One click is the secret to mobile payments adoption, as 50% of UK consumers shun ‘complicated’ m-payments

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A study into smartphone users’ attitudes towards mobile payments by integrated mobile solutions provider Oxygen8, has revealed – rather unsurprisingly – that simplicity is the driving factor to unlocking widespread adoption. Despite having the capability to do so, a third (33%) of 18-44 year olds in the UK admit to never having (more…)