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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more

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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Ecommerce rose by 24% in 2009: ONS
November 26, 2010 – 8:45 am | Comments Off
Ecommerce rose by 24% in 2009: ONS

New ONS figures out today show that the value of ecommerce transactions rose sharply in 2009. Most purchases continue to be through electronic transactions, but website sales reached £115bn in value.

15% of Royal Wedding spending will be online
November 19, 2010 – 11:42 am | One Comment
15% of Royal Wedding spending will be online

Analysts calculate that £76.9m, or 14.9% of the £515.5m total spend by British people celebrating the Royal wedding, will be carried out online.

Guest comment: The importance of product information in an online society
November 19, 2010 – 11:22 am | Comments Off
Guest comment: The importance of product information in an online society

As consumers become increasingly social, Mark Thorpe, managing director UK at Stibo Systems, explains why the way retailers manage their product information is so important.

Get set for Manic Monday’s £537m spending spree
November 19, 2010 – 11:09 am | 2 Comments
Get set for Manic Monday’s £537m spending spree

Online shopping activity will reach its frenzied peak on November 29 this year – or ‘Manic Monday’ as Kelkoo the online shopping comparison site has christened it.

Guest comment: Turning Christmas surfers into real shoppers
November 12, 2010 – 10:30 am | Comments Off
Guest comment: Turning Christmas surfers into real shoppers

How can retailers and brands make sure they attract people to their site this Christmas – and turn them into buyers at what is the most important part of the year for many retailers. Mathias Duda of FACT-Finder explores ways that retailers can use search and navigation to best effect.

October sales growth slows online
November 9, 2010 – 10:30 am | Comments Off
October sales growth slows online

Online trading recorded its second lowest growth figure of the year in October, according to today’s BRC-KPMG Retail Sales Monitor, which showed high street growth also fell back.

Etailers missing out on online lessons: research
November 8, 2010 – 4:03 pm | Comments Off
Etailers missing out on online lessons: research

New research from eCommera suggests that online retailers are learning as much as they could about what works in their business – because they’re not taking a rigorous-enough approach to measuring profitability.

Online will be key to out-of-town success
November 8, 2010 – 3:28 pm | Comments Off
Online will be key to out-of-town success

Online services such as ‘click and collect’ will be key to helping out-of-town retailers to turn around their fortunes in coming years. But those trading in these locations must now compete on customer service as well as purely on price.

Only a fifth of UK companies have cracked multichannel: report
November 5, 2010 – 1:29 pm | One Comment
Only a fifth of UK companies have cracked multichannel: report

Do you have a single view of your customer, that shows you how and when they deal with your organisation? If not, you’re far from alone, according to new research.

Webinar: The five best techniques for recovering abandoned shopping carts with email and social media
November 5, 2010 – 11:30 am | Comments Off
Webinar: The five best techniques for recovering abandoned shopping carts with email and social media

An Internet Retailing webinar to be held on November 16 will focus on how etailers can use email and social media to recover abandoned shopping baskets and web forms. Find out more about the event here.

Guest comment: eRetailing at the most wonderful time of the year
November 5, 2010 – 11:00 am | Comments Off
Guest comment: eRetailing at the most wonderful time of the year

Peter Rowe, managing director of affilinet UK looks at how internet retailers can best prepare their marketing campaigns for the festive rush online and how affiliate marketing can help direct consumers to their websites to make their Christmas purchases.

[Editorial] “No more eCommerce – it’s Total Retail”
November 3, 2010 – 10:21 am | One Comment

Here’s my editorial from the September 2010 edition of Internet Retailing magazine. You can see this article in the digital edition here:
http://viewer.zmags.com/publication/bd0ff4ae#/bd0ff4ae/6

We’ve long predicted that multiple channels will give way to an integrated commercial approach, …

Ecommerce drives £100bn UK internet economy
October 29, 2010 – 10:15 am | 2 Comments
Ecommerce drives £100bn UK internet economy

Online retailing is driving the UK’s fast-growing internet economy, now worth £100bn a year and forecast to grow by 10% a year to 2015. The sector already makes a larger contribution to UK GDP than construction or transport.

Guest Comment: How best practice customer service can make all the difference this Christmas
October 29, 2010 – 9:45 am | One Comment
Guest Comment: How best practice customer service can make all the difference this Christmas

A successful Christmas can make or break the financial year for retailers. Dee Roche, European marketing director at Eptica, explores how firms can learn from customers in order to deliver the best possible purchasing experience.

Supermarkets to take the war online
October 27, 2010 – 3:43 pm | Comments Off
Supermarkets to take the war online

Online and convenience stores will be the key battlegrounds for supermarkets in a slowing grocery market, argues new research from Verdict.

Guest comment: ‘Are you who you say you are, sir?’
October 22, 2010 – 10:30 am | One Comment
Guest comment: ‘Are you who you say you are, sir?’

Increasingly, consumers are shying away from purchasing on the high street, choosing instead to search online for the latest products and the best deals. Matthew Spencer, Head of Experian Identity, at Experian, looks at the part secure identity verification solutions play in helping retailers ensure their customers are who they say they are, and can target them better in the future.

Flight online in search of bargains
October 19, 2010 – 1:30 pm | One Comment
Flight online in search of bargains

Evidence is growing that consumers are spurning the high street as they go online to hunt for bargains. At the same time they’re starting to shop ahead for Christmas 2010, suggests the latest IMRG Capgemini e-Retail Sales Index.

John Lewis ranked top for usability
October 19, 2010 – 9:21 am | One Comment
John Lewis ranked top for usability

John Lewis has improved its website performance to take top spot in this year’s usability report from consultancy Webcredible. Other sites to score well included Early Learning Centre and Marks & Spencer.

Strong online Christmas predicted
October 15, 2010 – 1:23 pm | 2 Comments
Strong online Christmas predicted

UK consumers are expected to spend £1.6bn more this Christmas, with much of the growth expected to come online, says Verdict Research

Does bidding on competitor names in search work?
October 15, 2010 – 1:01 pm | Comments Off
Does bidding on competitor names in search work?

As Interflora’s case against M&S, alleged to have bid on its competitor’s name on Google AdWords when promoting its flower delivery business heads for a decision in Europe, we ask whether such a strategy can work in search.