Mobile ads powered by location and hobbies drive double the consumer engagement, study finds

Consumers are twice as likely to interact with mobile ads informed by location insights than with generic ads. So finds research undertaken by Verve, the location based mobile marketing platform, which also suggests that a mobile ad related to consumers’ hobbies and interests drives more than twice as much engagement than with (more…)

CASE STUDY Mountain Warehouse boosts revenues by 10% with personalisation

British outdoor retailer Mountain Warehouse has seen an uplift in sales of 10% after revamping its website and implementing Certona’s advanced personalisation solutions. Before the site revamp, Mountain Warehouse’s online personalisation efforts covered the basics, including geo-localised sites. While the website was generating year-on-year growth, the retailer recognised that to (more…)

80% of Top500 slow to adopt new Instagram shopping feature – hats off to M&S, ScrewFix, New Look and Miss Selfridge for being first

Photo supplied by Cybertil

A new feature aimed at helping retailers to drive traffic to their e-commerce platforms, has been ignored by more than 80% of retailers in its first week, new research by retail technology firm, Cybertill, has revealed. Instagram rolled out its Shopping feature to business accounts in the United Kingdom, as well as Germany France, (more…)

Shopify enables shopping on Instagram for businesses in UK and seven other markets

With the likes of M&S rolling out more sales through Instagram, multi-channel commerce platform Shopify, is expanding its integration with photo-based social media site. The “shopping on Instagram” feature that allows businesses to tag products in Instagram posts is now enabled for merchants in eight additional markets: UK, Australia, Canada, (more…)

Retailers are losing out on online sales through a lack of trust and reliability, but mobile can help

Retailers need to do more to demonstrate their reliability and trustworthiness if they want to encourage more shoppers to spend larger amounts online – and mobile can help deliver that, according to new research. A recent study of 1000 UK consumers, conducted by full service e-commerce agency, PushON, found that customers would (more…)