Is all about building loyalty by focusing on your customers
Boots UK is to use mobile apps to improve its customer service. The retailer, already judged an IRUK 500 Leading retailer for the use of mobile and cross-channel in its business, is now to tap into new capabilities launched by IBM and Apple . The IBM MobileFirst portfolio is now (more…)
Ahead of this year’s Internet Retailing Expo (IRX 2015), we’re running a series of interviews with key speakers taking part in the event’s conferences. Today we hear from Celia Pronto, group marketing and ecommerce director and board member at Ford Retail. Internet Retailing: At IRX 2015, you’ll be speaking on (more…)
Social media is enjoying a retail renaissance. Customers may have rejected the literal interpretation of s-commerce when they opted not to buy direct from Facebook stores, but today retailers are finding new and more creative ways to harness the still-spectacular power of social media. The sheer scale of social media (more…)
Online shopping has overtaken store shopping in popularity, new research suggests. A Conlumino study, commissioned by Webloyalty , questioned 2,068 consumers in January 2015 and found that 87% now shop online, compared to 78.3% who use physical stores. The study suggests that consumers spend more time in store, at 42.4 (more…)
We’re running a regular series of previews ahead of Internet Retailing Expo (IRX 2015) focusing on different aspects of the event and interviewing speakers. Today our focus is on the Multichannel merchandising and selling conference. Merchandising is the magic ingredient that helps retailers stand out from the crowd, and convert (more…)
We’re running a regular series of previews ahead of Internet Retailing Expo (IRX 2015) focusing on different aspects of the event and interviewing speakers. Today our focus is on the Digital Sales and Marketing Conference. Digital marketing may seem complex, but retailers who get to grips with this emerging discipline (more…)
A new baby drives parents online to shop, a new study has shown. Products such as baby milk, baby food and those related to infant care top the products likely to be bought online by new online shoppers, says customer science company dunnhumby, which has mapped the behaviour or seven (more…)
Ahead of this year’s Internet Retailing Expo (IRX 2015), we’re running a series of interviews with key speakers taking part in the event’s conferences. Today we hear from Alison Lancaster, interim head of marketing at McArthurGlen Group. Internet Retailing: At IRX 2015, you’re speaking on bridging technology and customer experience. (more…)
Amazon’s longstanding ambition to run its own army of delivery drones looks to have been knocked back with the publication of proposed new rules from the US Federal Aviation Administration (FAA) this week. The proposals allow for small unmanned aircraft systems (UAS) weighing 55lbs or less to be operated only (more…)
Figures from the front line of Valentine’s Day predict romantic shoppers are, even as we speak, leaving it later. eBay looked back at data from V-day 2014 and detected last-minute gift hunting, while Rakuten Marketing figures show more shoppers using mobile devices to identify suitable gifts. eBay’s study found more (more…)
Ahead of this year’s Internet Retailing Expo (IRX 2015), we’re running a series of interviews with key speakers taking part in the event’s conferences. Today we hear from Eddie Woffinden, head of digital merchandising at QVC. Internet Retailing: At IRX 2015, you’re speaking on the challenges and opportunities of multichannel (more…)
We’re running a regular series of previews ahead of Internet Retailing Expo (IRX 2015) focusing on different aspects of the event and interviewing speakers. Today our focus is on the Omnichannel Store of the Future Conference. Retailers who want to win the custom of on-the-move shoppers who move freely between (more…)
In the new IRUK 500 Brand & engagement Report 2015 we spoke to David Walmsley, director of M&S.com, to find out how the multichannel retailer went about finding out how its customers would like to engage with its website, as it moved to a new in-house developed platform, and how (more…)
We’re running a regular series of previews ahead of Internet Retailing Expo (IRX 2015) focusing on different aspects of the event and interviewing speakers. Today our focus is on the Retail Delivery Conference. Delivery has moved to the frontline of multichannel retail in recent years with the rise of the (more…)
Ecommerce traffic will peak in the UK the day before Valentine’s Day, as visitors seek out last-minute gifts for the object of their admiration, new research suggests. Postcode Anywhere has published findings from its Big Data Labs that suggest February 14, aka Valentine’s Day, is now one of the most (more…)
Ahead of IRX 2015, we’re running a series of interviews with key speakers who are taking part in the event’s six conferences. Today we speak to Justin Lodge, head of developing markets at cycle-to-triathlon retailer Wiggle . Internet Retailing: At IRX 2015, you’re speaking on using merchandising in international markets. (more…)
We’re running a regular series of previews ahead of Internet Retailing Expo (IRX 2015) focusing on different aspects of the events and speakers. Today our focus is on the Mobile Conference. Mobile is the key driver beyond ecommerce growth. Shopping over smartphones and tablet computers is becoming hugely popular with (more…)
Monsoon and The Works are using new technologies in order to improve their customers’ experience of shopping from them online. Monsoon is trialling a new attribution tool as it looks to understand its customers’ shopping behaviour. The fashion retailer aims to learn from its trial of Cadence Essential, just launched (more…)
Zalando is inviting British retailers and brands to sell through its platform as it looks to become more relevant to local shoppers. The shoe and fashion retailer’s partner programme, which launches in the UK today, comes after similar launches in eight European countries including Germany and France. Across Europe more (more…)
We’re running a regular series of previews ahead of Internet Retailing Expo (IRX 2015) focusing on different aspects of the events and speakers. Today our focus is on the Insight and Experience Conference. Big data, personalisation and analytics. These are the tools that modern marketers are using to measure the (more…)