Retailers anticipate accelerated growth for 2015 according to research released today from eBay Enterprise, an eBay Inc company – and mobile is among the main investment priorities.
Retailers are increasingly seeking mobile-friendly ecommerce platforms as they recognise the need to optimise for smartphone and tablet users, according to new research published by Econsultancy [IRDX .
This week we are very long on predictions. And they are very long predictions too. It seems that between 2019 and 2024, mobile is really going places in retail and commerce. As our lead story points out, consumers are going to be spending £53billion a year via mobile in 2024. (more…)
Consumers are set to spend £53.6 billion a year using their smartphones and tablets by 2024, compared with the £9.7 billion spent today, according to new research by Barclays . However, only 3% of retailers believe that they have a ‘cutting edge’ mobile strategy.
The latest figures from Affiliate Window for mobile traffic in Q1 2015 show that mobile traffic is on the rise and is edging ever closer to the 50% tipping point in the UK – a landmark reached in the US in August 2014.
It’s been revealed today that the Welsh are the biggest shoppers on mobile in the UK; 12.79% of Welsh respondents in new research commissioned by Tangent Snowball reported mobile as their preferred device to shop on – more than any other region, including London.
Research has revealed that more than 31 million (92%) UK mobile users will make payments with their mobile device in 2015. A further 24% of users said their spend on mobile would increase with additional payment platforms available at the point of purchase, such as carrier billing.
Smartphones are becoming the dominant mobile device for commerce and more, replacing tablets, finds the Q1 2015 State of Mobile Commerce Report from performance marketing company Criteo. As a result, advertisers’ future success now depends on their ability to offer a compelling mobile site.
Global ticket purchases via mobile and desktop devices including smartphones, tablets and PCs will total 32 billion by 2019, up from an estimated 16.2 billion this year, predicts Juniper Research. This represents a two-fold growth over the next 4 years. The research found that with digital ticketing services developing fast (more…)
ASOS , the UK’s largest independent online fashion and beauty retailer, has teamed up with retail technology specialists Red Ant to develop and deliver mobile apps for iPhone, iPad and Android to the Chinese market.
It’s no secret that technology is changing the way people shop. Today’s retail customers typically touch multiple channels before making a purchase – researching products, comparing prices and checking inventory online or via mobile and buying online, via mobile or in-store. John Pincott, European MD, Shopatron tells you how to (more…)
Clarks is set to start a marketing campaign that uses OTT messaging service WhatsApp to tell the story of the Desert Boot. And it is an interesting tale: invented for the Desert Rats, popularised by Nathan Clark in the 1950s and the start of what today is the £1.5billion Clarks (more…)
Vodafone Wallet users are to be able to make contactless smartphone payments through the Vodafone Wallet on NFC enabled phones following a deal between the MNO and Visa.
Clarks Originals has become one of the first major retail brands to use ‘dark social’ marketing with a foray into WhatsApp, which aims to bring alive the story of firm M-retailing favourite the Desert Boot.
Social engagement for retail and marketing gets a lick and polish with the unveiling of a refreshed app, giving brands and marketers the opportunity to capitalise on the engagement of more than 50,000 users, to create social currency.
Free-to-use, secure, phone chargers are being installed at all the intu branded shopping centres in the UK in the largest shopping centre roll out by ChargeBox, the world’s leading secure, out-of-home, mobile phone charging company.
Doddle, the network of parcel stores targeting commuters, has released the Android version of its free app as part of its mission to eliminate “while you were out” cards.
While mobile and digital payments are on the rise, the majority of consumers (8 in 10) still have concerns with adoption of this technology. But does Facebook or another big brand have the opportunity to change that with their peer-to-peer payments feature? It might, according to the Walker Sands’ 2015 (more…)
The Entertainer, the fastest growing toy retailer in the UK, is to use contextual digital marketing that will deliver personalised marketing interactions that increase brand engagement and, it is hoped, loyalty.
The brave new world of omni-channel is a boon for consumers, but is extremely challenging for retailers to deliver. Communication is key. Paul Murphy, Head of Commercial Development, OpenMarket outlines how mobile is the key to keeping that relationship alive