Global sportswear retailer uses smartwatches and IoT to make shoe shopping more engaging

A global sportswear brand has just completed a project with retail RFID specialists, Detego, to introduce “smart” fitting rooms in hundreds of stores. The retailer has added digitally connected touchscreens in its fitting rooms to allow customers to browse through collections and request staff bring other sizes without having to (more…)

Digital platforms driving sales up – but better technology needed to maintain growth…

With British Retail Consortium (BRC) figures showing that online sales grew slowly last month at the expense of in-store sales, retailers need to adopt technology and a mobile-first approach if they are to continue to see momentum, ecommerce vendors and consultants are warning. The February BRC statistics are the strongest indicator yet (more…)