Majestic Wine enlists technology to offer customers hyper-personalised experience

Majestic Wine is using technology to deliver a hyper-local, personalised customer experience. The wine company has expanded its use of SDL’s customer experience cloud, adding SDL eCommerce with the aim of improving website search and navigation and improving merchandising. Through SDL Campaigns, it aims to segment its customer database and (more…)

Royal Mail set to spend £130m on technology in order to better meet customers’ delivery needs

Royal Mail is to spend £130m on technology that it says will help it to become more flexible and better meet customers’ needs. The delivery organisation says the five-year investment in hand-held devices will enable it to introduce new delivery methods and improve tracking. The next-generation devices, still to be (more…)

eBay extends performance marketing partnership to Germany

eBay has extended its pan-European performance marketing partnership to Germany. The move means performance agency R.O. Eye now runs the eBay Partner Network affiliate marketing programme in all eBay’s major European territories, including France, Spain and Italy. “eBay’s focus on international expansion allows us to enhance our affiliate partners and (more…) develops chocolate ‘bathroom sweet’ for those who mistype the search term  has developed a full-size bath, toilet, basin and bidet made out of chocolate for all those Britons who search for ‘bathroom sweets’ when they are looking for ‘bathroom suites’. The online retailer has teamed up with chocolatiers Choccywoccydoodah to create what it’s dubbed the world’s most indulgent bathroom, made (more…)