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Editorials, opinion, analysis, guest writers, industry comment and more
Editorials, opinion, analysis, guest writers, industry comment and more…
Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie
Japanese consumers with spots are set to be able to use image recognition to snap special logos on goods, in magazines and on TV adverts with their mobiles that will launch a whole m-retailing browsing and purchasing experience, for the Proactiv range of skin care products
Ten of Europe’s brightest ad and marketing agencies, including Ogilvy, LBi and McCann London, have formed a partnership with leading cross-platform app developer Grapple to help develop high quality cross platform mobile applications for their brand and retail clients in a clear demonstration that ad land is finally ‘getting’ apps
On-demand e-commerce company Venda has teamed up with m-commerce tech company Digby to develop a unified platform that that allows vendors to co-ordinate how their customers do business with them through stores, online, catalogues and mobile – and help businesses leverage the power of social media in the shopping experience
Canada’s Yellow Pages Group (YPG) has rolled out its Urbanizer iPhone app that lets users put in sentiment-based information to tell the app what kind of restaurant they are searching for based on mood, their social network status and other factors
Internet shopping sales from mobile phones will more than double by 2013 as UK consumers get used to paying for goods on their handsets, according to Ovum and Verdict Research. However, for now, the true role of mobile is to drive growth by enhancing the overall shopping experience
Despite the media hype, iPad – which launched in the UK and Europe last Friday – is failing to set consumers and retailers alight with desire, being seen by consumers as not good enough to replace either the iPhone or the laptop and being viewed by many retailers as just another device to develop apps of limited appeal for
Newspaper and magazine publishers are set to look at becoming online and mobile shops as they start to sell goods as well as news to make up for declining advertising revenues, offering both a threat and an opportunity to retailers
Mobile location-based services are set to boom and retailers will be one of the key sectors to benefit, as they allow more targeted marketing, relationship building, interaction with consumers, as well as providing a tool to assess marketing conversion rates, says Berg Insight
Augmented reality + visual search + location information = powerful mobile shopping experience. US AR company Metaio teams up with visual search engine Kooaba to produce a visual search service that could offer retailers the ultimate find and buy service
Tesco improves store finder app to include barcode scanning and better shopping list management: so now customers can scan a barcode, see if the item is in stock in their local stores and add to a new shopping list. Oh, and the company’s club card app gets its 500,000 download
As part of its move to become the de facto e-commerce retailer in the UK, Argos has, of course, launched an iPhone app that will form the beginning of the company’s mobile strategy
Garanti Bank, Turkey’s largest aprivate bank by asset size, and Avea, Turkey’s sole GSM 1800 mobile operator, have teamed up to provide Turkish mobile phone users with NFC-enabled SIM cards that remove the need to buy NFC-enabled handsets
PayPal’s Mobile Payments Library now lets consumers buy goods and services through Android apps, as well as Apple – opening up m-commerce still further
Not just an m-commerce site, but an M&S m-commerce site… Marks & Spencer launches m.marksandspencer.com – the first mobile shopping site from a high street retailer – synching its e-commerce website with all mobile phones with a browser
M&S has become the first leading UK high street retailer to deliver a proper mobile commerce experience – and it has done it by going for a full mobilisation of its e-commerce strategy so now consumers can browser, search and buy online, on mobile, by phone or in store. Sienne Veit, the company’s social and mobile development manager explains why
Retailers should stop focussing on iPhones and other smartphones and look at the huge number of other devices – including games consoles, iPods and more – that are also connected to the web to build a proper m-retailing ecosystem, warns mobile web platform company Netbiscuits
Apple patents look to be offering retailers and restaurants location based apps that appear on the iPhone as the customer draws near and then vanish when they leave the area, bringing local benefits to the mobile web and m-commerce
After a couple of false starts, Visa finally launches its NFC payments dongle for the iPhone, cunningly disguised as a protective case, which allows users to start using their phone as a credit card
People who love plastic shoes with loads of holes in them also appear to love in-store text promos, as footwear company Crocs has to extend mobile couponing trial after 94,000 requests for vouchers in US
UK retailers are getting worse year on year at using email marketing and are completely failing to get to grips with social marketing and the role of mobile finds annual benchmark study by dotMailer, an email marketing company
