As a retailer, from time to time it is essential to take a step back and consider the pressures on a customer. Work, family, hobbies and other commitments make it harder and harder for them to actually get out to the shops. The result is that customers demand more. Speed (more…)
UK retailers lag behind the US when it comes to going omnichannel, new research suggests. Some 27% of UK retailers have fully integrated omnichannel capabilities, a new LCP Consulting paper, Omnichannel: a UK v US perspective, suggests. That compares to 43% of US retailers.
The latest figures from the IMRG Capgemini e-Retail Sales Index has revealed that the UK online retail sector has experienced its strongest Q1 growth in three years, representing an estimated £23.1 billion spent online – and online shoppers are spending more per shopping spree, rather than there just being more (more…)
Retargeting has been proven to be one of the most powerful marketing tools available today, and personalisation goes one step further in raising advertising effectiveness. Here we give you five principles for successful personalised retargeting. Critical mass Retargeting must be part of a wider marketing concept and to reach the (more…)
While longstanding retailers were congratulating themselves on their online debut – we’re looking at you, Morrisons – and others were defeatedly downsizing their physical presence (small is beautiful, HMV); Argos was busy building the store of the future so far only prophesied by industry forecasters. A look closer and all (more…)
Overstock’s acceptance of, and $1m of sales, in Bitcoin transactions comes as validation for the cryptocurrency as it tries to re-establish credibility after a series of unfortunate events. And with some commentators predicting that Amazon and eBay will one day accept Bitcoin, it is not hard to see why the (more…)
Online retailers must struggle with a great irony – marketing technologies that identify users with buying intent and lead them to an eventual purchase can act as agents of delay, driving users away from a purchase. In a study undertaken by Walmart that compared page load times to the likelihood (more…)
The long-standing aim of omnichannel retailing is simply phrased: to give customers a seamless experience across channels, whether they’re in the store, on the website or using their mobile device. But the difficulties of integrating technology means that aim is out of reach for many retailers, a new report suggests.
Channel attribution is seen as very complex and it is, but only if you make it so. When broken down it’s really quite simple. Track and add a monetary value to the sources that bring you revenue. In other words, look at the profit of each channel. So, are the (more…)
Like most industries and sectors, retailers are driven by the need to provide exceptional customer service. In a crowded, competitive market, this need becomes more prominent. Gaining any kind of advantage becomes invaluable, particularly when it comes to understanding your market; the secret to which is having – and using (more…)
For any retailer today, the greatest potential for future business growth is online. But capturing a profitable share of the action today means expanding in a way that is sustainable, scalable and economically viable. Consumers have been spoilt by their experiences on Amazon and now expect greater choice, competitive pricing (more…)
Mothercare is starting a search for a new chief executive after Simon Calver, the ecommerce expert brought in to lead the business into a multichannel future, stepped down with immediate effect.
The UK has become the world’s second biggest online retail exporter. According to the British Retail Consortium, shoppers from all over the world are demanding UK goods, from UK brands, purchased easily over the internet. Consumers don’t mind if a product they want is at a local store or in (more…)
Smartphones and tablets are transforming shopping and creating a powerful new type of Super Shopper, according to a study by eBay and Deloitte. And retailers need to target these people to boost their sales in all channels, the marketplace reveals.
Fears that online and mobile retailing are cannibalizing – or even killing – the high street appear unfounded, with research by eBay and Deloitte across 21 leading retailers in the UK dress market and German white goods market, suggesting that for every £100 spend online, only £5 is being taken (more…)
Online retailing is booming in the UK. According to research from IMRG and Capgemini, online sales grew by 12% year-on-year in 2013. During the recent peak trading period over Christmas 2013, IBM’s Digital Analytics Benchmark report found that online sales rose by 31.6% compared to the previous year. And Cyber (more…)
Every January in Las Vegas, leading brands and innovators in the consumer technology industry gather for CES, the world’s largest technology show. CES offers consumers and businesses a first glimpse of the technology that will shape our lives, homes and even our high streets in 2014. Over the last decade (more…)
The path to purchase has now become a muddy, winding path that can confuse and overwhelm the shopper and leave the marketer struggling to target consumers along their journey. You were once able to anticipate the “when, where and why” of the steps taken on the march to submitting an (more…)
Traditional retailers outperform pureplay sellers when it comes to crosschannel customer experience, new research suggests. John Lewis’ digital customer experience was judged top in the eChannel Retail Benchmark study from eDigitalResearch, which compared customer experience across digital channels including website, mobile site and apps over the Christmas trading period, and (more…)
Ten years in, and the question of what Facebook can do for retailers is still being debated. Many have started and abandoned Facebook shops; the site’s business-promoted Sponsored Stories proved controversial, provoking a class action from Facebook users miffed that they were being used to sell goods without permission – (more…)