Almost a third (32%) of major UK retailers plan to install technology that enables in-store shoppers to order an item unavailable in one branch from another holding it in stock, according to a survey conducted by retail specialists Martec International for Omnico, a leading software and services company enabling omni-channel (more…)
At a time when brands are matching each other on areas such as price, delivery, service, and even perceived quality of product, the customer experience remains the one differentiator brands can use to set themselves apart from their competitors. Mike Harris, VP EMEA, Monetate, explains It’s now easier than ever (more…)
Fashion retailer Gap has been slow to embrace many of the tropes of etail and has, in many ways, fallen behind the crowd in terms of e-commerce. However, the launch of its Gap+ loyalty app marks the start of an interesting journey into more advanced omni-channel retail and could see (more…)
The percentage of online retail sales made through mobile devices – both smartphones and tablets – fell in Q1 2016, according to the latest results from the IMRG Capgemini Quarterly Benchmark: the first time a decrease has been recorded since tracking started in 2010. Just under half (49.6%) of online retail (more…)
Fashion retailer Gap has rolled out its new loyalty app – called Gap+ – in an attempt to develop a much more personalised approach to marketing and discounting and to kick start its omni-channel strategy.
As part of the drive to improve customer experience across all its platforms, Debenhams has partnered with UserZoom, a user experience research and testing SaaS platform, to help it create better UX as shoppers become increasingly mobile.
Zapper, a global data insights and mobile payment platform, has adapted its Pay-at-Counter solution – which has been used in restaurants across Europe – for convenience retail outlets in the UK.
Following the recent UK launch of Android Pay, new MasterCard figures show that one-quarter of UK shoppers intend to use their mobile to make contactless payments in the next 12 months.
Retailers need to leverage personalisation to capitalise on consumer hunger for omni-channel retail – but you can’t do it without drilling into the location targeting that mobile allows. Here in the first of a three-part deep dive into location marketing, Andrew Darling, director of marketing at blis, outlines how to make (more…)
Retailers have really grasped personalisation. No sooner has the personalised user experience become de rigeur than early adopters are on the case – and seeing some stunning results. As we have reported over the past few weeks we have seen the likes of toy store The Entertainer increase mobile sales by (more…)
Waitrose has delivered a 24% rise in online orders for new and early stage shoppers using personalization.
A new study has found that, whilst the digital retail marketing industry will continue to be dominated by advertising revenues, coupon contributions will see strong growth, driven in part by the rise of Bluetooth beacons.
Tapping into the customer demand for loyalty schemes to become more mobile, The Body Shop has incorporated its new loyalty programme, Love Your Body Club (LYBC), into the brand’s fully transactional native app.
Could the next chapter in mobile marketing be about all the senses? Ad tech company Adludio seems to think so. It has developed what it calls a “Sensory Advertising platform” – which goes by the name Darwin –that allows mobile users to engage with 3D, vibrating, shaking and touchable advertisements on (more…)
UK parcel delivery company DPD has launched an app that will allow customers to take complete control over their parcel delivery, and ensure that missed deliveries become a thing of the past.
When Facebook added chatbots to its Facebook Messenger service and announced that it would be encouraging brands that advertise or run storefronts on the social media behemoth’s site to use it to ‘engage’, the idea of ‘conversational commerce’ came a big step closer. Now the idea that brands can talk (more…)
A new study into how consumers interact with businesses finds that there is a growing business case for the use of SMS and OTT messaging as consumers look to using different communications channels depending on what they are doing and where they are.
Fashion retailer River Island , in partnership with NN4M, has launched what it dubs “app experience for the Apple Watch and Android Wear”, marking it out as one of the first mainstream retailers to design for wearables.
Google has confirmed that Android Pay is now live in the UK, so millions of MasterCard cardholders can now use their Android device to pay in stores at more than 400,000 contactless payment terminals across the UK and millions more worldwide.
Supermarket chain Waitrose is looking to gain critical insight into omni-channel customer behavior in an attempt to improve its digital performance using the AppDynamics Application Intelligence Platform across its eCommerce offering, including Waitrose.com.