With the Second Payment Services Directive (PSD2) set to come into force across Europe on 13 January, new research from independent technical consultancy Consult Hyperion and tech PR consultancy CCgroup, reveals that major UK retailers are unaware, unprepared and paralysed about what it means.
Next generation mobile couponing app, GreenJinn, has added Tesco to its growing repertoire of the UK supermarkets available to customers on its app, alongside Waitrose and Sainsbury’s.
Recent research has revealed that the UK is set to become the world’s third slowest-growing retail market in 2018, as the fallout of Brexit turns sales volumes negative. In times of such economic uncertainty, it has never been more important for retailers to boost customer confidence by better personalising the (more…)
It may not sound like much, but 2% of all UK consumers are already using voice-controlled devices such as Google Home and Amazon Echo for online shopping – that’s 20% of all device owners in the UK, according to figures from Kantar Worldpanel research, or equivalent to 9.96% of total (more…)
Split testing and decreasing page load time may make mobile sites easier to use, but will they help it sell? Should your brand “get emotional” instead? Simon Bell, Founder of Diligent Commerce, thinks it could
A smiley, a LOL-face and even a poop – all are now part of our everyday visual lexicon better known as emojis. And they are becoming a great way for marketers to engage with customers, albeit one that can be easily misinterpreted.
Only one in two people (56%) in the UK say they ‘always’ or ‘usually’ receive a joined up, consistent and seamless experience when shopping across multiple channels both online and in-store.
Gatwick airport is launching a new passenger-facing app, one of the several digital innovations that e-retailers can use to their advantage to target the airport’s travellers. The free app would offer personalised flight alerts, real-time queue updates for check-in and security, intuitive navigation using beacon technology and shopping, restaurant and (more…)
As 2017 comes to a close, it is time to pause – albeit briefly – and assess what we have learned and what this means for the year ahead. In mobile commerce, it’s been an interesting year, with mobile becoming the cornerstone of Black Friday and the run up to (more…)
By the end of this year shoppers will have spent nearly £18bn using a smartphone – more than via a tablet computer, for the first time, according to eMarketer analysis.
The retail industry experienced a rollercoaster of changes through 2017. So what does 2018 have in store? Here we ask some of the experts. This time its personal Every innovation in 2018 will fundamentally be driven by the desire to balance personalisation and exceptional customer experience and process efficiency to benefit (more…)
O2 has today released findings from its Future of Mobile Life Report, created with Futurologist Dr Ian Pearson, revealing that advances in embeddable and wearable technology have the potential for the human body to replace smartphones by 2049 – completely changing the way we interact with one another and technology (more…)
A recent survey of UK consumers by Qmatic, the market leader in customer journey management solutions, has revealed that there is an overwhelming preference among consumers to return unwanted gifts in-store, rather than through other channels – but technology needs to make this easy to do.
As ever Christmas Day and Boxing Day are looking to be big spending days online, with mobile couch commerce driving sales – and this year could see the first ever Billion Pound Boxing Day.
While Black Friday, Cyber Monday and, by the looks of it Christmas and Boxing Days, will see a boom in mobile-led, online sales, this Christmas will also see a boom in voice commerce, where consumers order their gifts through voice-led Zero-UI (User Interface) devices such as Google Home or Amazon (more…)
Customers are more likely to purchase big-ticket items if they have an opportunity to visualise them at home through their mobile, with 33% saying they would do so on the spot if they could use augmented reality (AR). So reveals new research from DigitalBlue, which reports that augmented reality would speed up (more…)
Mobile has long been a challenge for retailers worldwide. From developing a good responsive design, to slow page loads and clunky apps, honing the mobile experience has been on the to-do list of online businesses for many years. But user behaviour has turned mobile from a nice-to-have to an essential (more…)
Forget the Grinch, Scrooge or even Bad Santa (great film though it is), what really spoils Christmas for most people is shopping. Personally, this isn’t news to me: I quite like the run up to Christmas, but actually buying things in shops is a right old pain. I always – and (more…)
More than a quarter (27%) of Christmas shoppers find buying presents online just as stressful as going in-store – because poorly optimised mobile and omni-channel experiences add to the confusion and stress.
Click & Collect service – either through a self-service kiosk, or staff at the door armed with mobile applications – would make most shoppers in-store experience more positive.