The new Outlet store allows the retailer to market its clearance items throughout the year

A separate microsite has been opened by Reevoo to highlight the top scoring consumer technology and appliance products from its more than half-a-million consumer reviews

The UK’s search engine advertisers have improved their return on investment by 25% between Q4 2008 and Q1 2009 while spending 10.5% less, according to the latest report from Efficient Frontier

86% of finance directors and managers in the retail sector consider loyalty schemes critical to preventing customer defection, maintaining competitive positioning and supporting commercial health in the current recession, according to research from GI Insight

As the recession inevitably puts pressure on marketing departments and service levels, the Direct Marketing Commission’s Matti Alderson offers online retailers advice and best practice tips to ensure that their email marketing remains compliant

Shoppers can now buy Waitrose branded food and drinks from Ocado for less than it costs to buy the same goods in the supermarket

Dance music, club and lifestyle brand Ministry of Sound, whose site was forced to shut down when its ecommerce provider ceased trading in February, has developed and launched its own ecommerce platform in only six weeks

The supermarket chain is now offering free delivery as standard to all WaitroseDeliver customers

Asos Life includes all the features of a full social networking service, including profiles, blogs, groups and friends

Natalie Massenet’s new discount designer fashion site aims to be a global shopping destination for discounted designer womenswear and accessories

Customer-written content, in the form of product reviews, community Q&A and shared stories, can both drive down search acquisition costs and improve natural search results, says Brett Hurt, founder and CEO of Bazaarvoice

The new Feel-Like-Love machine enables reviews of electricals and gadgets to be added to blogs and social networks and is designed to help consumers choose products by looking at reviews from shoppers that contain the words ‘feel’, ‘like’, ‘love’ or ‘hate’.

The new service enables retailers to benefit from the advantages of video, without the usual costs, the company says

‘How to Avoid Eight Common Potholes on the Road to Business Perfection’ is designed to trigger discussion on how an improvement in delivery service levels can differentiate one company from another

Receiving permission-based email makes shoppers more likely to do business with a retailer, generates a more favourable opinion of the retailer and fosters a stronger sense of loyalty to the retailer’s brand, according to new research from Epsilon

In a string of recent cases, a number of household names have failed to win ownership of domain names they felt were infringing their rights

Consumers are far more likely to be driven to an ecommerce site by an item of targeted direct mail than by an email, says CDMS’s Richard Higginbotham — and personalised URLs are the key to tracking their response

The software-only solution is cheaper than the retailer’s previous hardware-based solution and provides more detailed back-end reporting

The new feature shows outfits being modelled on a virtual catwalk and lets customers select and view outfits, ‘try them on’ in the retailer’s virtual dressing room and comment on them in Facebook

The latest findings from Buckingham Research indicate that consumers now expect special offers and discounts as a standard part of their shopping experience and will cut back further on branded goods. Most are still seeking to buy green, however…