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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

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ROAMING REPORT Shopping.com unveils mobile strategy
May 4, 2010 – 10:58 am | Comments Off
ROAMING REPORT Shopping.com unveils mobile strategy

M-Retailing.net meets Laurence Pichot, head of shopping.com France and the company’s head of mobile strategy to talk about the company’s new strategy and how mobile – centred around its new iphone app to start with – is a key part of how the company is set to develop

‘M-commerce shop-in-a-box’ offering from Myvolo could simplify adding mobile to your business
May 4, 2010 – 10:23 am | Comments Off
‘M-commerce shop-in-a-box’ offering from Myvolo could simplify adding mobile to your business

Italian mobile specialist Dynamic Fun has created an m-commerce creation and hosting service designed to make it quick and easy for anyone from an SME to a large corporate to create a mobile shopping experience

Businesses failing to engage potential customers through mobile and social networking, warns CoreMedia
April 30, 2010 – 11:59 am | Comments Off
Businesses failing to engage potential customers through mobile and social networking, warns CoreMedia

Brands and companies are not serious enough about using mobile and social networking to engage with their customers and potential customers, many of whom see these channels are their preferred contact medium. But help is at hand

‘Build once, publish across platforms’ service from Grapple makes getting an m-commerce app quick and easy
April 30, 2010 – 11:29 am | Comments Off
‘Build once, publish across platforms’ service from Grapple makes getting an m-commerce app quick and easy

Apps are starting to prove crucial to the nascent m-commerce market, but to get them out across more than just iPhone – think Android , Nokia Ovi, GetJar and more – can be costly and time consuming. Well, help is at hand thanks to a hosted solution from Grapple Mobile

Bluetooth marketing trial gives 10% uplift for Burger King
April 26, 2010 – 12:03 pm | Comments Off
Bluetooth marketing trial gives 10% uplift for Burger King

Burger King in Luton airport trials Bluetooth proximity marketing to drive sales at an out the way outlet and sees 2265 downloaders in a month, but issues still remain over widespread adoption of the technology because of redemption

Bluetooth 4.0 ready to roll, offering new broadcast facility to marketers
April 22, 2010 – 10:52 am | 2 Comments
Bluetooth 4.0 ready to roll, offering new broadcast facility to marketers

Latest version of wireless comms standard now allows for broadcast over longer range, making it even more compelling for marketers as a mobile tool to initiate m-retailing

White label barcode scanning comparison app Stripeylines gets official launch as Eurostat finds 64% of consumers using web to research purchases
April 22, 2010 – 10:39 am | Comments Off
White label barcode scanning comparison app Stripeylines gets official launch as Eurostat finds 64% of consumers using web to research purchases

Beta version of barcode-based comparison service gets full launch, as the number of consumers using the web to compare prices before shopping tops 64%

Apple patents point to assault on coupons, NFC and mobile marketing value chain
April 20, 2010 – 9:58 am | One Comment
Apple patents point to assault on coupons, NFC and mobile marketing value chain

Apple patent applications in the US show that it is looking to add m-payments, NFC and couponing to its iAds mobile advertising platform as it makes a land-grab for the mobile retail space

Consumers are ready for mobile marketing – and it all starts with text, finds Placecast study
April 19, 2010 – 12:29 pm | One Comment
Consumers are ready for mobile marketing – and it all starts with text, finds Placecast study

With 224 million mobile users engaged in texting, SMS has emerged as “the only form of mobile marketing to reach the entire mobile universe,” says a study into mobile marketing and retail published this week …

Gap iPad app adds social dimension to iPad shopping as retailers feel their way around new device
April 19, 2010 – 9:45 am | Comments Off
Gap iPad app adds social dimension to iPad shopping as retailers feel their way around new device

US clothes retailer Gap’s socially enabled iPad app shows retailers starting to feel their way through what to do with the new device – but there is still much work to be done

Ocado Android app allows mobile grocery shopping using voice
April 19, 2010 – 9:26 am | One Comment
Ocado Android app allows mobile grocery shopping using voice

Online grocery delivery company Ocado has rolled out an Android version of its highly popular iPhone shopping app that allows the user to search for goods and place orders to be delivered using just voice

M-retailing market worth US$4.1bn in 2009, with strong growth to come, predicts Juniper Research
April 8, 2010 – 12:47 pm | Comments Off
M-retailing market worth US$4.1bn in 2009, with strong growth to come, predicts Juniper Research

M-retailing from coupons, smart posters and advertising is already generating US$1.4bn globally and is set to rise. We talk to analyst Howard Wilcox at Juniper Research about his latest report and look at how the m-commerce market is set to evolve globally

ROAMING REPORT Barratt’s Shoes launches an app
April 8, 2010 – 11:16 am | Comments Off

We take our film crew down to the launch of Barratt’s Shoes’ flagship store on London’s Oxford Street and catch up with the retailer’s head of e-commerce, Ken Platt, and his technology supplier Infogain to uncover their m-commerce secrets

3D comes to mobile phones
April 6, 2010 – 3:43 pm | Comments Off
3D comes to mobile phones

No sooner are we starting to tire of Augmented Reality we have this announcement from Sharp of working 3D on a mobile phone screen… Can we now bring our products ‘alive’ on a mobile screen?

New mobile phone app to give shoppers ethical insight
April 3, 2010 – 11:36 am | One Comment
New mobile phone app to give shoppers ethical insight

Ethical shoppers could soon be using their mobile phones to check out products’ ethical credentials before they buy in the store. Using the Barcoo app, they will be able to make buying decisions that suit their principles.

Apps: a sop to mobile retailing or the gateway to the future of e-commerce?
March 30, 2010 – 6:42 pm | Comments Off
Apps: a sop to mobile retailing or the gateway to the future of e-commerce?

Most companies claiming to be doing m-retailing simply have an app. Is this just an easy way to show their directors that they are doing something mobile, or is it really the start of something special?

The UK’s favourite mobile phone handset of the past 25 years is…
March 30, 2010 – 4:10 pm | Comments Off
The UK’s favourite mobile phone handset of the past 25 years is…

To celebrate this year’s 25th anniversary of the invention of the mobile phone, the University of Salford has conducted a survey that reveals that the nation’s favourite mobile of the last 25 years is…

Augmented reality Yellow Pages app helps consumers find local businesses
March 29, 2010 – 10:28 am | One Comment
Augmented reality Yellow Pages app helps consumers find local businesses

Yell.com becomes a pioneer of augmented reality with app launch that allows for adverts that seem to float in the air around whatever you point your iPhone at.

Award-winning ShopAlerts creator Placecast bags $3m more funding
March 24, 2010 – 12:24 pm | Comments Off
Award-winning ShopAlerts creator Placecast bags $3m more funding

Placecast, creator of a location-based marketing platform used in the US by brands such as The North Face, SONIC Drive-in and American Eagle to send out offer messages – or ShopAlerts – to consumers’ mobiles, …

Tiger Commerce launches app that allows merchants to monitor their e-commerce site on the move
March 24, 2010 – 12:02 pm | One Comment
Tiger Commerce launches app that allows merchants to monitor their e-commerce site on the move

M-commerce apps aren’t all about consumers: Tiger Commerce has developed an app that let’s e-commerce operators monitor their businesses from their smart phones