Articles in Marketing
In an effort to grow awareness of proximity marketing – where retailers can use Bluetooth or other mobile technologies to send offers and inducements to consumers when they near their premises or pass by an …
French car maker Peugeot is to launch a mobile advertising campaign in conjunction with OMDUK, Peugeot’s media agency, that consists of a new expandable format for mobile, composed of three clickable sections promoting the 107, …
The Chartered Institute of Marketing (CIM) is warning marketers that consumers don’t go looking for brands on the web, rather that they stick with fewer than ten websites they know and trust. And future success …
US consumers are getting excited about researching retailers and even shopping on mobile, but many are actually being turned off by mobile adverts, a study conducted by electronics retailer Retrevo.com has found.
UK shoe retailer Barratts Shoes is set to roll out what it is calling “a state of the art retail mobility system” – that’s an app to you and me – at its flagship store …
The sending of special offer vouchers to consumer mobile phones as they near certain retailers looks set to overcome its biggest hurdle – spamming people – as Placecast in the US and now MePlease in …
Digital marketing consultancy Econsultancy has published a mobile commerce best practice guide to meet the demand from retailers looking to make sense of how to sell through the growing number of smartphones out there – …
Mobile discounts app vouchercloud has shot straight to number one in the lifestyle section of the iPhone app store following its launch at the beginning of February, with nearly 250,000 consumers downloading vouchercloud – leapfrogging …
Customer convenience is the key driver to retailers adopting mobile, with 64% of those quizzed by analyst Aberdeen Group contending that as a result, mobile is a definite initiative for 2010. More than half of …
Deliverance, the London-based multi-cuisine take-away company, is to use broadcast SMS to keep in touch with its existing customer base.
According to market researchers Fittkau & Maas, online shopping clubs have become a rapidly growing online channel despite the fact that their members are acting behind closed doors, as it were. The shopping clubs are …
