The latest round of global mobile testing from Rakuten Marketing reveals significant growth in mobile tracking. Three quarters of the brands that the network works with globally, have implemented some mobile tracking in their CPA programme to ensure they maximise this potential and around two thirds are tracking on every (more…)
Online jewellery vendor Gemporia is extending its online presence with the launch of an iPhone app. The new app comes at a busy time for the company following the launch of its new international website in July, and is a natural progression for Gemporia as it bids to become the (more…)
With the coming thanksgiving and Christmas holidays expected to see a record number of mobile shoppers hitting websites, LogMeIn has launched a new release of its BoldChat multichannel customer engagement suite to help businesses more effectively engage the rapidly growing number of mobile customers and visitors.
In a bizarre play on the game “six degrees of Kevin Bacon”, major UK networks are pushing the idea of high speed 4G connection (geddit? – we are all connected to Kevin Bacon. Genius.). But aside from the promise of ‘everything, faster’, what does it mean for retailers? Phil Freegard, (more…)
With just mumble-mumble shopping days to go until Christmas, retailers – if not consumers – are already well into the run up to their seasonal selling frenzy. And this year will be the first really omni-channel Christmas we have experienced. While much of the talk is that it will be a (more…)
Following the surge in smartphone usage across the country, consumers now have access to more loyalty schemes on mobile devices than they do in their physical wallets, reveals a study by, naturally, e-wallet tech provider CloudZync. The research, which polled 2000 consumers, highlights that while our physical wallets are ‘bulging’ (more…)
This year will see the UK’s first-ever mobile Christmas, with traffic from mobile phones and tablets expected to overtake visits from desktops this December 25. The forecast comes from John Lewis , which says almost 50% of traffic to its website came from mobile last Christmas Day – and this (more…)
Almost 4 million men and women in the UK are keen to hear from retailers by text at least once a month, reveals a white paper published by Textlocal, following an in depth survey of the views of 2000 UK mobile consumers and 330 businesses of all sizes.
The number of European mobile shoppers grew by 43% over the past year, with 20% of smartphone users accessing online retail sites and apps using their device. In addition, 1 in 7 European smartphone users have completed a retail transaction on their mobile phone in a month.
Mobile commerce at Argos more than doubled in the first half of its financial year to account for 16% of sales, one year into the general retailer’s digital transformation plan. Some 43% of its total sales were made online, including through its Check & Reserve service, with commerce over both (more…)
Online pricing innovations could move to the high street if B&Q implements technology that it is currently understood to be testing. According to reports, B&Q is testing electronic price tags that could change the price of an item, based on which customer is looking at it.
Leading payment providers Optimal Payments, Realex and SagePay have signed up to work with Zapp to start to offer some of the world’s biggest merchants the ability to allow mobile payments. The agreement commits Zapp and these leading payment service providers to work together to roll-out Zapp to retailers in (more…)
The key to omni-channel lies with in-store engagement, but with NFC still to gain a foothold and other technologies not supported by all devices, it could be a long time coming. So what should merchants be thinking about when looking to engage? Here, Oliver Ripley, Mobile Products Manager at eCommera, (more…)
The way UK shoppers look for the items they want to buy is developing fast, new figures suggest. Data from Google and the British Retail Consortium (BRC) show not only that total retail search volumes grew by 12% in the third quarter of 2013, compared to the same time last (more…)
With consumers seeing wifi as a right rather than a privilege, O2 has completed the roll out of its free saturation of the technology across the Canary Wharf, offering free web access to consumers in four shopping malls, 240 cafes, bars and restaurants and the 20 acres of parks.
We hear lots about the power of technologies linking the store and online – but for every retailers citing the powerful effect of Click and Collect on its sales, how many traders are actually using them, rather than simply talking about them? Retail technology provider Omnico has come up with (more…)
by Shane Fitzpatrick The widespread roll-out of 4G services across the UK may radically accelerate the demand for mobile commerce but user experience remains a concern. Retailers now need to ensure every step from browsing new offers to payment is optimised for smartphone users. In August, several mobile providers launched (more…)
Two people, separately, said to me at the Internet Retailing Conference in Hammersmith this week that it’s “not about omni-channel, it’s about retail”. And this pretty much sums up where retailers have got to right now.
Smartphone-owning shoppers are making less frequent visits to stores while at the same time becoming more likely to buy online, according to a study which appears to detect evidence of significant migration to online shopping. The research, Changing Trends in Multichannel Shopping and Browsing Preferences study from eDigital Research and (more…)
As US analyst firms Heavy Reading bullishly predicts that the mobile payment market is poised to hit $1trillion by 2015, US POS specialist Revel Systems revealing this week that it is to fully integrate PayPal mobile payment capabilities into its POS kit.