GUEST COMMENT Customers are demanding transparency and trust, but is privacy a priority for retailers?

For retailers, customer data is a way of personalising the shopping experience and ensuring a seamless path-to-purchase. For consumers, it’s a back-of-the-mind worry about how their details are being used, and the potential of being overwhelmed by third party marketing emails. Today, customers are more concerned than ever about what (more…)

GUEST COMMENT Five ways to use engagement marketing to increase conversions

Instead of transactional relationships, brands now want to engage customers with content and conversations. It’s easy to see why this is happening: the average consumer is bombarded with an average of 5,000+ messages every day. In this battle for consumers’ attention, traditional marketing methods just can’t win. Engagement marketing promises (more…)