Hear what Europe’s biggest brands and retailers have to say on using UGC to drive ROI on and offline

Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Here are what some of the big brands had to say: GHD Rob Pye, Global eCommerce Director for ghdhair.com: “Ultimately what customers are looking for is confidence. If you don’t have a (more…)

8 in 10 consumers willing to pay more for a better customer experience as big business falls short on expectations

While three-quarters (75%) of organizations believe themselves to be customer-centric, only 30% of consumers agree – and, frustrated by organizations that don’t listen to their feedback or reward their loyalty, the majority of consumers are willing to increase their spend with an organization in return for a better experience (81%).

A mobile-first ecommerce strategy is key to beating retail’s overall slowdown, says Tryzens 

Retail sales are slowing, with 60% of sales coming from smartphones, according to eMarketer and the latest statistics from IMRG Capgemini pointing to eCommerce sales via smartphones growing by almost half year-on-year in May 2017 – betting on mobile first seems like the ‘strong and stable’ thing to do in our uncertain world.