Retail brands start to use Snapchat to engage – and its not just for the kids, study shows

With brand engagement becoming more important to most retailers than brand awareness, many are taking to new channels to interact with their shoppers and Snapchat is becoming one of the most important, suggests the latest research from Snaplytics. Originally thought of as a social network mostly geared toward teenagers, now (more…)

Mobile is the strategy as Spreadshirt sees 40% growth in global orders via smartphone

Spreadshirt, the novelty t-shirt platform, says it has “skyrocketing mobile traffic and sales numbers”. Spreadshirt experienced more than 40% growth in smartphone orders in 2016 compared to 2015. This increase reinforces the company’s plans to continue their steep investments in their mobile strategy and broaden the focus on enhancing and (more…)

Omni-channel sales throttled as shoppers won’t buy through SMS, social or chat despite loving mobile apps and email

The majority of shoppers would not consider using SMS, social media Messaging (Facebook, WhatsApp), Web/Live chat, Twitter, Facebook, Instagram or the telephone when purchasing items, due to security fears a new study warns – even though mobile channels such as apps are very popular places to buy online.