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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Articles in Strategy

Which? launches price comparison service
April 3, 2009 – 11:31 am | Comments Off

The consumer organisation has chosen PriceRunner to power its new Which? Compare service

Argos launches entertainment site with The Hut
April 3, 2009 – 11:26 am | Comments Off

Hot on the heels of WHSmith’s launch of a dedicated entertainment site last month, Argos has now also launched its own entertainment site, in partnership with The Hut

Next set to relaunch website with wider format
March 27, 2009 – 12:20 pm | Comments Off

As the retailer announced its annual results this week, it also revealed it is to redevelop its website with a wider format and improved search and display of products

Boots to develop health and wellness portal with WebMD
March 27, 2009 – 12:18 pm | Comments Off

A long term strategic partnership has been signed with health information services provider WebMD with the aim of creating a leading healthcare information website

Rewe Group gives individual stores their own websites
March 24, 2009 – 12:29 pm | Comments Off

The owners/managers of each of the 3,300 Rewe-branded independent supermarkets in Germany have been given the tools to create their own websites within the overall Rewe.de website

Shop Direct sets its sights on Europe
March 24, 2009 – 12:27 pm | Comments Off

Chief executive Mark Newton-Jones is continuing to keep busy at Shop Direct, with the latest plans including an expansion into Europe — beginning in July 2009

Dobbies picks Snow Valley for new ecommerce platform
March 20, 2009 – 12:44 pm | Comments Off

The garden centre chain’s new site will support the expansion of Dobbies’ social media strategy through blogs, forums and the use of social networking sites such as Facebook and MySpace

Google de-indexes Toys.com after Toys R Us acquisition
March 20, 2009 – 12:42 pm | Comments Off

After spending over $5m acquiring the Toys.com domain name, Toys R Us has seen the site getting de-indexed by Google because it forwarded the domain rather than transferred it

Ebay reveals three year revival plan
March 17, 2009 – 12:55 pm | Comments Off

“This business has continued to fall short of our expectations and customers’ expectations,” CEO John Donahoe has told analysts. “That’s not acceptable.”

WHSmith launches dedicated entertainment site
March 13, 2009 – 1:06 pm | Comments Off

The move follows the company’s decision to reduce its in-store involvement in the entertainment sector

John Lewis reports ecommerce sales up 24.2%, plans fashion site
March 13, 2009 – 1:05 pm | Comments Off

Another week, another Asos competitor on its way, this time from John Lewis…

Retailers turn to brand names and domains to build business
March 6, 2009 – 1:34 pm | Comments Off

Following on from Shop Direct’s acquisition of Woolworths.co.uk, The Hut Group has bought Zavvi to bring it back as an online-only business and Toys R Us has splashed $5 million on the Toys.com domain name

eBay predicts £1bn of sales from UK retailers and major sellers
March 3, 2009 – 1:56 pm | Comments Off

Last year’s changes to its fee structure and efforts to attract established retailers to the site mean that British retailers and other big sellers could account for £1bn of sales on ebay.co.uk over the next five years, the company says

Online and Woolies will boost profits, says Shop Direct boss
March 3, 2009 – 1:36 pm | Comments Off

The company has seen a 50% increase in online sales since January 1, says chief executive Mark Newton-Jones, and Woolworths.co.uk will be back online in June

N Brown begins overseas expansion plan
February 27, 2009 – 2:13 pm | Comments Off

The home shopping giant has opened up its UK websites to overseas customers, launched a German version of its Simply Be catalogue and website and plans launches in North America, Australia and South Africa in 2010

Morrisons in no hurry to move into online sales
February 27, 2009 – 2:11 pm | Comments Off

“Grocery online retail has not yet been proven as a profitable model,” says marketing director Michael Bates

Speed-Trap report finds that most marketers are now ready for cross-channel integration
February 13, 2009 – 4:08 pm | Comments Off

A new investigation into multi-channel marketing strategies has revealed most marketers now have clear plans to improve online and offline integration and deliver multi-channel personalisation

Phones4u retail staff given power to match website prices?
February 10, 2009 – 4:20 pm | Comments Off

It looked for a moment as though Phones 4u had become the latest to make a clear statement that it would match its own online prices in store. Instead, the waters have been muddied still further…

Shop Direct picks ATG for new ecommerce platform
February 6, 2009 – 4:37 pm | Comments Off

Littlewoods, Great Universal, Empire, Kays, Marshall Ward, Additions — and potentially Woolworths — will all be run from one unified ATG ecommerce platform

Mydeco takes partnership approach to international expansion
February 6, 2009 – 4:25 pm | Comments Off

A partnership agreement between the UK’s mydeco.com and Furniture.com from the US will see the two companies working together to promote each other to shoppers in each location