Luke Whitehead, head of European marketing, Couchbase outlines how retail apps have to up their game to get noticed in an ever more competitive market for the perfect personalized experience
Anyone who has used Apple Payor any other means of mobile payments in a store with any regularity as I do will know how quick and easy it is. You may also be aware, as I am, that each time I do it, many people – even the sales assistants (except (more…)
Tesco is planning to roll out its PayQwiq mobile payment app across all its UK stores by the end of the year following successful trials. The move would put it in direct contest with both Apple Pay, Android Pay and Google Wallet offering a much higher payment limit of £400.
Top travel brands are strengthening their multi-device offering, with 80% successfully optimising their websites for mobile, a new report finds.
Shoppers, whether in food or fashion, only really notice a brand, rather than the individual channels they use. With this in mind, it’s crucial that retailers must give serious thought to providing customers with complete transactional consistency across all the channels. Here Steve Thomas, CTO of Omnico Group offers eight (more…)
Boffins at the IMRG have been watching a steadily growing gulf emerge in terms of growth between online-only retailers and omni-channel retailers. According to the men in white coats, there is a widening gap between pure-play online only retailers and the omni-channel players when it comes to online sales – and (more…)
Online retailers who use SMS to interact with customers are seeing improved customer experience, increased revenues and improved marketing and customer service efficiency – however only 29% of merchants actually use it.
The vital role that smartphones play within retail has been underlined by a new report from IMRG and Capgemini.
With many people heading off to warmer climes for their holidays, research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip.
In the first half of 2016, the majority of visits – some 3.8 billion in fact – to the top 25 online retailers, came via mobile.
More than a third of consumers believe their financial mobile applications are not secure enough – and that is going to have a massive impact on retailer plans to introduce mobile payments.
Just like in the online world, faster load times are the key to getting shoppers to engage and spend on mobile.
Rob Weisz, chief executive of mobile payments and messaging specialist Fonix outlines how the carrier billing – charging things to the mobile phone bill – could be the way to revolutionise online sales.
Mobile is a curious beast – but not as curious as the shoppers that use it. It has taken many years for mobile to become the channel of choice for half of online shoppers and it has only recently cemented its position in the purchase journey. Nothing much has changed (more…)
Loyalty schemes have been one of the huge marketing successes of British commerce in the last decade. In fact, a recent research study from 3radical has found that 93% of Brits have at some point signed up to be a member of a loyalty programme. Alongside this, where they find (more…)
Retailers in search of an ever more flexible shopping have looked to mobile scan and pay technology to create an easier customer journey through the store or supermarket. It’s now common to see customers scanning and paying for products in store, before walking out with them. But criminologists from the University (more…)
Despite the increasingly rapid rise of mobile as the preferred online shopping channel, consumers are starting to be more vocal about their frustrations and what they don’t like about it – and retailers need to listen up as there is much at stake.
Mobile devices have become vital to in-store shopping and retailers must adjust their campaigns to meet changing customer behaviours.
More people in Europe are using their mobile devices to buy consumer goods than ever before, with clothing and electronics the most popular purchases.
With the world going crazy for Pokémon Go, what can retailers learn and gain from this virtual reality craze, asks Gillian Hughes, VP of Corporate Sales, Veoo.