GUEST COMMENT The next stage of ecommerce: how big business and start-ups are partnering for sustainability

Joe Comiskey Unilever

Creating sustainable business growth, by balancing the needs of a growing consumer-base against sustainability concerns – for the environment, the economy and society – is perhaps the 21st century’s biggest business challenge. What may be underestimated, however, is the role of ecommerce to solve this challenge. Much has been said (more…)

GUEST COMMENT Selling successfully: How to encourage consumers to buy, not bounce

Elizabeth jackson, HookLogic

Ecommerce is the fastest growing area of retail across Europe. As such, brands must work harder than ever to stand out in a crowded online marketplace, so understanding the consumer path to purchase and increasing product visibility is paramount. Marketing must ultimately steer high-intent consumers towards product pages where conversions (more…)

GUEST COMMENT Gamified ecommerce – online shopping redefined through evolution and customer focus

Juha Koski

Gamified ecommerce is a relatively new concept in internet retailing, but is set to come to the fore in 2015. The use of gaming techniques and mechanics to make the online shopping experience more entertaining also adds hidden motivators to encourage customers to return. The burgeoning ‘gamification’ market owes much (more…)