eBay extends performance marketing partnership to Germany

eBay has extended its pan-European performance marketing partnership to Germany. The move means performance agency R.O. Eye now runs the eBay Partner Network affiliate marketing programme in all eBay’s major European territories, including France, Spain and Italy. “eBay’s focus on international expansion allows us to enhance our affiliate partners and (more…)

Bathrooms.com develops chocolate ‘bathroom sweet’ for those who mistype the search term

Bathrooms.com  has developed a full-size bath, toilet, basin and bidet made out of chocolate for all those Britons who search for ‘bathroom sweets’ when they are looking for ‘bathroom suites’. The online retailer has teamed up with chocolatiers Choccywoccydoodah to create what it’s dubbed the world’s most indulgent bathroom, made (more…)

Haven Holidays sees bookings up by a fifth after deploying personalisation

Haven Holidays  reports bookings boosted by a fifth thanks to the use of new website personalisation technology. The holiday company measured the number of bookings made when users experienced personalised website content, implemented using RedEye’s just-launched website personalisation tool, and those made when users did not. It found 20% higher (more…)