It is every marketing exec’s worst nightmare: you are happily building a really successful brand in a new space, when along comes a group of well paid, highly organised and zealous militant jihadis with the same brand name. All that work up in smoke.
Nearly half of UK shoppers now use the mobile device – the smartphone and the tablet – in the shopping decision making process, with a quarter using mobile as their main and preferred way of researching and buying things. So finds the second annual UK Mobile Path-to-Purchase Study conducted by (more…)
As many as 46% of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool.
Mobile is having a hugely positive global effect on retail, leading to higher click through rates (CTRs) and yielding additional sales, rather than cannibalising online and in store, finds research by Australian digital performance advertising company Criteo, published this week.
Mobile shopping has seen a boost in June 2014, according to the monthly benchmark figures from Affiliate Window. According to its numbers, 24,000 sales each day in the UK originated from a mobile device, with 8650 of these being from smartphones, the rest from tablets.
Official World Bank figures reveal that household consumption expenditure in China has overtaken the UK and Germany, making China the next high-growth market for international retailers according to Demandware, which also expects mobile to play a key role in retailers exploiting this marketing.
Our very own Internet Retailing Expo (IRX) saw off tough competition from across the event industry to be crowned the Best Tradeshow over 2000 square metres at the AEO Excellence Awards 2014 last Friday.
With nearly 40% of its online sales visits coming from mobile, fashion retail brand Zalando has launched apps for Android and Apple OS to tap into this consumer mood shift.
Soon-to-be-launched m-payments play Zapp has extended its merchant reach with the partnerships with three leading online payment providers. Secure Trading, TrustPay Global and Checkout.com will all work to support Zapp and it’s innovative, low friction, secure and mobile enabled checkout due to go live with five banks and several hundred (more…)
Mobile ad spending in the UK continues to show significant growth and is expected to rise 96.0% this year to just over £2 billion ($3.16 billion), up from more than £1.03 billion ($1.61 billion) in 2013, according to eMarketer’s latest UK media ad spending estimates. By 2018, eMarketer expects mobile (more…)
In case anyone is in any doubt, mobile is now a key driver of e-commerce, not just a must have part of an omni-channel strategy. Where e-commerce is very much in the driving seat of retail, much of that growth is coming from mobile sales – especially through tablet. In (more…)
Amazon has rolled out its much vaunted Fire smartphone, and aims to make shopping a one-touch mobile experience. It also has the potential to put the wind up all other retailers, just as they get to grips with integrating mobile into their offerings.
More than a quarter of all online sales in the UK take place via smartphones and tablets; by 2018, that figure will near two in five. So finds new figures from eMarketer, which suggests that shopping on mobile devices will account for a rapidly growing share of UK retail e-commerce (more…)
John Lewis offers the best consumer mobile shopping experience, closely followed by Argos and Amazon UK, according to a new Mobile Commerce 2014 report, published by EPiServer.
One in five Argos sales are now made via mobile devices, parent company the Home Retail Group said this week. Mobile commerce grew by 56% during the year to represent 21% of total Argos sales. Internet sales, meanwhile, accounted for 42% of Argos sales over the period. But, strikingly, online (more…)
Consumer use of tablets for shopping is growing four times faster than smartphones, according to the latest E-Commerce Index from Rakuten, one of the world’s largest online marketplaces and owner of UK marketplace Rakuten’s Play.com.
New research, covering 2,540 consumers, has discovered that 72% of respondents now use public WiFi – with 78% specifically look for free WiFi connections when out in public places. And this attracts visitors to retailers who offer it, improving footfall and spending.
Hot on the heels of its ground-breaking roll out of scanable billboards in Paris for Comptoir des Cotonniers, e-commerce platform company Powa is looking to close the circle with the purchase of mobile payment company MPayMe, which will see Powa add simple one-click mobile payments to its propostion.
The world of retail is dominated by mobile devices – understanding how, why and when customers use them, and how to monitise this behaviour is now central to the success of any retail strategy, says Dan Mortimer, CEO at Red Ant
Spending on mobile devices such as smartphones and tablet computers will overtake transactions made on desktops and laptops this year, according to a new study. Juniper Research says a “significant proportion” of m-commerce purchases would previously have been carried out on desktops but are now migrating to the newer devices. (more…)