People are spending more time connected to mobile devices, particularly smartphones. At the same time customers expect their preferred brands to be able to answer every question they may have during their shopping journey and beyond; they want this information available anytime, anywhere and on any device. Unfortunately not all (more…)
Delivery company Hermes has seen a large number of retailers sign-up to its new free app service, which has been designed to enhance the customer delivery experience during the peak season and improve customer satisfaction. Hermes Parcel Manager can be used when buying items from a wide range of retailers, (more…)
Doddle, the new parcel collection, returning and sending service located in and around train stations across the UK, has launched a new iOS mobile app to help retailers provide a better overall customer experience ahead of the peak season.
We can land a remote controlled probe on a comet 300million miles away. This is testament to the great ingenuity of humanity and the advance of science and technology. Back here on Earth, technology is revolutionising the way we live and no more so than the way we shop. But, (more…)
By 2018, European mobile phone and tablet commerce could reach €142 billion – €28.2 billion from mobile, €113.3 billion from tablet – a whopping 49% of total online retail sales in the EU-7 nations of France, Germany, Italy, the Netherlands, Spain, Sweden and the UK. And a large chunk of (more…)
More traffic and more sales are coming from mobile devices in the UK than ever before, suggests the latest Benchmark from Affiliate Window – with 31,000 sales originating on a mobile or smartphone every day.
2015 is likely to see a gulf form between the ‘pioneering’ brands and retailers who will accelerate their mobile reach and the rest, who will continue to chronically under invest in mobile. So predicts Forrester Research as it looks ahead to next year: a picture that is already starting to (more…)
Retail and brand marketers need to focus more on servicing mobile SEO through adaptive web-design rather than bespoke m-web pages, warns a study, which has found that 36% of mobile web search results vary from desktop, with 23% showing pages from completely different sites.
Turkish Airlines has upped the ante in using mobile with a suite of apps that allow the 39 million passengers that fly with it annually to completely mobilise their travel planning with the airline.
Fans attending the QBE International rugby game between England and New Zealand at Twickenham will be the first to benefit from the expanded PowaTag mobile service at the stadium, which will allow them to pre-order food and drinks and pay via mobile.
In a bold move, retailer River Island has become one of the first retailers to develop a transactional version of its app for the Amazon-owned Kindle platform. It joins Debenhams , Lidl and ASDA on the platform.
Are you ready for Christmas? New Year? Post New Year? As any seasoned product and marketing manager knows, running campaigns that align to consumer trends and seasonality is the way to be relevant at a time of year when users have a lot else going on. Here, Lynn Wang from (more…)
A UK-wide survey of 2,000 people has found Londoners are the happiest to share their location data with brands, as long as they receive relevant deals in return.
According to research commissioned by Samsung Electronics and prepared by the Centre for Retail Research (CRR), 2014 is set to be the year that the wearables sector begins making a significant economic impact with its predicted value across the UK, Germany, Spain and the Netherlands likely to hit £924.2 million (more…)
With Christmas rapidly approaching, retailers should be in a buoyant mood: this is, after all, the few months where fortunes can be made. But these are tough times for retailers, despite the season of good will. Shoppers are increasingly less loyal and are driven largely by price and brands are (more…)
Ralph Lauren has taken over the 15 window displays at Harrods on London’s Brompton Road to support the launch of its Polo Ralph Lauren line using mobile proximity technology.
Shop Direct today said its strategy of building a world-class digital retailer where customers can shop affordably and across devices was paying off, as it reported 512% growth in pre-tax profits. But group chief executive Alex Baldock said the company still had a ‘ton more’ to do. “These are strong (more…)
While the omni-channel approach is working for Shop Direct, boosting profits by 512%, many retailers still need to get to grips with how to make multi- and omni-channel fly. So to help you Internet Retailing and SLI have joined forces to bring you a webinar on Multichannel predictions and priorities (more…)
Just 27% of marketers across brands and retailers have holistic customer profiles that include mobile and other digital behaviors, according to a new Forrester survey of 414 marketing leaders.
Kids today eh? They clog up shopping malls and don’t buy anything. And now its official: 16 to 24 year olds socialize in retail environments and even use the shops for research, but tend to buy online – usually via mobile – from elsewhere.