Haven Holidays sees bookings up by a fifth after deploying personalisation

Haven Holidays  reports bookings boosted by a fifth thanks to the use of new website personalisation technology. The holiday company measured the number of bookings made when users experienced personalised website content, implemented using RedEye’s just-launched website personalisation tool, and those made when users did not. It found 20% higher (more…)

Achica uses technology to develop one-to-one customer relationships

Achica is aiming to develop one-to-one relationships with its customers, using new personalisation technology. The members-only lifestyle store, which sells homewares, clothing, food and drink and travel through time-limited promotions, is using the Sailthru omnichannel personalisation platform to power communications and onsite experiences, including email and mobile. As a result (more…)