Fast food chain McDonald’s is to globally roll out an app that seeks to bring total personalisation, ordering and a loyalty programme to its millions of consumers anywhere in the world, the company revealed in New York this week.
2015 is likely to see a gulf form between the ‘pioneering’ brands and retailers who will accelerate their mobile reach and the rest, who will continue to chronically under invest in mobile. So predicts Forrester Research as it looks ahead to next year: a picture that is already starting to (more…)
Turkish Airlines has upped the ante in using mobile with a suite of apps that allow the 39 million passengers that fly with it annually to completely mobilise their travel planning with the airline.
In a bold move, retailer River Island has become one of the first retailers to develop a transactional version of its app for the Amazon-owned Kindle platform. It joins Debenhams , Lidl and ASDA on the platform.
Are you ready for Christmas? New Year? Post New Year? As any seasoned product and marketing manager knows, running campaigns that align to consumer trends and seasonality is the way to be relevant at a time of year when users have a lot else going on. Here, Lynn Wang from (more…)
Shop Direct today said its strategy of building a world-class digital retailer where customers can shop affordably and across devices was paying off, as it reported 512% growth in pre-tax profits. But group chief executive Alex Baldock said the company still had a ‘ton more’ to do. “These are strong (more…)
While the omni-channel approach is working for Shop Direct, boosting profits by 512%, many retailers still need to get to grips with how to make multi- and omni-channel fly. So to help you Internet Retailing and SLI have joined forces to bring you a webinar on Multichannel predictions and priorities (more…)
Kids today eh? They clog up shopping malls and don’t buy anything. And now its official: 16 to 24 year olds socialize in retail environments and even use the shops for research, but tend to buy online – usually via mobile – from elsewhere.
Online brand loyalty is dead. Fuelled by increased mobile engagement and the rise of ecommerce, 91% of expectant consumers, particularly across the 18-34 age range have turned to a competitor site if they are left wanting from their mobile experience. In fact, more than a third of consumers often or (more…)
In a world where digital technology is seen as a growing threat to traditional shops, how do retailers combat the online world and improve the in-store experience? Stephen Stanton-Downes, chief operating officer, Mvine explains
A major new report published this week outlines some of the digital innovations being considered to future-proof the nation’s biggest shopping centres – and it all centres on mobile.
Retailers are having to up their game and provide both high levels of customer service and on the spot technical advice to keep up with tech-savvy Robo (research online buy offline) shoppers – and it could create up to 2million new retail related jobs in the next decade, a study (more…)
A new study reveals that 64% shoppers now expect live chat to be available on mobile devices, and 76% would use it to ease shopping.
To everyone outside the world of retail Christmas seems ages away: but in retail terms it is just around the corner. So are you ready? Martin Bolsover, Director, Enterprise Solutions Sales, mGage takes a look at how you should be looking to get the most out of mobile this yuletide
Did you know that the average person in the UK wastes more than a month of their lives just waiting for restaurant bills? And this is costing restaurants dear when it needn’t – all they need is mobile.
Leading money-saving brand vouchercloud has launched Europe’s first completely digital gifting app and website, with the aim of disrupting the entire gifting market, in particular the £5 billion gift card sector – just as the Christmas gift card season starts to rev up.
Mobile has given Mothercare a new way to develop relationships with its customers and compete with its rivals, says the retailer’s head of mobile. Harpinder Singh, mobile commerce manager at Mothercare , said mobile also offered Mothercare the chance to take a lead quickly with new technologies such as beacons. (more…)
Retailers are failing to meet customer expectations when it comes to shopping online and on mobile, with just 45% of shoppers saying they are satisfied with the mobile shopping experience they encounter.
As part of its expanding Multi-Channel business, House of Fraser is looking to create retail presence in non-store locations and is starting with Caffe Nero on Fitzroy Street in Cambridge. And the whole thing is driven by mobile.
No retailers in Europe are able to deliver a complete omni-channel experience and they all have to work a lot harder on in-store, mobile and delivery offerings to come close, warns a pan-European omni-channel capability study carried out by IBM.