In the race to convert mobile online shoppers, brands must forget any preconceived notions that consumers are logging on only to purchase and instead focus on the all-round experience the brand delivers.
Leading global luxury brands have little or no direct e-commerce offering in China, because they are failing to develop proper cross-channel strategies led by WeChat commerce.
Tim Avery, Director of Professional Services at Fredhopper, discusses how retailers can maximise mobile’s potential across 2017 and beyond…
Nearly 90% of consumers currently do not pay for mobile security services but would be willing to to protect their devices as they do increasing levels of m-commerce, a study has found. The survey – Allot MobileTrends H1/2017 Report: Consumer View on Mobile Security – carried out by Allot Communications (more…)
Sports Direct was hit by hackers in a very public way in 2016 – but it could happen to any retailer. And one of the biggest soft spots for hackers is staff mobile devices. G-J Schenk, VP International at Lookout highlights the threat and offers some advice on how to minimise (more…)
Spreadshirt, the novelty t-shirt platform, says it has “skyrocketing mobile traffic and sales numbers”. Spreadshirt experienced more than 40% growth in smartphone orders in 2016 compared to 2015. This increase reinforces the company’s plans to continue their steep investments in their mobile strategy and broaden the focus on enhancing and (more…)
Retailers need to embrace next generation technology such as artificial intelligence (AI) and augmented reality (AR) if they want shoppers to continue using their apps, new research has found. The study found that nearly 30% of consumers would like to see more innovation in mobile apps, so that they provide (more…)
Consumers want apps, AI, VR, chatbots and all the latest ways to make interaction with retailers slick and easy. But it’s a real challenge for the retailers to deliver. Nick Black, CEO of Apadmi, looks at what consumers want and how retailers might start to meet these demands
In the UK, Valentine’s Day is increasingly lucrative for retailers. Mobile analytics and engagement platform CleverTap saw first-hand how their clients’ customers behaved in the lead up to the international day of love, last year, with a significant increase in Valentine’s Day related app behaviour and purchases. For example, movie (more…)
The majority of shoppers would not consider using SMS, social media Messaging (Facebook, WhatsApp), Web/Live chat, Twitter, Facebook, Instagram or the telephone when purchasing items, due to security fears a new study warns – even though mobile channels such as apps are very popular places to buy online.
Valentine’s Day has a reputation as a day for last-minute shopping. But retailers looking to benefit from the romance of the occasion need to think rather further ahead, according to new analysis. Marketing performance company Criteo has delved into data from last year to find out how shoppers buy at (more…)
Shaped by the shifting tides of discerning customer demands and digital investment, the retail landscape is caught in a constant cycle of evolution. Adam Croxen, Managing Director, Future Platforms, shares his insight on how developing mobile loyalty can surprise and delight both retailers and consumers alike.
Royal Mail is set to make it easier for consumers to post and return parcels at Customer Service Points in Delivery Offices nationwide, thanks to mobile.
As MPs get ready to trigger Article 50, Brexit is becoming a reality. While what the final deal with look like is still up for grabs, it will have an impact on retail. Daniel Bagge, Retail Industry Director Executive Partner IBM UKI offers some advice in these uncertain times.
With the online fashion retail industry facing challenging post-Christmas trading conditions, the UK’s largest multi-retailer shopping app, Mallzee has launched Mallzee Product Intelligence an insights and prediction suite to help ease the pain.
Across Europe, as retailers get to grips with the importance of mobile to consumers, there is still much that they still need to do to deliver the kind of mobile experience that shoppers crave. Retailers looking at developing cross-channel strategies need to think mobile first 1. Go mobile from the (more…)
It is a privilege to be on the home screen of your customers and even more on their good graces when they use that app regularly. Andreas Hassellöf, CEO, PresenceKit explains how retailers need to change their view of customers and apps and start treating them with a little more respect.
While retail brands continue to battle over offering an increased level of personalisation to their customers, 52% of shoppers that have followed up on a personalised offer have been left disappointed or empty handed. A recent survey carried out by HSO revealed that over half (52%) of those polled (more…)
This will be the year of personalisation, data analytics tools, and artificial intelligence – replacing mobile as the key area of interest for retailers, according to a round up of world wide reports and publications. PayU’s Research and Development Team analysed for the third time hundreds of worldwide publications and reports (more…)
This Christmas has been the first properly mobile one, driven by a mobile push that started with Black Friday and continued right up until the January sales.