Retailers are fighting over consumers, and a personalised consumer experience is the new frontier. Because of this, consumers have higher expectations of retailers. But how do retailers plan to meet consumer expectations, both online and in-store?
Join Oracle + Bronto’s Senior Commerce Marketing Analyst Greg Zakowicz as he dives into recently released results from a global omnibus survey of retailers and consumers. He’ll explore where consumer expectations and retailer strategies align, where the divide exists, and provide strategic email marketing recommendations for closing the personalisation gap.
In this webinar, you’ll learn:
- How consumers expect retailers to use the data they collect
- Generational differences and similarities among consumers
- How retailers plan to align with consumer expectations – and are they right?
- Email marketing strategies that give consumers what they expect
Senior Commerce Marketing Analyst
Oracle + Bronto
Greg is a Senior Commerce Marketing Analyst at Oracle + Bronto, a leading cloud-based commerce marketing automation platform provider. With more than 12 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience providing commerce marketers, including numerous InternetRetailer Top 1000 clients, with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.
Greg is a frequent speaker at ecommerce events such as IRCE, eTail West, eTail Canada, Fashion Digital New York, Magento Live Australia, and ROI Revolution Summit. He has been published and quoted by top retail and marketing publications, including Multichannel Merchant, Total Retail, and Forbes, and is a regular contributor to Bronto’s Commerce Marketing blog. Greg is the host of Bronto’s award-winning Commerce Marketer Podcast.