Heathrow’s new augmented reality app exceeds family use target

Heathrow airport’s new augmented reality family travel app –  Around the World with Mr Adventure – has seen an impressive level of customer engagement, beating all expectations the airport had for its launch, the airport says. Part of Heathrow’s campaign to reach beyond business travellers, the “family-focused” airport decided to embrace (more…)

Gatwick launches its first passenger app with personalised user experience

user experience

Gatwick airport is launching a new passenger-facing app, one of the several digital innovations that e-retailers can use to their advantage to target the airport’s travellers. The free app would offer personalised flight alerts, real-time queue updates for check-in and security, intuitive navigation using beacon technology and shopping, restaurant and (more…)