GUEST COMMENT How collaboration between non-competitive retailers is becoming more prevalent in the retail landscape

Competition between retailers is at an all-time-high. Retailers are finding new services and offerings to make themselves stand out amongst their competitors like never before, due to the multitude of multichannel offerings now available, or else run the risk of being lost in all the noise. Digitalisation has massively disrupted (more…)

GUEST COMMENT How thinking beyond CRM will win over the digital customer

Customer engagement is becoming increasingly complex, as digitally-savvy buyers hold new expectations of the service delivered to them with regards to convenience, relevance and speed. A new device or channel may become an audience’s preferred method of communication, or a simple shift in customer buying behavior could present a hurdle (more…)

IRC 2016 INTERVIEW Richard Hewitt of M&S on using data and technology to drive innovation and growth

Ahead of this year’s InternetRetailing Conference 2016, we’re previewing some of the key events of the conference, profiling the conference streams and interviewing speakers. This week we speak to Richard Hewitt, head of digital stores at M&S . InternetRetailing: The panel at IRC 2016 is all about ways of using (more…)

GUEST COMMENT How to be Insta-great – the dos and don’ts of Instagram strategy and etiquette

Instagram is fast becoming an important tool for retailers to get noticed and boost sales. If you’re marketing your products on Instagram, it’s most likely because you want to increase brand awareness, customer engagement, followers, and ultimately, revenue. Instagram allows you to interact and create a relationship with your customers, (more…)

GUEST COMMENT Is retail drinking in the last-chance saloon when it should be focusing on digital change?

Let me take you back to the year 2012. Following two years of renovations, Burberry finally opened its flagship store on Regent Street in London. At the time, this store was technologically ground-breaking. Full-length screens were everywhere, transitioning between audio-visual content displays, live-streaming hubs and mirrors. Certain clothes and accessories (more…)