GUEST COMMENT How can brands eliminate the ‘creepy factor’ in personalisation?

Brands have long been following consumers around the internet with retargeting ads for products they already have. This so-called ‘personalisation’ has been driven by marketers tracking consumer behaviour using browser cookies and mobile IDs, and while most people like having their individual interests catered to, it can often feel a (more…)

GUEST COMMENT It’s do or die: retailers must meet customer expectations through collaboration

In the age of instant gratification and personalised experiences, consumers are increasingly expecting more and more from retailers, particularly from the delivery stage in the buying cycle. This is what makes partnerships so critical in today’s competitive commercial environment. Today, delivery is a key differentiator in winning customer spend and (more…)

GUEST COMMENT Personalisation in retail: top 5 solutions your business must adopt right now

If you still consider your customers to be “tickets,” “issues,” “transactions” or “orders,” get ready to close your business by the end of 2018: personalisation in retail has already gone far beyond being just a buzzword. Today, people have got tired of transactional relationships. Commerce doesn’t exist anymore; you have (more…)

GUEST COMMENT Digital transformation is key to retail success: three tips to make it work for you

2017 is the year of digital transformation for the retail business. You only need to look as far as your local supermarket, which is likely to have replaced regular tills with self-service checkouts, to see the impact digitisation is having on everyday businesses. It’s no surprise that digital transformation has (more…)

GUEST COMMENT Personalising omnichannel engagement: an easy sell for retailers

Multichannel shoppers are on the rise and provide a lucrative opportunity for savvy retailers. According to recent stats from WorldPay, multichannel shoppers spend between 50% and 300% more than single-channel shoppers. Purchasing decisions are no longer exclusive to one channel, so it follows that retailers shouldn’t limit themselves to this (more…)

ANALYSIS How leading retailers handled search campaigns ahead of the back-to-school rush

Competitive intelligence platform Adthena analysed how some leading retailers for whom the back-to-school rush is relevant handled the event. Here’s what it found. Next led the field in paid desktop search, winning 25% of clicks for back to school search terms around stationery, school uniform and school accessories. Ian O’Rourke, (more…)

GUEST COMMENT A mixed bag: can the store drive more online conversions?

As the concept of omnichannel retailing has matured, it has generated a lot of discussion around how bricks-and-mortar can support and mimic the capabilities of online activity. This has, in turn, changed traditional retailers’ strategic position, and how overall success is judged. Many retailers now realise the importance of bricks-and-mortar (more…)