In the super competitive retail environment it has never been more important to engage and delight shoppers. And Apps are the ideal way to make that happen. Paul Barnes, Territory Director Northern Europe and Middle East, at AppAnnie explains
Retailing used to be so simple – open a store, source products, buy one, sell one and repeat. But digital has changed all that. Here Shane Finlay, Director, Retail, SAP UK & Ireland talks us through what you need to hit sales nirvana
Danielle Levitas, SVP of Research, App Annie takes a look at what metrics you need to fully understand how your customers are using your apps – and how to use that data
A surprising majority of US retailers – including the likes of L.L.Bean and Orvis – are integrating public cloud services into their core business practices around apps and other technologies as the benefits “significantly outweigh the risks”.
Businesses may be overlooking connected customers’ situational demands, as shoppers’ purchasing behaviours shift depending on the item they are buying, a new report by leading agile software development specialists, Black Pepper Software, warns.
2016 seems to have been a pivotal year for retail: not only has digital payments replaced cash as the leading payment tool, but digital channels have become the preferred method of shopping – and voice controlled devices are also starting to find their place.
Retailers must develop emotional intelligence (EQ) and alter their customer journey accordingly to nudge shoppers to a better online experience.
Attitudes towards owning and using a smartphone varies significantly among the over 50s, according to a new report from online smartphone retailer, Mobiles.co.uk.
Gloucester has taken its next step in ‘digital high street’ innovation by offering visitors and tourists the same offers and promotions available to residents on its GL Card, when visiting the historic city.
While three-quarters (75%) of organizations believe themselves to be customer-centric, only 30% of consumers agree – and, frustrated by organizations that don’t listen to their feedback or reward their loyalty, the majority of consumers are willing to increase their spend with an organization in return for a better experience (81%).
Brands and retailers should pay close attention to the music scene this summer as consumers flock to faraway festivals.
Ian Reynolds, managing director of KBH On-Train Media takes a look at how the morning commute is turning into an m-commerce boom – but is often overlooked by retailers
Google is working with Magento Commerce is working with to help retailers deliver that all important ‘experience’ to consumers by working Progressive Web Apps (PWAs) into the Magento platform.
Retail sales are slowing, with 60% of sales coming from smartphones, according to eMarketer and the latest statistics from IMRG Capgemini pointing to eCommerce sales via smartphones growing by almost half year-on-year in May 2017 – betting on mobile first seems like the ‘strong and stable’ thing to do in our uncertain world.
According to data compiled by Clouder.co.uk, the rise in mobile shopping is leading to a nation of last minute shoppers – and this in turn is driving changes in how shoppers look at logistics, with many more wanting same day delivery.
It has been said that even if he is alone, an Englishman forms an orderly queue: now research from payments provider Adyen reveals the evolving – and often confusing – relationship the British public have with retail, both online and in-store. Whether it’s our baffling bond with queues, our beloved (more…)
Developments in smartphone technology combined with a continued evolution in social media culture has changed the way consumers engage with their mobile phones and, in turn, retailers. Ross Tuffee, CEO, DOGFI.SH Mobile explains how this shift has meant that many retailers have had to rethink their e-commerce strategies to include (more…)
ITV2’s Love Island is back on TV – as if you didn’t know! – but its all-new companion app is innovatively linking TV and m-commerce, triggering t-shirt auctions on screen for app users.
“Understanding the customer” rings in every retailer’s ears, as store chains grapple with changing consumer habits and how to adapt to them. Yet few go as far as sending their staff to live with customers.
Mobile is becoming the channel of choice for shoppers, but many retailers are still doing it really poorly. So what can you do? Michelle Fotopoulou, Director of Mobile Marketing, Webloyalty offers five top tips You don’t need to look far to find a huge statistic about the scale of m-commerce today. (more…)