Last issue I waxed lyrical about PowaTags and the ‘retail revolution’ this QR code scanning marketing-to-retail play was, in PowaTag’s mind at least, going to instigate. Fourteen short days later and we are now in the midst of another retail revolution: location. Since I traipsed round Gay Paris scanning QR (more…)
London shopping thoroughfare Regent’s Street is to become a beacon hotspot, with every store along its mile length – including Apple, Hamleys, Longchamp, Burberry, Banana Republic, Hugo Boss and Anthropologie —expected to install beacons to broadcast offers to shoppers as they walk past the shop front. About 100 stores have (more…)
With 85% of shoppers admitting to having used a mobile phone for shopping purposes while in a store, and 45% of people having redeemed a mobile coupon, Motorola has upped the ante in the beacons debate by rolling out a mobile retail solution that combines wifi and Bluetooth Low Energy (more…)
Opting into both location and push notifications are necessary in order to receive messages based on beacon proximity, current location or location history – and without consumers agreeing to this, then beacons will fail.
Every week we’re highlighting the shortlisted retailers in the Internet Retailing Awards 2014. Today we focus on the Service Sector Award. While there are many excellent retailers with superb e-commerce and omni-channel operations, there are a whole raft of retailers who have no high street stores, no products of their (more…)
Despite a surge in mobile traffic – which now accounts for nearly 20% of all e-commerce traffic – a quarter of the top 100 UK retailers have yet to optimise their e-commerce websites for mobile devices. Although this is a 26% increase on the 50% of UK retailers who had (more…)
Multichannel retailers are quicker to adapt for mobile than their pureplay counterparts, according to a new report released today by IMRG . The report, which explores the impact of advancements in mobile technology on consumer behaviour and retail strategies, has revealed that just over half (53%) of online-only and catalogue (more…)
The impending World Cup Finals in Brazil will see some £38 million being spent through mobile in the UK, if England makes it to the second stage, according to research from VoucherCodes.co.uk. If the team make it to the finals, that number is expected to jump to £79 million.
Research by LogMeIn ahead of its 5 Strategies for Building Effective Mobile Engagement webinar here at Internet retailing confirms that consumers are engaging increasing numbers with retailers via mobile and that this mobile engagement has to be understood so that retailers can shift their business models to make the most (more…)
Shoe retailer to the stars Clarks has gone live with a new voucher programme – initially on paper, but moving shortly to SMS – that is aimed at both consumers as a marketing tool and at staff as part fo the company’s incentive scheme.
Competition in the mobile payments space has taken an unexpected turn, with the roll out of a charge-to-phonebill payment tool that offers competitive charges to PayPal and potentially knocks the competition of digital goods payments wide open.
The number of consumers making contactless payments via their mobile handsets would reach 300 million globally by 2017, up from just over 110 million last year as many markets find that they are being seeded with contactless cards for a push into mobile NFC payments later this year, finds a (more…)
Fast Shopping. Anywhere commerce. Wait marketing. Phrases flung about with gay Parisian abandon at the launch of PowaTag’s first actual live client, French fashion retailer Comptoir des Cotonniers this week. As our story attests, the retailer and the technology vendor – an up-sell-spin-off of Venda, driven by e-commerce powerhouse Dan (more…)
Screwfix’s mobile click, pay and collect service helped it to higher sales in the first quarter of its financial year. Sales at the multichannel retailer of trade tools grew by 24.2% to £192m in the three months to May 3. Sales were up by 12% on a like-for-like basis, as (more…)
Every week we’re highlighting the shortlisted retailers in the 2014 Internet Retailing Awards. Today we focus on the Mobile Award. Mobile is at the heart of online and, increasingly, in-store retailing these days and as such we salute those that are pushing how the technology is used to drive their (more…)
French fashion retailer Comptoir des Cotonniers is using mobile to launch “10,000 boutiques” across France, turning billboards, bus stops, print adverts and even TV adverts into points of purchase following the adoption of retail app PowaTag.
More than a third of all online sales are now made on a mobile device – that’s smartphones and tablets, fact fan – as m-commerce continues to increase its share of the UK e-retail market, according to the latest results from the IMRG Capgemini Quarterly Benchmarking.
Following its recent acquisition by GetLenses.co.uk, VisionDirect.co.uk one of the UK’s largest online retailer of contact lenses, has rebranded and overhauled its website with a host of new features in response to direct feedback from its customers – not least optimizing for mobile.
Forget mobile payments, consumers really want a smooth seamless and trustworthy way of paying in-store, online and on mobile finds research carried out by Centre for Economics and Business Research (Cebr) for PayPoint, which is merging its online and mobile payment services into one offering.
Yoyo, a London-based mobile payment and loyalty app already up and running at Imperial College in London, is rolling out at the University of Westminster and University of Greenwich – putting the combined mobile payment and loyalty app in front of more than 70,000 students, visitors and faculty members across (more…)