Best Practices in Social Commerce

Social Commerce has become an orthodoxy in online retailing. Enabling customers to interact directly with one another has proven massively valuable for both brands and consumers. In this series, Internet Retailing, Bazaarvoice, and key industry leaders have worked hand-in-hand to uncover best practices and examples from the field. From implementation and content acquisition to measurement and beyond, these conversations are aimed to help you succeed with Social Commerce.

Implement Learn how to get started with Social Commerce, from gaining internal buy-in and facing common challenges.		Acquire Understand best practices for generating participation and motivating customers to contribute on your site.		Amplify Once you have content, you need to make use of it. How are top brands leveraging customer opinions in new and unique ways?
Operationalise When the business rallies around the voice of the customer, everyone wins. How are key retailers using UGC to make business decisions?		Analyse It is important to measure the impact of Social Commerce and understand the return on your investment.		Expand Join a discussion as to what’s next in Social Commerce. What does the future hold and what are key trends in the industry?

Who are the Contributors? Click thumbnails to play.

	Ian Jindal Editor-in-Chief Internet Retailing Magazine
	Brett Hurt Founder & CEO Bazaarvoice
	Gina Deeble Head of Interactive Content QVC-UK
	Matthew Henton Marketing Director eSpares
	Kimberly Correia Business Development Manager Marks & Spencer
	Andrew Kirkaldy Online Marketing Manager DRL Limited
	Andrew McClelland Director of Business Development IMRG