The volume of traffic to UK retail websites coming from mobile devices was up by more than 60% year on year in October 2013 compared to October 2012 and sales from mobile up 80% over the same period – pointing clearly to this being a very mobile yuletide and showing (more…)
With customers shopping through a range of channels, Nick McLean, Director of Products at eCommera, the decision-intelligent commerce company, explains how retailers can offer a true end to end experience and drive sales
A whopping 12.4% of online Christmas shopping will come via mobile devices in Europe, up 68% on last year, according figures put out by Adobe in the build up to the festive season. If these numbers are correct, then mobile holiday shopping in Europe will be larger than that of (more…)
British consumers are expected to spend freely this Christmas but, practical presents will still top festive shopping lists according to a survey of high street retailers by Barclays – and shopping online and via mobile are going to be order of the day, believes the bank.
The latest round of global mobile testing from Rakuten Marketing reveals significant growth in mobile tracking. Three quarters of the brands that the network works with globally, have implemented some mobile tracking in their CPA programme to ensure they maximise this potential and around two thirds are tracking on every (more…)
Almost 4 million men and women in the UK are keen to hear from retailers by text at least once a month, reveals a white paper published by Textlocal, following an in depth survey of the views of 2000 UK mobile consumers and 330 businesses of all sizes.
The key to omni-channel lies with in-store engagement, but with NFC still to gain a foothold and other technologies not supported by all devices, it could be a long time coming. So what should merchants be thinking about when looking to engage? Here, Oliver Ripley, Mobile Products Manager at eCommera, (more…)
by Shane Fitzpatrick The widespread roll-out of 4G services across the UK may radically accelerate the demand for mobile commerce but user experience remains a concern. Retailers now need to ensure every step from browsing new offers to payment is optimised for smartphone users. In August, several mobile providers launched (more…)
Smartphone-owning shoppers are making less frequent visits to stores while at the same time becoming more likely to buy online, according to a study which appears to detect evidence of significant migration to online shopping. The research, Changing Trends in Multichannel Shopping and Browsing Preferences study from eDigital Research and (more…)
The latest monthly mobile commerce benchmark report from Affiliate Window – which can now separate Android handsets and android tablets from its data – has found that across the month of September, 69 to 72% of all sales through handsets came from iPhone. Meanwhile, 10.66% of sales on a tablet (more…)
One of the key things mobile brings to the ever more omni-channel world is that it works wonders at enhancing retailer-customer relationships – but only if you get it right. Mark Syal,Head of Media EMEA for Essence explains how to do it and why you have to be ever watchful (more…)
Mobile money and payments is failing to live up to the hype and is not delivering anything for either consumers or merchants finds a study by mobile payments company MPayMe.
With half of its web traffic now coming from mobile, shoe retailer Cloggs is revamping its website to optimize it for multiple channels as more of its customers start to interact with the online store via mobile.
Tablet shipments are expected to bypass the number of PCs and with Christmas approaching there is an influx of new Internet enabled devices – including Google Glass and Samsung’s Galaxy Gear Smartwatch. However, research reveals that retailers are failing to adapt to the shifts in online consumption and purchasing habits. (more…)
When quizzed, 52% of consumers said that over half the websites they visited weren’t optimised for mobile devices, making it difficult to interact with companies. Alarmingly, 16% had difficulties with the majority of sites they tried to access.
Many consumers want to shop on mobile – they even get as far as the checkout. Then they abandon. Why is this problem that once dogged online retail still an issue wonders Fadi Shuman, Founder and CEO of Pod1 and what can be done about it?
Tablet ownership is fast becoming the norm in the UK, as a sizeable chunk of the population uses such a device at least monthly, and growth has passed the early-adopter stage, with inevitable impact on the online retail market as the PC dwindles in popularity, according to eMarketer figures.
Marks & Spencer has added My Offers, a new feature on its iPhone app, which provides customers with exclusive personalised deals, the latest promotions and a dedicated hub to host vouchers that can be redeemed both in store and online to its iPhone app.
Retailers are facing a growing threat from showrooming, with research from Omnico revealing that 1 in 10 consumers have used their smartphone to buy a product from another retailer’s website while in-store. Amongst 16 to 24 year-olds loyalty is in even shorter supply, with 15% of young shoppers admitting to (more…)
Footwear vendor Clarks is set to revolutionise how shoppers find its branches and search for stock in a deal with Udozi, the app that helps people search for stores and items near them on the high street.