Mobile traffic as a proportion of all online traffic has continued to see points above 50% in January according to the latest figures from Affiliate Window , but traffic and sales through mobile devices was down last month compared to December.
We’re running a regular series of previews ahead of Internet Retailing Expo (IRX 2015) focusing on different aspects of the events and speakers. Today our focus is on the Mobile Conference. Mobile is the key driver beyond ecommerce growth. Shopping over smartphones and tablet computers is becoming hugely popular with (more…)
Figures from Adyen, a global payments technology company that tracks mobile payment data from web-based transactions across its customer base has found that mobile now accounts for 26% of payments.
Christmas still looms large in retail circles. The data gleaned from how consumers shopped is now grist to the mill of the inevitable January forecasts for what lies ahead. Yet this year things feel different. This year we seem to have some sense in the predictions: we have predictions that (more…)
Mobile and social media are going to be the biggest drivers of e-commerce in 2015 if you extrapolate how they performed not just in the Christmas period, but also across the whole of 2014, suggests analysis by personalization company Monetate .
The run up to Christmas this year was dominated by Black Friday and Cyber Monday – and the growth in e-comm sales across these two days is in part down to a 35% boom in mobile retailing, believes Facebook and online retailer AO.com .
iPhone, Android and iPad retail app transactions between 21st of November 2014 and the 4th of January 2015 were up 40% on the same period last year, as shoppers increasingly became mobile.
Marks & Spencer (M&S) is set to trial a digital coffee stamp card app in 58 of its Hot Food on the Move and Cafes in the Greater London area to reward customers for their loyalty.
More than 7,000 visitors, including retailers from around the world, are expected at this year’s Internet Retailing Expo (IRX) on 25 and 26 March at the NEC – and there is a lovely mobile track that will explore the latest developments, trends and ‘learnings’ about mobile.
More than half of senior decision makers within retailers and brands feel that their investment in digital marketing is not sufficient, with 87% of respondents planning to increase their investments in mobile marketing.
On-demand t-shirt printing company Spreadshirt saw conversions via mobile phones double in December and basket size go up five-fold, showing that consumers are not just using their mobiles to browse, but can be converted into enthusiastic buyers.
The importance of retailers offering customer free wifi has been underlined by a $5million investment led by notable retail luminaries as Sir Terry Leahy, Bill Currie, Iain MacDonald and Bob Willett from the William Currie Group with participation from Juno Capital a leading Angel Syndicate in social wifi company Purple (more…)
Virgin Hotels, the lifestyle hotel arm of Virgin Group, has introduced Lucy, a mobile app that allows guests to integrate their device into their hotel experience.
More than 1 billion people worldwide will use a tablet in 2015, according to new figures from eMarketer, representing nearly 15% of the global population and more than double the number of three years ago. By 2018, the number of tablet users in the world will reach 1.43 billion.
So was it a mobile Christmas? Well, sort of. It certainly was an online one – and mobile played its part therein. But where mobile really came into its own seems to be in the clearance sales that start on 22/23 December and have seen people shopping for bargains right (more…)
John Lewis saw the Christmas clearance rush kick off on Christmas Eve and continue Christmas Day as shoppers used their mobiles to hit the sales from the comfort of their own homes.
While November saw dramatic growth in mobile traffic to retailer websites, December only saw some incremental increases according to the latest figures from Affiliate Window – apart from Boxing Day, which saw mobile e-comm traffic top 50% for the first time.
Following the record-breaking £810 million spent online on Black Friday, the combined £1.3 billion online sales predicted for Christmas and Boxing Day show that retailers who are lacking a comprehensive mobile strategy will miss the bulk of seasonal sales altogether, says Dan Wagner, founder and CEO of Powa Technologies.
Mobile traffic to retailer sites continued to rise in November – and we suspect through December too, but we are awaiting the numbers – according to Affiliate Window’s monthly benchmarking.
Hughes Electrical, the second largest independent electrical retailer in the UK, is deploying Ruckus Smart Wi-Fi technology across its retail outlets to allow better access to information for its mobile customers in store and to connect and demonstrate hundreds of in store multi-media consumer electronic products, such as Smart televisions, (more…)