GUEST COMMENT How to survive and thrive in the brave new world of connected ecommerce

Estimates by eMarketer predict global e-commerce sales will reach $4 trillion in 2020, as the industry continues to gain share of consumer spending globally. Yet, despite the lucrative revenue opportunity, advances in technology and increasing consumer expectations threaten to burst the retail bubble for brands who are unprepared. In today’s (more…)

GUEST ANALYSIS How well does Hotel Chocolat’s new website support its omnichannel proposition?

Hotel Chocolat recently launched a new website as part of a key strategic objective to improve their digital capabilities. Positioning itself as the “hedonistic chocolate” company, the British chocolatier and omnichannel retailer has always offered beautiful pages and some original functionality, but was let down by an unforgiving search tool (more…)