Stronger than expected year-on-year ecommerce figures have been driven along by greater use of smartphones and the growing influence of voice assistants, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. While UK online retail sales were up +13.9% year-on-year in January, The range of devices available for (more…)
While the UK won’t be moving to a purely virtual, exclusively online retail world anytime soon, there is a clear demand for increased integration across online and in-store – both in terms of the shopping experience and the customer data collected (or not) at each point. So finds InternetRetailing EXPO’s (more…)
London Fashion Week will always be at the forefront of every trend, and digital innovations continue to be vogue – and this year even the fancy designer brands are going to have to adopt a mobile-led, multi-channel digital approach to capture attention and engage their consumers. Designers must now think of (more…)
With London Fashion Week in full swing, Sarah Flannery, Head of Display and Paid Social at Forward3D, explores how digital shopping is transforming the world of fashion shows and retailing For years now, we’ve been able to order food, electronics, you name it, straight to our door with delivery times (more…)
Mango, the global high street fashion retailer, is working with Vodafone on a new programme to rollout digital fitting rooms to the company’s top stores worldwide. The digital fitting room has been designed around a new Internet of Things (IoT) digital mirror designed by Mango, developed by Vodafone in collaboration (more…)
Mobile is everywhere and its potential as a marketing tool is only just being fully realised. So how can you get on board with real mobile marketing? Emily Buckman, Global Strategic Consultant, Urban Airship offers three steps to mobile marketing heaven
Hoorah for men! As the pink sparkly dust settles on another Valentine’s Day, it is great to see that 13% of males in the UK would rather an AI-powered robotic gift chooser picked out presents for their beloved than having to do it themselves. Better still, 18% of them would (more…)
73% of UK consumers would spend more in stores on Valentine’s Day if they received personalised offers via their smartphones, while 54% believe that hyper-local promotions relating to stores or localities will also increase their romantic expenditure. Research from Vista Retail Support shows that 75% of UK consumers surveyed say (more…)
In 2018, more than a third of smartphone users worldwide will use their mobile phone to pay for a purchase at a physical point of sale (POS) at least once every six months, eMarketer estimates. By 2021, that figure will reach 39.8%, or roughly 1.12 billion people.
In-store footfall is falling more vigorously than previously thought and retailers with brick-and-mortar stores need to invest in technology now to stymie the drop. According to Springboard December monthly year-on-year footfall figure was significantly below the three-month rolling average of -1.9% and the twelve-month rolling average of -0.7%, meaning this is decline (more…)
Mobile now accounts for 6% of global total retail sales and nearly 60% of ecommerce, following a yearly rise of 40% in 2017.
One of the purported advantages of mobile advertising has been that you can target people based on where they are: well that marketer’s dream is now a reality with the launch of Weve Locate, the UK’s first proprietary location verification technology.
Email marketing reached a milestone in 2017 – for the first time ever, conversion rates for both desktop and mobile were equivalent, according to new data released today by Yes Lifecycle Marketing.
Stuart McMillan, deputy head of ecommerce at Schuh is speaking at Internet Retailing Expo 2018 (IRX 2018). Ahead of the event, he spoke to InternetRetailing about creating a seamless mobile experience. Stuart McMillan, deputy head of ecommerce of Schuh: I’m on a panel with the subject of “What Does A Great Mobile Shopping (more…)
IBM Watson, AlphaGo, Amazon Alexa – Artificial Intelligence (AI) is all around us, and holds the promise of connecting us and simplifying our lives like never before. But what about applications of AI in retail? Are they just as impressive and effective? Geoff Hueter, chief technology officer at Certona, explores (more…)
To paraphrase the somewhat grandiose song from the late ‘80s by the The Sisters of Mercy: isn’t it time you were mobile first and last and always? No one can ignore that mobile has driven much of the growth over the past year or two in ecommerce and, if proof (more…)
Smartphones continue to play an important role in the ecommerce game, overtaking desktop for sales and popularity. Yet, retailers are failing to turn their strategies towards being mobile-first to tap into this mobile shopping boom. So finds The Mobile Method: The Apps Commerce Outlook for 2018 research presented by Shopgate. According to (more…)
With retailers being accused of failing to go ‘mobile first’ – despite the fact that their customers are now overwhelmingly mobile. The figures from Shopgate show that some 45% of retailers are failing to cater properly to app shoppers. But they aren’t just having a go – here they offer some (more…)
Textlocal, one of the UK’s leading SMS platforms, has unveiled text as the latest mobile marketing methods to incentivise client sales and boost brand loyalty and repeat custom with mobile tickets, vouchers and loyalty cards. Clients using the system are given the opportunity to create tickets, vouchers and loyalty cards (more…)
Ahead of InternetRetailing Expo 2018 and sister event eDelivery Expo at the NEC in Birmingham on 21-22 March, we’re running a series of conference tracks previews and looking ahead to the event. Today, the focus is on being Mobile First. As the dust settles on Black Friday sales, what characterised the (more…)