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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more

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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Articles in Customer Focus

The case of the fake customer reviews: The industry responds
January 30, 2009 – 4:56 pm | Comments Off

Both Reevoo and Bazaarvoice have been quick to respond this week to our article about Belkin paying people to write fake reviews of its products…

Empire Direct administration puts spotlight on terms and conditions of sale
January 27, 2009 – 5:40 pm | Comments Off

Customers who paid in cash or by cheque look set to lose all their money due to the phrasing of the electrical etailer’s t’s & c’s. Time to tighten them, in case of the worst, or loosen them up in a bid to win more custom from wary shoppers?

Net-a-Porter picks eGain for multichannel customer service
January 27, 2009 – 5:37 pm | Comments Off

The luxury fashion etailer’s UK and US teams will both use eGain solutions to deliver a smooth service to customers enquiring by email or by phone

Researchers chart rise of the ‘Info Shopper’
January 23, 2009 – 5:57 pm | Comments Off

American researchers have identified a new kind of consumer, familiar to Europeans as well, who can’t buy anything unless they first look it up online and get the lowdown

Sears to test drive-through retailing concept in Illinois
January 23, 2009 – 5:55 pm | Comments Off

The US retail giant is pinning its hopes on a kind of cross between Argos and McDonalds that lets customers order online and then pick up in-store or from a drive-through portal

StyleShake to launch co-branded studio with 3Suisses
January 23, 2009 – 5:54 pm | Comments Off

The innovative website lets customers design their own outfits from a selection of fabrics and templates and then place an order to have them made up and dispatched to their home in only ten days

Free delivery heavily influences almost half of online purchasers
January 20, 2009 – 6:04 pm | Comments Off

Detailed analysis of Foresee Results’ Top 30 UK Online Retail Satisfaction Index shows free delivery is a critical factor in both the channel customers choose and the retailer they choose

Net-a-Porter founder to launch discount fashion site
January 20, 2009 – 6:03 pm | Comments Off

Unlike upmarket Net-a-Porter, Natalie Massenet’s new outfit will focus on clearing out designer fashion at discount prices

Customer reviews begin to cross channels
January 20, 2009 – 6:03 pm | Comments Off

US beauty chain Sephora has begun posting up products’ ratings and reviews in-store and directing customers to read more on their mobile phones

Nielsen Online reveals most popular internet retailers
January 16, 2009 – 6:57 pm | Comments Off

New research shows which retailers were the most popular duing the fourth quarter of 2008 and how they and the key online retail sectors fared compared to Christmas 2007

The shape of Christmas future: Over half of Brits will up online spending for Xmas 2009
January 16, 2009 – 6:55 pm | Comments Off

Logan Tod is first out of the traps this year with a prediction for how Christmas 2009 will turn out for internet retailers…

Apple adds a new twist to international ordering
January 16, 2009 – 6:51 pm | Comments Off

Apple has taken a quick and easy route to making it quick and easy for customers to place orders for delivery to another country…

Waitrose to email interactive magazine to 3m customers
January 13, 2009 – 7:15 pm | Comments Off

WaitroseLIVE incorporates both a glossy design and a host of leading edge features, including video recipes and enabling readers to order goods by simply clicking on a purchase button located on the page

SheerLuxe’s etail conference shows independents how to build business
January 13, 2009 – 7:00 pm | Comments Off

The team at SheerLuxe.com, “the definitive guide to online shopping”, also runs an annual conference on e-tailing that is organised in a very similar vein to their main business of tracking down and promoting the harder-to-find fine, fashionable and luxury brands and goods to buy online

Brits spent £102m online on Christmas Day
January 9, 2009 – 7:24 pm | Comments Off

Fewer people went shopping online this Christmas Day compared to last year, says IMRG, but they made more purchases and spent more overall

Amazon tops Kelkoo Shopper’s Choice awards
January 9, 2009 – 7:21 pm | Comments Off

The price comparison site’s first annual customer poll saw Amazon voted the shoppers’ favourite in three categories. Eleven other online retailers won awards

Gap.com: Don’t put all your eggs in one basket
January 6, 2009 – 7:36 pm | Comments Off

The decision by Gap.com to allow customers to add products from any of its retail brands into one basket has backfired, according to the latest US retail satisfaction index

Virtual West End set to open in October 2009?
January 6, 2009 – 7:35 pm | Comments Off

A new project with the backing of the New West End Company is working on the creation of a virtual equivalent of London’s West End that would allow visitors to recreate the Oxford Street shopping experience at home

One in seven delayed present buying until after Christmas
January 6, 2009 – 7:28 pm | Comments Off

Overall activity was up 59% in the week leading up to the big day, says Shopping.com, but 14% of shoppers waited until after Christmas to bag the very best deals on their gifts

Tesco.com to use Clubcard data to target third-party advertising
December 5, 2008 – 10:35 am | Comments Off
Tesco.com to use Clubcard data to target third-party advertising

Third-party advertising looks set to be a major part of the new-look Tesco.com due to be unveiled in April — and Clubcard data will be used to target advertising to visitors’ spending habits.