Leveraging the power of the smartphone’s multiple network connections, audio, visual, location and accelerometer technology, Powa Technologies is hoping to reveolutionise retail in store and around publications, adverts, posters and more with the international launch of PowaTag.
Research from Google reveals that 94% of UK smartphone users have, at some point, needed to call a business directly when searching for information on a smartphone. Of the 1,500 respondents surveyed, just under one third (32%) regularly need to call a business when searching for services or products on (more…)
Money saving brand vouchercloud has carried out a complete overhaul of its mobile website, aimed at improving ease of use and offering maximum flexibility for consumers looking to take advantage of the discounts and deals available on the move and based on their location. As a result of the mobile (more…)
Last week saw the annual mobile jamboree Mobile World Congress take place in Barcelona. Shingo Murakami, MD of Rakuten’s Play.com, was there and gives a unique insight into how retailers should be looking at the next big things in mobile tech right now or risk getting left behind
Around 72% of UK retailers have multiple mobile presences, but a third are failing to offer consumers a seamless cross platform service, according to research by Ampersand Commerce. Currys, Carphone Warehouse, Homebase and lastminute.com are amongst the retailers that are not delivering cross channel integration, the study says.
UK mobile operator joint venture Weve – formed by Vodafone, EE and O2 – has outlined how it sees NFC revolutionising retail with announcements of partnerships with MasterCard to bring NFC mobile payments to a mass market and with Eat to trial iBeacons-based loyalty services.
As EAT and Weve announce the launch of a trial using iBeacons to develop a contactless mobile loyalty product called Pouch, Alex Sbardella, Product Director at Red Ant, gives his top five reasons why iBeacons are going to change retail forever
As retailer turns its attention to meeting the growing demands of ‘tappy shoppers’, a white paper by Usablenet aims to qualify and quantify why it is becoming an e-commerce imperative: a poor tablet shopping experience is likely to damage brand perception and reduce instances of customer recommendation, it finds.
With only 10% of the UK’s small and medium-sized enterprises (SMEs) having a mobile optimized website, businesses could be missing out on £77 billion in annual revenue a study has found. And only 13% of those without a mobile optimized site plan to have one by the end of 2014.
House of Fraser has today unveiled its mobile-first website. The department store group announced back in June that it was to move to responsive design, in recognition of the growing importance of mobile devices in the online retail cycle. IMRG figures recently showed that m-commerce is now the primary driver (more…)
Retailers are being given a new tablet-based tool to help them proactively drive bargain hunters into stores rather than losing them to online rivals with a service that keeps them abreast of the latest deals on big ticket items.
The latest research by online retail specialists Summit has found that slow loading websites will have cost UK retailers £8.5 billion in 2013. So, for a retailer turning over £10 million online this could translate to a loss of almost £1 million in revenue. This paints a bleak picture for (more…)
A new technology, which takes any photo of an outfit and recommends similar items, is poised to revolutionise mobile retail. The FindSimilar software, created by London based Cortexica Vision Systems, was made publicly available ahead of the busy Christmas shopping season in the US and several leading US fashion services (more…)
UK network operator EE says that its data is pointing to new high-speed 4G is leading to a mini-boom in mobile shopping this Christmas, with 39% of its 4GEE users plan to Christmas shop on a smartphone or tablet this year, up from 15% last Christmas.
Tesco is bringing augmented reality into play as it takes digital into its smaller convenience stores this Christmas. The retailer says it has produced the first bespoke high street window display to be shown by a supermarket. All the items shown in the Regent Street Metro window can be bought (more…)
Could 2014 see us all scanning barcodes and assessing and buying things with our Google Glasses? Software developer Scandit seems to think so, having made its blurry barcode scanning software SDK available to Glass developers.
As part of the city’s rollout of public WiFi access, New York merchants are being encouraged to sign up to the free We2 location-based social network that enables retailers and restaurateurs to communicate with customers and potential customers nearby.
The volume of traffic to UK retail websites coming from mobile devices was up by more than 60% year on year in October 2013 compared to October 2012 and sales from mobile up 80% over the same period – pointing clearly to this being a very mobile yuletide and showing (more…)
When it comes to buying a tablet computer online, Amazon is streets ahead of Apple, Samsung and other rivals, with 81% of shoppers hitting its site looking for tablets checking out its Kindle Fire product. It then goes on to covert 6.6% of them, compared to 3.4% for Apple. Only (more…)
British consumers are expected to spend freely this Christmas but, practical presents will still top festive shopping lists according to a survey of high street retailers by Barclays – and shopping online and via mobile are going to be order of the day, believes the bank.