Mobile leads online vanguard in “war on Christmas” as Black Friday outstrips seasonal sales

Online retail could be poised for a ‘War on Christmas’ as consumers ditch Christmas sales for its bigger and more fashionable Black Friday cousin – and mobile is driving the change. Data from ecommerce consultancy Salmon’s Peak Trading Operations Centre shows the Black Friday period (22-28 November) was significantly busier (more…)

Restaurant app, CAKE, paves the way for better customer service in the capital’s eateries

CAKE, a London-only app for booking and digitised  payments and rewards has partnered with London restaurant,Tom’s Kitchen, to provide his customers the enjoyment of dining out without any hassles. With CAKE, customers can easily book tables, split their bill and pay, plus earn credit back instantaneously. Customers can also leave (more…)

GUEST OPINION 2017 Convenience for consumers will be key – and demands innovation from retailers

Mike Shapaker, Managing Director EMEA at ChannelAdvisor, outlines the challenges and opportunities that await brands in 2017 2016 was an interesting year in retail. Many traditional, established brands died a bricks and mortar death, outpaced by the changing role of e-commerce in today’s digital economy. While many thought this signalled (more…)

GUEST OPINION 2017 will be all about ‘omni’ bots, and chatty businesses – are you ready?

Next year, Silvio Kutic, CEO at Infobip predicts chatbot and omnichannel engagement will change drastically. Alongside these changes, SMS will regain its crown as a key building block for customer engagement, supported by new changes to chatbot and omnichannel technology that, together, will take marketing efforts further than ever before. (more…)