GUEST COMMENT The ‘customer exposed’- the three stages of a data-driven ecommerce strategy

Every connection we create in the course of our daily lives reveals a wealth of information about our likes, dislikes, habits and desires and this includes consumers’ communication online with retailers when browsing or purchasing goods and services. Every interaction we make is framed by a web of electronic devices, (more…)

GUEST ANALYSIS Brexit could be a gift to international ecommerce – if we stop analysing, start acting

It’s interesting to note that the International Monetary Fund’s (IMF) latest Brexit forecast marks a significant U-turn on previous gloomier predictions. In a recent statement, Maurice Obstfeld, the IMF’s economic counsellor indicates that contrary to initial forecasts, the UK is now set to be the fastest growing G7 economy. That (more…)