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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Articles in Customer Focus

Guest comment: Can vouchers ever buy you loyalty?
July 2, 2010 – 10:55 am | Comments Off
Guest comment: Can vouchers ever buy you loyalty?

Restaurant vouchers are the most popular online discount for consumers, according to research from comparison website Moneysupermarket. Here, Guy Keeling, managing director of loyalty specialist Maximiles UK, argues that retailers should look before they leap into voucher promotions.

Online price checker saves shoppers £75m
June 29, 2010 – 11:03 am | Comments Off
Online price checker saves shoppers £75m

Asda says its online price checker has saved its shoppers millions since it was launched. But what does a tool that guarantees the lowest price mean for the future of online grocery shopping?

Multichannel key to the future, say retailers
June 25, 2010 – 11:14 am | Comments Off
Multichannel key to the future, say retailers

Most retailers say multichannel is the way forward for their business, new research from DHL Supply Chain suggests. E-commerce, m-commerce and high street shops all have an important part to play.

UK shoppers happier buying online from Europe
June 25, 2010 – 11:07 am | 2 Comments
UK shoppers happier buying online from Europe

UK consumers are now more confident about buying online from other EU countries. That’s evidenced by a fall in the number of complaints they make on cross-border transactions, says the UK European Consumer Centre.

Ford sells direct online as ‘how people buy cars’ changes
June 22, 2010 – 12:30 pm | One Comment
Ford sells direct online as ‘how people buy cars’ changes

Consumers are now happy to buy cars over the internet without so much as a test drive, according to Ford Retail. Now it has launched its own direct sales website to allow them to do just that.

Britons want more control over their shopping experience
June 18, 2010 – 12:16 pm | Comments Off
Britons want more control over their shopping experience

Britons want the freedom to shop where and when they like, whether that’s online, over their mobile or in an in-store kiosk, according to new research.

Durex gets new e-commerce website
June 18, 2010 – 9:45 am | One Comment
Durex gets new e-commerce website

Durex’s new e-commerce website is now live. The brand is now on the same hybris e-commerce platform as sister SSL group brand Scholl. The result, says SSL International’s digital marketing head, is lower costs and a more efficient customer experience.

Engaged customers boost Majestic Wine sales
June 14, 2010 – 5:10 pm | One Comment
Engaged customers boost Majestic Wine sales

A move to engage customers both in the store and online looks to have paid off for Majestic Wine. Today it reported internet sales were up by almost a fifth in its last financial year.

Viagogo customers to share and compare online
June 14, 2010 – 4:58 pm | Comments Off
Viagogo customers to share and compare online

Customers of online ticket exchange Viagogo will soon be able to use the site to find out more about venues, shows and performances through Bazaarvoice social commerce being added to French, German and UK versions of the site.

Most online shoppers spurn retailers who fail to deliver on returns
June 14, 2010 – 8:30 am | One Comment
Most online shoppers spurn retailers who fail to deliver on returns

More than half of online shoppers would abandon a retailer after a bad experience with delivery or returns, new research suggests.

Stars of social media emerge through new research
June 7, 2010 – 5:10 pm | Comments Off
Stars of social media emerge through new research

Which brand are the stars of social media? A new media measurement service, Famecount, has surprising results, calculated through a formula based on numbers of Facebook fans, Twitter followers and You Tube subscribers.

Haven Holidays online customer help brings sales lift
May 28, 2010 – 10:00 am | Comments Off
Haven Holidays online customer help brings sales lift

Haven Holidays saw a 5% rise in sales after it introduced online customer help from Eptica to answer routine enquiries. The growth came as inbound emails fell by 46%, freeing up its contact centre agents’ time.

Brands now more likely to engage through social media
May 14, 2010 – 2:00 pm | Comments Off
Brands now more likely to engage through social media

Brands are now more comfortable talking direct to consumers through social media, a survey has found. They’re using the information they find to shape strategy and answer complaints.

Holiday Autos tweets into social media
May 14, 2010 – 1:57 pm | Comments Off
Holiday Autos tweets into social media

Car hire broker Holiday Autos has chosen Twitter as its way into social media. Through its tweets it will make special offers and give destination tips and other information.

Football social media site talks its customers’ language
May 11, 2010 – 2:10 pm | Comments Off

OleOle, the world’s largest social media platform for football fans, is using an exact match SEO campaign to drive sales of its ticket and travel packages for the 2010 FIFA World Cup in South Africa.

High street ‘tax’ makes goods 31% more expensive than online
April 20, 2010 – 2:15 pm | Comments Off
High street ‘tax’ makes goods 31% more expensive than online

Shoppers pay almost a third more on average to shop on the high street than online, according to Pricerunner.co.uk, which has accused retailers of levying a ‘high street tax’ on products.

Deutsche Telekom and retail chain REWE test in-store digital multimedia
April 13, 2010 – 2:44 pm | Comments Off

Deutsche Telekom and the major supermarket chain REWE have agreed upon the construction and operation of a advertising network that will show digital multimedia content in 480 REWE supermarkets throughout Germany.

German Internet World 2010: Conference is sold out
April 8, 2010 – 11:07 am | Comments Off

The conference at the Internet World 2010 in Munich next week (13./14. April) is already sold out, reports project leader Melanie Vogelbacher.

Bebo’s impending sale or demise emphasises Facebook’s dominance
April 8, 2010 – 10:45 am | 2 Comments
Bebo’s impending sale or demise emphasises Facebook’s dominance

Following the recent announcement that AOL is to divest itself of Bebo we had cause to reflect on Facebook’s dominance and the implication for retailers.

E-commerce Drive-ins: Growing in France and the U.S.
April 6, 2010 – 11:05 am | Comments Off

For German customers, it’s a new trend that comes from France: click & drive – they can collect their articles ordered online at a collection point.