Articles in Analysis
by Adit Abhyankar
The term ‘Big Data’ has become a key marketing buzzword over the past twelve months. But while there has been much rhetoric about its potential benefits, what does it mean in practice?
Big Data …
The day of judgment is upon us. This afternoon the judging panel gathers to produce the shortlist for this year’s Internet Retailing Awards.
The 18-strong judging panel includes key multichannel retailers, vendors and industry analysts, who will …
by Phil McGriskin
Business secretary Vince Cable recently placed retail at the forefront of the government’s plans, stating that it “has an important role to play” in developing the UK’s multichannel, export-led growth. Speaking at Retail …
Three-quarters (74%) of UK consumers say a good delivery experience encourages them to shop again with a retailer, according to a new study.
The fifth annual IMRG UK Consumer Home Delivery Review also found more than …
by David Vogel
Websites are big business for the UK’s service-led economy, but a slow website can fast become a major liability. There’s a blinding amount of science behind internet buying, but essentially once a consumer …
by Sean Sewell
Successful ecommerce thrives on working with the best business partners that ensure you stay one step ahead of your competitors. Over the last decade things have become pretty stagnant in the affiliate channel …
by Sean Blanks
Postage and packaging is not sexy and no one wants to spend time discussing it. Trouble is, it’s vitally important to the success of any retail and distribution start up and it should …
by Michael Ni
Affiliate marketing is continuing to grow, with Forrester finding affiliate programs to be the third largest marketing budget behind PPC and email in the U.S. The analyst firm predicted that the affiliate channel …
by Peter Veash
What do cars, fridges, TVs, washing machines and the humble toothbrush all have in common? The answer is that at some point in 2013 it is likely they will all become a shopping …
by Dharmendra Patel
In today’s competitive market retailers face the challenge of keeping up with consumers’ shifting behaviour. Expectations continue to grow and customers are demanding a seamless and rewarding experience as they shop.
The in-store customer …
Chinese consumers are set to spend £175bn shopping online in 2013, in a year that’s expected to see the Chinese ecommerce market overtake the US to become global leader.
Alibaba.com, the Chinese marketplace, has brought together …
by Jim Houlihan
User generated content (UGC) is transforming the consumer landscape. In the shape of ratings and reviews, UGC helps us to make better choices based on the opinions of people ‘just like us’ — …
Selling to Europe, taking online technology into store, and mobile commerce head the list of retailers’ priorities in 2013, according to a new report.
Forrester’s Martin Gill says in European online retail: five trends to watch in …
by Jon Baron
Make sure attribution management is the right thing to do for your business
It’s worth checking your analytics tools for measurable metrics, before investing in a complex attribution solution. Whilst there has been a …
by Stephen Mailey
Most of us – as consumers – have had the misfortune to experience what it’s like to call a retailer with a simple query, only to be put on hold to wait for …
by Andrew Kokes
For a long time, customer engagement channels, such as voice, ecommerce, mobile and social, have been viewed as separate and distinct customer interactions. However, successful customer engagement occurs when these channels are seamlessly …
by Marcus Law
When your ecommerce website is user-friendly for shoppers, it positively impacts the success of your business. These days, a key element of user-friendliness is making it easy for smartphone and tablet users to …
by Mansoor Malik
Following the Christmas frenzy, January is always a difficult month for UK retailers. So far 2013 has proved no exception and in the past two weeks we’ve seen several high street names – …
by Rob Holmes
Warren Buffett once said: “It takes 20 years to build a reputation and just five minutes to ruin it.” While most ecommerce sites won’t have been building their brand for 20 years, the …
by Oliver Walker
Remarketing – showing a relevant ad to a consumer who’s visited (but not bought from) your site, to encourage them to come back and buy (also known as retargeting) – is used by …
