How to Create the Shoppable Content Experience That Customers Crave

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To perform well, your ecommerce site needs an immersive and personalized customer experience. You need great design, content that influences and informs, and an easy path to purchase.

These days it’s a major challenge to get consumers’ attention – time-on-site is going down and bounce rates are going up. Digital marketers agree that it’s also difficult to quickly create and publish rich, shoppable content to their ecommerce sites.

Join this webinar to learn how today’s smartest ecommerce merchants are overcoming the challenge of developing rich media. We’ll share:

  • What’s influencing the changing homepage for ecommerce merchants
  • How inefficient processes slow content creation, affect brand experience, and hurt revenue
  • How the Creator shoppable content platform helps merchants deploy rich content without IT involvement
  • Real-world results that show how shoppable content engages buyers and increases engagement

Grant Coleman, VP of Global Salesgrant_coleman

As the VP of Global Sales, Grant oversees sales operations and account management throughout the organization. His proficiency in collaborating with some of the largest global brands, along with his ability to generate and maintain lasting and impactful relationships with his clients and sales team, has enabled Grant to be a key contributor to Zmags success. Grant was named one of the “Top 50 UK Media and Sales Experts” by, which highlights only the most influential people in his field in the UK.

Ketan Shah, Business Analyst Manager

ketan_shahKetan Shah is a Business Analyst Manager at Lyons Consulting Group. In his role, Ketan gathers, defines, and organizes the business requirements for projects and website implementations. Ketan has over ten years of experience working with consumer facing web applications and websites in diverse industries including healthcare, banking, insurance, eCommerce, and digital marketing. His past experience allows him to quickly understand business processes, associate them with technical solutions, and assist in providing a desirable user experience. Since joining LYONSCG in March 2014, Ketan has worked on projects for Serena & Lily and Benchmade, and has created training documentation used by employees.

Ketan is a self-proclaimed “green geek.” He is always looking for ways to minimize his environmental impact and volunteers for the park district in his suburban Chicago community cleaning up waste in parks and waterways. Ketan also enjoys spending time with his son, wife, and dog. He earned his Bachelor’s Degree at Northern Illinois University and his MBA at Roosevelt University.