Articles in Strategy
Apps are starting to prove crucial to the nascent m-commerce market, but to get them out across more than just iPhone – think Android , Nokia Ovi, GetJar and more – can be costly and time consuming. Well, help is at hand thanks to a hosted solution from Grapple Mobile
The Mobile Entertainment Forum (MEF) North America launches its own m-commerce guide and webinar to educate American entertainment companies on the power of mobile retailing and mobile commerce
Online shopping store Ocado confirms that its iPhone app, downloaded 107,000 times since last July, now accounts for 4.4% of its sales
Apple patent applications in the US show that it is looking to add m-payments, NFC and couponing to its iAds mobile advertising platform as it makes a land-grab for the mobile retail space
With 224 million mobile users engaged in texting, SMS has emerged as “the only form of mobile marketing to reach the entire mobile universe,” says a study into mobile marketing and retail published this week …
US clothes retailer Gap’s socially enabled iPad app shows retailers starting to feel their way through what to do with the new device – but there is still much work to be done
Online grocery delivery company Ocado has rolled out an Android version of its highly popular iPhone shopping app that allows the user to search for goods and place orders to be delivered using just voice
The retailers are coming – Mobile Marketing Association starts US programme to get more retails and mobile companies working together US CTIA wireless event in Las Vegas reports 20% of attendees are now retail brands
M-retailing from coupons, smart posters and advertising is already generating US$1.4bn globally and is set to rise. We talk to analyst Howard Wilcox at Juniper Research about his latest report and look at how the m-commerce market is set to evolve globally
We take our film crew down to the launch of Barratt’s Shoes’ flagship store on London’s Oxford Street and catch up with the retailer’s head of e-commerce, Ken Platt, and his technology supplier Infogain to uncover their m-commerce secrets
Ethical shoppers could soon be using their mobile phones to check out products’ ethical credentials before they buy in the store. Using the Barcoo app, they will be able to make buying decisions that suit their principles.
Most companies claiming to be doing m-retailing simply have an app. Is this just an easy way to show their directors that they are doing something mobile, or is it really the start of something special?
Placecast, creator of a location-based marketing platform used in the US by brands such as The North Face, SONIC Drive-in and American Eagle to send out offer messages – or ShopAlerts – to consumers’ mobiles, …

