More people than ever before are shopping online – driven increasingly by mobile, with nearly half of mobile users (48%) making purchases online regularly. In addition nearly 1 in 5 browse products online before buying in stores. Taken together, more than 70% of mobile consumers shop online.
The deal forged between former tech enemies IBM and Apple that will see IBM tweak its enterprise mobility solutions and apps to work really well on Apple devices is set to have a big impact on retail.
Despite making up a smaller portion of the smartphone user base, iOS users constitute the majority of the mobile commerce market, according to new research from EPiServer into the mobile buying habits of smartphone and tablet owners in the UK, across iOS, Android, Windows and Blackberry devices.
Budget airline Easyjet is to trial beacon technology across three major European airports with the aim of helping passengers better navigate their way through the often labyrinthine, quasi-shopping malls hundreds of miles from their destination city.
Many retailers will now able to install iBeacon technology for free, thanks to a new offer from Appflare, a leader in iBeacon technology, security and deployment.
The latest study of the US m-commerce market by analytics firm Custora, finds that m-retail is now a $40billion a year market, up from a mere $2billion in 2010 – but that, while Apple devices still account for 80% of the orders made on tablets, Kindle Fire already has 4%, (more…)
Amazon has rolled out its much vaunted Fire smartphone, and aims to make shopping a one-touch mobile experience. It also has the potential to put the wind up all other retailers, just as they get to grips with integrating mobile into their offerings.
More than a quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five. So finds new figures from eMarketer, which suggests that shopping on mobile devices will account for a rapidly growing share of UK retail e-commerce (more…)
New research, covering 2,540 consumers, has discovered that 72% of respondents now use public WiFi – with 78% specifically look for free WiFi connections when out in public places. And this attracts visitors to retailers who offer it, improving footfall and spending.
Hot on the heels of its ground-breaking roll out of scanable billboards in Paris for Comptoir des Cotonniers, e-commerce platform company Powa is looking to close the circle with the purchase of mobile payment company MPayMe, which will see Powa add simple one-click mobile payments to its propostion.
British luxury shirt maker Thomas Pink is bringing the latest interactive in-store technology to its new Terminal 2 store in Heathrow Airport. The tech will allow customers to have access to a range of online services while in the store.
London shopping thoroughfare Regent’s Street is to become a beacon hotspot, with every store along its mile length – including Apple, Hamleys, Longchamp, Burberry, Banana Republic, Hugo Boss and Anthropologie —expected to install beacons to broadcast offers to shoppers as they walk past the shop front. About 100 stores have (more…)
With 85% of shoppers admitting to having used a mobile phone for shopping purposes while in a store, and 45% of people having redeemed a mobile coupon, Motorola has upped the ante in the beacons debate by rolling out a mobile retail solution that combines wifi and Bluetooth Low Energy (more…)
Opting into both location and push notifications are necessary in order to receive messages based on beacon proximity, current location or location history – and without consumers agreeing to this, then beacons will fail.
Research by LogMeIn ahead of its 5 Strategies for Building Effective Mobile Engagement webinar here at Internet retailing confirms that consumers are engaging increasing numbers with retailers via mobile and that this mobile engagement has to be understood so that retailers can shift their business models to make the most (more…)
French fashion retailer Comptoir des Cotonniers is using mobile to launch “10,000 boutiques” across France, turning billboards, bus stops, print adverts and even TV adverts into points of purchase following the adoption of retail app PowaTag.
While mobile operators and third party payment companies push to get mobile payments up and running, a study by GMI revelas that 53% of consumers don’t really rate contactless payment technology as important. 31% fo them think the same for 4G.
While e-commerce is booming, omni-channel retailing still only accounts for 16% of sales outside the grocery sector. But that is all set to change as mobile technology is put to use to offer a personalised, omni-channel experience to retailers in stores – by merging online and offline data in real (more…)
Nokia is teaming up with JUSP, the all-in-one, chip-and-pin mPOS solution for smartphones and tablets to provide a chip-and-pin mPOS solution for the Nokia Lumia smartphone.
More than two thirds (68%) of 4G users feel that faster access to the internet encourages them to make more purchases from their smartphone, according to the latest consumer research from Voice of the Customer specialist eDigitalResearch and online retail body IMRG.