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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Articles in Products and Services

UKFast offers prizes for online business ideas
June 26, 2009 – 4:32 pm | Comments Off

Got plans for a new ecommerce project? The UKFastTrack project is offering a £15,000 package of prizes to ten entrepreneurs with winning concepts for new online businesses.

Nationwide Autocentres selects E-inbusiness for next gen website
June 19, 2009 – 5:20 pm | Comments Off

The national MOT and car servicing company is continuing the trend of non-mainstream retailers adopting mainstream ecommerce platforms.

Kiddicare to add more carousels after doubling conversions
June 16, 2009 – 3:21 pm | Comments Off

The online baby goods retailer is to expand its use of carousels, where several promotional images are displayed on a rotating basis in the same banner, after seeing their initial use result in a doubling of its conversion rate

Heal’s relaunches website
June 9, 2009 – 3:47 pm | Comments Off

The new site includes a wider range of furniture and accessories than before and incorporates a new look and feel, using rich media solutions from 10CMS and Venda

Waterstone’s picks Hybris for new ecommerce platform
May 26, 2009 – 5:17 pm | Comments Off

The bookseller says it was looking for a highly scalable platform capable of supporting the company’s growth plans and the anticipated increase in online purchasing from customers

Littlewoods Direct turns to online lead generation
May 22, 2009 – 5:23 pm | Comments Off

A new deal with Clash Media is designed to provide the catalogue retailer with more than 20,000 new consumer leads a month

B2B electronics distributor increases sales with express checkout
May 5, 2009 – 8:38 pm | Comments Off

Sales abandonment rates have dropped by 50% at Premier Farnell’s 42 global B2B websites following the installation of an express checkout capability developed by Portaltech

B2B electricals supplier picks Hybris multichannel ecommerce platform
May 5, 2009 – 8:37 pm | Comments Off

Newey and Eyre has chosen Hybris to supply it with a B2B ecommerce solution that incorporates B2C best practices and functionality

Charles Tyrwhitt enhances customer experience with RightNow
May 5, 2009 – 8:36 pm | Comments Off

91% of visitors to the luxury shirt retailer’s website can now find the information they need on the web, without having to email or call for further details

JD Williams picks Teradata and Speed-Trap for web intelligence
May 1, 2009 – 9:20 pm | Comments Off

The home shopping catalogue operation is to install an Integrated Web Intelligence system designed to collect fresh online interaction data and turn it into instantly actionable customer insights

Office doubles online sales with Akamai
May 1, 2009 – 9:19 pm | Comments Off

The footwear retailer says it has reduced hardware and support costs by 40% and seen a twofold increase in sales since adopting Akamai’s Dynamic Site Accelerator technology

Guest Comment: Transforming customer value with real time email creation
April 28, 2009 – 9:43 pm | Comments Off

Optimised email creation enables organisations to respond to a customer’s online behaviour in real time, combining valuable customer analysis and segmentation information with on-site web activity to create a far more relevant marketing message, explains Maxymiser’s Mark Simpson

New Look picks ATG for next generation ecommerce system
April 24, 2009 – 9:53 pm | Comments Off

The fashion retailer joins Tesco and Shop Direct in choosing ATG to power its next ecommerce platform

Express Gifts picks Coremetrics to optimise onsite conversions
April 24, 2009 – 9:51 pm | Comments Off

The Findel-owned home shopping retailer is switching from the free-to-use Google Analytics in a bid to fine tune its website and drive conversions

Treepodia turns static product images into video
April 11, 2009 – 10:49 pm | Comments Off

The new service enables retailers to benefit from the advantages of video, without the usual costs, the company says

Iwoot uses Zeus to handle the demands of peak traffic
April 9, 2009 – 11:07 pm | Comments Off

The software-only solution is cheaper than the retailer’s previous hardware-based solution and provides more detailed back-end reporting

New security tool sends mobile marketing messages with passwords
April 9, 2009 – 10:55 pm | Comments Off

Celo lets retailers send a one time password — and a promotional message — to security conscious shoppers’ mobile phones each time they log in

Doubleclick to offer transactional banner adverts
April 7, 2009 – 11:23 pm | Comments Off

The Google-owned display advertising giant has signed a deal with Adgregate Markets that will make it possible for consumers to buy advertised products without having to visit the retailers’ website

eDigitalResearch launches negative WOM management tool
April 7, 2009 – 11:22 pm | Comments Off

The new eCustomerRescue service is designed to make it easier to respond quickly to dissatisfied online customers — before they can influence others with negative word-of-mouth opinions

Tesco picks Right Now to support technology product buyers
April 3, 2009 – 11:28 am | Comments Off

Tesco Tech Support, which provides assistance to customers looking to buy technology products online, is to use RightNow to improve the level of support it offers