Articles in Customer Focus
Restaurant vouchers are the most popular online discount for consumers, according to research from comparison website Moneysupermarket. Here, Guy Keeling, managing director of loyalty specialist Maximiles UK, argues that retailers should look before they leap into voucher promotions.
Asda says its online price checker has saved its shoppers millions since it was launched. But what does a tool that guarantees the lowest price mean for the future of online grocery shopping?
Most retailers say multichannel is the way forward for their business, new research from DHL Supply Chain suggests. E-commerce, m-commerce and high street shops all have an important part to play.
UK consumers are now more confident about buying online from other EU countries. That’s evidenced by a fall in the number of complaints they make on cross-border transactions, says the UK European Consumer Centre.
Consumers are now happy to buy cars over the internet without so much as a test drive, according to Ford Retail. Now it has launched its own direct sales website to allow them to do just that.
Britons want the freedom to shop where and when they like, whether that’s online, over their mobile or in an in-store kiosk, according to new research.
Durex’s new e-commerce website is now live. The brand is now on the same hybris e-commerce platform as sister SSL group brand Scholl. The result, says SSL International’s digital marketing head, is lower costs and a more efficient customer experience.
A move to engage customers both in the store and online looks to have paid off for Majestic Wine. Today it reported internet sales were up by almost a fifth in its last financial year.
Customers of online ticket exchange Viagogo will soon be able to use the site to find out more about venues, shows and performances through Bazaarvoice social commerce being added to French, German and UK versions of the site.
More than half of online shoppers would abandon a retailer after a bad experience with delivery or returns, new research suggests.
Which brand are the stars of social media? A new media measurement service, Famecount, has surprising results, calculated through a formula based on numbers of Facebook fans, Twitter followers and You Tube subscribers.
Haven Holidays saw a 5% rise in sales after it introduced online customer help from Eptica to answer routine enquiries. The growth came as inbound emails fell by 46%, freeing up its contact centre agents’ time.
Brands are now more comfortable talking direct to consumers through social media, a survey has found. They’re using the information they find to shape strategy and answer complaints.
Car hire broker Holiday Autos has chosen Twitter as its way into social media. Through its tweets it will make special offers and give destination tips and other information.
OleOle, the world’s largest social media platform for football fans, is using an exact match SEO campaign to drive sales of its ticket and travel packages for the 2010 FIFA World Cup in South Africa.
Shoppers pay almost a third more on average to shop on the high street than online, according to Pricerunner.co.uk, which has accused retailers of levying a ‘high street tax’ on products.
Deutsche Telekom and the major supermarket chain REWE have agreed upon the construction and operation of a advertising network that will show digital multimedia content in 480 REWE supermarkets throughout Germany.
The conference at the Internet World 2010 in Munich next week (13./14. April) is already sold out, reports project leader Melanie Vogelbacher.
Following the recent announcement that AOL is to divest itself of Bebo we had cause to reflect on Facebook’s dominance and the implication for retailers.
For German customers, it’s a new trend that comes from France: click & drive – they can collect their articles ordered online at a collection point.

