Boden boosts ‘add-to-basket’ rates on mobile through use of personalisation

Boden has seen its ‘add-to-basket’ rate rise by 18% on mobile after using personalisation to manage the online customer experience in real time. The clothing retailer, a Top150 company in IRUK Top500 research, tried using Dynamic Testing personalisation technology from Monetate to offer shoppers an experience that better fitted the (more…)

IRX 2017 INTERVIEW Michael Kliger of Mytheresa.com on taking a luxury fashion retailer global

Ahead of InternetRetailing Expo (2017) and sister event eDelivery Expo we’re running a series of previews and interviews looking ahead to the event. Today we hear from Michael Kliger president of Mytheresa.com. InternetRetailing: At InternetRetailing Expo (IRX 2017) you are speaking on taking luxury fashion etail global. Tell us a (more…)

Why personalisation, price and fulfilment are key issues for today’s shoppers: study

Retail strategies must reflect the growing importance of personalisation, price and fulfilment if they are to meet the expectations of today’s shoppers, a new study suggests. The Kibo Consumer Trends Survey finds that 85% of shoppers are influenced by personalised homepage promotions, while 76% check prices against competitors, and 68% (more…)