England may well be out of Europe in every conceivable sense, but the most important thing is that the football (Euro 2016, if you didn’t now) has had quite an impact on how people shop on mobile.
Boots has harnessed the power of digital to enable sales staff to find and inform customers about products, wherever they are held, using a new in-store mobile sales assistant. The Sales Assist app, produced by IBM MobileFirst on iOS, enables staff to answer customer questions about the range, from reviews (more…)
Businesses offering eCommerce are falling woefully short when it comes to delivering a satisfying mobile experience for customers.
The news that Debenhams is seeing a boom in sales through mobile comes as no surprise. As my esteemed colleague Chloe Rigby points out, department stores tend to see online sales grow more quickly than elsewhere. But there is another factor at play: shoppers are just becoming more mobile centric (more…)
Debenhams customers now mostly turn to mobile when they shop online with the department store. The multichannel department store, a Leading retailer in IRUK Top500 research, said today that more than 50% of its ecommerce orders came via mobile devices. Overall, online sales grew by 7% in the 15 weeks (more…)
Some 2.5 million UK consumers are buying on their mobile phone “every day”, driven by social connections, convenience, and greater emotional ties between brand and consumer.
Planes, trains and everything-in-between brand Virgin has rolled out a loyalty programme that is not only mobile first, but also gets increasingly personal as it learns how the user uses it.
All Bar One has launched a new loyalty app, offering customers rewards, exclusive offers and an opportunity to build their wine and cocktail knowledge.
Mobile payments have long been touted as ‘big’ but a year after the launch of Apple Pay in the UK – and with no real figures from Apple – Nick Black, CEO of UK app developer, Apadmi, discusses the real impact Apple Pay has had on retail in the UK.
This week’s announcement by Apple that it is to bring Apple Pay to the web, via Safari, and using the touch ID on the phone to authenticate it marks a shift not only in Apple’s m-payments strategy, but also potentially takes mobile payments to a whole new level. As our (more…)
At this year’s WWDC developers’ conference, Apple announced that it is going to start offering the ability to pay by Apple Pay on websites using Safari on a mac, with authentication taking place using Touch ID on the phone, setting its sights firmly on PayPal
Consumers want a more interesting relationship with the brands they use, and think highly of virtual techniques promised by evolving technologies – especially on the more personal mobile level – says a report from the DMA.
Digitally contactable customers are high spenders in-store and account for 27% of in-store revenue and 73% of ecommerce revenue in the luxury sector, according to a study by customer engagement company Contactlab in conjunction with Exane BNP Paribas.
Tesco Mobile is rolling out a new mobile service – Tesco Mobile Xtras – which promises to cut customer phone bills, if they watch certain exclusive bits of content and offers when unlocking their Android smartphones.
Tomorrow the European football championships kick off in France and once again the ever-hopeful band of loyal St George’s Cross bothers will, somewhat ironically in this instance, be keen that England stays in Europe. But for many a retailer, the European championships offer at best a mixed blessing. On the one hand it offers a (more…)
More than a third (39%) of Tube passengers are shopping underground daily, equating to 1.5 million people, according to mobile payment service, Pay by Bank app.
Cheaper smartphones, dwindling sales of tablets, the increasing use of IoT technologies, Artificial Intelligence (AI) and Virtual Reality (VR), and sustained growth in the digital economy: these are all key trends that retailers need to be aware of in the ‘post smartphone era’ that is nearly upon us.
A new study from Juniper Research has found that smartphone and tablet-based mobile point-of sale terminals will take on a significant role in businesses, handling 40% of all retail transaction value by 2021, up from an expected 12% in 2016.
Almost a third (32%) of major UK retailers plan to install technology that enables in-store shoppers to order an item unavailable in one branch from another holding it in stock, according to a survey conducted by retail specialists Martec International for Omnico, a leading software and services company enabling omni-channel (more…)
At a time when brands are matching each other on areas such as price, delivery, service, and even perceived quality of product, the customer experience remains the one differentiator brands can use to set themselves apart from their competitors. Mike Harris, VP EMEA, Monetate, explains It’s now easier than ever (more…)