John Lewis saw the Christmas clearance rush kick off on Christmas Eve and continue Christmas Day as shoppers used their mobiles to hit the sales from the comfort of their own homes.
While November saw dramatic growth in mobile traffic to retailer websites, December only saw some incremental increases according to the latest figures from Affiliate Window – apart from Boxing Day, which saw mobile e-comm traffic top 50% for the first time.
Following the record-breaking £810 million spent online on Black Friday, the combined £1.3 billion online sales predicted for Christmas and Boxing Day show that retailers who are lacking a comprehensive mobile strategy will miss the bulk of seasonal sales altogether, says Dan Wagner, founder and CEO of Powa Technologies.
Mobile traffic to retailer sites continued to rise in November – and we suspect through December too, but we are awaiting the numbers – according to Affiliate Window’s monthly benchmarking.
Hughes Electrical, the second largest independent electrical retailer in the UK, is deploying Ruckus Smart Wi-Fi technology across its retail outlets to allow better access to information for its mobile customers in store and to connect and demonstrate hundreds of in store multi-media consumer electronic products, such as Smart televisions, (more…)
The use of beacon-enabled marketing is expected to increase dramatically in 2015 as it continues to move to the forefront of major retailers’ strategies, including McDonald’s, Neiman Marcus and Macy’s in the US. However, it is more than just the physical retailers who will be able to benefit from this (more…)
Just as the rest of us start to try and tone up after a month of excess, Total Gym Fitness, a leading privately-held supplier of functional and bodyweight training equipment, is looking to boost mobile conversion rates using TouchGuides on smartphones.
It’s the time of year when we like to take a breath and look ahead to the exciting trends for the coming year. Here Jonathan Heap, CTO at NN4M outline what he thinks are the six big things retailers can expect to see from mobile this coming year
2014 is coming to an end and, while we prepare to digest vast amounts of poultry (stuffed within even more poultry, if you’re posh), we are also looking ahead to 2015 to bring you they key trends you need to be aware of for the year ahead. But, before you (more…)
OK, so the dust is settling on the Black Friday-Cyber Monday weekend and the numbers are in on how consumers shopped – and we can get a really good view of how mobile now fits in to the mix of how consumers shop.
Black Friday in the US saw an explosion of barcode scanning, with some retailer apps seeing a 40 times increase. According to scanning tech company Scandit, consumers scanned more than 4.5million barcodes on Black Friday alone with its solution.
British consumers are feeling flush in the lead-up to Christmas with almost half of people admitting to shopping online whilst sat on the toilet. 46% of shoppers from both the UK and France said they shop on the loo, proving that it’s more than just a flash in the pan, (more…)
National Express Group’s rail franchise c2c is improving operational performance and customer experience, with a series of developments around mobile developed by IBM.
For the first time New York shoppers will be able to instantly buy the latest range from men’s fashion brand 2(X)IST via “Virtual Stores”, as it partners with mobile platform PowaTag to transform the way people shop.
The number of smartphone users worldwide will surpass 2 billion in 2016, according to new figures from eMarketer – after nearly getting there in 2015. Next year, there will be more than 1.91 billion smartphone users across the globe, a figure that will increase another 12.6% to reach nearly 2.16 (more…)
Following their surprise tie up back in July, Apple and IBM have announced the first tranche of products aimed at combining Apple’s consumer devices with IBM’s enterprise capabilities.
With the festive season rapidly approaching, bargain hunting has never been easier as customers can browse, compare prices and ultimately purchase gifts without ever having to brave the High Street, says Helmut Okike from Omlis.
While we are all sifting through the data for the finer points, we can safely say that Black Friday, Cyber Monday and Manic Monday – and let’s not forget Cyber Saturday and, indeed, Boomerang Wednesday – all proved to be an e-commerce bonanza. It also showed us quite a lot (more…)
UK shoppers hold deals in the palm of their hands, quite literally, this Christmas, with more than half using mobile devices to do price comparison on gifts while in store.
There’s more to m-commerce than conventional wisdom suggests, with 30% of e-commerce traffic globally coming from mobile, and up to 40% of that for top US retailers. And mobile is now about purchase, not just research.