GUEST COMMENT The ‘customer exposed’- the three stages of a data-driven ecommerce strategy

Supplied by Digitas LBi PR Julie Kirby/Ascendant

Every connection we create in the course of our daily lives reveals a wealth of information about our likes, dislikes, habits and desires and this includes consumers’ communication online with retailers when browsing or purchasing goods and services. Every interaction we make is framed by a web of electronic devices, (more…)