According to January’s sales figures from IMRG [IRDX VIMR], use of smartphones for shopping has rocketed up by 96% since January last year. Consumers are clearly much more confident with using their phone for e-commerce. But this doesn’t tell the whole story. Yes, consumers are embracing mobile and any last (more…)
Four in 10 purchases occur across multiple devices or channels and of that, close to one-third are completed on a mobile device, indicating that consumers are using numerous devices along their path to purchase and are regularly buying on mobile.
Squaring the circle between m-commerce and marketing, mobile is the obvious choice to offer the best and most relevant and timely messaging. But marketers are failing to tap into this – and consumers are noticing – a study finds.
Graham Cove, Business Development Director of Synaptix Technologies, explains why it’s time for marketing to get more personal instore if retailers are to finally realise true Omni-channel
Ahead of this year’s InternetRetailing Expo (IRX 2016) (April 27-8, at the NEC in Birmingham) we’re running a series of previews focusing on event highlights, from the conferences to interviews with key retail speakers, and beyond. Today our focus is on the Mobile in Multichannel Conference. Mobile is fast becoming (more…)
Apps are, against the odds, becoming the shopping channel du jour for many consumers. As we reported last week, almost half of retailers say that between 21 and 50% of their web sales come directly from purchases made on an app. Now, further research across all channels from poq shows (more…)
Data from across desktop, mobile web and app data – including two million iOS and Android app sessions that took place throughout Q4 of 2015 – reveals that app users are the most enthusiastic online shoppers, with the average person shopping from an app generating 2.6 times more revenue for (more…)
Retailers are being urged to develop mobile loyalty schemes, as new research reveals that 80% of shoppers want to collect loyalty points on their phone.
A new study from Juniper Research has found that more than 3 billion loyalty cards will operate as mobile-only or be integrated into mobile apps by 2020, up from 1.4 billion last year, as consumers move to app shopping and want to add their cards.
With the recent launch of the Sparks loyalty programme by Marks and Spencer , the competition to woo the customers and make them loyal seems to be getting more complex than it has ever been – and mobile loyalty could hold the key. Here Dr Alexandra Ranzinger, founder of workinghead (more…)
Just 23% of Top 500 retailers in the UK have a transactional app – with only a fifth having an app at all – despite mobile increasingly accounting for more than half of retailer e-commerce traffic. InternetRetailing’s own UK Top500 research for 2016 shows that the UK retail industry is (more…)
There is no shortage of experts telling us that the way people shop is changing, but for all the talk of how mobile is the real driver for this change, the real impetus is coming from good old bargain hunting. Mobile is just, in the parlance of all things naughty, (more…)
Almost half of retailers say that between 21 and 50% of their web sales come directly from purchases made on an app, although 23% of IRUK Top 500 retailers currently have a transactional app and 4% have no plans to use apps as part of a multichannel strategy.
One of the early trends for 2016 in m and e-commerce is the use of location and other factors to help give shoppers instant offers. SaveAsYou is a location-based app that is free and easy-to-use for shopping centres and customers. Brought to the market by Kal Group, a leading digital marketing (more…)
One in five consumers worldwide expects more than half of their overall e-commerce spending to be done on mobile this year, according to a global study by . BuzzCity.
Smartphone shopping is now the default for U.K. shoppers with 64% of all website visits to retailers last year coming from mobile devices, according to digital market intelligence company, SimilarWeb . The study revealed that on average 64.54% of visits to all online retail sites in the U.K last year (more…)
Apple has passed the one billionth device milestone this week and that means we are well on our way to ‘peak iphone’, so what does that mean for you? As we have seen over the past few weeks it the news here on M-Retailing, m-commerce is now the main driver (more…)
A billion Apple devices, from iPods and iPads to the Apple Watch and Apple TV, are now in active use, the manufacturer and retailer said as it reported record profits of $18.4bn (£12.8bn) in the first quarter of its financial year. While sales of the iPhone were flat in the (more…)
Nicotinell, the help-to-quit-smoking brand, is set for a retailing first as it rolls out the ability to to track online activity through to in store sales in real-time.
Novus Leisure, the UK’s largest private bar and club operator, has teamed up with retail technology specialist Red Ant to build a unique real-time customer feedback app that will help to measure social sentiment, deliver live business insight and improve service.