Lorna Crowley, Head of Marketing at Engage Hub, considers how the communication channel of choice for customers will fair in the time of virtual, voice activated assistants. “Alexa, have you been bought more than 11 million times?” The answer to this question is a simple, yes. By January 2017, that (more…)
The dust may have yet to settle on the launch of the iPhone ‘ten’ and the 8, 8-Plus, Watch 3, 4K TV and iOS11 but having watched the launch I am asking myself what is it going to do to retail.
Retailers beware, the new iPhones are coming your way. Half of existing UK iPhone users say they want the new Apple iPhone X, according to a consumer surveyconducted immediately after news of the product was released last night. A further 39% want “to find out more first”. “This represents a resoundingly successful launch”, says Guy Potter, Head (more…)
Today’s consumers expect strong mobile sites, want flexible fulfillment options, and use a variety of channels to research and make purchases. And among the brands delivering the necessary superior experiences to stay competitive are Apple, Nike, The North Face and Lancome.
72% of consumers say the experience of shopping in the UK leaves them frustrated, research has found.
More than half (55%) of UK consumers expect to abandon using cash for shopping in the next two years – with a quarter adopting mobile wallets.
The vast majority of retailers say that they need to reduce in-store friction in order to attract and keep customers on the high street, according to new research from Qmatic.
SMS is poised to get an upgrade – so what can retailers expect to get from Rich Communications Services (RCS) or SMS 2.0? Rob Malcolm, VP at CLX Communications takes a look
Marketing for retailers is changing rapidly – and it needs to, with increasing numbers of abandoned baskets, changing shopper habits and a shift in how people use shops. Even travel agents are seeing falling footfall, as holiday-makers go digital. These changing habits are shifting everything that retailers do. And chief among (more…)
Consumers switching from mobile phone browsing to laptop purchasing – plus a lack of discount incentives and desire for a variety of delivery options – are key reasons for ‘basket abandonment’, and are costing British retailers some £3.4billion a year.
Very.co.uk is teaming up with Bauer Media to create shoppable video content, building fashion credentials for the V by Very collection.
As shopping shifts to a multi-channel, non-linear process, brands needs to focus their online engagement on a new breed of super-leaders to become brand advocates to spread messages, shape opinions and help build trust in products.
International sports company PUMA Europe is set to delve into personalised, reactive marketing, by collecting and analyzing consumer data in near real time to garner new customers and grow brand affinity.
Tesco has revamped its PayQwiq digital wallet app and is being re-launched as Tesco Pay+. Further details about Tesco Pay+ will follow later in September.
The future of the high-street travel agent could be under threat, as a new report finds that only 9% of UK holidaymakers now visit travel agents to book their holiday, finds a study.
Bricks and mortar stores need to become more like online retailers to survive – so what can they learn and put into practice from their online counterparts – and is the wireless router now as important as the PoS? Lino Notaro, retail sales director at TP-Link UK thinks it might be
The way we shop is changing as we watch, if the stories in today’s M-Retailing newsletter are anything to go by. Today we’re reporting on how both Ocado and Walmart are throwing themselves into voice commerce, and how Barclaycard is trialling contactless payment – and self-service – for ice cream (more…)
Online supermarket Ocado says it is the first UK supermarket to launch an app for the voice-controlled Amazon Alexa. The development means customers can now use Alexa to add new items to their Ocado shopping list as soon as they realise they need them. In addition, the Ocado app, available (more…)
Walmart is set to give Amazon a run for its money in the voice commerce stakes, partnering with Google to let shoppers in the US buy hundreds of thousands of items through Google Assistant.
Consumers have moved quickly towards mobile-first shopping. Chloe Rigby considers the retail response Back in 2014, House of Fraser became one of the first major UK retailers to unveil a mobile-first website. It came at a time when m-commerce accounted for 27% of online sales, according to figures from IMRG. (more…)