Omni-channel sales throttled as shoppers won’t buy through SMS, social or chat despite loving mobile apps and email

The majority of shoppers would not consider using SMS, social media Messaging (Facebook, WhatsApp), Web/Live chat, Twitter, Facebook, Instagram or the telephone when purchasing items, due to security fears a new study warns – even though mobile channels such as apps are very popular places to buy online.

£4 in every £10 spent over Christmas came from a mobile – but be warned its changing how people shop

More than £4 of every £10 spent online over the festive shopping period came from a smartphone, according to Adobe‘s Digital Index report – matching the percentage seen in 2015, but of a much bigger pie. The research shows that 60% of online traffic to UK retailers came from mobile between 1 November (more…)

Poor performing mobile and ecommerce sites further damaging the High Street too, study suggests

Retailers’ reports on Christmas revenues demonstrate that online is becoming more critical to their success. But according to a new survey conducted by market research firm OnePoll into the online shopping experiences of male and female UK consumers, poorly performing mobile ecommerce sites risk damaging future sales both online and (more…)