Smartphones are becoming the dominant mobile device for commerce and more, replacing tablets, finds the Q1 2015 State of Mobile Commerce Report from performance marketing company Criteo. As a result, advertisers’ future success now depends on their ability to offer a compelling mobile site.
Global ticket purchases via mobile and desktop devices including smartphones, tablets and PCs will total 32 billion by 2019, up from an estimated 16.2 billion this year, predicts Juniper Research. This represents a two-fold growth over the next 4 years. The research found that with digital ticketing services developing fast (more…)
ASOS , the UK’s largest independent online fashion and beauty retailer, has teamed up with retail technology specialists Red Ant to develop and deliver mobile apps for iPhone, iPad and Android to the Chinese market.
It’s no secret that technology is changing the way people shop. Today’s retail customers typically touch multiple channels before making a purchase – researching products, comparing prices and checking inventory online or via mobile and buying online, via mobile or in-store. John Pincott, European MD, Shopatron tells you how to (more…)
Clarks is set to start a marketing campaign that uses OTT messaging service WhatsApp to tell the story of the Desert Boot. And it is an interesting tale: invented for the Desert Rats, popularised by Nathan Clark in the 1950s and the start of what today is the £1.5billion Clarks (more…)
Vodafone Wallet users are to be able to make contactless smartphone payments through the Vodafone Wallet on NFC enabled phones following a deal between the MNO and Visa.
Clarks Originals has become one of the first major retail brands to use ‘dark social’ marketing with a foray into WhatsApp, which aims to bring alive the story of firm M-retailing favourite the Desert Boot.
Social engagement for retail and marketing gets a lick and polish with the unveiling of a refreshed app, giving brands and marketers the opportunity to capitalise on the engagement of more than 50,000 users, to create social currency.
Free-to-use, secure, phone chargers are being installed at all the intu branded shopping centres in the UK in the largest shopping centre roll out by ChargeBox, the world’s leading secure, out-of-home, mobile phone charging company.
Doddle, the network of parcel stores targeting commuters, has released the Android version of its free app as part of its mission to eliminate “while you were out” cards.
While mobile and digital payments are on the rise, the majority of consumers (8 in 10) still have concerns with adoption of this technology. But does Facebook or another big brand have the opportunity to change that with their peer-to-peer payments feature? It might, according to the Walker Sands’ 2015 (more…)
The Entertainer, the fastest growing toy retailer in the UK, is to use contextual digital marketing that will deliver personalised marketing interactions that increase brand engagement and, it is hoped, loyalty.
The brave new world of omni-channel is a boon for consumers, but is extremely challenging for retailers to deliver. Communication is key. Paul Murphy, Head of Commercial Development, OpenMarket outlines how mobile is the key to keeping that relationship alive
It’s not so long since accepted wisdom took it for granted that the internet would eventually kill the high street. The only question was ‘how long’. But things have turned out differently. The invention of click and collect, and the growing use of mobile to bridge the gap between physical (more…)
There is such a lot to look forward to next week at Internet Retailing, we can hardly contain our excitement. As you can see below there are some key things that are tickling us from mobile to payments to the Digital High Street. But, while there are still many of (more…)
The importance of mobile to retailers continues to grow and the mobile conference track at Internet Retailing Expo on 25 March promises to be a highlight of the show. And so it should be: mobile is mission critical to retailers, both as an e-commerce channel and as an in-store tool (more…)
Mobile payments are hot, but the lack of a real mobile payments solution that both consumers and retailers are embracing ubiquitously is making the gap between what is needed and what is available yawn ever-wider. And this is impacting payments generally.
British shoppers are taking to new mobile-based technologies enthusiastically as they browse and pay for goods and services – but this rapidly ups the ante and they instantly expect more.
From 21 April websites that are not mobile optimised could see a decline in rankings as Google introduces a much anticipated change to its algorithm.
The pinnacle of in-store mobile retailing is personal contextual engagement that leads to a sale and this takes a step closer to reality with the roll out of Message Cloud from SmartFocus – and it is set to revolutionise beacon technology by using virtual beacons instead of physical ones.