Learn how Schuh grew sales from mobile customers – and how you can do it too

Please note that this event is in the past.


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Who should take part:

  • Professionals working in or interested in ecommerce trends and strategy.
  • Web development / digital specialists.

To capitalise on the growing trend of shopping on mobile devices, Schuh – one of UK’s leading footwear retailers – have enlisted the help of the web performance specialists at the NCC Group.

Join this insightful webinar featuring Stuart McMillan, deputy head of e-commerce at Schuh, and two of the UK’s leading web performance experts – Andy Davies and Simon Hearne from the NCC Group, to learn how Schuh has benefited from a mobile-first approach, and how your business can do the same.

Topics covered during this webinar will include:

  • Schuh’s priorities and KPIs for mobile sites
  • What makes a mobile site faster vs what makes it slower
  • What any retailer can do to improve the speed of their mobile site
  • How customers shop online, and how is their behaviour changing
  • Desktop sites scaled down to mobile vs mobile sites scaled up to desktop
  • And much more

Andy Davies HeadshotAndy Davies
Associate Director – Web Performance, NCC Group

Andy helps clients to understand and improve the performance of their websites. He’s been helping to deliver faster user experiences since the late 1990’s, and has a wide range of experience across a number of industries.

Andy wrote “The Pocket Guide to Responsive Web Performance” and co-author of “Using WebPagetest”.

Simon HearneSimon Hearne
Senior Performance Expert, NCC Group

Simon splits his time between helping clients improve their web performance, and working on projects to help people visualise the impact of slow performance. Simon studied artificial intelligence and web science before joining NCC Group.

Both Andy and Simon are regular speakers at web performance events all over the world, including O’Reilly’s Velocity conference.

Stuart McMillanStuart McMillan
Deputy Head of E-Commerce, Schuh

Stuart is a senior ecommerce professional and has worked at a number of high profile retailers. He has a wide range of experience in all aspects of ecommerce, from design, to content production, to user experience testing.

Stuart has a particular interest in page performance, conversion rate optimisation, usability, responsive web design, customer experience and order fulfilment.

“My goal is simple: I want to be responsible for the best-in-industry ecommerce website that does everything right, every last detail.”