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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Articles in Customer Focus

Almost two-thirds of shoppers are less likely to return goods bought online
March 16, 2010 – 2:29 pm | One Comment
Almost two-thirds of shoppers are less likely to return goods bought online

A survey conducted by the Department for Business, Innovation and Skills (BIS) has revealed that almost two-thirds of consumers are less likely to return goods they buy online compared to those they buy on the high street

How does internet retailing compare with the rest of the web?
March 16, 2010 – 2:25 pm | Comments Off
How does internet retailing compare with the rest of the web?

The BBC has produced an analysis of the top properties on the web that makes it easy to visualise the importance of internet retailing and of the major players within the market.

Edeals.com arrives in the UK
March 16, 2010 – 2:19 pm | Comments Off
Edeals.com arrives in the UK

The UK service puts comparison shopping, eBay auctions, coupons and discount travel search all on one site.

1. Apps Summit in Germany, 4th & 5th May, Wiesbaden
March 12, 2010 – 3:32 pm | Comments Off

As m-Commerce is on the rise, so are the first conferences dealing with the subject of m-commerce and apps. The 1. Apps Summit to take place in Germany will be held at Wiesbaden on 4th and 5th of May.

Ebay licenses customer data to Royal Mail for new marketing insight tool
March 12, 2010 – 2:10 pm | Comments Off
Ebay licenses customer data to Royal Mail for new marketing insight tool

The Royal Mail Insight Tool provides access to over 140 million UK transactions made through the online auction site, “giving advertisers and planners unparalleled insight into the purchasing behaviours of postcode areas across the UK.”

Silverpop publishes international email marketing metrics benchmarks
March 12, 2010 – 2:06 pm | Comments Off
Silverpop publishes international email marketing metrics benchmarks

A new white paper allows marketers to easily benchmark their email marketing performance and includes statistics on open rates, click throughs and unsubscribe rates around the world.

BLM Quantum adds affiliate marketing to personal blogs and Facebook pages
March 12, 2010 – 2:03 pm | Comments Off
BLM Quantum adds affiliate marketing to personal blogs and Facebook pages

The new ‘Social Affiliate’ tool is designed to let consumers easily earn affilate commissions by adding an advertising widget from a favourite brand or retailer to their personal blog or social networking page.

E-Tourism: Website performance a critical factor for customer loyalty
March 12, 2010 – 11:06 am | Comments Off

Online tourist websites have become a crucial factor in the retailing of tourism services. But if the performance or design of such a website dos not meet the visitors’ expectations they switch to the vendor’s hotline, causing high costs.

Asos provides followers with an easy way to follow fashion
March 9, 2010 – 2:12 pm | Comments Off
Asos provides followers with an easy way to follow fashion

The fashion etailer has launched Asos Follows Fashion, a site that aggregates the latest tweets from fashion industry insiders.

Online retail sales to grow 11% a year across EU for next five years
March 9, 2010 – 2:09 pm | 2 Comments
Online retail sales to grow 11% a year across EU for next five years

Forrester Research predicts that online retailing across Western Europe will grow at a steady 11% a year over the next five years, reaching a total of €114 billion by 2014.

Non-food non-store sales up 15.5% in February
March 9, 2010 – 2:03 pm | Comments Off
Non-food non-store sales up 15.5% in February

Internet, mail order and telephone sales were 15.5% higher in February 2010 than the year before, according to the latest figures from the British Retail Consortium.

Bazaarvoice serves its 100 billionth piece of user-generated content
March 5, 2010 – 2:20 pm | Comments Off
Bazaarvoice serves its 100 billionth piece of user-generated content

The five-year-old company says it has now passed the 100 billion mark in terms of reviews, answers and stories served.

One in twenty Brits “feel physically ill if they have to pay full price”
March 5, 2010 – 2:16 pm | Comments Off
One in twenty Brits “feel physically ill if they have to pay full price”

31% of UK consumers now rarely or never pay full price when shopping and the average Brit now spends one to two hours a week searching for the lowest prices and money saving offers, according to new research by Fatcheese.

Take away company Deliverance uses text to get people ordering around big nights in
March 2, 2010 – 9:14 pm | Comments Off
Take away company Deliverance uses text to get people ordering around big nights in

Deliverance, the London-based multi-cuisine take-away company, is to use broadcast SMS to keep in touch with its existing customer base.

Slow sites made UK consumers abandon 5.5 transactions each last year
March 2, 2010 – 2:20 pm | One Comment
Slow sites made UK consumers abandon 5.5 transactions each last year

Consumers are spending up to two and a half days a year waiting for web pages to load properly, according to new research from Hostway and Zeus Technology.

62% of marketers aren’t confident they are tracking the right online marketing metrics
March 2, 2010 – 2:16 pm | Comments Off
62% of marketers aren’t confident they are tracking the right online marketing metrics

Despite increased budgets, demand for personalisation is not being met and executives lack confidence on how to gauge marketing success, according to new research from Coremetrics.

Italian designer entices customers online with internet-only offerings
March 2, 2010 – 2:13 pm | Comments Off
Italian designer entices customers online with internet-only offerings

Yoox Group has launched a new online store for Giuseppe Zanotti Design with a collection of exclusive items that can only be bought from the website.

Poor online shopping experiences increase consumer stress by up to 50%
February 26, 2010 – 1:49 pm | One Comment
Poor online shopping experiences increase consumer stress by up to 50%

New neurological research from CA has found that participants had to concentrate up to 50% more when using badly performing websites, while facial muscle and behavioural analysis of the subjects also revealed greater agitation and stress.

Republic uses self-service to resolve 90% of queries on first contact
February 26, 2010 – 1:40 pm | Comments Off
Republic uses self-service to resolve 90% of queries on first contact

The fashion retailer is using an online customer service solution from Eptica and reports that only 6.7% of its web self-service users now send an email enquiry.

Marks & Spencer tops latest eRetail benchmark study
February 23, 2010 – 2:31 pm | Comments Off
Marks & Spencer tops latest eRetail benchmark study

M&S was the top overall online retail performer on the strength of its clear and detailed product pages and market-leading telephone support service, says eDigitalResearch.