As 2017 comes to a close, it is time to pause – albeit briefly – and assess what we have learned and what this means for the year ahead. In mobile commerce, it’s been an interesting year, with mobile becoming the cornerstone of Black Friday and the run up to (more…)
By the end of this year shoppers will have spent nearly £18bn using a smartphone – more than via a tablet computer, for the first time, according to eMarketer analysis.
The retail industry experienced a rollercoaster of changes through 2017. So what does 2018 have in store? Here we ask some of the experts. This time its personal Every innovation in 2018 will fundamentally be driven by the desire to balance personalisation and exceptional customer experience and process efficiency to benefit (more…)
O2 has today released findings from its Future of Mobile Life Report, created with Futurologist Dr Ian Pearson, revealing that advances in embeddable and wearable technology have the potential for the human body to replace smartphones by 2049 – completely changing the way we interact with one another and technology (more…)
A recent survey of UK consumers by Qmatic, the market leader in customer journey management solutions, has revealed that there is an overwhelming preference among consumers to return unwanted gifts in-store, rather than through other channels – but technology needs to make this easy to do.
As ever Christmas Day and Boxing Day are looking to be big spending days online, with mobile couch commerce driving sales – and this year could see the first ever Billion Pound Boxing Day.
While Black Friday, Cyber Monday and, by the looks of it Christmas and Boxing Days, will see a boom in mobile-led, online sales, this Christmas will also see a boom in voice commerce, where consumers order their gifts through voice-led Zero-UI (User Interface) devices such as Google Home or Amazon (more…)
Customers are more likely to purchase big-ticket items if they have an opportunity to visualise them at home through their mobile, with 33% saying they would do so on the spot if they could use augmented reality (AR). So reveals new research from DigitalBlue, which reports that augmented reality would speed up (more…)
Mobile has long been a challenge for retailers worldwide. From developing a good responsive design, to slow page loads and clunky apps, honing the mobile experience has been on the to-do list of online businesses for many years. But user behaviour has turned mobile from a nice-to-have to an essential (more…)
Forget the Grinch, Scrooge or even Bad Santa (great film though it is), what really spoils Christmas for most people is shopping. Personally, this isn’t news to me: I quite like the run up to Christmas, but actually buying things in shops is a right old pain. I always – and (more…)
More than a quarter (27%) of Christmas shoppers find buying presents online just as stressful as going in-store – because poorly optimised mobile and omni-channel experiences add to the confusion and stress.
Click & Collect service – either through a self-service kiosk, or staff at the door armed with mobile applications – would make most shoppers in-store experience more positive.
77% of UK consumers believe retailers are not doing enough to make shopping in stores enjoyable, according to new research from leading independent IT services company Vista Retail Support.
Mobile Point of Sale (PoS) and mobile-enabled shop assistants are going to be key to digitising in-store, for almost half of all retailers. But payment-over-time models and try before you pay are going to be what pays for it.
Payments platform Adyen has rolled out WeChat Pay, one of the most popular mobile payment apps in China, allowing Adyen merchants to offer WeChat Pay on their point-of-sale terminals worldwide.
Endorsers, bloggers and YouTubers appear to have a strong influence over what their millennial followers buy next, a new study suggests. Research undertaken by the Affilinet network asked 2,293 UK adults aged 18 to 30 what they believed had the most affected their purchasing behaviour and encouraged spending. According to the (more…)
Tick tock. Tick tock – the countdown has begun for the most critical time of year for retailers. The lead-up to Christmas is typically when most retail brands make their biggest profits. It’s also when Consumer-First Marketing should be used to maximise your sales. What do we mean by Consumer-First Marketing? (more…)
Last week we saw, in the immediate aftermath of Black Friday, how the first real lesson that retailers need to learn from this year’s peak was that consumers are really mobile. This week, as more analysis takes place, our second learning is that customer service is key. After a relatively (more…)
European consumers have high expectations from mobile, with 44% of EU-7 online adults stating that they are more likely to return to a website in the future if it is mobile-friendly
Leading UK online automotive marketplace AutoTrader has put a tiger in its tank and ramped up it network performance to cater for the need for an improved experience on mobile.