B2B Research Briefing 2014

Please note that this event is in the past, why not watch the videos?

All change in B2B

Research Briefings consist of surveys, reports and cutting edge retail research

It’s not just retailers using eCommerce techniques to drive business. Increasingly, the B2B community is both employing techniques borrowed from the B2C sector, and finding new and innovative ways to use digital technologies too. This is having a profound effect all the way up and down the supply chain – on manufacturers, wholesalers and channel partners, logistics companies, retailers and, yes, customers and consumers of all stripes.

What all this might mean to the way we all conduct business in the years ahead is as yet unclear, which is the principal reason why Internet Retailing’s latest research report focuses squarely on the B2B sector.

In partnership with:

 

Digital River

Digital River

IRDX: VDRV

Digital River provides end-to-end cloud-commerce, payments, and marketing solutions to companies of all sizes in North America, Europe, Asia Pacific and South America. (more…)

EPiServer

EPiServer

IRDX: VEPS

EPiServer Commerce is more than just a tool for catalogue management and payments. Our Commerce platform incorporates the full scope of EPiServer’s best-in-class WCM platform to power your e-shop and fuel your online business growth. (more…)

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Netsuite 150w

 

 

Click here to download the report.

As part of this research programme we produced a short survey to draw out your expertise – and presented the results of our findings in this report.

What will the report cover?

Among other issues, the report will cover:

  • Changes to the way the supply chain functions
  • The phenomenon of brands selling both to retailers and directly to end consumers
  • The impact of mobile technologies
  • The new dynamics between different types of companies in a networked economy
  • Much, much, more

Download your digital B2B Research Report

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B2B businesses are beginning to explore the possibilities of digitally enabled business. What will this mean for manufacturers, suppliers, retailers and consumers?

Join us at our free to attend Research Briefing seminar when we will be revealing the key findings from our B2B Research Survey. All registrants will receive a digital copy of our B2B report, with attendees to the seminar receiving a printed copy on the day.

What will be covered?

New models

While acknowledging that each and every company always faces its own unique set of problems, the report will also look in detail at key concepts that cut across different sectors and markets. As well as B2B and B2C, this will mean considering such concepts as:

  • B2B2C: the idea that brands maintain contact with consumers through the transaction. This will often involve suppliers partnering with service businesses or solution providers and using digital channels.
  • B2SME: developing specialist business models such as targeting different sectors, for example, TradePoint or the way Staples tailors its offering differently to small firms buying office supplies and individual consumers.
  • BfromB: closer integration between suppliers and retailers through the supply chain in arrangements that help both to grow.

Practical advice

As well as offering a strategic oversight of how the B2B and B2C sectors will evolve in conjunction with each other in the years ahead, the seminar will offer insight from companies sharing hard-earned expertise on practical issues:

  • How to help consumers who wish to connect more directly with suppliers and manufacturers.
  • Approaches to the inevitable tension between cooperation and competition as retailers, wholesalers, brands and manufacturers all chase sales – is it possible to manage relationships here in ways that grow the overall sales pie and benefit different parties?
  • How to manage and improve the day-to-day working relationship between suppliers and retailers.
  • What can the B2B sector learn from the B2C sector – and vice versa?
  • What are the most urgent challenges facing B2B businesses?

Click here to download the report.

Digital River

Digital River

IRDX: VDRV

Digital River provides end-to-end cloud-commerce, payments, and marketing solutions to companies of all sizes in North America, Europe, Asia Pacific and South America. (more…)

Presentation: How can businesses go direct AND keep their channel partners engaged?

B2B companies have a tremendous opportunity to increase revenue with a direct online presence but have traditionally relied on intermediaries and retain a fear of a direct online strategy which may create conflict and jeopardise channel relationships. Mike will cover how in today’s world of ‘engaged customers’, it is possible to build a direct-to-buyer strategy that fully engages partners and benefits the customer.

EPiServer

EPiServer

IRDX: VEPS

EPiServer Commerce is more than just a tool for catalogue management and payments. Our Commerce platform incorporates the full scope of EPiServer’s best-in-class WCM platform to power your e-shop and fuel your online business growth. (more…)

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EPiServer and Maginus presentation: Maximising your return from your B2B Online Investment

Clearly B2B Wholesale is a difficult market, but there are winners and losers. Recent research, which shows that B2B eCommerce is growing rapidly suggests that being online has something to do with who wins and who loses. Gavin Masters, former eCommerce Manager at Hallmark Cards, Maplin and Parcelforce will discuss the Key Lessons to ensure B2B Wholesalers can succeed in an online world.

Tom Williams from Maginus and David Bowen from EPiServer will then explain how technology can play a significant role in delivering a successful online proposition that can take you to the next stage of your online journey.

Netsuite 150w

Presentation: B2B Commerce and Omnichannel. Lessons learnt from B2C

Omni-channel is currently the hot topic in retail, but how can B2B organisations also leverage a multi-channel business model including eCommerce to support their business objectives?

Click here to download the report.

Mike_French 100w

Mike French, Director Channel Solutions, Digital River

As a director of client services for the marketing solutions unit at Digital River, Mike leads the planning, delivery and on-going support of the company’s channel partner solutions. With 15 years of experience in strategic planning, execution, go-to-market strategy and operational re-engineering, he brings a broad range of experience in eCommerce, enterprise software, high-tech manufacturing and management consulting. He has worked with both high-growth SMBs and large enterprises to transform their reseller channels through technology implementation and channel program redesigns. His hands-on experience with directly managing reseller and distributor networks and working alongside channel and marketing executives allows him to bring a uniquely well-rounded perspective to Digital River’s channel partner offerings.

David Bowen EpiServer - 100W

David Bowen, Product Manager, EPiServer

David is an experienced Product Manager for EPiServer’s innovative eCommerce solutions. He has more than 12 years of experience in the eCommerce industry, having worked as a solution architect at system implementers, guiding and delivering successful multi-million dollar commerce solutions for mid-size and global enterprises. He is now responsible for driving the EPiServer commerce product roadmap.

Gavin Masters 100w

Gavin Masters, Head of eCommerce Consultancy, Maginus

Gavin heads up eCommerce Consultancy at Maginus in Manchester, where he works with a range of high profile clients to help them optimise the results from their digital channels. His background in a variety of agency, pure-play and traditional retail businesses gives him a unique insight into the online arena.

With a wealth of industry experience with leading retailers such as Play.com, Hallmark Cards and Maplin Electronics, Gavin has led a number of large multi-channel and internationalisation projects and specialises in digital and online strategy delivered via the EPiServer platform.

tom williams 100w

Tom Williams, Head of eCommerce Sales, Maginus

 

 

Brandon Jenkins 100wBranden Jenkins, General Manager – Global Retail, NetSuite

Branden Jenkins is an experienced retail software executive with 15 years of technical, sales, and operational experience who enjoys being a hands-on leader. In his global role at NetSuite, Jenkins leads the retail industry team from product vision to new business, product delivery and customer retention.

Prior to joining NetSuite, Jenkins was the CEO of Retail Anywhere, a POS and retail solutions company that he pushed to the forefront of the retail technology space. Retail Anywhere was acquired by NetSuite in 2012.

Click here to download the report.