GUEST COMMENT The evolution of omnichannel retail strategy

Consumers are more tech-savvy and highly connected than ever before, demanding convenience, speed and choice, even as they readily switch between online, mobile and physical touchpoints at various points in the customer journey. Retailers and merchants, dealing with this constantly evolving and unpredictable landscape, require fresh strategies and technologies that (more…)

GUEST COMMENT Analysing ‘consent’ under GDPR – what does this mean for retailers?

Consumers are increasingly demanding a more personalised shopping experience online, but new research reveals two thirds (67%) of UK consumers are concerned about how brands use their personal information, such as their name, email, location, and marital status. The same proportion (66%) worry their personal data security could be compromised (more…)