eBay is seeing fast growth in its customers’ use of mobile to buy – and predicts this can only grow, and quickly. In the last quarter alone, the company eBay saw 6.6m new customers buy from it through mobile devices. Its app was downloaded 20m times during the period, adding (more…)
Despite making up a smaller portion of the smartphone user base, iOS users constitute the majority of the mobile commerce market, according to new research from EPiServer into the mobile buying habits of smartphone and tablet owners in the UK, across iOS, Android, Windows and Blackberry devices.
Budget airline Easyjet is to trial beacon technology across three major European airports with the aim of helping passengers better navigate their way through the often labyrinthine, quasi-shopping malls hundreds of miles from their destination city.
Many retailers will now able to install iBeacon technology for free, thanks to a new offer from Appflare, a leader in iBeacon technology, security and deployment.
With the hottest day of the year upon us, it is time to start thinking about… Christmas. And, according to IBM, retailers must start thinking seriously about customer journeys and start to make sure that their websites are fully optimized, work in line with their apps and how all this (more…)
Powa Technologies continues its ‘closing of the circle’ in mobile retail with the formation of a partnership with Teller, a leading payments acquirer in the Nordics, which will bring Powa’s mobile payment services to Teller’s client base of 94,000 retailers and brands operating in more than 20 European countries.
The latest study of the US m-commerce market by analytics firm Custora, finds that m-retail is now a $40billion a year market, up from a mere $2billion in 2010 – but that, while Apple devices still account for 80% of the orders made on tablets, Kindle Fire already has 4%, (more…)
Shoppers who have a smartphone or tablet computer are increasingly using them to buy. Now, finds a study from BuzzCity and the Mobile Marketing Association, some 48% of mobile device owners are now using them to transact, while one in five browse products online before then buying in stores. But, (more…)
It is every marketing exec’s worst nightmare: you are happily building a really successful brand in a new space, when along comes a group of well paid, highly organised and zealous militant jihadis with the same brand name. All that work up in smoke.
Nearly half of UK shoppers now use the mobile device – the smartphone and the tablet – in the shopping decision making process, with a quarter using mobile as their main and preferred way of researching and buying things. So finds the second annual UK Mobile Path-to-Purchase Study conducted by (more…)
As many as 46% of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool.
Mobile is having a hugely positive global effect on retail, leading to higher click through rates (CTRs) and yielding additional sales, rather than cannibalising online and in store, finds research by Australian digital performance advertising company Criteo, published this week.
Mobile shopping has seen a boost in June 2014, according to the monthly benchmark figures from Affiliate Window. According to its numbers, 24,000 sales each day in the UK originated from a mobile device, with 8650 of these being from smartphones, the rest from tablets.
Official World Bank figures reveal that household consumption expenditure in China has overtaken the UK and Germany, making China the next high-growth market for international retailers according to Demandware, which also expects mobile to play a key role in retailers exploiting this marketing.
Our very own Internet Retailing Expo (IRX) saw off tough competition from across the event industry to be crowned the Best Tradeshow over 2000 square metres at the AEO Excellence Awards 2014 last Friday.
With nearly 40% of its online sales visits coming from mobile, fashion retail brand Zalando has launched apps for Android and Apple OS to tap into this consumer mood shift.
Soon-to-be-launched m-payments play Zapp has extended its merchant reach with the partnerships with three leading online payment providers. Secure Trading, TrustPay Global and Checkout.com will all work to support Zapp and it’s innovative, low friction, secure and mobile enabled checkout due to go live with five banks and several hundred (more…)
Mobile ad spending in the UK continues to show significant growth and is expected to rise 96.0% this year to just over £2 billion ($3.16 billion), up from more than £1.03 billion ($1.61 billion) in 2013, according to eMarketer’s latest UK media ad spending estimates. By 2018, eMarketer expects mobile (more…)
In case anyone is in any doubt, mobile is now a key driver of e-commerce, not just a must have part of an omni-channel strategy. Where e-commerce is very much in the driving seat of retail, much of that growth is coming from mobile sales – especially through tablet. In (more…)
Amazon has rolled out its much vaunted Fire smartphone, and aims to make shopping a one-touch mobile experience. It also has the potential to put the wind up all other retailers, just as they get to grips with integrating mobile into their offerings.