As Christmas approaches and brings with it some of the busiest shopping days of the year, new research has revealed retailers including Amazon, River Island, and Just Fab are using what are known as ‘Dark UX’ methods – crafting their interfaces that can mislead users – to boost sales on mobile.
In a novel twist on ‘smartphone’ retailing, the UK’s smaller and independent online retailers are set to see a 40% boom in sales over the phone in the run up to Christmas – with people actually calling them to buy things.
This time last year retailers identified personalisation as one of the most important trends to tackle in 2016 with big brands such as Amazon , Waitrose and Boots all investing heavily in customisable promotion schemes to relate to their customers.
Shane Finlay, Director of Retail Industries, SAP outlines how Black Friday has shown that far from killing it, the mobile has made the High Street more relevant than ever.
What a weekend: Fidel Castro dead. And on Black Friday too. The irony that one of the few world leaders that actively stood against capitalism should slip away on the day when most of the running dogs of the debauched west were flocking to the high altar of Mammon wasn’t (more…)
Black Friday, Cyber Monday and the flurry of discount days in between have come and gone in the blink of an eye and mobile proved to be the preferred channel for purchasing goods in the UK.
With mobile doing surprisingly well across the Cyber Five-day weekend, apps appear to have been key. According to research by Poq, 64% of purchases are made on a mobile device, which in turn is largely fuelled by retail apps. Poq, the UK’s leading app commerce platform, analysed Black Friday data from across more than 20 (more…)
More than three quarters of consumers are more likely to visit shops that have sent them a personalised offer on their smartphone – and 25% of them are likely to spend more when they do – a survey by Vista Retail Support has found.
A new industry report examining the ‘Generation Z’ shoppers — that’s kids aged 15 to 24, daddy-o — finds that they are a shop-happy and digitally-savvy generation, who are open to influence by retailers, but also have high expectations of them.
Being male, married and a millennial are the key traits of the customers most engaged with their mobile phone providers, according to global research conducted into the relationships of more than 18,000 consumers.
Santa Claus continues to embrace mobile technology with an app that allows him to deliver a personalised message – and the all important ‘who’s been good and who hasn’t’ this year message – via smartphone. Personal North Pole (PNP) launched in 2012 has become the leading Santa app with more (more…)
With the chaos of the Christmas rush fast upon us, this year more than ever, consumers, retailers and transport operators are heavily dependent upon technology to ease some of the seasonal strains. Ashley Murdoch, CEO of Corethree, outlines how mobile ticketing can help everyone
This year’s Black Friday-Cyber Monday-Christmas boom was kicked off in style by Single’s Day in China on 11 November – and shows just how important the Chinese market could be to UK etailers. Here Dan Matthews explores what Chinese consumers want from UK brands
It’s almost here. Or it is already here. Is it Black Friday tomorrow? Or is it already Black Five-day? If you are Chinese you are probably still in the bargain shopping frenzy that kicked off on 11 November for Single’s Day. And that is the nature of ‘Black Friday’ this (more…)
Smartphone shopping is predicted to reach record highs this weekend, as mobile users browse Black Friday deals on the go. That’s according to new research from digital commerce consultancy Episerver, which found that one in five shoppers will use their smartphones while out on the high street this week.
70% of all mums use their mobile as their primary research tool, while close to half use it for the majority of their holiday shopping
92% of the UK’s top 50 retailers have websites built for mobile, but are missing out on £2bn in online revenue each year due to slow load times on web and mobile and not having guest checkouts.
New European ecommerce rules to tighten up the security of online checkout threaten to make buying things on mobile – and on desktop – much more time consuming and could see an end to all forms of express checkout.
The UK’s millennials have growing security concerns around sharing personal information with retailers through the web, mobile and apps, but their need for a convenient shopping experience still outweighs these worries, according to new research released today by LexisNexis Risk Solutions.
Christmas Day is the busiest day for mobile shopping in the UK, with nearly two thirds (62%) of online purchases made on Christmas Day being carried out using a smartphone.