bargain, it’s the older folks who grew up with 1960s austerity that use their smartphones more for “showrooming”, according to new research from global retail technology company Omnico Group.
Showrooming is rife – and cross generational – so you need to work out how to make it work for you. Heikki Haldre, co-founder and CEO at virtual fitting room provider Fits.me explains how technology and mobile is your only hope of closing the loop on showrooming
Richard Newland, commercial director, Zapp, is keynoting in the Mobile and Mobility Theatre at IRX 2014 on Thursday 27 March, on the business imperative topic du jour, Navigating Your Way Through Payment Technologies. Paul Skeldon met up with him ahead of his appearance to find out more about why retailers (more…)
Leveraging the power of the smartphone’s multiple network connections, audio, visual, location and accelerometer technology, Powa Technologies is hoping to reveolutionise retail in store and around publications, adverts, posters and more with the international launch of PowaTag.
Although about 30% of apparel transactions are now made from mobile devices, just 15% of people used a mobile device for their last purchase, suggesting that mobile shoppers are simply a very active buying group. Just three of 1,027 respondents made their last purchase over a mobile phone network.
Research from Google reveals that 94% of UK smartphone users have, at some point, needed to call a business directly when searching for information on a smartphone. Of the 1,500 respondents surveyed, just under one third (32%) regularly need to call a business when searching for services or products on (more…)
Money saving brand vouchercloud has carried out a complete overhaul of its mobile website, aimed at improving ease of use and offering maximum flexibility for consumers looking to take advantage of the discounts and deals available on the move and based on their location. As a result of the mobile (more…)
The likely direction of online shopping is spelt out in new figures released this week. Research from business adviser PwC found that fewer shoppers are using their PC to buy online. Rather they’re turning to smartphones and tablets.
Smartphones and tablets are transforming shopping and creating a powerful new type of Super Shopper, according to a study by eBay and Deloitte. And retailers need to target these people to boost their sales in all channels, the marketplace reveals.
Around 72% of UK retailers have multiple mobile presences, but a third are failing to offer consumers a seamless cross platform service, according to research by Ampersand Commerce. Currys, Carphone Warehouse, Homebase and lastminute.com are amongst the retailers that are not delivering cross channel integration, the study says.