Social engagement for retail and marketing gets a lick and polish with the unveiling of a refreshed app, giving brands and marketers the opportunity to capitalise on the engagement of more than 50,000 users, to create social currency.
Free-to-use, secure, phone chargers are being installed at all the intu branded shopping centres in the UK in the largest shopping centre roll out by ChargeBox, the world’s leading secure, out-of-home, mobile phone charging company.
British shoppers are taking to new mobile-based technologies enthusiastically as they browse and pay for goods and services – but this rapidly ups the ante and they instantly expect more.
From 21 April websites that are not mobile optimised could see a decline in rankings as Google introduces a much anticipated change to its algorithm.
The pinnacle of in-store mobile retailing is personal contextual engagement that leads to a sale and this takes a step closer to reality with the roll out of Message Cloud from SmartFocus – and it is set to revolutionise beacon technology by using virtual beacons instead of physical ones.
Westfield has partnered with Inition to host Future Fashion – an immersive pop-up, which will present a brand new way of experiencing the season’s key trends through technology.
A doughnut vendor’s sales have shot up 150% thanks to an out of home (OOH) advertising first – serving promotions in real-time, and then taking payment using live point of sale (PoS) information at London’s Piccadilly Circus.
Shoe emporium schuh is to offer customers free social Wifi with easy one-off log in to provide customers with a better-connected service and to help manage its own stock taking.
With the aim of helping retailers work with designers and digital experts to create innovative new retail experiences based around mobile, the cloud and big data, IBM has opened a new studio in London.
Online shoppers are increasingly frustrated with e-commerce, with poor mobile experience from most brands being their biggest bugbear, finds a study of UK consumers by Dyn.
As many as a quarter of online SMEs are going to go mobile in 2015, reveals eBay , which is good news for consumers and for developers.
Homebase has revamped its smartphone and tablet apps to support “its intent to create a more inspirational and digital experience for its customers” on the back of seeing more than 50% of its web traffic coming from mobile.
Juan Pablo Luchetti, Consultancy Director at mobile consultancy and app developer Mubaloo argues the case for logistics firms to integrate with retailers to solve the delivery issue.
The vexing question of how Android and iOS user behaviour differs – and what it means to retailers – has been thrown into the spotlight by research from Poq Studio which finds that Android users are much more App-happy than their iOS counterparts – and that those with high end (more…)
The rise of Android in m-retailing continues. Outdoor accommodation specialist Pitchup.com has released sales figures for January 2015 showing that, for the first time, Android smartphones are outperforming Apple’s iPhone in terms of revenue.
House of Fraser has launched a new Android app designed to cater for the increasing number of mobile shoppers using Android devices.
Most retailers now ‘get’ mobile, but turning theory into practice is being hampered by ‘desktop first’ thinking. So believes Stuart McMillan, Deputy Head of E-commerce at Schuh , talking exclusively to Internet Retailing ahead of his presentation at Internet Retailing Expo on 25 March.
Multi-brand digital retailer Shop Direct has launched a new Very.co.uk iPhone app to give its customers an easier, more engaging user experience and marks the company’s first foray into transactional apps. The app includes cutting-edge – and increasingly popular – image recognition technology that allows shoppers to take snaps of (more…)
Providing free WiFi to customers is giving retailers more than pause for thought. Whilst once it was purely used to gain and maintain a loyal clientele, it is becoming increasingly invaluable for analysing customer behaviour and footfall. Gavin Wheeldon, CEO, Purple WiFi explains
Mobile traffic as a proportion of all online traffic has continued to see points above 50% in January according to the latest figures from Affiliate Window , but traffic and sales through mobile devices was down last month compared to December.