GUEST COMMENT The ‘customer exposed’- the three stages of a data-driven ecommerce strategy

Every connection we create in the course of our daily lives reveals a wealth of information about our likes, dislikes, habits and desires and this includes consumers’ communication online with retailers when browsing or purchasing goods and services. Every interaction we make is framed by a web of electronic devices, (more…)

GUEST ANALYSIS Brexit could be a gift to international ecommerce – if we stop analysing, start acting

It’s interesting to note that the International Monetary Fund’s (IMF) latest Brexit forecast marks a significant U-turn on previous gloomier predictions. In a recent statement, Maurice Obstfeld, the IMF’s economic counsellor indicates that contrary to initial forecasts, the UK is now set to be the fastest growing G7 economy. That (more…)

IRUK Top500 INTERVIEW Alex Birch of OC&C Strategy Consultants on the Brexit effect on multichannel strategy

Our latest IRUK Top500 report on Strategy & Innovation hits subscribers desks this week. In it we’ve looked at how Brexit might affect multichannel and ecommerce strategies. Here we have an extra interview on that subject with Alex Birch, partner at OC&C Strategy Consultants InternetRetailing: How do you see the (more…)