Boden boosts ‘add-to-basket’ rates on mobile through use of personalisation

Boden has seen its ‘add-to-basket’ rate rise by 18% on mobile after using personalisation to manage the online customer experience in real time. The clothing retailer, a Top150 company in IRUK Top500 research, tried using Dynamic Testing personalisation technology from Monetate to offer shoppers an experience that better fitted the (more…)