A new study from Juniper Research has found that more than 3 billion loyalty cards will operate as mobile-only or be integrated into mobile apps by 2020, up from 1.4 billion last year, as consumers move to app shopping and want to add their cards.
We’ve been saying it for months – here, here and here, to cite just the most recent – but now a study by The Economist Intelligence Unit (EIU) says that retailers have yet to wake up to the mobile opportunity in their industry.
New research has found that UK retailers are letting down their customers by not investing in a quality mobile app that complements the instore and website experience.
One of the emerging trends over Christmas 2015 in retail was the growing use of technology to queue bust in stores. Many retailers experimented with using mobile and mobile-based PoS technology to cut queues. But, like dogs, this tech should be used year round and not just for Christmas. Eurostop, (more…)
From its origins in the early 1980s, Office has grown steadily and is a staple of the British high street and now has more than 150 global sites, including concessions in Selfridges IRDX RSEL], Topshop and House of Fraser . It is now one of the IRUK Top 500 retailers, (more…)
The economy is looking up, unemployment is down but a combination of Black Friday being too successful and the weather made for a flat retail Christmas on the High Street, show the latest BRC-KPMG retail figures for December. However, online and, in particularly mobile, bucked the trend.
Research by RetailNext Inc, a US retail analytics specialist that optimizes shopper experiences at brick-and-mortar retail stores, shows a growing discrepancy between shopper and retailer perceptions and expectations when it comes to omni-channel retail experience – and that many retail stores lack the essential technology to measure and apply shopper (more…)
Wifi is increasingly important to instore operations, but should you own it yourself as a retailer or opt to use a network operator? Graham Cove, Business Development Director Synaptix Technologies, helps you decide.
A new study from money saving brand www.vouchercloud.com has revealed that as many as 47% of Britons actively search for a better deal for a product they want to buy using their smartphone whilst in-store before committing to the purchase, to take advantage of price match guarantees or to see (more…)
The Christmas season is one of the heaviest spending periods of the year, but new data from EE suggests the practice of ‘showrooming’ could have a big impact on Christmas shopping behaviour this year. 41% of Brits – equivalent to almost 22 million shoppers – regularly ‘showroom’ by using their (more…)
How often have you had to wade down to the post office to return a dress or two because they just didn’t fit the description online? Researchers estimate that between a quarter and a half of stuff ordered online is sent back – a massive waste of time, energy and (more…)
Is the app coming into it’s own? It certainly seems to have gained some traction during black Friday and Cyber Monday. According to m-commerce platform provider GPShopper app usage and sales were at an all-time high this holiday season, with traffic, revenue and number of orders increasing up to 392% (more…)
More than 70% of UK smartphone users think that retail apps need to be improved, according to new research.
Half of UK shoppers routinely ‘showroom’ with their mobile when in store, often buying from a competitor. But their purchase decision isn’t just about price, it is also about reviews, customer service and overall experience.
Mobile is driving in-store sales, with as many as 42% of people who research goods on the go are looking to convert in store – with more than a third actually doing so.
With Grey Thursday, Black Friday, Cyber Monday, Small Business Saturday and Christmas around the corner, many retailers are getting ready for the online shopping onslaught. Here Jess Stephens, Chief Marketing Officer at SmartFocus offers some top tips.
Brick and mortar retailers trying to maximize sales opportunities have been hindered when it comes to gaining access to the deep analysis most online stores receive as data scientists measure clicks, track customers’ online journeys and study what happens when carts are abandoned.
As consumers get ever more mobile, conversion rates still lag behind desktop: and UX testing thinks it knows why. Poor user experience, slow load times and design errors all make for a poor user experience on mobile – even with top brands who lead the mobile field.
Fried chicken emporium KFC has shown that mobile location based promos do actually work, with a three month trial driving increased footfall and a very impressive click through rate to its site.
Use of online shopping baskets is being booming – and it’s all fuelled by mobile.