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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Articles in Strategy

‘Build once, publish across platforms’ service from Grapple makes getting an m-commerce app quick and easy
April 30, 2010 – 11:29 am | Comments Off
‘Build once, publish across platforms’ service from Grapple makes getting an m-commerce app quick and easy

Apps are starting to prove crucial to the nascent m-commerce market, but to get them out across more than just iPhone – think Android , Nokia Ovi, GetJar and more – can be costly and time consuming. Well, help is at hand thanks to a hosted solution from Grapple Mobile

Mobile Entertainment Forum US produces webinar and guidebook to foster better understanding of m-commerce in entertainment sector
April 26, 2010 – 2:38 pm | Comments Off
Mobile Entertainment Forum US produces webinar and guidebook to foster better understanding of m-commerce in entertainment sector

The Mobile Entertainment Forum (MEF) North America launches its own m-commerce guide and webinar to educate American entertainment companies on the power of mobile retailing and mobile commerce

Ocado iPhone app generates £15m of orders since February as £1bn floatation goes ahead
April 21, 2010 – 9:47 am | Comments Off
Ocado iPhone app generates £15m of orders since February as £1bn floatation goes ahead

Online shopping store Ocado confirms that its iPhone app, downloaded 107,000 times since last July, now accounts for 4.4% of its sales

Apple patents point to assault on coupons, NFC and mobile marketing value chain
April 20, 2010 – 9:58 am | One Comment
Apple patents point to assault on coupons, NFC and mobile marketing value chain

Apple patent applications in the US show that it is looking to add m-payments, NFC and couponing to its iAds mobile advertising platform as it makes a land-grab for the mobile retail space

Consumers are ready for mobile marketing – and it all starts with text, finds Placecast study
April 19, 2010 – 12:29 pm | One Comment
Consumers are ready for mobile marketing – and it all starts with text, finds Placecast study

With 224 million mobile users engaged in texting, SMS has emerged as “the only form of mobile marketing to reach the entire mobile universe,” says a study into mobile marketing and retail published this week …

Gap iPad app adds social dimension to iPad shopping as retailers feel their way around new device
April 19, 2010 – 9:45 am | Comments Off
Gap iPad app adds social dimension to iPad shopping as retailers feel their way around new device

US clothes retailer Gap’s socially enabled iPad app shows retailers starting to feel their way through what to do with the new device – but there is still much work to be done

Ocado Android app allows mobile grocery shopping using voice
April 19, 2010 – 9:26 am | One Comment
Ocado Android app allows mobile grocery shopping using voice

Online grocery delivery company Ocado has rolled out an Android version of its highly popular iPhone shopping app that allows the user to search for goods and place orders to be delivered using just voice

Mobile Marketing Association highlights growing role of m-retail with ‘Adopt-a-brand’ initiative
April 12, 2010 – 11:26 am | Comments Off
Mobile Marketing Association highlights growing role of m-retail with ‘Adopt-a-brand’ initiative

The retailers are coming – Mobile Marketing Association starts US programme to get more retails and mobile companies working together US CTIA wireless event in Las Vegas reports 20% of attendees are now retail brands

M-retailing market worth US$4.1bn in 2009, with strong growth to come, predicts Juniper Research
April 8, 2010 – 12:47 pm | Comments Off
M-retailing market worth US$4.1bn in 2009, with strong growth to come, predicts Juniper Research

M-retailing from coupons, smart posters and advertising is already generating US$1.4bn globally and is set to rise. We talk to analyst Howard Wilcox at Juniper Research about his latest report and look at how the m-commerce market is set to evolve globally

ROAMING REPORT Barratt’s Shoes launches an app
April 8, 2010 – 11:16 am | Comments Off

We take our film crew down to the launch of Barratt’s Shoes’ flagship store on London’s Oxford Street and catch up with the retailer’s head of e-commerce, Ken Platt, and his technology supplier Infogain to uncover their m-commerce secrets

New mobile phone app to give shoppers ethical insight
April 3, 2010 – 11:36 am | One Comment
New mobile phone app to give shoppers ethical insight

Ethical shoppers could soon be using their mobile phones to check out products’ ethical credentials before they buy in the store. Using the Barcoo app, they will be able to make buying decisions that suit their principles.

Apps: a sop to mobile retailing or the gateway to the future of e-commerce?
March 30, 2010 – 6:42 pm | Comments Off
Apps: a sop to mobile retailing or the gateway to the future of e-commerce?

Most companies claiming to be doing m-retailing simply have an app. Is this just an easy way to show their directors that they are doing something mobile, or is it really the start of something special?

Award-winning ShopAlerts creator Placecast bags $3m more funding
March 24, 2010 – 12:24 pm | Comments Off
Award-winning ShopAlerts creator Placecast bags $3m more funding

Placecast, creator of a location-based marketing platform used in the US by brands such as The North Face, SONIC Drive-in and American Eagle to send out offer messages – or ShopAlerts – to consumers’ mobiles, …