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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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M&S opens digital lab to cement its omni-channel strategy on the back of booming mobile sales
February 6, 2013 – 5:52 pm | Comments Off
M&S opens digital lab to cement its omni-channel strategy on the back of booming mobile sales

Marks & Spencer has opened a Digital Lab to help it develop and exploit technology to create a leading omni-channel offering. As part of the move, the retailer has appointed Kyle McGinn – who previously …

Shopping inspiration app Udozi offers independent retailers discounted use of its platform to drive shoppers back in store
February 6, 2013 – 5:52 pm | Comments Off
Shopping inspiration app Udozi offers independent retailers discounted use of its platform to drive shoppers back in store

With tough trading conditions looking set to continue in 2013, ‘shopping inspiration’ app Udozi, is offering independent retailers the opportunity to strengthen their online and mobile presence, via discounted use of its platform throughout 2013. …

Shopping and catalogue apps may provide more tailored experiences than mobile browsers, finds Adobe
February 6, 2013 – 5:49 pm | Comments Off
Shopping and catalogue apps may provide more tailored experiences than mobile browsers, finds Adobe

While mobile shopping is getting increasingly widespread, many catalogue companies – especially in the US – are starting to demonstrate how catalogue based apps are offering a much better user experience than either m-web and …

JML launches fully functional m-site that debuts demo videos
February 5, 2013 – 4:50 pm | Comments Off
JML launches fully functional m-site that debuts demo videos

JML , the UK-based consumer product brand and TV home shopping retailer, has launched a new mobile site, which allows customers to access the full product range and shop on their phones, as and when …

IBM Christmas retail report shows this was the year of increasing online sales and record adoption of iPad by shoppers
February 5, 2013 – 4:42 pm | Comments Off
IBM Christmas retail report shows this was the year of increasing online sales and record adoption of iPad by shoppers

The UK online retail sector delivered 16.4% sales growth in December 2012 compared to the same period last year, according to cloud-based analytics findings by IBM. Boxing Day had the strongest percentage increase with sales …

10bn mobile coupons to be redeemed this year, up 50% on 2012, predicts Juniper
February 5, 2013 – 4:35 pm | Comments Off
10bn mobile coupons to be redeemed this year, up 50% on 2012, predicts Juniper

The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% on last year, a new report from Juniper Research has …

3D Wayfinder launches mobile solution to transform retail experience
February 5, 2013 – 4:31 pm | Comments Off
3D Wayfinder launches mobile solution to transform retail experience

Estonian start up 3D Wayfinder, a provider of 3D personal navigation solutions in large public buildings, has launched a mobile application for shoppers that provides maps of all of their favourite shopping centres and up …

WWF launches the first mobile network to raise money for conservation and the environment
February 5, 2013 – 4:30 pm | Comments Off
WWF launches the first mobile network to raise money for conservation and the environment

WWF, in partnership with UK mobile operator, Digital Spring Mobile, has launched the first UK mobile network designed to generate funds to protect wildlife and the environment. WWF Wildlife Mobile is operated by UK mobile …

Leading names signed up to give the skinny on SoLoMo at Internet Retailing Expo
January 24, 2013 – 10:56 am | Comments Off
Leading names signed up to give the skinny on SoLoMo at Internet Retailing Expo

Registration is open for Internet Retailing Expo at the Birmingham NEC 20-21 March and the speaker line up is taking shape. The Social-Local-Mobile (SoLoMo) session already has speakers from PayPal, Pizza Hut, SecretSales, Cooper&Co, Justbought.it, …

Online retail searches boom in Q4 2012, led by massive smartphone and tablet growth
January 24, 2013 – 10:55 am | Comments Off
Online retail searches boom in Q4 2012, led by  massive smartphone and tablet growth

The latest BRC-Google Online Retail Monitor for Q4 2012 finds that retail searches on tablets and smartphones are growing rapidly, with tablet searches of retailers up by a whopping 238% and smartphones up 76% year …

Retailers to spend $55bn annually on mobile marketing by 2015, as they place phones and tabs at heart of engagement
January 23, 2013 – 9:07 pm | Comments Off
Retailers to spend $55bn annually on mobile marketing by 2015, as they place phones and tabs at heart of engagement

As retailers increasingly utilise mobile devices as a touchpoint on each stage of the retail lifecycle, a new report from Juniper Research has found that annual spend by retailers on mobile marketing will reach $55bn, …

One in four e-commerce shopping sessions on Boxing Day were on mobile, finds RichRelevance
January 23, 2013 – 9:06 pm | Comments Off
One in four e-commerce shopping sessions on Boxing Day were on mobile, finds RichRelevance

Once again, mobile commerce has shown itself to play a critical role in the online retail experience, particularly during peak shopping periods. In a new Shopping Insights study released this week, RichRelevance, a leading provider …

UK retailers increase spending on paid search, with nearly a third of clicks coming from mobile
January 23, 2013 – 9:05 pm | Comments Off
UK retailers increase spending on paid search, with nearly a third of clicks coming from mobile

UK retailers spent 27% more on search marketing through Google and other major search engines during this past Christmas season than in 2011 with more than 31% of all paid search clicks coming from mobile …

One iota throws high street retailers a lifeline with new SmartPod in-store technology
January 23, 2013 – 9:04 pm | Comments Off
One iota throws high street retailers a lifeline with new SmartPod in-store technology

One iota, self-proclaimed “experts in cloud based multi-channel retail technology”, have launched SmartPod, a powerful retail technology solution to drive assistive and online sales in-store across kiosk, mobile and tablet points of sale.

Holiday fashion retailer Style-passport goes mobile and sees immediate rise in sales
January 23, 2013 – 9:04 pm | Comments Off
Holiday fashion retailer Style-passport goes mobile and sees immediate rise in sales

Style-passport , a fashion retailer specialising in holiday fashion and beauty products, has launched a mobile optimised website, designed to expand its reach and provide customers with a secure and convenient method to complete transactions …

GUEST OPINION The future of customer loyalty is mobile
January 23, 2013 – 12:49 pm | Comments Off
GUEST OPINION The future of customer loyalty is mobile

Jason Cross, marketing director, Incentivated explains how loyalty schemes are set to get a revamp thanks to mobile – and explains why they are now more important than ever

Reevoo’s social engagement platform integrates with IBM Smarter Commerce offering allowing for ease of integration
January 23, 2013 – 12:08 pm | One Comment
Reevoo’s social engagement platform integrates with IBM Smarter Commerce offering allowing for ease of integration

Reevoo, the cloud-based social commerce solution provider, has announced a series of new integrations with IBM Smarter Commerce, making Reevoo’s social engagement platform “Ready for IBM Retail Industry Framework”, IBM enterprise software architecture designed to …

Getting old people to take the tablets
January 10, 2013 – 10:32 am | One Comment

It may not have been that happy a Christmas for many retailers on the high street, but luckily for us at Internet Retailing Towers the online side of Christmas sales has done very well. And …

Mobile internet access over Christmas reaches all time high
January 9, 2013 – 12:14 pm | Comments Off
Mobile internet access over Christmas reaches all time high

The number of people accessing the Internet from their smartphone or tablet device on Christmas Day and Boxing Day reached an all-time high in 2012, according to the annual Online Christmas Activity survey from eDigitalResearch …

Boxing Day sees 38% per cent more mobile retail traffic than Cyber Monday
January 9, 2013 – 12:13 pm | Comments Off
Boxing Day sees 38% per cent more mobile retail traffic than Cyber Monday

Endless queues, jostling crowds, perhaps even a tussle or two; the typical Boxing Day shopping experience hardly resonates with Christmas spirit. This year, however, UK consumers swapped stores for sofas and did their sale shopping …