GUEST COMMENT It’s do or die: retailers must meet customer expectations through collaboration

In the age of instant gratification and personalised experiences, consumers are increasingly expecting more and more from retailers, particularly from the delivery stage in the buying cycle. This is what makes partnerships so critical in today’s competitive commercial environment. Today, delivery is a key differentiator in winning customer spend and (more…)

GUEST COMMENT Personalisation in retail: top 5 solutions your business must adopt right now

If you still consider your customers to be “tickets,” “issues,” “transactions” or “orders,” get ready to close your business by the end of 2018: personalisation in retail has already gone far beyond being just a buzzword. Today, people have got tired of transactional relationships. Commerce doesn’t exist anymore; you have (more…)

IRC 2017 INTERVIEW Gabrielle O’Hare on the importance of content

Ahead of this year’s InternetRetailing Conference (IRC 2017) we’re previewing the event through features and interviews with key speakers. This week we hear from Gabrielle O’Hare, content director at ContentQueen. Until May, Gabrielle was at Argos where she ran the retailer’s in-house content production facility, leading a project on end-to-end (more…)