Google Adwords Keyword Insights showed that searches in the UK on terms containing “Black Friday Sales” from August to December increased by 235% year-over-year from 2013-2014. It’s safe to say that Black Friday caught the UK by a bit of a surprise last year.
Is your Christmas ecommerce marketing plan ready for the 2015 Christmas shopping season? Find out in this webinar.
Join Kestrel Lemen, Marketing Strategist with Bronto, and Internet Retailer to learn their secrets for putting together a great plan for the Christmas season.
Get their insights on how to:
• Set tasks and priorities for each month leading up to Black Friday, Christmas and Boxing Day
• Build successful emails and make sure they reach the inbox
• Analyse past season data and use it successfully this year
Register today and we’ll talk you though the major steps to making your Christmas sales profitable!
Kestrel Lemen is a marketing strategist at Bronto Software, Ltd. in London. Kestrel works with international e-commerce clients, providing strategic advice and detailed tactical guidance to ensure that their email marketing programs drive revenue and customer engagement. As an experienced marketer, Kestrel guides her clients in developing and refining lifecycle marketing campaigns, list growth techniques, preference centers, segmentation strategies, and message design. Kestrel frequently speaks at industry events and is a regular contributor to the Bronto Strategy blog and other e-commerce publications.