UK Digital research specialist Clicked has recently completed its latest wave of research looking in detail at UK attitudes towards wearable technology and has helped to answer one of businesses burning issues: Why do consumers need a Smartwatch, when they already have Smartphone that performs all of the functions adequately?
Shoppers in 24 countries around the world, including the UK, Italy, Germany, France and Spain, will soon be able to instantly buy from the Miss Sixty and Energie online catalogues with just a tap of their smartphone. The brand is the first in the world to simultaneously launch PowaTag across (more…)
Reflecting how the postage and fulfillment market is changing, Royal Mail has invested in Dragon’s Den protégée Mallzee – a mobile shopping app for fashion gubbins, the biggest market for delivery – in an attempt to be built into the purchase process.
Apple Pay may have garnered all the NFC headlines this week, but sausage roll vendor par excellence, Greggs, has released a refreshed app that enables users to redeem rewards, make payments and receive offers with a simple phone tap at the point of sale, using contactless technology supplied by Spire (more…)
I never thougth I’d say it, but buses just got interesting. Exterion Media, Europe’s largest privately held Out-of-Home advertising business, has announced that it has equipped 500 London buses with beacon technology – to send targeted ads to commuters.
Despite being around for ages, wearables are now official under starters orders thanks to the launch of the Apple Watch. So retailers need to be wearables ready: and that starts with SEO says Martin Dinham, Director, Barracuda – and it could have some surprising upsides for you.
While you stand staring at your smartphone watching the spinning wheel of death, be grateful that you live in the UK: we have the fastest average connection speed for the mobile internet at 20.4 Mbps, a 28% increase from the previous quarter, of any country in the work. We are (more…)
39% of shoppers have their smartphone’s Wi-Fi and Bluetooth capability switched on when they go shopping, giving retailers a huge opportunity to send them personalised offers as they come through the door, a survey by Vista Retail Support has found.
Leading British clothing brand Jack Wills, has launched a fully ‘shoppable’ a mobile app for iPhone, iPad and Android, which also provides an offline optimised catalogue with special focus on high quality product imagery.
A surprisingly high 65% of shoppers would like technology such as smart watches to enhance their shopping experience, with 27% wanting retailers to enable one-click payments through a wearable device to make life easier.
Quick to embrace wearables, the hub Hotel in Covent Garden London is using Apple Watch to enable guests to control their hotel room settings with a swipe and a tap from their wrists.
With the launch of the Apple Watch, Oisin Lunny, Senior Market Development Manager at enterprise mobile engagement specialists OpenMarket, asks a panel of experts how new forms of connected mobile devices will revolutionize our relationship with retail
Cortexica, the leading provider of visual search technology, is pleased to announce that it was selected by Net-A-Porter to provide the technology that powers the visual search function of its recently unveiled Net Set app.
To support retailers’ growing need to deliver much better bricks-and-clicks strategies, shopping centre owner into is to roll out high quality 4G networks in partnership with Wireless Infrastructure Group (WIG) across 10 of its shopping centres.
Rail users are spending half their journey time on a connected device, according to research by KBH On-Train Media, the UK’s largest on-train media company, and a quarter of those are shopping.
Want to know what consumers think of your brand, shop, adverts, point of sale or any other aspect of your real world business? Get them to tell you with an image. That is the is novel take on market research for brands and retailers taken by a new crowd sourcing (more…)
With mobile payments coming of age and with more time spent shopping on devices such as tablets and smartphones, retailers really need to have a robust mobile strategy. And nowhere will it be more important that click and collect, argues Juan Ageitos, Senior Marketing Manager, mGage
Shoppers around the world now expect omnichannel, multi-screen experiences from brands and retailers, with the average consumer using a total of five devices when making a purchase – a significant increase from the 2.8 devices reported in 2014.
As the Apple Watch goes on sale, new research from digital marketing agency Greenlight, reveals that one in three marketers (32%) are thinking about building an app for the Apple Watch this year, while almost one in ten (8%) are already making plans to do so. Greenlight found that one (more…)
With the hotly anticipated global launch of Apple’s smartwatch only a few days away, how do consumers feel about the device, and how many expect to be wearing one anytime soon? Latest research from GfK shows awareness of the launch is high, but there is confusion over what a smartwatch (more…)