Brand Engagement: How the Top500 retailers best connect with consumers

Please note that this event is in the past.

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Consumer behaviour is changing, and along with it are the ways retailers are engaging with those consumers.

These engagement strategies become increasingly more important as borderless shopping becomes the norm.

Join us for this webinar where Bronto’s Senior Commerce Marketing Analyst, Greg Zakowicz, will discuss how the Top500 are engaging with consumers, and strategies to connect and engage your audience through social and email messaging.

This session will explore:

– Key strategies used by the Top500 to engage with consumers

– How the rise of borderless commerce is impacting engagement strategies

– Ways social and email can be combined to engage subscribers

– Advanced email strategies that can be applied to key lifecycle messages

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Greg Zakowicz
Senior Commerce Marketing Analyst
Bronto Software

Greg Zakowicz is a Senior Commerce Marketing Analyst at Bronto Software, a leading cloud-based commerce marketing automation platform provider and NetSuite (NYSE: N) company. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum.  His subject matter expertise stems from his experience providing commerce marketers, including numerous Internet Retailer Top 1000 clients, with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Multichannel Merchant, Power Retail and Inside Retail and is a regular contributor to Bronto’s Commerce Marketing blog.

You can follow him on Twitter at @WhatsGregDoing