Visitors to the recent Retail Asia Expo in Hong Kong found themselves taking part in a unique experience: chatting to Antony, an AI bot fluent in English, Cantonese and Mandarin and eager to help them find their way around the expo.
Social video is one of the fastest-growing content types across the internet, particularly when it comes to social media on mobile. So how can you make this work for your retail business? Lauren Evans, Director, Global Marketing at Kenshoo explains.
A week is a long time in e-commerce – especially in such uncertain times. It seems that the chaos that now envelopes us thanks to that vote is causing all sorts of changes of minds and hearts with several studies this week trying (and failing, as we shall see) to write (more…)
The UK is not just split on age lines when it comes to Europe, but shopping also seems to be dividing young and old, with millennials preferring mobile and the older contingent looking more to using desktop for buying.
Almost three-quarters of retailers are ramping up digital investment in an effort to increase customer satisfaction, boost customer loyalty and drive sales, with mobile holding the key to all three – plus allowing retailers to learn what shoppers do in store, closing the omni-channel data circle.
Consumers may say they prefer to buy on their desktop or laptop computers, or in-store – but almost half of them use their mobile in commerce. They use it to research products they later go on to buy through another route, a new study suggests. Some 49% of consumers say (more…)
Facebook local adverts are a great leap forward in linking online, social and the real world, but as Gillian Hughes, VP Corporate Sales, Veoo, points out it doesn’t go quite far enough – yet
I feel I should be writing a profound piece about Brexit, but I find that I am too depressed: you may or may not agree with me, but I can’t see how this is a good thing. However, in an attempt to brighten my mood, I have turned to the (more…)
The vast majority of consumers now expect a personalised experience or they will walk and that means leveraging mobile.
Consumers are increasingly turning towards messaging, such as SMS and chat apps like Facebook Messenger and WhatsApp to engage with retailers, a global study has found.
As we reported last week, social shopping is on the rise with consumers relying on recommendations from friends and family to drive sales thanks to mobile messaging and mobile social media. And now mobile is the new normal for selling too.
Ocado said that more than half of its orders were checked out using mobile devices, as it today reported double-digit sales growth in its latest half-year figures. Some 55% of orders were checked out using a smartphone or tablet computer in the 24 weeks to May 15. Over the same (more…)
England may well be out of Europe in every conceivable sense, but the most important thing is that the football (Euro 2016, if you didn’t now) has had quite an impact on how people shop on mobile.
Boots has harnessed the power of digital to enable sales staff to find and inform customers about products, wherever they are held, using a new in-store mobile sales assistant. The Sales Assist app, produced by IBM MobileFirst on iOS, enables staff to answer customer questions about the range, from reviews (more…)
Businesses offering eCommerce are falling woefully short when it comes to delivering a satisfying mobile experience for customers.
The news that Debenhams is seeing a boom in sales through mobile comes as no surprise. As my esteemed colleague Chloe Rigby points out, department stores tend to see online sales grow more quickly than elsewhere. But there is another factor at play: shoppers are just becoming more mobile centric (more…)
Debenhams customers now mostly turn to mobile when they shop online with the department store. The multichannel department store, a Leading retailer in IRUK Top500 research, said today that more than 50% of its ecommerce orders came via mobile devices. Overall, online sales grew by 7% in the 15 weeks (more…)
Some 2.5 million UK consumers are buying on their mobile phone “every day”, driven by social connections, convenience, and greater emotional ties between brand and consumer.
Planes, trains and everything-in-between brand Virgin has rolled out a loyalty programme that is not only mobile first, but also gets increasingly personal as it learns how the user uses it.
All Bar One has launched a new loyalty app, offering customers rewards, exclusive offers and an opportunity to build their wine and cocktail knowledge.