GUEST COMMENT Targeting the over 50s: Why retailers need to re-think their approach to shopper groups

For many years, demographic factors were the most sophisticated means retailers had of tailoring and targeting their marketing strategy. But we now live in the age of the individual, and broad brush insights feel outdated, even alienating, to consumers. Relying too much on demographics can quickly lead to diverse groups (more…)

GUEST COMMENT Brexit and other EU adventures – what’s the impact on how a global retailer handles its customer data?

The UK’s referendum result in June 2016 defied all the pollsters when the nation voted to cut ties with the European Union and go it alone. The shock result caused political upheaval, a tumbling FTSE 100 and economic uncertainty. While the UK scrambles to determine how Brexit will play out, (more…)