Digital platforms driving sales up – but better technology needed to maintain growth…

With British Retail Consortium (BRC) figures showing that online sales grew slowly last month at the expense of in-store sales, retailers need to adopt technology and a mobile-first approach if they are to continue to see momentum, ecommerce vendors and consultants are warning. The February BRC statistics are the strongest indicator yet (more…)

Mobile is key online purchase channel not just for browsing says new study that claims retailers not measuring properly

Everything you know is wrong – and the adage of ‘browse on smartphone buy on desktop’ is dead. So says a new report that suggests retailers are not measuring conversion rates across devices properly and could well be undercounting conversion rates by as much as 40% on all customer journeys and (more…)

More convenience stores to embrace m-payments as Zapper expands proof of concept

Following a highly successful roll out of m-payments in Nisa convenience stores around Peterborough last year, Zapper is extending the reach of its all-in-one payments, loyalty and vouchering platform to more convenience stores around the UK. With the Nisa launch continuing to perform above expectations, Zapper is now launching in further stores (more…)