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Editorials, opinion, analysis, guest writers, industry comment and more
Editorials, opinion, analysis, guest writers, industry comment and more…
Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie
A three-month study has revealed that UK consumers are turning increasingly to mobile devices as an essential way of accessing online services and many of these people start their ‘journey’ with mobile advertising – despite a previous YouGov survey suggesting that m-ads just annoy people
Some 69% of the on-the-go UK mobile users have told a survey by JiWire that they are willing to share their location to receive more relevant content. In the US, 53% are willing, with mobile consumers under the age of 34 are more eager to share, with 60% offering their location for better information
Cadbury has become the first leading brand and launch client to start using mobile augmented reality as a marketing tool. In a world’s first, blippar – an augmented reality technology provider –has allowed Cadbury to create an augmented reality game that anyone with a smart phone can play using its product
Publishers of guidebooks, tourism organisations, or even people wanting to sell souvenirs and ice creams, looking to engage with outdoors-y types such as cyclists and walkers can now do so thanks to an improved, location aware publishing platform from Augmentra
Mobile as a payment tool in retail is gaining a lot of attention and within that everyone is talking NFC – but there is much more to what NFC can deliver to retailers, as Carsten Kraus, CEO and founder of Omikron Data Quality and FACT-Finder.com, explians
Elie Tahari, a luxury lifestyle brand with a growing global presence, has launched ElieTahari.com with a mobile website all on the Demandware Commerce platform to drive the growth of the brand and deliver the Elie Tahari experience to a broader audience
Whilst rumours about the release date of the iPhone 5 are still to be confirmed – 5 September if my sources are correct, at least in the US and Canada – a mobile phone comparison website has polled people around the UK to see what they expect from the new iPhone model
In June 2011, 14 million mobile users in the US – that’s about 6.2% of the total mobile audience in that country – scanned a QR or bar code on their mobile device, according to a study by comScore. The study found that the users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store
Across France, Germany, Italy, Spain and the UK, 13.5 million users –accounting for 5.8% of all mobile subscribers – accessed online retail sites in the three month average period ending May 2011. In the EU5 region, the number of smartphone users accessing online retail sites has increased by 80% over the past year. This growth is even stronger in the UK, with a 163% increase in smartphone users accessing retail sites since May 2010
Following reports the other week that the majority of mobile users don’t want mobile advertising – well not in its present form at least – a new study from mobile ad company Upstream reveals the types of mobile advertising that consumers do want to receive. And the answer is… adverts tailored to their individual interests and tastes
An innovative service that enables brands to acquire new customers by sending tailored offers and promotions to their mobile phones has been launched by 2ergo. The company’s mobileDNA service is part of a package to help marketeers that do not yet have a mobile strategy get campaigns up and running in a matter of days
Motors.co.uk, one of the UK’s largest car search response networks for motor dealers, has seen a 300% increase in visits and a 550% increase in page views from mobile devices in the past 12 months, while its iPhone and Android app downloads have shot up by 66% in the last nine months
M-Retailing’s tipple du jour Jägermeister has launched an app for iPhone and Android that combines mobile GPS technology and Facebook, to help users locate bars and nightclubs that serve ice cold Jägermeister and have a Jägermeister Tap Machine. Smartphone users will also be directed to JägerMusic gigs and music festivals, featuring the Jägerettes and Jäger Trucks
The nation’s largest car park operator NCP and app developer Mobikats have launched a map-driven smartphone app to help motorists find the nearest parking site to their destination and get them there in the shortest timeframe – and to help them find their car again when they return
Music lovers’ social mobile site Flowd – which connects fans to their favourite artists in a kind of mobile social media app like way – has added a whole new dimension of rewards for fans using mobile coupons and location triggers as part of a range of enhancements to the service
Global tablet sales will top 230million worldwide by 2015, from just 20million in 2010, as consumers embrace these devices and start using them for shopping and media consumption. According to the latest forecasts from Informa Telecoms & Media, Android tablet sales will be neck and neck with the iPad by then as well
Retailers could be putting potential sales at risk by failing to move with the times and adapt new technology because they fear it could steal valuable sales from an already ailing high street, claims Gordon Ellis-Brown, marketing and m-commerce expert at txt2buy
VoIP calling service Skype has partnered with Mobile Interactive Group (MIG) to create a new Skype global mobile website – which launched in May this year – as Skype on mobile becomes an increasingly important part of Skype’s portfolio
Leading high street and online fashion retailer, Footasylum, has stepped into the world of social shopping by launching a Facebook commerce store.Implemented and managed by One iota, the mobile and Facebook commerce provider, the store has gone live after a six week development and integration process
Cheshire based Spirited Wines is believed to be the first wine merchant to launch a new and innovative mobile marketing solution developed by the leading mobile marketing and services provider, Mobileweb Company
