Articles in Technology
M-Retailing.net meets Laurence Pichot, head of shopping.com France and the company’s head of mobile strategy to talk about the company’s new strategy and how mobile – centred around its new iphone app to start with – is a key part of how the company is set to develop
Italian mobile specialist Dynamic Fun has created an m-commerce creation and hosting service designed to make it quick and easy for anyone from an SME to a large corporate to create a mobile shopping experience
Brands and companies are not serious enough about using mobile and social networking to engage with their customers and potential customers, many of whom see these channels are their preferred contact medium. But help is at hand
Apps are starting to prove crucial to the nascent m-commerce market, but to get them out across more than just iPhone – think Android , Nokia Ovi, GetJar and more – can be costly and time consuming. Well, help is at hand thanks to a hosted solution from Grapple Mobile
Burger King in Luton airport trials Bluetooth proximity marketing to drive sales at an out the way outlet and sees 2265 downloaders in a month, but issues still remain over widespread adoption of the technology because of redemption
Latest version of wireless comms standard now allows for broadcast over longer range, making it even more compelling for marketers as a mobile tool to initiate m-retailing
Beta version of barcode-based comparison service gets full launch, as the number of consumers using the web to compare prices before shopping tops 64%
Apple patent applications in the US show that it is looking to add m-payments, NFC and couponing to its iAds mobile advertising platform as it makes a land-grab for the mobile retail space
With 224 million mobile users engaged in texting, SMS has emerged as “the only form of mobile marketing to reach the entire mobile universe,” says a study into mobile marketing and retail published this week …
US clothes retailer Gap’s socially enabled iPad app shows retailers starting to feel their way through what to do with the new device – but there is still much work to be done
Online grocery delivery company Ocado has rolled out an Android version of its highly popular iPhone shopping app that allows the user to search for goods and place orders to be delivered using just voice
M-retailing from coupons, smart posters and advertising is already generating US$1.4bn globally and is set to rise. We talk to analyst Howard Wilcox at Juniper Research about his latest report and look at how the m-commerce market is set to evolve globally
We take our film crew down to the launch of Barratt’s Shoes’ flagship store on London’s Oxford Street and catch up with the retailer’s head of e-commerce, Ken Platt, and his technology supplier Infogain to uncover their m-commerce secrets
No sooner are we starting to tire of Augmented Reality we have this announcement from Sharp of working 3D on a mobile phone screen… Can we now bring our products ‘alive’ on a mobile screen?
Ethical shoppers could soon be using their mobile phones to check out products’ ethical credentials before they buy in the store. Using the Barcoo app, they will be able to make buying decisions that suit their principles.
Most companies claiming to be doing m-retailing simply have an app. Is this just an easy way to show their directors that they are doing something mobile, or is it really the start of something special?
To celebrate this year’s 25th anniversary of the invention of the mobile phone, the University of Salford has conducted a survey that reveals that the nation’s favourite mobile of the last 25 years is…
Yell.com becomes a pioneer of augmented reality with app launch that allows for adverts that seem to float in the air around whatever you point your iPhone at.
Placecast, creator of a location-based marketing platform used in the US by brands such as The North Face, SONIC Drive-in and American Eagle to send out offer messages – or ShopAlerts – to consumers’ mobiles, …
M-commerce apps aren’t all about consumers: Tiger Commerce has developed an app that let’s e-commerce operators monitor their businesses from their smart phones

